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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Unit 1,Advertising,(,主题语境:人与社会社会服务与人际关系),-,3,-,高频单词,重点短语,难点句型,1.persuade,vt.,说服,;,劝说,;,劝导,;,使相信,经典例句,I managed to,persuade,my classmates,into,accepting my idea.,我设法说服了我的同学接受我的想法。,(1)persuade,sb.into,doing/into,sth.,说服某人做某事,persuade,sb.out,of,doing,sth.,说服某人不要做某事,persuade,sb.of,sth.,使某人相信某事,(,相当于,convince,sb.of,sth.),try,to,persuade,sb.to,do,sth.,试图说服某人做某事,(2)persuasion,n,.,说服,;,劝导,(3)persuasive,adj,.,有说服力的,-,4,-,高频单词,重点短语,难点句型,用法点拨,(1),可用于,“,动词,+sb.+into,doing,sth.”,结构的还有,:cheat/trick/fool,sb.into,doing,sth.,欺骗某人做某事,;talk,sb.into,doing,sth.,说服某人做某事,;terrify/frighten,sb.into,doing,sth.,威胁某人做某事,等等。,(2),可用于,“,动词,+sb.+out,of,doing,sth.”,结构的还有,:talk,sb.out,of,doing,sth.,说服某人不做某事,;terrify/frighten,sb.out,of,doing,sth.,威胁某人不做某事,等等。,-,5,-,高频单词,重点短语,难点句型,四维热练,(1)The other day,my husband,(,试图劝我不买)that coat as he thought it was too long.However,the assistant tried hard,(,使我相信良好的质量)and fashionable style of it.Therefore,I couldn,t help,(,劝说)into buying it.So you can see how easy it is,(,说服女人购买)the things that aren,t suitable for her.,(2)The clever salesman cheated my wife,his goods.,这位聪明的推销员巧妙地使我太太买了他的商品。,(3)It was with difficulty that I talked him,the experiment.,我好不容易才劝他打消了终止试验的想法。,tried to persuade me not to buy/out of buying,to persuade me of the good quality,being persuaded,to persuade a woman into buying/to buy,into buying,out of dropping,-,6,-,高频单词,重点短语,难点句型,2.aim,vt.&vi.,以为目标,目的是,旨在,;,瞄准,对准,n.,目的,;,目标,高考佳句,She started the Ladybug Foundation,an organization,aiming,at getting rid of homelessness.(2017,北京卷,完形填空,),她创建了一个名叫Ladybug Foundation的机构,旨在帮助无家可归的人。,(1)aim,at.,朝瞄准,aim,to,do,sth.,目的是,;,旨在,be,aimed,at(doing)sth.,目的是,;,旨在,(2)achieve/realize,one,s,aim,达到某人的目的,with,the,aim,of.,有的目的,take,aim,at.,把目标对准,(3)aimless,adj,.,无目标的,;,无目的的,-,9,-,高频单词,重点短语,难点句型,(5)Never do anything,aim,or you,ll gain nothing.,(6)Mr.Green visited China with the,of seeing the Great Wall.,without,aim,-,10,-,高频单词,重点短语,难点句型,3.benefit,vt.&vi.,使受益,;,得益于,n.,益处,;,福利费,;,奖金,高考佳句,Many of the things we now,benefit,from would not be around but for Thomas Edison.(2015,江苏卷,单项填空,),要不是爱迪生,我们今天获益的很多东西就不会存在了。,(1)sth.benefit(s),sb.,某事对某人有益,sb.benefit(s),from,sth.,某人从某事中受益,(2)be,of,benefit,to.,对有益,for,one,s,benefit,为了帮助某人,为了某人的利益,to,one,s,benefit,对某人有益,(3)beneficial,adj,.,有益的,;,受益的,be,beneficial,to.(=be,of,benefit,to.),对有利,-,11,-,高频单词,重点短语,难点句型,四维热练,(1)His health,daily exercises.,=Daily exercises,his health greatly.,=Daily exercises,his health.,=Daily exercises,his health.,每天的锻炼对他的健康非常有益。,(2)Don,t go to any trouble,!,别为我费工夫!,(3)Those who have already,practising it sing high praise of it.,那些已经从练习中受益的人对它大加褒奖。,benefits greatly from,benefit,are of great benefit to,are greatly beneficial to,for my benefit,benefited from,-,12,-,高频单词,重点短语,难点句型,4.consult,vt.&vi.,请教,;,向咨询,;,与人商量,;,查阅,高考佳句,If you have any doubts about your health,you,d better,consult,your doctor at once.(2015,天津卷,单项填空,),如果你对自己的健康有任何怀疑,你最好马上咨询你的医生。,consult,sb.about,sth.,关于某事请教,/,咨询某人,consult,with,sb.,与某人商量,与某人磋商,consult.for.,在中查阅,-,13,-,高频单词,重点短语,难点句型,四维热练,(1)The salesgirl said she would have to consult the supervisor _the matter.,女售货员说关于这件事她得请示主管人。,(2)To work out the difficult maths problem,I _ Professor Russell several times.,为了做出这道数学难题,我已经向拉塞尔教授请教过多次。,about,have consulted,-,14,-,高频单词,重点短语,难点句型,5.recommend,vt.,推荐,;,建议,;,劝告,;,介绍,经典例句,As a retired ear doctor,I heartily,recommend,TV Ears to people with normal hearing as well as those with hearing loss.,作为一名退休的耳科医生,我由衷地向听力正常和听力受损的人推荐这款TV Ears产品。,(1)recommend,sb.sth.,=recommend,sth.to,sb.,向某人推荐某物,recommend,sb.to,do,sth.,建议某人做某事,recommend,doing,sth.,建议做某事,recommend,that,sb.(should)do,sth.,建议某人做某事,(2)recommendation,n,.,建议,;,推荐,-,15,-,高频单词,重点短语,难点句型,四维热练,(1)I just spent a holiday there and would,.,我刚在那儿度完假,愿意向任何人推荐它。,(2)I had the operation on the,of my doctor.,我根据医生的建议做了手术。,(3)The doctor,that I,a few more days in the hospital.,医生建议我在医院多待几天。,(4)We strongly recommend,(report)the incident to the police.,我们强烈建议向警察报导此事故。,recommend it to anyone,recommendation,recommended (should)stay,reporting,-,16,-,高频单词,重点短语,难点句型,6.determine,vt.,决定,;,下决心,;,确定,;,查明,;,裁决,高考佳句,Applying my own rule,I,determined,to write them in alphabetical order(,按字母顺序),never letting myself leave out a tough idea.(2016,天津卷,阅读理解,),我决心使用我自己的规则,按字母表的顺序撰写(这些文章),不遗漏一个难点。,(1)determine,to,do,sth.,决定做某事,(,强调动作,是非延续性动词短语,),(2)determined,adj,.,坚决的,;,有决心的,be,determined,to,do,sth.,坚决要做某事,(,状态,),(3)determination,n,.,决心,;,果断,a,man,of,determination,有决断力的人,用法点拨,在需要用动词,-,ed,形式做状语的句子中,常用,determined.,而不用,being,determined.,。类似的还有,seated,lost,hidden,exhausted,convinced,等。,-,17,-,高频单词,重点短语,难点句型,四维热练,(1)He has,nothing can prevent him from going to work in the countryside.,他已经下了决心,什么也阻止不了他到农村去工作。,(2)The government,spare no effort in investigating this case thoroughly.,政府决定不遗余力地彻底调查这个案子。,(3)He,at once.,他决定立刻就走。,(4)We,make our small business profitable.,我们决定让我们的小生意有利可图。,(5)I admire her,to get it right.,我赞赏她非把事情弄清楚的决心。,determined that,is determined to,determined to go,were determined to,determination,-,18,-,高频单词,重点短语,难点句型,1.fall,for,上的当,受的骗,对信以为真,;,迷恋,经典例句,If you tell him that it,ll make him a lot of money,he,s bound to,fall,for,the idea.,如果你告诉他这可以使他赚很多钱,他一定会信以为真。,fall,off,从跌落,fall,down,倒塌,;,跌倒,;,不实,不能令人满意,不够好,;,栽倒,fall,over,被绊倒,fall,out,脱落,;,原地解散,fall,ill,生病,fall,in,love,with,与相爱,fall,behind,落在后面,-,19,-,高频单词,重点短语,难点句型,四维热练,(1)Two men,her at the same time.,两个男子同时爱上了她。,(2)I told him I would think about it and asked for his telephone number.He didn,t,that.,我告诉他会考虑,然后跟他要电话号码。他并没有上当。,(3)If we do not keep on learning English every day,we will _others.,如果我们不坚持每天学习英语,我们就会落后别人。,(4)Baby teeth,to make room for bigger,stronger adult teeth later on.,乳牙脱落是为了给之后更大、更结实的成牙让出空间。,fell in love with,fall for,fall behind,fall out,-,20,-,高频单词,重点短语,难点句型,2.figure,out,计算出,演算出,;,解决,;,弄清楚,经典例句,Sitting back in the car on the way to the airport,I,figured,it all,out,.(2016,全国,卷,完形填空,),我回到车上,往机场开去,一路上终于摸透了(Rani的为人)。,(1)figure,on,sth./figure,on(sb./sth.)doing,sth.,计划,/,打算,/,预料到,(,某人,/,物,),做某事,(2)work,out,算出,;,解决,;,找到答案,make,out,理解,;,看清楚,carry,out,执行,;,实施,;,履行,;,落实,-,21,-,高频单词,重点短语,难点句型,四维热练,(1)We did not,having so many people at the picnic.,我们没有料到会有这么多人参加野餐。,(2)I was trying to,how to swim to the boys in a straight line.,我正尽力地弄清楚如何沿直线游到男孩们那边。,(3)Keeping a diary can help you,your daily food intake more accurately.,记日记可以帮助你更精确地计算出每日的食物摄入量。,figure on,figure out,figure out/work out,-,22,-,高频单词,重点短语,难点句型,3.get,(,sth.,),across,(,to,sb.,),使,(,某事,),被,(,某人,),理解,;,把,(,某事,),传达给,(,某人,);,横过,渡过,经典例句,Your paper wouldn,t,get,across,to readers if you used too many technical terms in it.,如果你的论文中使用太多的专业术语,读者就不好理解。,get,along=get,on,进展,(,与,),相处,;,应付,get,through,用完,;,耗尽,;(,设法,),处理,;,通过,(,考试等,);,拨通电话,get,back,回去,回家,;,找回,get,down,下来,吞下,记下,开始做某事,get,off,从下来,;,出发,动身,get,out,of,离开,摆脱,get,over,克服,(,困难,),恢复,get,up,起床,起立,get,rid,of,摆脱,消灭,get,hold,of,找到,拿到,抓住,-,23,-,高频单词,重点短语,难点句型,四维热练,(1)They saw that a woman was trying to,the broken window.(2016,全国,卷,完形填空,),他们看到一个女子正试图从那扇坏了的窗户出来。,(2)I had created a way to,while using as few words as possible.,我想出了一种能言简意赅地表达自己意思的方法。,(3)The teacher tried to explain the problem but the explanation did not,to the class.,老师尽量把这个问题解释清楚,但是其解释没有被学生理解。,(4)She and her sister have never really,.,她从未与妹妹真正和睦相处过。,get out of,get my messages across,get across,getting on well with,-,24,-,高频单词,重点短语,难点句型,4.appeal,to,吸引,引起兴趣,;,恳求,;,呼吁,高考佳句,We tend to have a better memory for things that,appeal,to,our emotions.(2015,浙江卷,单项填空,),我们对那些吸引我们情感的事物通常有更好的记忆。,(1)appeal,to,sb.,吸引某人,appeal(to,sb.)for,sth.,呼吁,;(,向某人,),请求得到某物,appeal,to,sb.to,do,sth.,呼吁某人做某事,(2)make,an,appeal,to,sb.,向某人提出呼吁,have,no/little,appeal,for,sb.,引不起某人的兴趣,-,25,-,高频单词,重点短语,难点句型,四维热练,(1)Sport has become an important form of entertainment,_,both men and women.,体育已成为一种重要的娱乐形式,吸引着男男女女。,(2)It is the way he teaches maths,me,not maths itself.,吸引我的是他教数学的方式,而不是数学本身。,(3)Music,me.,音乐几乎引不起我的兴趣。,appealing to,that appeals to,has little appeal for,-,26,-,高频单词,重点短语,难点句型,1.Nowadays,we,can,find,advertisements,almost,wherever,we,go.,如今,我们无论去哪里几乎都能看到广告。,(,Page,2,),wherever,引导的让步状语从句,wherever,意为“无论哪里”,做连词或副词。引导地点状语从句的类似词有where,everywhere。,(1)where,与,wherever,都能引导地点状语从句。,where,指,“,在某个地方,”;wherever,指,“,无论哪里,在任何一个地方,”,。,(2)wherever,与,no,matter,where,两者都可以引导让步状语从句,但是引导名词性从句时,只能用,wherever,。,-,27,-,高频单词,重点短语,难点句型,四维热练,(1)Some people enjoy themselves,where they are.,有些人无论在哪里都很开心。,(2),you go does not matter to me.,无论你到哪里去都和我没关系。,(3),you are,you can accomplish your achievement.,不管你在什么地方,你都能取得成就。,wherever/no matter,Wherever,Wherever/No matter where,-,28,-,高频单词,重点短语,难点句型,2.,Even,if,an,ad,does,not,lie,it,does,not,mean,it,is,altogether,innocent.,即使一则广告没有撒谎,也并不意味着这则广告就是完全,“,清白,”,的。,(,Page,2,),even if,意为“尽管,即使”,用来引导让步状语从句,even though是更正式的说法。,Even,if,many,difficulties,remain,we,can,overcome,them.,即便仍有许多困难,我们也能克服它们。,I,don,t,like,oranges,even,though,I,know,they,re,good,for,my,health.,我不喜欢橘子,尽管我知道它们对我的健康有好处。,-,29,-,高频单词,重点短语,难点句型,四维热练,(1)But it,s okay to be the one to break the ice,you,ve lived next door for years.,但是即使你已经在隔壁住了多年,成为打破僵局的人也不错。,(2)He will come on time,.,即使下雨,他还是会准时来的。,even if,even if it rains,-,30,-,高频单词,重点短语,难点句型,3.,Not,all,ads,play,tricks,on,us,though.,但并非所有的广告都跟我们玩花招。,(,Page,3,),Not all.,部分否定,not all.=all.not,部分否定,也称半否定。,具有总括意义的代词,each,everybody,everything,all,both;,形容词,complete,whole;,副词,completely,always,wholly,altogether,等与否定词,not,连用,构成部分否定,表示,“,不都,;,并非都,”,。而,no,none,never,nobody,neither,nothing,no,more,no,longer,等表示否定意义的词与谓语一起使用构成了全部否定。,-,31,-,高频单词,重点短语,难点句型,四维热练,把下列半否定的句子改为全否定,(1)Not everything she did pleased him.,_,(2)Both of them are not my brothers.,_,(3)I do not remember all the details.,_,(4)She is not always excited.,_,Nothing she did pleased him.,Neither of them is my brother.,I remember none of the details.,She is never excited.,-,32,-,高频单词,重点短语,难点句型,4.According,to,the,publisher,readers,do,seem,to,be,interested,in,this,new,novel.,据出版商说,读者似乎确实对这本新小说感兴趣。,(,Page,9,),“do+,动词原形”表示对谓语的强调,本句运用了助动词do来加强语气。seem 可用作系动词或不及物动词,意为“似乎,好像”。,do,是助动词,用来加强语气。助动词,do/does/did,用于一般现在时和一般过去时的肯定陈述句中,与动词原形连用,以加强语气,在句子中要重读,翻译时要将其强调的意思,“,的确,确实,务必,”,等表达出来,;,与祈使句连用,意为,“,务必,一定,”,。,-,33,-,高频单词,重点短语,难点句型,四维热练,(1)When they,a pedestrian or a vehicle,or cause an accident,at least they can be traced.,当他们(骑自行车的人)确实撞到了行人或车辆,或者造成了事故,至少可以追踪到他们。,(2)The findings,however,why the sensation-seekers who multitask the most may enjoy risky distracted driving.,然而,研究结果的确表明了为什么那些经常处理多重任务刺激寻求者喜欢在注意力不集中的情况下冒险驾驶。,do hit,do suggest,-,34,-,.,单句语法填空,1,.The boss was very pleased with our work and promised us to go to Paris for,(please).,2,.Ads always employ,(persuade)language to talk people into buying their products.,3,.He was sure that the man was,(innocent)of any crime,and claimed he had evidence which could prove it.,4,.The cut of a diamond depends on the technique of its craftsman,and,(skill)craftsmen are always in high demand.,5,.She was a woman of unique talent and,(determine).,pleasure,persuasive,innocent,skilful,determination,-,35,-,6,.,(person),you never allow private problems to affect your performance.,7,.It is high time you,(start)off.,8,.The TV,(update)a news story on the bad storm coming to our area.,9,.Now doctors believe they have,(cure)him of the disease.,10,.She made helpful,(comment)on my work.,Personally,started,updated,cured,comments,-,36,-,.,单句改错,1,.You,re meaning to pay before you go in.,_,2,.The sales girl persuaded them buy her clothes.,_,3,.Well,I recommend take a bus.,_,4,.When it came to the summer vacation,we all become excited.,_,5,.Urging by his parents,he decided to participate in the competition.,_,meaningmeant,buy,前加to,taketaking,becomebecame,UrgingUrged,-,37,-,.,话题微写作,翻译下面6个句子,然后通过合理想象,用恰当的修辞手段整合成一篇短文。,1,.,如今广告成了我们生活的一部分,它们随处可见。(advertisement),2,.,商业广告的目的就是要说服你购买某样东西或接受某种服务。(be aimed at),3,.,特别是一些不诚实的广告就是为了骗取顾客的钱财。(cheat),4,.,你可能一不小心就上了它们的当。(fall for),5,.,我们必须弄清楚广告的真伪。(figure out),6,.,而公益广告是宣传正能量的东西。(promote),-,38,-,Nowadays,advertisements,have been part of our life,which can be seen almost everywhere.Commercial ads,are,aimed,at,persuading you into purchasing something or accepting some service.Especially some dishonest advertisements are designed to,cheat,the customers out of their money.Thus,you may,fall,for,them unconsciously.We must,figure,out,whether the ad is true or not.On the contrary,public service ads usually,promote,something positive.,
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