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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,M4 Unit 1,children,Look at these advertisements.Who are they aimed at?,music lovers,public-interest ad,1.Whats advertising?,Advertising is a form of communication that,typically,attempts to,persuade,potential,customers to,purchase,or to,consume,more of a,particular,brand,of product or service.,Free talk,2.Where can we find these ads?,3.Why do you like these ads?,On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,in buses,etc.,They are quite interesting,creative and we can get some useful information from them.,TV advertising,1.Whats the advertising format?,Bus advertising,Internet advertising,Newspaper advertising,Outdoor advertising,ads,Commercial ads,to sell/,promote,a product or service.,Public service advertisements(PSAs),to educate people about social problems,which affects public,welfare,.,Two main types of advertisements,A commercial ad,A public service ad,A,public service ad,A commercial ad,Observe the four posters on Page 1 and try to divide the ads into two types.,Observation,Oxlin Airlines,Earth Day,Soft Shine Shampoo,Say No to drugs,Try to divide them into two types.,public service,ads,commercial,ads,Earth Day,Say No to drugs,Oxlin Airlines,Soft Shine,shampoo,Look at the four ads in the textbook.,Try to answer these questions:,(G1&2&3 in charge of Pic 1&2,G2&3&4 in charge of Pic 3&4),1.What can you see on each poster?,2.What can you read on each poster?,3.What does each ad want to tell us?,4.What can you learn from each ad?,5.Will you believe in its idea and do as it tells you to?,This poster is a _ad.It offers the airline,_(,服务,),.It uses the slogan“I love to fly with Oxlin Airlines”to,_,（吸引）,people to take their flights.,Poster 1,commercial,attract,service,This poster is trying to show us that the birds have nowhere else to build their_because all the trees have been,_,.It tells us that we should _ from now on.,Poster 2,nests,protect the environment,cut down,The poster tells us that _ is harmful to people.It is,intended,to,_,us about health and problems,in society,and,calls on,us to,value,our lives and say,_,.,Poster3,educate,No to drugs,taking drug,This poster is targeting,young people,especially,girls,because they,(,关注,)their,(,外貌）,.It uses,persuasive,words“Shine that lasts for days”successfully to,(,劝说）,young people to buy this shampoo.,Poster 4,pay attention to,appearance,persuade,A guessing game!,1.Just do it.,2.,The choice of a new generation,.,3.,Anything is possible,.,S,logan,logo,Make the change,.,5,.,Keeping moving.,6,.,To be No.1,S,logan,4.,Because you,are worth it.,logo,short,simple,impressive,creative,interesting,persuasive,clever,moving,attractive.,What are the qualities of a good slogan?,What makes a good slogan?,Futher thinking,Challenge yourself!,Think about a good,slogan,for each ad.,Task 1 Design a slogan,Huaihua fireworks,Wushui River,Zhongpo Mountain,Huaihua fireworks,Huaihua fireworks,light up your sky,Wushui River,Protect Wushui,River,protect ourselves,Zhongpo Mountain,Zhongpo Mountain,中坡之山，养生天境,Zhongpo Mountain,good place for health,Design a commercial ad,:try to sell a kind of thing to us.(a book,a pen,an bottle of drink),2.,Design a PSA about our school life,.(to protect grass,to save water,to respect teachers),3.,Design an ad to attract others,to study in our Hutian Middle School.,Task 2 Design an ad,Who are the best designers?,Show time,Preview the reading material.,Homework,Good staying with you,!,Thank you,
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