建平中学英语：高二下Unit-6-Reading.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,建平中学英语：高二下Unit-6-Reading,建平中学英语：高二下Unit-6-Reading建平中学英语：高二下Unit-6-ReadingSkimming,What is the name of the shop that is mentioned in the text?The Body Shop.,Skimming,What is the name of the shop that is mentioned in the text?,The Body Shop.,What is the Body Shop?,A global business selling simple,products for the skin and hair.,The Body Shop,Describe its products _,_is unimportant.,_on advertising.,Supports_,.,in simple,truthful language,Thinks packaging,Does not spend any money,pro-environment campaigns/cause,Other cosmetic companies,Promise to_,_.,_ campaigns.,_,often doubling the cost.,_on animals.,make you look younger and,more beautiful,Use persuasive and expensive advertising,Present products in expensive packaging,Test many cosmetic products,More questions:Read the article again,What kind of hope does the cosmetics industry bring to women?,That they will be made younger and more beautiful,and that all their dreams will come true.,2.How do most cosmetic companies publicize their products?,They publicize their products through persuasive and expensive advertising campaigns.,3.What two things make cosmetics more costly?,a:The advertising campaigns to sell them.,b:Their expensive packaging.,4.Why did Anita Roddick use simple,truthful language to explain her products?,She thought it was immoral to make false promises about the qualities of her cosmetics.,5.In what manner did Anita Roddick promote The Body Shop to the public?,Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns.,6.What did Anita Roddick train her staff to do?,She taught them to believe that profits,although important,are not the only aim of a business.,谢谢观赏！,2020/11/5,9,