牛津英语模块4第一单元readingM4U1Reading2languagepoints.pptx

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,*,*,M4 U1 Advertising,Reading 2(Language Focus),a word-guessing competition,Listen to the teachers description and guess the word.,As quick as possible!,One word,one point!,One chance per round for each team.,Put up your hands to answer!,Breaking the rules will,cost your team 1 point,!,PK RULES!,I thought it could,c,_ the cough.,ure,I thought that,it could make the cough go away,.,Lets fight the cough!,It,kept advising me,to buy the medicine.,It tried to,p,_ me to buy the medicine.,ersuade,My friend said:“You should express your opinion on this bad product as a warning to others.,My friend said that I should make,c,_ on the fake medicine.,omments,The medicine company was,i,_.,nnocent,After all,，,the medicine company,wasnt guilty,since it didnt said it could cure cough.,I dont think bad advertisements can,do good to us,in any way.,I dont think bad advertisements can,b,_us in any way.,enefit,Companies need to,p,_ their products,but,romote,I know that companies need to,make people know and buy their products,but I cant forgive their cheating.,【,word family】,cure,persuade,comment,promote,benefit,【回归课文】,An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.(Page 2，line6-7),广告用文字和图片说服人们购置产品或效劳，或相信一种理念。,persuade,vt.,说服,;,劝说,;,使信服,to make someone decide to do something,especially by giving them reasons why they should do it,(1)I finally persuaded her to go out for a drink with me.,(2)How can we persuade him into joining us,(3)They tried to persuade us not to give up the plan.,【,经典例句,】,【,自主归纳,】,persuade sb.to do sth.劝服某人干某事成功地说服了,=persuade sb.into doing sth.,persuade sb.not to do sth.劝服某人不要干某事,=persuade sb.out of doing sth.,完成句子,(1)Mrs.Green was glad because she _ her husband to buy a car.,=Mrs.Green was glad because she _ her husband _ buying a car.,【,题组训练,】,persuaded,persuaded,into,persuade sb.to do sth.劝服某人干某事成功地说服了,=persuade sb.into doing sth.,persuade sb.not to do sth.劝服某人不要干某事,=persuade sb.out of doing sth.,【,题组训练,】,句型转换,(2)There is nothing I can try to persuade you not to go.,=There is nothing I can try to _ _ _ _ _.,persuade,you,out,of,going,persuade sb.to do sth.劝服某人干某事成功地说服了,=persuade sb.into doing sth.,persuade sb.not to do sth.劝服某人不要干某事,=persuade sb.out of doing sth.,【,word family】,cure,persuade,comment,promote,benefit,cure,vt./n.,治愈，治疗；药物；疗法,【,回归课文,】,This statement tries to fool you into assuming that the toothpaste,cures,bad breath,，,yet it does not say that!,(Page 2,，,line17-18),这种描述试图诱骗你以为这种牙膏可以,治愈,口臭，然而它却没有那么说。,to make an illness or medical condition go away,vt.cure sth 治愈某疾病,vt.cure sb of 治愈某人某疾病,矫正某人某行为,n.a cure for 的治疗或解决方法,【,自主归纳,】,【,经典例句,】,(1)It is impossible to,cure,HIV,(2)The doctor,cured her of a bad cold,(3)The government is trying to find,a good cure for unemployment,(,失业,).,【,题组训练,】,单句改错,(1)Time can cure everyone for his grief(悲哀).,(2)Is there a new cure of H7N9,for,of,翻译句子,父母总是试图纠正孩子的坏习惯。,Parents always try to cure their children of bad habits.,【,word family】,cure,persuade,comment,promote,benefit,comment,vi./n.,评论；评价,【回归课文】,The grocery just hopes that when you read the ad，you will feel pleased with the nice comment.,(Page 2-3，line22-23),这家食品杂货店只是希望，当你看到这那么广告的时候，会对这种评价感到快乐。,to express an opinion about someone or something,cn.,make comments on sth,对,做评论,vi.,comment that,评论,vi.,comment on sth,对,做评论,【,自主归纳,】,【,经典例句,】,(1)He,made comments on,the film after he saw it.,(2)He,commented that,it was an excellent film.,(3)He didnt,comment on,what I said.,完成句子,(1)Our Chinese teacher asked us to _(评论)the article we learnt yesterday.,(2)She was asked about the pay increase but she_(不进展评论)on it.,【,题组训练,】,comment on,made no,comment,make comments on,【,word family】,cure,persuade,comment,promote,benefit,benefit,vt./vi.,使收益；,n.,益处,【,回归课文,】,All of these ads are meant to,benefit,the public,，,and you can often learn a lot by following the advice they give.,(Page 3,，,line38-39),所有这些广告都旨在造福公众，按照它们所给的建议你通常都能学到很多东西。,to,give somebody/something an advantage,or help somebody/something in some way,vt.,benefit sb/sth,使,.,受益,vi.,benefit from,得益于,，从,中受益,【,自主归纳,】,【,经典例句,】,All of these ads are meant to_(,使公众受益,).,benefit the public,阅读使我受益匪浅。,(,我从阅读中受益颇多。,),(2)I have,benefited,a lot,from,reading.,n.,be of(great)benefit(to sb/sth),(,对,),很有益处,n.,for the benefit of/for sbs benefit,为了,的利益,【,自主归纳,】,【,经典例句,】,(3)It is said Yoga(,瑜伽,),is of great benefit to,human health.,(4)The money is to be used,for the benefit of,the poor.,句型转换,(1)The new highway will benefit the village people.,The village people will _ _ the new highway.,【,题组训练,】,benefit,from,benefit sb/sth 使.受益,benefit from 得益于，从中受益,be of(great)benefit(to sb/sth)对很有益处,for the benefit of/for sbs benefit 为了的利益,介词填空,(2)Fresh air is _ benefit to our health.,(3)Dont go to any trouble _ my benefit!,(4)Readers can benefit _ this book.,【,题组训练,】,from,of,for,benefit sb/sth 使.受益,benefit from 得益于，从中受益,be of(great)benefit(to sb/sth)对很有益处,for the benefit of/for sbs benefit 为了的利益,【,word family】,cure,persuade,comment,promote,benefit,to help sell a new product,film etc.by offering it at a reduced price or by advertising it,promote vt.1促销，推销；2提升，晋升；3促进，增进,【回归课文】,Think about why you should do the things the ad suggests，or buy the product or service the ad promotes.(Page 3，line40-41),想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或效劳。,Our teacher has been promoted to headmaster.,_,(2)Do you have any idea how to promote this product _,(3)The meeting discussed how to promote,cooperation between the two countries._,【,题组训练,】,促销，推销,提升，晋升,促进，推动,promote vt.1促销，推销；2提升，晋升；3促进，增进,【回归课文】,PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.(Page 2，line10-11),公益广告通常是免费投放的，其目的是就安康、平安或任何其他影响公众利益的问题对人们进展教育。,be meant to,旨在，目的是,【,new phrases】,The Youth Olympic Games _ promote the Olympic spirits in a special way.,(2),节假日是用来庆祝一年中重要时刻的日子。,(1),青奥会旨在用一种独特的方式推广奥运精神。,are meant to,【,题组训练,】,Festivals _ important moments of year.,are meant to celebrate,【回归课文】,However，we still must be aware of the skillful methods used in ads to try and sell us things.(Page 2，line14-15),但是，我们仍然必须对那些用于企图向我们推销产品的广告手段保持清醒的认识。,be aware of,意识到，明白，了解,【,new phrases】,be aware of,意识到，明白，了解,make sb.aware of,使某人知道,/,意识到,【,短语拓展,】,【,题组训练,】,(1)I _ 没有意识到how much I loved English.,(2)We must _让人们意识到 how serious the air pollution is.,wasnt aware of,make people aware of,Other phrases!,免费,公众福利,保护免受,虽然，即使,哄骗某人做某事,对感到快乐,捉弄某人,上的当,过上更好的生活,涉及；处理,fool sb.into doing sth.,public welfare,protect from,feel pleased with sth.,for free,even if/though,play tricks on sb.,fall for,lead better lives,deal with,Not all,adds play tricks on us though.,(Page 3,，,line27),然而，,并不是所有的,广告都跟我们玩这类把戏。,【,sentence structure】,局部否认,partial negation,【,经典例句,】,(1),All,that glitters is,not,gold.,=,Not all,that glitters is gold.,发亮的东西并,不一定是都是,金子。,(2),Everyone,does,not,like playing volleyball.,=,Not everyone,likes playing volleyball.,不是每个人都,喜欢打排球。,局部否认,partial negation,“不是一切都/不总是都,局部否认,partial negation,【,题组训练,】,翻译句子,(1),All of the answers,are,not,right._,(2)None of the answers is right._,都不正确,不都正确,not加all，both，every，always，everywhere/everybody/everything，不管not位于这些词的前面还是后面,=Not all the answers,【,题组训练,】,局部否认,partial negation,翻译句子,(3)Neither of the brothers is here._,(4),Both of the brothers,are,not,here._,不都在这里,都不在这里,=Not both of the brothers,“不是一切都/不总是都,not加all，both，every，always，everywhere/everybody/everything，不管not位于这些词的前面还是后面,【,题组训练,】,完成句子,(1),并不是所有,的孩子都喜欢这部电影。,_ the children like the film.,(2),这些字我,一个也不认识,。,I _ of these words.,Not all,dont know any,局部否认,全部否认,When it comes to,advertisements,，,we must all use our intelligence and not be a slave to them!(Page 3,，,line41-42),谈及,广告,，我们都必须运用自己的智慧，不要做广告的奴隶！,【,sentence structure】,注意,:(1),when it comes to,中的,to,是,介词,，后接名词或者,V-ing.,(2),本句常用,一般现在时,。,(3),可置句首或句尾。,【,题组训练,】,完成句子,当谈到交朋友，你再怎么小心都不为过。,_,you cant be too careful.,When it comes to making friends,【,题组训练,】,单项选择：,(2)I am no match for her_.,A.when come to language,B.when comes to language,C.when it comes to language,D.when it come to language,C,【,随堂检测,】,1.Mr.Li no longer smokes now because his wife_ him to give up smoking last year.,A,suggested B,advised,C,persuaded D,told,2.Bob,，,stop playing computer games!I dont think you can _ the game.,A.benefit B.benefit from,C.benefit to D.benefit of,C,B,3.I was _ of something wrong with my car,，,but I dont know what is was.,A.aware B.patient,C.curious D.ignorant,4.It is proved that the medicine will be a cure _lung cancer.,A,of B,for,C,to D,on,A,B,5.The government is trying to do something to _better understanding between the two countries.,A,raise B,promote,C,heighten D,increase,B,when it comes to,for free,public welfare,protect from,even if/though,fool sb.into doing sth.,feel pleased with sth.,play tricks on sb.,for free,lead better lives,deal with,persuade sb.to do sth.,cure sb.of,a cure for,comment on sth.,benefit sb./sth.,benefit from,be of(great)benefit(to sb./sth.),for the benefit of,promote sth.,be meant to,be aware of,make sb.aware of,summary,Task 1:translate the passage into English,当提到虚假广告的时候，很多人想要发表评论，他们会抱怨他们不知道怎样处理这些广告因为并非所有的广告都使我们受益。一些甚至欺骗或愚弄我们，力劝我们对其信以为真,(fall for),。现在在这个社会中，我们提倡,(promote),诚信,(honesty),。即使是这样，许多不诚信,(dishonesty),的东西仍然存在。,_to false advertisement,many people_ them.They will complain that _ these ads because_.Some even _,trying to_.Now in this society,we_._,many _.,When it comes,want to comment on,they dont know how to deal,with,not all of them benefit us,cheat or fool us,persuade us to fall for them,promote honesty,many dishonesty things still exist,Even so,Work in pairs.,Write and speak.,Different colors,different tasks.,50-60 words.,Its a competition!Come on!,Now is our speaking time!,when it comes to,for free,public welfare,protect from,even if/though,fool sb.into doing sth.,feel pleased with sth.,play tricks on sb.,for free,lead better lives,deal with,persuade sb.to do sth.,cure sb.of,a cure for,comment on sth.,benefit sb./sth.,benefit from,be of(great)benefit(to sb./sth.),for the benefit of,promote sth.,be meant to,be aware of,make sb.aware of,You may use the following phrases.,Task 3:Make a public service advertisement,Recently,avian influenza(H7N9)(,禽流感,)has become a serious problem that badly affects our health.Please look at the picture below,and make a public service advertisement to make the public aware what we should do to protect us from H7N9.(50-60words,and you are supposed to use at least five words or phrases we have learnt in this class),Reporter:Why the shoes from your company become so popular now,Sales manager:Thats because we made a new advertisement,Reporter:,Sales manager:,Reporter:,Sales manager:,Task 2:Make up a dialogue.,You are a sales manager of a shoe company.One advertisement of the shoes in your company is very popular.So a reporter wants to interview you to know more about the ad.(,the reason,the aim,the methods,the result,etc,.)Please make up a dialogue with your partner.(50-60words,and you are supposed to,use at least five words or phrases we have learnt,in this class),1.Exchange the task and finish it after class.,2.Review what we have learnt in this period.,Homework,Thank you!,