language points.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Advertisements,Language points,Keep moving,Slogans(,标语,),of advertisements,安踏：永不止步,Impossible is nothing,The choice of a new generation,百事可乐：新一代的选择,阿迪达斯：凡事无绝对,Just do it.,Types of advertisements,Educating every child,commercial advertisement(CA),public service advertisement(PSA),to sell a product,to help people lead a better life,Water protection,Coco Cola,commercial advertisement(CA),public service advertisement(PSA),(Line 1)we,are used to,them,used to do,过去常常做某事,be used to do,被用来做某事,be used to sth/doing,习惯于,(,做,),某事,他曾经住在城里，但现在他已经习惯了乡下的生活,He used to _(live)in the city,but now he is used to _(live)in the countryside.,这把刀是用来切肉的。,The knife is used _(cut)meat.,live,living,to cut,The new machine _production.,However I_it.,is used to increase;am not used to controlling,is used to increasing;don,t used to control,used to increase;don,t used to control,used to increasing;am not used to control,A,An advertisement uses words and pictures to,persuade,people to buy a product or service,(L6),persuade,vt,.,说服，劝说,persuade sb to do sth/into doing sth,说服某人做某事,He has lost his hope,but we _ it again.,他已失去了希望，但我们说服他再试试。,persuaded him to try/into trying,PSAs are often run for free,and,are meant to,educate people abut health,safety,(L11),be meant to do sth,旨在，意在做某事,be meant for,专为,而打算,(,设计,),mean vt.,打算，意欲,(meant,meant),mean doing,意味着做某事,mean to do sth,打算做某事,meaning n.,含义，意思,1 Wasting every minute _ your life.,A mean wasting B means wasting,C mean to waste D means to waste,2 I didn,t mean _(pour)cold water on you idea.,我本不想给你的想法浇冷水的。,3 You mean _,which means _.,你打算读大学，这意味着努力学习。,4 This _ your sister as a birthday gift.,这是给你妹妹的生日礼物。,B,to pour,to go to college,working hard,is meant for,There are laws,to,protect,people,from,advertisements that,cheat,people(L 14),protect,from,保护,免受,的伤害,人们通常戴太阳镜以妨眼睛被太阳灼伤。,People usually wear sunglasses _(protect)their eyes from _(burn)by the sunlight.,stop/prevent(from),keep/discouragefrom,阻止某人做某事,to protect,being burnt,There are laws,to,protect,people,from,advertisements that,cheat,people(L 14),cheat,v.,欺骗，作弊,cheat sb into doing sth,骗某人做某事,catch sb cheating,发现某人正在作弊,They _that he was an adopted son.,他们骗他,让他相信自己是个养子。,He _ in the exam yesterday.,他被发现在考试中作弊。,cheated him into believing,was caught cheating,Even if it doesnt lie,it doesnt mean it is altogether innocent.(L16),lie:lie-,lied,lied-lying vt.,说谎,to sb.about sth.,She was _!She lied _me about her age!,lie:lie-lay,lain-lying vi.,平躺，位于,He _ in bed since this morning.,lay:laid,laid,laying-vt.,放置，产卵,He _(lay)his hand on my shoulder,just now.,lying,to,has lain,laid,Ex:He _ the book on the desk and told me,that he had _in bed before he came here.,But I knew that he was _ to me.,laid,lain,lying,This statement tries to,fool,you,into,believ,ing,that the toothpaste,cure,s bad breath,yet it.,（,L18,）,fool,vt,欺骗，愚弄,n.,傻瓜,fool sb into doing sth,欺骗某人做某事,foolish,adj.,愚蠢的，傻的,cure,vt,.,治愈，解决,n,.,疗法，对策,cure sb of sth,治愈,的病，纠正某人的,Sometimes opium(,鸦片,)can be used _(cure)some diseases.,Although this medicine can cure you _ your illness,it has a side effect _ you.,to cure,of,on,You will feel,pleased,with the nice,comment,.(L23),-I am very _ with my own cooking.It looks nice and smells delicious.,-Mm,it does have a _ smell.It will be a great _ to taste it.,The _ expression shows that she is _ with the _ idea.,pleased adj.,高兴的，满意的,pleasant adj.,令人高兴的,pleasure n.,愉快，令人高兴的事情,pleased,pleasant,pleasure,pleased,pleased,pleasant,You will feel,pleased,with the nice,comment,.(L23),comment,n&v,.,评论,make a comment/comments on,对,做评论,no comment,无可奉告,comment on,对,评论,/,评头论足,There _so far from the experts.,到目前为止还没有来自专家的评论。,has been no comment,fall for/fall behind/fall down,1)He made a lie,and unfortunately the girl_ it.,2)He _,so he had to quicken up his pace to catch up with us.,3)Babies often _ when they learn to walk.,fall behind:,落后，落在后面,fall down:,倒下，掉下,fell for,fell behind,fall down,PSAs aim to teach us and help us lead better lives.(L29),aim v.,以,为目标,n.,目标，目的,aim to do sth/at doing sth,意欲，企图做某事,with the aim of,以,为目标,achieve ones aim/goal,达到目标,The course _ the childrens spoken English.,这个课程旨在提高孩子们的英语口语。,aims to improve/aims at improving,All of these ads are meant to,benefit,the public and you can learn a lot by,follow,ing,the advice,(L39),benefit,v,使,受益,n,.,益处,beneficial,adj,.,有益的，有利的,benefit sb/sth,有益于,benefit from,从,中受益,be beneficial to,=be of benefit to,对,有益,Fresh air and good food _our health.,新鲜的空气和优质的食物有益于健康。,You will _ her good example.,你将从她的好榜样中得益。,benefit/are beneficial to/are of benefit to,benefit from,promote,vt.,推广，宣传,;,促进,promotion,n.,提升,promote sb to be.,How can we promote the sales of this product?,He missed a good opportunity for a promotion.,promote,vt.,推广，宣传,;,促进,promotion,n.,提升,promote sb to be.,Workers who pass the test _(promote)to a higher position next year.,The government is trying to do something _(promote)better understanding between the two countries.,May I offer my congratulations on your _(promote).,will be promoted,to promote,promotion,Exercise for consolidation:,1 You should _ your books_ your,desk-mate.,2 I _ getting up early in the morning.,3 He _ finish the project ahead of,time,but he failed.,4 I will never _ the words of door-to-door,salesman.,share,with,am used to,intended to,fall for,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,5 I never _ God.,6 She _ the danger around her.,7 You will get a book _.,8 The teacher asked us to _ environment protection.,9 The special clothes will _ you _,being attacked by wild animals.,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,believe in,is aware of,for free,do research on,protect,from,10 You are actually _ her laziness if you do everything for her.,11 She _ to us about what she did just now.,12 Don,t _ me!I am angry!,13 If you _ the machine _ the electricity,it will work.,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,encouraging,lied,play tricks on,connect,with,