“后”品牌高端百货商超品牌营销方案.pdf

时光相伴后礼予你P PRECIOUS TIME WITH US GORGEOUS GIFT FOR YOURECIOUS TIME WITH US GORGEOUS GIFT FOR YOU市场营销 奥莱 川川Party Theme：PRECIOUS TIME WITH US GORGEOUS GIFT FOR YOU派对主题：时光相伴派对主题：时光相伴后礼予你后礼予你Party Time：In the early Sep,2020（Pending）派对时间：派对时间：20202020年年9 9月初月初(待定待定)Party Location：Wangfujing Outles（YinChuan）派对地址：王府井奥莱派对地址：王府井奥莱(银川银川)Party Content：New Products Launch派对内容：新品发布派对内容：新品发布Party Features：Court&elegance&Classic派对特色：宫廷派对特色：宫廷&高雅高雅&古典古典Numbers of invitation：100 people受邀人数：受邀人数：100100人人Promoting Products：The history of whooThe history of whoo推广产品：推广产品：The history of whoo/The history of whoo/后后 天率丹天率丹-Product 产品介绍 Self moisturizing creamSoft,nourishing,fine and smooth秘贴系列WHOO后From the unique recipe of the palace天气丹系列Whoo后Lasting moistureSolidLong term retention还幼系列WHOO后ongealed fragranceSkin smoothing&Nourishing Lotion津率享系列津率享系列Whoo后Whoo后自润面霜礼柔润滋养 细滑润颜持久保湿纯色长时间保留 Whoo后 津率享红华凝香平颜滋养乳 润肤补水源自宫廷独秘配方对高品位、高格调之美的追求。当岁月追溯到时间隧道遥远的彼方，对于身为绝世佳人的皇后们来说，宫廷美容秘方，可谓是供奉给她们最为珍贵的宝物，它造就了不施脂粉亦可生辉的皇后们那高雅清丽的面容。经过数百年、数千年的传承，效果经历了岁月的验证，经现代科学的辅佐，成就今世WHOO后-Product-24#24#赤焰樱桃赤焰樱桃54#54#迷雾酒庄迷雾酒庄25#25#西柚珊瑚西柚珊瑚15#15#微醺玫瑰微醺玫瑰13#13#烟粉樱花烟粉樱花88#88#赤茶红棕赤茶红棕-TA Insight-Supermodels,artists,rock stars,designers,etc.They are the groups of people who are full of personality and create fashion trends.Seize the now and beyondBreak the conventional boundariesThink in your own fascinating wayDare to show how you really feel.Dare to act out of frames and standards.Stay true to your heart.Find their own uniqueness and be proud.The only thing like you,is you.Because your uniqueness is timeless.It is precisely because of these individuals who are full of personality and freedom,deeply attracting the eyes of NARS超模,艺术家,设计师等。他们是一群充满个性和创造古典高雅的人。抓住现在和未来打破传统的界限用你自己迷人的方式思考敢于展现你的真实感受。敢于打破传统框架和标准。一切从心。找到自己的独特之处并为之骄傲。唯一像你一样的是你。因为你的独特性是永恒的。正是因为这些人充满了个性和自由,深深吸引了 后 的目光。THEME：WHOO GORGEOUS GIFT FOR YOU主题：时光相伴后礼予你A disco party for the groups people of MODERN/AUDACIOUS/ICONIC from NARSA disco party for the groups people of MODERN/AUDACIOUS/ICONIC from NARSWHOO WHOO 宫廷宫廷/高雅高雅/标志性人群的古典派对标志性人群的古典派对Invitation Design创新设计-Invitation Card 邀请函 With invitation information on 附有邀请信息 As the film rotates,the lip shows the name and color of the product on the chassis当碟片旋转时,唇的标记显示碟片上产品的名称和颜色。Cover外壳Front正面Back背面-Floor Plan-Entrance入口Asile走道Prodoct Exhibition area产品展示区WHOO Makeup Are后化妆室F&B 前后选单区Stage舞台UNLACED ROOM闺阁PLAYPENROOM 围栏DANCETERIAROOM宫廷Four Photo Booths四个图片间ice cream冰激凌领取处Entrance入口Asile丝绸走道时光相伴 后礼予你-Check In-gif of the interaction part交互式部分Check in：Scanning for labels签到：扫描贴标签 Visitors stand in front of the screen and the system displays the relevant product Tag according to the guests clothing and lip color.#DEVIANT*、#UNLACED、#DANCETERIA According to the displayed tag,a tattoo sticker can be collected at the check-in location.访客站在屏幕前面,系统根据客人的衣着和嘴唇颜色显示相关产品标签。DEVIANT、UNLACED、DANCETERIA 根据所显示的标签,可以在对应地点收集纹身贴纸。tattoo sticker 文身贴纸-Entrance-Whole aisle with golden silk from the top,lightening by dark red as the background,Visitors pass through the channel and feel the silky pleasure of bright ribbons.顶部的金色丝绸穿过整个过道,装饰以深红色为背景的闪电,游客通过通道,感受亮丝带的柔滑愉悦之感。Silky channel 绸缎通道长 廊四间房-Room 1 房间1PLAYPEN围栏With PLAYPENs color:Pink coral,as the room element.The feathers of Pink coral,filling up with feathers in the space,and swinging with pink coral in the middle.Creating a silky erotic place.房间颜色：银色，珊瑚蓝宣纸色。房屋内饰以银色、白色和珊瑚蓝的帛纱填满空间,并在场景中间摆放栏珊，书房布景。创造清新脱俗古典之处。围栏房间-Room 2-UNLACED闺阁UNLACED color:Nude pink,as the room element.The overall appearance of the bathroom scene in Nude pink,with 2 female models wearing silk bathrobes.Creating the surrounding of:opening the door of bathroom,releasing the Nude pink bathrobe.房间颜色:帝王红为主，祖母绿。房屋内饰以闺阁床榻为布景元素,男女模特穿着丝绸宫廷服饰。周围:打开闺阁的门,递出红色、金色产品体验卡。闺阁房间-Room 3-房间3DANCETERIA宫廷The color of DANCETERIA:Fuchsia,as the room element.The silver ball hanging and filled with the ceiling of the room with twinkling Fuchsias neon lips decorated on walls.Creating a modern ballroom scene.房屋颜色:紫红色,米金色。房间内饰以米金色和紫红色为主，背景和天花以古典宫殿雕花格为元素。打造古典对弈场景。宫廷房间化妆区-Makeup Area 化妆区Make-up Area：The professional makeup artist recommends and tests the lip cream for the on-site guests and creates a stylish nightclub party look.At the same time,on-site visitors can try and create NARS series makeup.化妆区：专业化妆师为现场客人推荐和试用产品,并设计一个古典宫廷妆容。同时,现场参观者可以试用和设计古典系列妆容。音乐视频DIY区-Interaction Area 交互区Music video DIY：音乐视频DIYFilm interactive screen created by NARS products and color systemsThe on-site visitors took the headphones to slide the film pairing silk slippery lip cream color numberCombined into a dedicated DJ remix/Classical musicBy scanning the QR code,you can share the circle of friends and conduct online communication.由后产品和颜色系统创建的电影交互式屏幕组合成一个专门的 古典音乐视频通过扫描 二维码,你可以分享至朋友圈,进行在线交流。-F&B-According to preferences,guests check the menu options and submit it to the staff or customize it.An ice cream with the same color number as the NARS product will be served to the guests.根据喜好，客人们查看菜单选项然后提交给工作人员或者定制产品。客人们会收到和WHOO产品色号相同的冰淇淋。F&B（菜单前后页）Menu Design（Front）菜单设计（前页部分）Menu Design（Back）菜单设计（后页部分）WHOO GORGEOUS GIFT FOR YOU时光 相伴后礼予你王府井奥莱银川WHOO GORGEOUS GIFT FOR YOU时光 相伴后礼予你王府井奥莱银川路演区“WHOO GORGEOUS GIFT FOR YOU”Glide To See You 时光 相伴后礼予你后与你相见-RUNDOWN-19:30-19:35Performance19:30-19:35演出19:38-19:45Performance19:38-19:45演出19:00-20:30CM：All The Time19:00-20:30CM：整场19:35-19:38Branding Speech19:35-19:38品牌发言-Performance-OPTION 1：Aerial Silks Dance The graceful,dynamic strength,flexibility and all-in-one graceful The graceful,dynamic strength,flexibility and all-in-one graceful dance are performed.The performers slide and dance from top to bottom dance are performed.The performers slide and dance from top to bottom in the ribbons of NARS color,presenting the NARS VELVET LIP GLIDE in the ribbons of NARS color,presenting the NARS VELVET LIP GLIDE slip and color vision.slip and color vision.选项一：空中绸缎舞表演者呈现出优雅,动态的力量结合,灵活性和全方位的舞蹈表演。表演者从上到下在红色金色的绸缎上滑动，舞动,呈现出天鹅绒般的唇滑翔“丝滑和颜色”的视觉效果。-Performance-OPTION 2：Mirror Man DanceThe“smooth”surface mirror,with fitting the graceful figure,highlighting the gorgeous dance of the performers.选项二：丽人行唐风舞蹈三月三日天气新，长安水边多丽人。三月三日天气新，长安水边多丽人。态浓意远淑且真，肌理细腻骨肉匀。态浓意远淑且真，肌理细腻骨肉匀。绣罗衣裳照暮春，蹙金孔雀银麒麟。绣罗衣裳照暮春，蹙金孔雀银麒麟。头上何所有？翠微盍叶垂鬓唇。头上何所有？翠微盍叶垂鬓唇。背后何所见？珠压腰衱稳称身。背后何所见？珠压腰衱稳称身。-Stage：classical music Live Show-Classical Music Warm-upProfessional classical music inviting,during the event by playing music to warm up.The guests at the scene raised the atmosphere to the highest point under the circumstance of classical music.古典音乐暖场邀请专业中国古风（自得琴社）在活动期间暖场。自芦苇荡起，至一生所爱终。一曲听罢，在古风音乐的环绕中，将气氛推到最高点。-Sites Recommended WHOO推荐场地-Sites Recommended 推荐场地OPTION 1 YINCHUAN JIANFA 选址一 大阅城一层中厅场地简介：大阅城中厅Area:200 square meterHeight:4 meters面积：200平方米层高：4米-BUDGET预算-Quotation of the event 项目报价Venue fee场地费用0 Construction fee搭建费用50000 Equipment fee设备费用15000 Material fee材料费用5000 Programing fee节目费用 20,000 Staff fee人员费用5,000 Tea fee茶水费用3000 Service fee服务费用2500 Tax fee 税费0Total fee(tax included)总花费(含税)105000Thank you And Always a pleasure 谢谢观赏 乐意效劳