2023年“双11”消费洞察报告.pdf

中新经纬研究院 中国国际电子商务中心研究院 浪潮卓数20232023?11?2023“Double 11”Consumption Insight Report联合撰写?20232023?1010?3131?-20232023?1111?3 3?CONTENTSSeven?Major?Consumption?TrendsComparison?of?Categories?Comparison?of?PlatformsConclusionPart?Part1Part?2Part?34Part?1?7?Major?Consumption?Trends?研?研?4 4K K?2020%?5050%?11?2023?10?31?-11?3?5155.6?9.5%?务?务?3030%?50%50%?100%?11?野?100%?Part?2?Comparison?of?Platforms?11?11?务?15%?8.6%9.6%21.6%6.7%?2023?10?31?-?2023?11?3?35.4%淘天集团44%17.5%?京东21.6%拼多多6.7%抖音9.6%其他17.5%Part?3?Comparison?of?Categories?7.6?上海市北京市福建省河北省安徽省江省重庆市天津市辽宁省海南省壮族治区省藏治区新疆维吾尔族治区宁夏回族治区31?8.1?务?TOP20?务?研11?撑?100%?TOP1TOP1-1 10 0?1HAIER/?2APPLE/?3MIDEA/?4PROYA/?5LOREAL/?6MI/?7FILA/?8LANCOME/?9NIKE/?10ANTA/?TOP1TOP11 1-2020?11HUAWEI/?12LITTLE?SWAN/?13TCL/TCL14LI-NING/?15OLAY/?16ESTEE?LAUDER/?17SKINCEUTICALS/?18KEFUMEI/?19SONY/?20LENOVO/?TOP?2?ANTA/?TOP?3?NIKE/?TOP?4?LI-NING/?TOP?5?ADIDAS/?TOP?6?SKECHERS/?TOP?7?NEWBALANCE/?TOP?8?CAMEL/?TOP?9?BOSIDENG/?TOP?10?UBRAS/?TOP?1?FILA/?TOP10TOP?2?BABYCARE/?TOP?3?VINDA/?TOP?4?AMIRO/?TOP?5?FOTILE/?TOP?6?JOMOO/?TOP?7?PAMPERS/?TOP?8?APP/?TOP?9?COROU/?TOP?10?FLOSSOM/?TOP10TOP?1?HUGGIES/?TOP2?MIDEA/?TOP3?LITTLE?SWAN/?TOP4?TCL/TCLTOP5?MI/?TOP6?GREE/?TOP7?TINECO/?TOP8?ECOVACS/?TOP9?SIEMENS/?TOP10?HISENSE/?TOP10TOP1?HAIER/?TOP10TOP?2?LOREAL/?TOP?3?LANCOME/?TOP?4?OLAY/?TOP?5?ESTEE?LAUDER/?TOP?6?SKINCEUTICALS/?TOP?7?WINONA/?TOP?8?KEFUMEI/?TOP?9?KERASTASE/?TOP?10?GUERLAIN/?TOP?1?PROYA/?TOP10TOP?2?FIRMUS/?TOP?3?YILI/?TOP?4?APTAMIL/?TOP?5?FRISO/?TOP?6?MENGNIU/?TOP?7?YANZHIWU/?TOP?8?BY-HEALTH/?TOP?9?JINLONGYU/?TOP?10?NESTLE/?TOP?1?XIAOXIANDUN/?TOP10TOP?2?ASUS/?TOP?3?APPLE/?TOP?4?HUAWEI/?TOP?5?DELL/?TOP?6?HP/?TOP?7?XGIMI/?TOP?8?THINKPAD/?TOP?9?HONOR/?TOP?10?MI/?TOP?1?LENOVO/?TOP10TOP?2?LINSY/?TOP?3?SLEEMON/?TOP?4?QUANU/?TOP?5?CHEERS/?TOP?6?KUKA/?TOP?7?EON?LIVING/?TOP?8?AIRLAND/?TOP?9?DE?RUCCI/?TOP?10?TUBAOBAO/?TOP?1?YESWOOD/?TOP10TOP?2?HUAWEI/?TOP?3?MI/?TOP?4?HONOR/?TOP?5?SAMSUNG/?TOP?6?OPPO/?TOP?7?VIVO/?TOP?8?ONEPLUS/?TOP?9?IQOO?TOP?10?BASEUS/?TOP?1?APPLE/?TOP10TOP?2?CANON/?TOP?3?THE?NORTH?FACE/?TOP?4?NIKON/?TOP?5?FUJIFILM/?TOP?6?LULULEMON/?TOP?7?IFLYTEK/?TOP?8?YAMAHA/?TOP?9?CAMEL/?TOP?10?TAL/?TOP?1?SONY/?TOP10TOP?2?MCLON/?TOP?3?CHOW?TAI?SENG/?TOP?4?CHOW?SANG?SANG/?TOP?5?LUKFOOK?JEWELLERY/?TOP?6?ZLF/?TOP?7?CHINA?GOLD/?TOP?8?CHJ/?TOP?9?ZHEJIANG?MING?JEWELRY/?TOP?10?KING?BOOM/KING?BOOMTOP?1?CHOW?TAI?FOOK/?2023?2023?TOP5?2020?2020?TOP5?5G?2021?2021?TOP5?2022?2022?TOP5?务?Top?5Top?5Top?5Top?5Top?5Top?5Top?5Top?5Part?4?Conclusion?携手同行共 创 未 来