牛津高中英语模块四Unit-1-Reading-课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 Advertising,Reading,Advertisements,1.Do you like advertisements?,2.Do you think there are too many of,them and that they are everywhere?,3.Do you think advertisements play an,important part in our lives?Why or,why not?,Warming up,to sell product,to sell service,to make people think about people who need help,Read the article quickly and answer.,1.What do ads try to persuade people,to do?,To buy a product or service,or to,believe in an idea.,Advertisements,2.What does PSA stand for?,Public service advertisements.,3.What do PSAs aim to do?,They aim to teach us and help,us lead better lives.,Most people are not aware of how,many ads are around them.,2.Advertisements are always meant to,promote a product or service.,3.,PSAs,are only found in newspapers,and on TV.,T,F,F,Read the article again and decide whether the following sentences are true or false.,Detailed reading,PSAs,and commercial ads use,some of the same methods.,5.Commercial ads can often give us,valuable information about how to,live our lives.,An ad warning people against,smoking is an example of PSA.,T,F,T,Where are advertisements usually,found?,They are usually found in newspapers,and magazines,on the Internet,radio,and television.,Read the article once more and find,answers to the following questions.,2.What is the major distinction between,commercial advertisements and PSAs?,commercial advertisements are ones which someone has paid for to advertise products or service,while public service advertisements are often run for free,and are meant to educate people about health,safety,or any other problem that affects public welfare.,3.Why are some of the advertisements,clever according to the article?,Because even if an ad does not lie,it,does not mean it is altogether innocent.,4.When did China begin a nationwide,public service advertising campaign?,China began the campaign in 1996.,5.Why should we follow the advice in,PSAs?,Because PSAs are meant to benefit the,public,and by following the advice in,PSAs,we can often learn a lot.,A the ability to learn,understand and,think about something,B good at doing something,especially,something that needs ability or training,C the general health,happiness and safety,of a person or a group,Match these new words with their meanings in Part D.,D make an illness or a physical problem,go away,E a short sentence or phrase that tells the,aims or beliefs of a person or a group,F related to thinking or the mind,G something done to fool someone else,or,as a joke,H make someone do something by diving,him/her good reasons,Answers:,1.persuade _ 2.welfare _ 3.skilful _ 4.cure _,5.mental _ 6.trick _,7.motto _ 8.intelligence _,H,C,B,D,F,G,E,A,Read the e-mail in Part E and complete it.,Answers:,1._ 2._,3._ 4._,5._ 6._,7._ 8._,dealing with,comments,promote,fool,even if,cheated,campaigns,benefit,Discussion,1.Do you think young people are easily,persuaded by ads?Why or why not?,2.What is the best PSA you have ever,seen?Why do you think it is so good?,3.Does advertising play a positive or,negative role in our daily life?List,your reasons and find supporting,examples for your opinion.,Do Parts A1 and A2 on Page 90,of the,Workbook,.,Do Part A on Page 94 of the,Workbook,.,Homework,