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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit|,One,Unit|,One,Promoting,Activities,高等教育出版社 高等教育电子音像出版社,1/84,Unit Goals:,What You Should Learn to Do,1.Introduce a certain company(background,business scope,etc.),2.Talk about a companys business,3.Describe a product,What You Should Know About,1.Some basic promotion methods,2.Product prospectuses,2/84,Contents,Section,Appreciating Culture Tips,Section,Maintaining a Sharp Eye,Section,Talking Face to Face,Section,Being All Ears,Section,Trying Your Hand,3/84,Section Talking Face to Face,Talking,Follow the Samples,Introduction,Act Out,Business Communication,Put in Use,4/84,In todays information-intensive world,it is hard for a business to attract potential customers.But promotional products offer the business a unique opportunity to make its name in the target market.The promotional items that you choose are limited only by your own creativity.They can range from market-proven goods such as calendars,coffee mugs,and baseball caps to innovative items like candy and nuts,stadium blankets,toy cars and trucks,and first aid kits.Whatever items you pick,all should bear your logo and contact information.,Introduction,Back,5/84,Chair:Ladies and gentlemen,Im very glad to have Mr.Wang,our Chief Engineer,join in our discussion.Mr.Wang,what would you like to tell the Board of,Directors(董事会)about the present situations we are facing?,Mr.Wang:Generally speaking,we are progressing smoothly along the new line of digital,TV sets.,A:Is it possible for us to apply for a patent for our new model soon?,Mr.Wang:I think so.Weve got all the necessary drawings ready now,but we are still,testing the product.,B:Have you done any marketing research?What findings have you got from the,research?,Mr.Wang:The marketing survey shows that the customers seem very interested in this new,model.I have the impression that there will be a good market for it in the years to,come.,B:I see.What do you think of the R&D(Research and Development)(研发),team of the company?,Mr.Wang:They are very efficient.,Follow the Samples,1 About the Potentials of a New Model of Digital TV Set,6/84,Miss Gao:What should we do now to speed up the marketing procedure of our digital,TV sets?,George:A lot should be done at present.First,we should make some estimates on,packaging.Many products sell better simply because of their attractive-looking,package.,Miss Gao:Thats true.Well start doing this as soon as possible.What else should be done?,George:Next,I find that a good advertisement always contributes to the success of a,product.Therefore we should run a good advertising campaign immediately.,Miss Gao:What a great idea!Well have this done in no time.,George:If we are lucky,well beat our competitors within a year or two.,Miss Gao:But their products wont be staying on the shelves of supermarkets for nothing.,We have no reason to feel relaxed.,George:Thats right.,Back,2 About Packing and Advertising,7/84,Act Out,Here is a group of short dialogues.Follow the examples and make more conversations with your partner.,8/84,9/84,Back,10/84,Put in Use,1 Suppose you are the head of the R&D Section.You are talking with the,General Manager(GM)about applying for a patent on a new model of CD,player.Complete the conversation by translating the Chinese into English.,You:Mr.Li,this is the new CD player weve just developed.,_(说打算申请专利).,GM:Wonderful!Youve done an excellent job.2 _,_(问是否已经做好了申请专利必要准备)?,You:3 _,_(说机型还要做最终试验，但图纸已经准备妥当).,GM:4 _(问申请专利需要多长时间)?,You:At least a couple of months,I think.,How long will it take to get the patent,We are going to apply for a patent on it,Have you made the necessary preparations,The model has yet to undergo/receive the final test,but the technical,drawings are ready,11/84,2 Complete the following dialogue by translating the Chinese into English.,Ms.Li:Mr.Hu,_?,(你市场调研结果怎样?),Mr.Hu:As far as I can see,2 _,_.(迷你型手机在市场上卖得很好。),Ms.Li:3 _,_?(你认为这种新型手机会取代传统手机吗?),Mr.Hu:Yes,I believe so.,Ms.Li:Why do you think so?,Mr.Hu:Well,you see,with the fast development of modern technology,4 _.,(人们生活情况在最近几年得到了很大改进。)Likewise,5 _.,(他们消费观念也在快速发生改变。)Smart and handy mobile,phones have become a necessity for many people,young people,in particular.,Ms.Li:I see.6 _.,(所以你相信手机潜在市场一定会很大。),Mr.Hu:Exactly.,So you believe the potential market for them will be quite large,what findings have you got from the market research,the mini-type of mobile phones are selling well,in the market,Do you think this new type of mobile phones will take the place of,the old ones,peoples living conditions have greatly improved in recent years,their views on consumption are also changing rapidly,12/84,Clerk:Good morning,sir.Welcome to our booth.What products _?,Customer:We are particularly interested in your new video cameras.Could you tell,me 2 _?,Clerk:Sure.We have two models:the Compact and the Super.Which,3 _?,Customer:The Super.,Clerk:What do you want to know,4 _?,Customer:Well,actually both.We are interested in both the functions and the price.,Clerk:In that case,let me 5 _ the 3.1 MP video camera.Here it is.Its a,best seller in the market.,Customer:6 _?,Clerk:US$380 per unit.,Back,3 At an exhibition,a customer is interested in some new models of video camera.,Now he is talking with the clerk about them.Complete the dialogue by filling in,the blanks.,Whats your price on that/Whats the price,are you interested,in,something about them,model do you prefer,show you,the functions or the price,13/84,Business Communication,Graphic Presentation,4 The following chart is about the sales of the Digital Voice Recorder in an ABC,company.Look at the chart carefully and get ready to say something about it,in the group.,14/84,15/84,Key:,It can be seen clearly from the chart/graphic that the sales of the Digital Voice Recorder have undergone some changes in the past 6 years.The sales showed a significant increase between and,rising from 2 000 to 3 500 units,but it then began to decline all the way to the year,reaching its bottom at 1 000 pieces.Although this was followed by a small rise in the year,we can still predict that this product is going to be outdated soon,.,Back,16/84,SECTION,II Being All Ears,Listening,Listen and Respond,Listen and Judge,Listen and Read,Listen and Translate,17/84,Listen and Judge,1 Listen to a dialogue and decide whether the following statements are true(T),or false(F).Write T/F accordingly.,()1 The man wanted to buy a sports car for his daughter.,()2 The daughter came with her father to choose the car.,()3 There is only one colour available for the new model.,()4 There is no specially designed model for girls.,()5 Young people nowadays prefer to follow the fashion of owning the same,model of sports car.,()6 The mans daughter is going to be 20 years old.,()7 This new model is very popular with young people.,()8 The man paid 40 000,yuan,for the car.,T,F,F,T,T,T,T,F,Script,18/84,Salesgirl:Good evening,sir.Can I help you?,Mr.Brown:Yes.Im very much interested in your new range of sports cars.,Can I have more information about them?,Salesgirl:Yes,of course,sir.What exactly would you like to know?,Mr.Brown:How many models do you have?,Salesgirl:Only one,sir.But we have six colours available black,white,red,green,blue and grey.And this model is of the latest fashion.,There is a fair market for it at the moment.,Mr.Brown:Do you have a model specially made for girls?,Salesgirl:No.We find that the young people nowadays want just the same,model.,Mr.Brown:I see.How long have you been marketing the new model?,Salesgirl:About three months,sir.But its very popular with youngsters.,Mr.Brown:How much does it cost?,Salesgirl:The recommended retail price is 208 600,yuan,(RMB).,Mr.Brown:How much is the down payment if I choose to buy in installments?,Salesgirl:40 000,yuan,.,Mr.Brown:Good.I think Ill buy one for my daughter for her 20th birthday.,Salesgirl:Ill be expecting your coming soon,sir.,Script:,Back,19/84,Listen and Respond,2 Listen to the dialogue again and give short answers to the following questions.,1)Where did the conversation most probably take place?,2)Why did the man want to buy the car?,3)How many sports car models are there in the store?,4)How long has the new model been for sale?,5)What was the recommended retail price?,6)How would the man prefer to pay?,In an automobile store.,To give it to his daughter as a birthday gift.,Only one.,About three months.,RMB 208 600,yuan,.,In installments.,Script,20/84,Salesgirl:Good evening,sir.Can I help you?,Mr.Brown:Yes.Im very much interested in your new range of sports cars.,Can I have more information about them?,Salesgirl:Yes,of course,sir.What exactly would you like to know?,Mr.Brown:How many models do you have?,Salesgirl:Only one,sir.But we have six colours available black,white,red,green,blue and grey.And this model is of the latest fashion.,There is a fair market for it at the moment.,Mr.Brown:Do you have a model specially made for girls?,Salesgirl:No.We find that the young people nowadays want just the same,model.,Mr.Brown:I see.How long have you been marketing the new model?,Salesgirl:About three months,sir.But its very popular with youngsters.,Mr.Brown:How much does it cost?,Salesgirl:The recommended retail price is 208 600,yuan,(RMB).,Mr.Brown:How much is the down payment if I choose to buy in installments?,Salesgirl:40 000,yuan,.,Mr.Brown:Good.I think Ill buy one for my daughter for her 20th birthday.,Salesgirl:Ill be expecting your coming soon,sir.,Script:,Back,21/84,As you know,Baobao Company has been producing,1 _ products for over 2 _ years,and our“Baobao Soap”has been 3 _,popular with both young and old 4 _.Now,a new type of soap,“Baobao Soap-II”,has been,produced.This new type of soap not only keeps all the softness and gentleness of our existing“Baobao Soap”,but also has a new 5 _ made from special 6 _.The new bars of soap are 7 _ and will give you a more oily,8 _ feel.As a result,your skin will greatly 9 _ from using the soap on your hands.And the same will be true of your face and body.Continuous use of our soap will also make you feel 10 _.It will give you new energy and strength.In short,it will refresh you entirely.,Listen and Read,3 Now listen to something more challenging a passage with some blanks for,you to fill in.A glance beforehand at the word list provided below will be of,some help to you.,less tired and less sleepy,washing,ten/10,extremely,customers,fresh smell,ingredients,larger,thicker,benefit,Back,22/84,Listen and Translate,4 You are going to listen to a short passage and you should try to translate,what you hear into Chinese orally.,Key:,年1月销售额急剧攀升，截止到2月已销售了4 000台液晶电视。直到6月，销售额一直保持稳定。7月，销售额急剧下降到1 750台，但在此之后9月销售额又一次陡升到3 250台。之后直到年底，销售额一直稳定上升。这种健康走势对企业来讲确实是好消息。,Back,23/84,In the first month of the sales figures climbed dramatically.,4 000 LCD TV sets had been sold by February.Then sales remained steady until June.In July there was a sharp fall to 1 750,but,after this,there was another steep rise to 3 250 in September,and then a steady increase until the end of.This healthy trend is really good news for the company.,Script:,Back,24/84,SECTION,III Trying Your Hand,Applied Writing,Simulate and Create,General,Writing,Write Through Correcting Mistakes,Read and Complete,Read and Translate,Write Through Translation,Write Through Describing a Picture,Read and Simulate,25/84,Read,and Simulate,1 Read the following two samples of product prospectuses carefully and learn,to write your own.,Applied Writing,26/84,27/84,28/84,Back,29/84,Simulate and Create,2 Complete the table based on Sample 1.,Cotton slippers,Totes Co.,Ltd.,The savings and the comfort,Cotton,Half of the competitors/Twice ours,Men,women and children,Black,grey and brown,White,pink and blue,Red,yellow and orange,Back,30/84,“Lekoufu”dried beef is made of fresh beef,sugar,salt and natural spices.It was first 1 _ 1937,but now it is a 2 _ and a recognized 3 _ in the country.The dried beef is 4 _ with a unique process and skill,which has ensured its 5 _ flavour.Because of this,the dried beef has been enjoying 6 _,since its first launch in the market.The gold medal for,Good 7 _ and the certification as,8 _ are only a few of the series of,9 _ it has won.The shelf life of,10 _ is 12 months.,Read and Complete,3 Complete the product prospectus below,using the clues given.,the dried beef,made in,traditional product,famous brand,manufactured,special and tasty,a high reputation,Health Food,the best seller,awards and medals,Back,31/84,Key:,The high-quality“,Ganmei,”green tea series is made from young and tender tea leaves picked on high mountains in early spring.The leaves are processed with exquisite technology.This series of tea is fine in shape,green in colour,fragrant in smell,and mellow in taste.For its remarkably refreshing effects,it provides a healthy drink for both the old and the young.It has been well received as an ideal natural green drink as well as a wholesome beverage.,Read,and Translate,4 Translate the following product prospectus into English.,“甘美”系列优质绿茶选取高山早春嫩芽为原料，生产工艺考究（exquisite），产品形美色绿，气味芬芳，味道甘美（mellow）。本品含有显著提神（refreshing）功效，是老少皆宜饮品，该产品被誉为理想纯天然绿色饮品（beverage）和健康饮品。,Back,32/84,General,Writing,Describing the Selling Points,When introducing a product,it is necessary to describe its features and strong points.However,big words and exaggeration may spoil the authenticity(真实性)of the product.Therefore,it is extremely important to choose appropriate words to describe the selling points of a product.,33/84,General,Writing,Describing the Selling Points,Back,34/84,5 Put the underlined parts in the correct form.,Write Through Correcting Mistakes,35/84,5 Put the underlined parts in the correct form.,Write Through Correcting Mistakes,Key:,“Jiejing”6865 vacuum cleaner is one of the best,selling,products of Meijia Household Co.,Ltd.This type of vacuum cleaner,has been on sale,for over six years.A dual airflow has been purposely designed to form along the front and back of the,rotating,floor brush.This unique design,reduces,dirt pieces that are dispersed back onto the floor surface.Because of its unique design and outstanding performance,we have received a lot of compliments from our customers.With a,2-litre,capacity for its dust-bag,a 10-metre-long cable,a 1-year manufacture warranty and a 3-piece in one set tool storage,this vacuum cleaner will,certainly,have a bright future.,Back,36/84,Write Through Translation,6 Translate the following passage into English.,驾车时接听电话不用再担心了。你无须一手掌握方向盘，一手握着手机打电话。只需将这个方便手机固定器置入你车内点烟器插座里，你就能够两手紧握方向盘，两眼注视前方道路，一边通话，一边安全驾驶汽车。经过车上无线电喇叭，你会清楚地听到对方谈话。它适合任何一个型号和款式手机，使用十分简便，能够从一辆车换到另一辆车上。,Key:,Stop straining to hear phone conversations in your car.Stop holding the steering wheel with one hand while you hold your cell phone in the other.Just plug this handy cell phone holder into the cigarette lighter of your car,and you can have telephone conversations while driving safely with both hands on the wheel and your eyes on the road.Youll hear conversations loud and clear through your cars radio speakers.It works with every
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