2025年广告服务合同范本.docx

2025年广告服务合同范本

Parties
This Advertising Services Agreement ("Agreement") is entered into as of [Start Date], by and between:
[Provider Company Name], having its principal place of business at [Provider Address] ("Provider"), and
[Client Company Name], having its principal place of business at [Client Address] ("Client").
Background
WHEREAS, Client desires to engage Provider to develop, execute, and manage advertising campaigns to achieve specific marketing objectives; and
WHEREAS, Provider is capable of providing the advertising services required by Client;
NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein, the parties agree as follows:
1. Scope of Services
1.1 Provider shall provide the following advertising services ("Services") to Client (the "Campaign"):
a) Creative Services: Development of advertising creative, including concept creation, copywriting, visual design, video production, and multimedia content, in accordance with Client's brand guidelines and specifications provided under Exhibit A.

b) Media Planning and Buying: Formulation of media strategies, selection of appropriate advertising channels (including but not limited to digital platforms, social media, search engines, programmatic advertising, television, radio, and print), execution of media purchases, and ongoing campaign monitoring.

c) Digital Advertising Management: Management of Client's digital advertising accounts on platforms such as [List specific platforms], including content optimization, bid management, audience targeting, and performance tracking.

d) Performance Analytics and Reporting: Provision of regular reports detailing campaign performance against agreed-upon Key Performance Indicators (KPIs), including metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and brand sentiment analysis. Reports shall be provided [Specify frequency, e.g., monthly] within [Specify number, e.g., 5] business days following the end of the reporting period.

e) Optimization and Adjustments: Continual monitoring and optimization of the Campaign based on real-time performance data to maximize effectiveness and efficiency.
1.2 The specific details of the Campaign, including objectives, target audience, budget, and key deliverables, are further defined in Exhibit A attached hereto and incorporated by reference herein.
2. Term and Commencement
2.1 This Agreement shall commence on [Start Date] and continue for a period of [Specify duration, e.g., twelve (12) months] ("Term"), unless terminated earlier in accordance with the provisions of this Agreement. The Term may be automatically renewed for successive [Specify number, e.g., twelve (12)] month periods unless either Party provides [Specify number, e.g., ninety (90)] days' written notice of its intention not to renew prior to the end of the then-current Term.
2.2 The Campaign shall commence on [Specify Campaign Start Date].
3. Campaign Objectives and KPIs
3.1 The primary objectives of the Campaign, as agreed upon by the parties, are to [Clearly state objectives, e.g., increase brand awareness by 15% within the target demographic, generate 2,000 qualified leads per month, achieve a CVR of 3% on the promoted product].
3.2 The key performance indicators (KPIs) to measure the success of the Campaign are as follows:
a) [List KPI 1, e.g., Gross Rating Points (GRPs) for TV spots]
b) [List KPI 2, e.g., Reach and Impressions on social media campaigns]
c) [List KPI 3, e.g., Average Cost Per Click (CPC) for digital search ads]
d) [List KPI 4, e.g., Total number of conversions tracked via UTM parameters]
e) [List KPI 5, e.g., Net Promoter Score (NPS) related to the promoted product]
4. Budget
4.1 Client shall pay Provider a total Campaign fee of [Specify amount, e.g., $50,000 USD] for the Services provided under this Agreement. This fee is an all-inclusive fee covering the Services described in Section 1, subject to the payment terms outlined in Section 6.
4.2 The budget allocation for the Campaign is as follows:
a) [Specify percentage or amount for Creative Development, e.g., 20% of total fee]
b) [Specify percentage or amount for Media Buying, e.g., 50% of total fee]
c) [Specify percentage or amount for Digital Management, e.g., 25% of total fee]
d) [Specify any additional costs, e.g., costs for third-party platforms or production vendors, and how they will be billed, e.g., separately upon invoice]
5. Data Privacy and Compliance
5.1 Both Provider and Client agree to comply with all applicable laws and regulations concerning the collection, use, storage, and transfer of personal data related to the Campaign, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Personal Information Protection Law (PIPL) of the People's Republic of China.
5.2 Provider shall obtain and manage user consents for data processing activities as required by applicable law, maintain records of such consents, and provide Client with access to relevant consent records upon request.
5.3 Provider shall implement reasonable technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. Client shall provide Provider with necessary data access credentials and instructions for data processing.
5.4 Client is responsible for ensuring that the advertising content does not infringe upon the privacy rights or personal data protection obligations of any individual. Provider shall not be liable for any claims arising from Client's failure to comply with data privacy requirements.
6. Fees and Payment Terms
6.1 Client's payment obligations under this Agreement shall be as follows:
a) An initial setup fee of [Specify amount] due within [Specify number, e.g., 10] business days of the Commencement Date.
b) Progress payments totaling [Specify amount or percentage] due [Specify schedule, e.g., monthly] based on the completion of milestones outlined in Exhibit A.
c) A final payment of [Specify amount or percentage] due within [Specify number, e.g., 30] business days following the end of the Campaign Term or upon mutual agreement for early termination.
6.2 All payments shall be made by Client to Provider in the form of [Specify method, e.g., electronic transfer] to the bank account provided by Provider under Exhibit B.
6.3 Provider shall issue an invoice to Client [Specify number, e.g., 10] business days prior to each due payment date, detailing the services rendered and the amount due. Payment terms are net [Specify number, e.g., 30] days from the date of invoice.
6.4 Any late payment by Client shall accrue interest at a rate of [Specify rate, e.g., one and one-half percent (1.5%) per month] on the outstanding amount from the due date until the date of payment.
7. Intellectual Property Rights
7.1 Upon full payment of all fees due under this Agreement, Provider shall grant Client a non-exclusive, royalty-free, worldwide license to use the creative assets developed specifically for the Campaign solely for the purposes of the Campaign objectives.
7.2 Client shall own all pre-existing intellectual property rights it possesses and any modifications made by Provider to its original creative concepts. Provider shall retain ownership of its proprietary tools, technologies, and methodologies used in providing the Services.
7.3 All reports and analytics generated by Provider during the Campaign are provided to Client subject to the terms of this Agreement and Provider's internal confidentiality obligations. Client shall not reproduce or distribute these reports or the information contained therein except as permitted by this Agreement.
8. Confidentiality
8.1 Each Party ("Disclosing Party") shall hold in the strictest confidence all non-public information ("Confidential Information") disclosed by the other Party ("Receiving Party") in connection with this Agreement. This includes but is not limited to business plans, financial data, client lists, creative materials, technical information, and strategies.
8.2 The Receiving Party shall use Confidential Information solely for the purpose of fulfilling its obligations under this Agreement and shall not disclose it to any third party without the prior written consent of the Disclosing Party. The Receiving Party shall take reasonable measures to protect the confidentiality of Confidential Information.
8.3 This confidentiality obligation shall survive the termination or expiration of this Agreement for a period of [Specify number, e.g., three (3)] years after the end of the Term.
9. Liability and Indemnification
9.1 Provider's total liability to Client under this Agreement for any cause shall not exceed the total fees paid by Client to Provider under this Agreement during the twelve (12) months prior to the date of the claim.
9.2 Provider shall indemnify and hold harmless Client from and against any and all claims, losses, damages, liabilities, awards, penalties, and expenses (including reasonable attorneys' fees) arising out of or resulting from Provider's breach of this Agreement, Provider's negligence, or Provider's violation of any applicable law or regulation, provided that Client promptly notifies Provider of such claim or breach.
9.3 Client shall indemnify and hold harmless Provider from and against any and all claims, losses, damages, liabilities, awards, penalties, and expenses arising out of or resulting from Client's breach of this Agreement, Client's negligence, or Client's violation of any applicable law or regulation, provided that Provider promptly notifies Client of such claim or breach.
10. Termination
10.1 Either Party may terminate this Agreement at any time upon [Specify number, e.g., 60] days' written notice to the other Party if the other Party breaches any material term or condition of this Agreement and fails to cure such breach within the notice period.
10.2 Upon termination or expiration of this Agreement, Provider shall:
a) Deliver to Client all final deliverables created specifically for the Campaign.
b) Provide Client with access to campaign data and analytics for a period of [Specify number, e.g., four (4)] weeks following termination, unless otherwise agreed in writing.
c) Return any pre-paid amounts or unused portions of prepaid services subject to the payment terms.
d) Maintain confidentiality regarding Client information.
11. Dispute Resolution
11.1 Any dispute, controversy, or claim arising out of or relating to this Agreement, including its breach, termination, or invalidity, shall be settled amicably through negotiation between the parties. If negotiation is unsuccessful, the dispute shall be submitted to [Specify venue, e.g., the competent court located in the City of [City Name], State of [State Name], USA or arbitration under the rules of the [Specify Arbitration Institution] in accordance with the [Specify Arbitration Rules]].
12. Governing Law
12.1 This Agreement shall be governed by and construed in accordance with the laws of the State of [Specify State] without regard to its conflict of law principles. The United Nations Convention on Contracts for the International Sale of Goods (CISG) shall not apply to this Agreement.
13. Notices
13.1 All notices, requests, demands, and other communications required or permitted under this Agreement shall be in writing and shall be deemed given (a) when delivered personally, (b) upon confirmation of receipt when sent by email, or (c) upon deposit with a recognized overnight courier service or the U.S. Postal Service, return receipt requested, postage prepaid.
13.2 All notices under this Agreement shall be addressed to the parties as follows:
a) To Provider: [Provider Legal Contact Name], [Provider Legal Department Address]
b) To Client: [Client Legal Contact Name], [Client Legal Department Address]
14. Entire Agreement
14.1 This Agreement, including Exhibit A and Exhibit B incorporated herein, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, negotiations, and discussions, whether oral or written.
15. Amendments
15.1 No amendment, modification, or waiver of any provision of this Agreement shall be effective unless in writing and signed by authorized representatives of both parties.
16. Force Majeure
16.1 Neither party shall be liable for any failure or delay in performing its obligations under this Agreement if such failure or delay is caused by a force majeure event, defined as an event beyond its reasonable control, including but not limited to acts of God, war, terrorism, natural disasters, government actions, or epidemic diseases. The affected party shall promptly notify the other party of such event and use reasonable efforts to mitigate its effects.
17. Assignment
17.1 Neither party may assign its rights or delegate its obligations under this Agreement without the prior written consent of the other party. Any attempted assignment without such consent shall be null and void.
18. Severability
18.1 If any provision of this Agreement is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect.
Exhibit A
[This section would contain the detailed Campaign brief, including objectives, target audience, budget breakdown, specific deliverables, timelines, and KPIs. It is included here as required by Section 1.2.]
Exhibit B
[This section would contain Provider's bank account details for payments, as referenced in Section 6.2.]
---