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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Can you think of some,advertisements,you have seen?,List some places where you have seen advertising?,Warm-up,advertisement,on,the radio,advertisement,on,TV,advertisement on TV,Can you guess what will be talked about in the text?,Predicting?,To know the developement of the advertisement,To learn how to match the main idea of each paragraph,To retell the text using your own words,Objectives,Listening,the developement of the advertisement,Listen to the tape and check your prediction.,Fast reading,Paragraph 1,Paragraph 2,Paragraph 3,Paragraph 4,Paragraph 5,the classic ads,the ads in the market,modern ads,the top ads of today,the public ads,traditional,typical,Read the text and complete the table.,Careful reading,Paragraph 1,aim,contents,the,classic,ads,give information about finding _,_,a.the name of a,_,b.what the companies_,c.where they are _ and the _ names,products,company,sell,brand,located,certain,subject,Paragraph 2,aim,contents,the,ads in the market,_and hold the _of the public,_ pictures or the words of _,advertisements that people _looking at,attract,experts,enjoy,attention,consist of,subject,Paragraph 3,aim,contents,modern,ads,high _ of _ design,_the highest standards of design with _ linked to the products to make them more attractive,standards,visual,combine,ideas,subject,Paragraph 4,aim,contents,the,top,ads,of,today,_ something that has never been seen before and is _ for people to look at,_,surprised,and new and _ideas,create,fascinating,humour,unusual,subject,the top ads of today,humour,surprised and new and unusual idea,They make people forget that someone is trying to sell them something.,Paragraph 5,aim,contents,the,public,ads,make _ to society,encourage _ to _ in improving their neighbourhood,protecting the environment,and helping other people,citizens,participate,contributions,subject,the public ads,protect the environment,make contributions to,society,Public Advertisement,modern ads,highest standards of visual design,light,thin,Post-reading,Retell the text:,para 5,Paragraph 5,aim,contents,the,public,ads,make _ to society,encourage _ to _ in improving their neighbourhood,protecting the environment,and helping other people,citizens,participate,contributions,subject,Evaluation(2),How many new words and phrases can you master?,A few,some,most,all,How much detailed information can you grasp during the reading?,A little,some,most,all,The information you collected during the discussion.,A little,some,most,all,What will you do to improve your reading after class?,1.,与,.,竞争,2.,吸引某人的注意力,3.,由,.,组成,4.,在,.,花费,5.,应用于,6.,因为，由于,7.,习惯于,.,8.,突出，显眼，引人注目,9.,与,.,有联系,10.,也，和,11.,对,.,作贡献,12.,参与,13.,属于,14.,放弃,15.,公益广告,in competition with,hold ones attention,consist of,spend.on,apply.to,because of,be used to doing sth,stand out,link.to/with,as well as,make contributions to,participate in,belong to,give up,public advertisement,
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