牛津译林模块四unit1Welcometotheunit.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1,Unit 1 Advertising,Welcome to the unit,To make students aware of the role of,advertising in our daily life,To talk about the six ads and put them in two,groups.Finally encourage them to tell the,difference between them,To discuss the last three questions to improve,their speaking ability,Enjoy some beautiful ads,Brainstorming,The topics we are going to talk about is advertising and advertisements.Look at the following ads,guess what kind of product or service is being advertised.,BALTICA beer,Dental implant insurance,Air Canada,marker,Are you interested in advertisements?,Why do you like them?,Do you think some of them are well-designed?,If you have the chance,do you want to be an ads-designer?,Suppose you are an ads-designer,how will you design your advertisement?,Talk about the pictures on the last slide.,1.Which advertisements make you want to buy a product or service why?,2.Which advertisements make you think,about social problems?Why?,3.Do you believe that advertisements tell the,complete truth?Why or why not?,Try to divide the four pictures into two parts.,Ads for public issues,Ads for sales,Earth Day,Say No to drugs,Oxlin,Airlines,Soft shine shampoo,Observation,Do you like reading or watching,advertisements?,What kind of ads do you like best?,And why?,Where can you find advertisements?,in,the street,Where can you see/hear advertisements?,on,the bus,at,the bus station,on,the radio,on,TV,in,the newspaper,in,the magazine,on,the Internet,Read the instructions and focus on the four posters.Discuss the content of each poster with your partners.,What can you see in the picture?,What can you read on it?,What does each advertisement try to tell us?,I love to fly with,Oxlin,Airlines,.,What does the advertisement try to,sell,a product or service?,2.What impression do the words have on you?,3.Would you like to fly with,Oxlin,Airlines?Why or why not?,1.What problem is the poster trying to highlight?,2.Do you think this advertisement,helps to make people aware of,environmental problems?,After reading the poster,do you think,drugs are harmful?,2.If someone takes drugs,what would happen to him/her?,3.Does the advertisement teach you about the bad effects of taking drugs?,What are they?,1.What kind of people do you think this advertisement is targeting?Why?,2.Do you think this advertisement will,successfully persuade people to buy this shampoo?Why?,Table Filling,To Sell a Product or service,To Make People think about social problems,1.,Oxlin,Airlines,4.Shine Shampoo,2.Earth Day,3.,Anti-drugs,1.Which advertisements make you want to buy a product or service?Why?,2.Which advertisements make you think about social problems?Why?,3.Do you believe that advertisements tell the complete truth?Why or why not?,Types of advertisements,Commercial advertisements,To promote a product or service,Public service advertisements(PSAS),To educate people about health,safety or any other issue which affects public welfare(,个人或群体的幸福,),雀巢咖啡,The taste is great.,味道好极了。,麦当劳,IM LOVINIT,.,我就喜欢！,三星电子,feel the new space.,感受新境界。,百事可乐,the choice of a new generation.,新一代的选择。,经典英文广告,IBM,no business too small,no problem too big,没有不做的小生意，没有解决不了的大问题,东芝电子,take Toshiba,take the world.,拥有东芝，拥有世界。,麦斯威尔咖啡,good to the last drop.,滴滴香浓,意犹未尽,雪碧,obey your thirst.,服从你的渴望,。,经典英文广告,What are advantages and disadvantages,of advertisements?,Advantages&disadvantages of ads.,Advantages,Disadvantages,Provide information about latest products.,Mislead customers or cheat them of money.,Increase sales by,repeated advertising.,Give false or incorrect,information.,Cut costs of newspapers and make them cheaper.,Take too much time or space on TV or newspapers.,Make the public aware of social problems.,Make teenagers want things that are bad for them.,Here I have several advertisements for you,you may choose whichever you like.Please form into small groups and you are supposed to design them in your own way.,Read the passage in Part B on Page 95,in Workbook.,Preview the next period.,