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2023年中小微企业经营状况与数字化转型调研报告.pdf

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1、2023?2 0 2 4/3?520098.4%?4?5?2?3?1?4?2023Q12023Q22023Q32023Q430002500200015001000500010年图1:一至四季度样本企业年龄分布比较2023Q12023Q22023Q32023Q4300025002000150010005000无雇员1-1011-5051-100500101-500图2:一至四季度样本企业雇员数分布比较?5?2023Q12023Q22023Q32023Q4?16001400120010008006004002000图?:一至四季度样本?业分布比较2023Q12023Q22023Q32023Q4图?

2、:一至四季度样本企业?分布比较6005004003002001000?图?:一至四季度样本企业?年龄分布比较2023Q12023Q22023Q32023Q46005004003002001000777369676561595755535149474543413937353331292725232119171580?6?7?1?Q4Q30%20%40%60%80%100%图?:四季度样本企业?图?:四季度样本企业?15.6%63.3%15.5%4.4%1.0%17.4%62.9%14.2%4.8%0.6%Q4Q30%20%40%60%80%100%50%3150%1130%?110%?2.5%2

3、1.6%45.1%24.7%3.9%2.2%2.4%2.7%23.5%43.4%24.8%3.3%?8?2?Q4Q30%20%40%60%80%100%图?:四季度样本企业?图?:四季度样本企业?29.3%31.8%32.3%5.6%1.0%28.8%32.4%31.7%6.2%0.8%Q4Q30%20%40%60%80%100%?1-3年?无?30.8%51.5%15.4%2.3%30.9%51.1%15.4%2.6%9?Q3Q4图1?:四季度样本企业?40%35%30%25%20%15%34.4%34.5%35.2%34.4%31.7%32.0%30.9%31.2%30.7%31.0%27

4、.3%26.2%26.3%27.1%19.6%21.8%Q3Q4图11:四季度?度?40%35%30%25%20%15%10%5%0%28.6%36.4%31.3%36.6%27.4%33.6%21.7%28.4%24.0%32.7%22.5%10.7%?10 3?11?4?图12:四季度样本企业?图1?:四季度样本企业?5?5%-15%30?15%-30%Q4Q30%20%40%60%80%100%15.7%64.9%17.9%1.5%15.2%64.9%18.5%1.4%Q4Q30%20%40%60%80%100%44.7%22.1%33.2%46.9%21.6%31.5%Q3Q4图1?:

5、四季度样本企业?比?无?60%50%40%30%20%10%0%31.3%32.8%38.7%38.9%50.7%50.0%34.8%39.8%15.0%13.2%?12 Q4Q30%20%40%60%80%100%图1?:四季度?度?图1?:四季度?31.2%60.8%8.0%32.5%57.4%10.1%Q4Q30%20%40%60%80%100%?1?3年?无?31.3%59.1%8.8%0.9%31.6%59.9%7.1%1.4%?图1?:四季度?图1?:四季度?Q4Q30%20%40%60%80%100%30.04%57.4%11.7%0.8%30.2%57.1%12.1%0.7%?

6、无?无?Q3Q478%77%76%75%74%73%72%71%70%76.7%77.4%13?14?15?1?图1?:?数?图2?:?数?标准差?标准差73.27372.872.672.472.27271.871.671.418.8518.818.7518.718.6518.618.5518.518.4518.418.35Q3Q2Q1Q4?1?1?1?2?2?2?1?64.864.664.464.26463.863.663.463.26317.817.617.417.21716.816.6Q3Q2Q1Q4?21?1?1?11?16?2?市场预期 标准差投资计划 标准差Q3Q2Q1Q473.2

7、522.4723.0923.6623.7569.0470.4270.55Q3Q2Q1Q470.5023.3968.3324.8170.0370.1624.5824.85图21:?数?图22:?数?17?Q3Q2Q1Q4图2?:?年?数?分布图2?:?季度?5?3?1?0.5%26.5%31.6%27.2%8.7%3.1%1.1%0.6%21221431251433355544?18?Q3Q2Q1Q4图2?:?年?数?分布图2?:?5?3?1?17.8%34.2%31.4%13.8%2.4%0.4%0.1%1111234234234342555 19?图2?:?度?图2?:?企业?比18.719

8、.218.53.1-0.9-4.5-4.018.043210-1-2-3-4-520191918181717161615Q1Q2Q3Q4?100%90%80%70%60%50%40%30%20%10%0%15.2%23.7%22.5%10.7%Q1Q2Q3Q4?20 2023 Q1图2?1:?度?21?图2?2:?度?2023 Q2?22 图2?:?度?2023 Q3 23?图2?:?度?2023 Q4?24 3?25?图?:?季度?图?1:?数100%90%80%70%60%50%40%30%20%10%0%100%90%80%70%60%50%40%30%20%10%0%79.6%79.6

9、%78.4%77.9%Q1Q2Q3Q4Q1Q2Q3Q441.3%38.8%40.2%42.6%11.48%11.45%11.35%11.85%12.0%11.8%11.6%11.4%11.2%11.0%10.8%10.6%10.4%10.2%10.0%?26 图?2:?季度比较图?:?比?100%0%20%40%60%80%Q2Q1Q4Q390%85%80%75%70%65%60%Q1Q2Q3Q486.5%79.6%85.8%84.2%83.3%80.2%75.5%71.1%79.6%73.4%67.8%77.4%26.2%14.3%59.5%58.6%56.7%53.1%17.1%12.5%

10、13.4%27.9%30.8%29.8%?27?4?图?:?企业?比?60%50%40%30%20%10%0%?无?54.1%50.5%50.7%50.0%38.8%43.4%38.7%38.9%38.2%36.8%34.8%39.8%36.2%35.1%31.3%32.8%14.6%11.3%15.0%13.2%Q1Q2Q3Q4图?:?企业?比?无?Q122221111333344445555Q2Q4Q3?28 图?:?样本企业?比图?:?比较?无?无?Q1Q2Q3Q4Q2Q1Q4Q3?30?0?0?100?0?0?0?0?0?30?0?5?11?30?5?1?1?0?30?5?5?0?1?

11、31?5?11?5?1?5?29?图?:?企业?数分布图?:?样本企业数?35%30%25%20%15%10%5%0%17.5%30.1%28.6%12.9%6.0%2.2%1.2%0.7%0.5%Q1Q2Q3Q4-0.7%-1.4%-1.3%-0.9%30.0%27.1%30.2%30.5%35%30%25%20%15%10%5%0%-5%198765432100.3%?30?31?32 1?33?2?图?:?业?数图?1:?业?数75 74737271706968676665Q3Q2Q1Q474.766.97169676563615957 55Q3Q2Q1Q456.969.71?34?3?

12、图?2:?业?数图?:?业?数83 817977757371696765Q3Q2Q1Q465.7 77.6 81.3 66.3 83817977757371696765Q3Q2Q1Q4?35?图?:?业?图?:?业?21%19%17%15%13%11%9%Q3Q2Q1Q413.3%20.0%21%19%17%15%13%11%9%18.2%13.2%Q3Q2Q1Q4?36 图?:?业?图?:?业?21%19%17%15%13%11%9%Q3Q2Q1Q49.5%15.4%21%19%17%15%13%11%9%16.6%13.2%Q3Q2Q1Q4?37?4?图?:?业?图?:?业?21%19%1

13、7%15%13%11%9%Q3Q2Q1Q415.5%20.1%21%19%17%15%13%11%9%14.1%9.7%Q3Q2Q1Q4?38?图?:?业?度?图?1:?业?度?Q3Q2Q1Q410 5 0-5-10-15?Q3Q2Q1Q410 5 0-5-10-15 39?2?业?季度?40?业?季度?41?业?季度?42?业?季度?43?44?图?2:?业?图?:?业?100%90%80%70%60%50%40%30%20%10%0%Q3Q2Q1Q461.0%92.0%100%90%80%70%60%50%40%30%20%10%0%Q3Q2Q1Q427.0%52.9%?图?:?业?数?图

14、?:?业?企业?比13.1%25.2%7.0%8.9%Q3Q2Q1Q414%13%12%11%10%9%8%Q3Q2Q1Q430%25%20%15%10%5%0%Q3Q2Q1Q4?45?6?图?:?业?图?:?业数?企业?比Q3Q2Q1Q4100%90%80%70%60%50%40%30%20%10%0%Q3Q2Q1Q4100%90%80%70%60%50%40%30%20%10%0%Q3Q2Q1Q4?87.3%40.1%14.2%41.9%?46 图?:?企业?比图?:?企业?比Q3Q2Q1Q4100%90%80%70%60%50%40%30%20%10%0%Q3Q2Q1Q4100%90%8

15、0%70%60%50%40%30%20%10%0%Q3Q2Q1Q4?56.6%16.7%20.5%46.3%20.2%38.7%47?48?49?四?样本企业?分布?50 1?Q3Q2Q1Q4图?:?数?图?:?数?75%74%73%72%71%70%69%68%?74.6%70.6%?Q3Q2Q1Q470%68%66%64%62%60%58%?67.8%66.3%62.7%61.3%51?2?Q3Q2Q1Q4图?:?数图?:?企业?数80%78%76%74%72%70%68%66%64%62%60%82%80%78%76%74%72%70%68%?77.4%66.0%?Q3Q2Q1Q4?80

16、.4%73.3%?52 3?Q3Q2Q1Q4图?1:?度?图?2:?6420-2-4-6-8-1050%45%40%35%30%25%Q3Q2Q1Q4?35.3%27.4%?53?图?:?图?:?50%45%40%35%30%25%Q3Q2Q1Q4?45.3%31.6%50%45%40%35%30%25%Q3Q2Q1Q4?42.1%29.2%图?:?图?:?60%55%50%45%40%35%30%25%20%15%Q3Q2Q1Q4?57.5%22.8%60%55%50%45%40%35%30%25%20%15%Q3Q2Q1Q4?21.5%56.3%?54?4?图?:?图?:?样本企业?比60

17、%55%50%45%40%35%30%25%20%15%Q3Q2Q1Q4?49.8%17.7%35%30%25%20%15%10%5%0%Q3Q2Q1Q4?7.5%31.1%55?图?:?企业?比图?:?48%46%44%42%40%38%36%34%32%30%Q3Q2Q1Q434.2%45.5%55%53%51%49%47%45%43%41%39%37%35%Q3Q2Q1Q439.4%52.2%图?1:?数图?2:?比?14.0%13.5%13.0%12.5%12.0%11.5%11.0%10.5%10.0%Q3Q2Q1Q410.75%13.4%Q1Q2Q3Q445%40%35%30%25

18、%20%15%10%5%0%?56?图?:?比图?:?比Q1Q2Q3Q420%18%16%14%12%10%8%6%4%2%0%?无?Q1Q2Q3Q420%18%16%14%12%10%8%6%4%2%0%?无?15.5%16.5%12.0%15.2%57?图?:?比图?:?比Q1Q2Q3Q420%18%16%14%12%10%8%6%4%2%0%?无?Q1Q2Q3Q420%18%16%14%12%10%8%6%4%2%0%?无?17.4%13.1%12.3%10.9%13.5%?58?图?:?样本企业?图?:?数?企业?比?33%31%29%27%25%23%21%19%17%15%Q3Q2

19、Q1Q419.9%31.4%85%80%75%70%65%60%55%50%Q3Q2Q1Q459.0%81.9%图?:?企业?比图?:?企业?比?39%37%35%33%31%29%27%25%Q3Q2Q1Q427.0%36.9%45%40%35%30%25%20%15%Q3Q2Q1Q428.2%40.3%59?60?61?1?62?2?63?3?64?65?65?65?66?67?68?(盈利水平,营收增速,市场预期,投资行为)?69?70?71?72?图?:?数比较图?:?数比较73.5 73 72.5 72 71.5 71 70.5 70 69.5 69Q3Q2Q1Q4?6564636261605958Q3Q2Q1Q4?图?:?数比较图?:?数比较74737271706968676665Q3Q2Q1Q4?76747270686664Q3Q2Q1Q4?73?74?75?

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