企划外包网络营销综合应用新知助业营销策划机构推.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,FORWARD,thinking,实 效 高 于 一 切,新知,助业,（中国）品牌营销顾问机构,CHINA Brain,corporation consultative agency,市场调研,Market Research,竞争对手研究,Competitor Research,行业研究,Industry Research,产品线梳理,Product Line Comb,渠道政策规划,Policy Planning Channels,招商会策划执行,Investment Planning And Execution,样板市场操作辅导,The Boilerplate Market Operation Counseling,营销管理制度,Marketing Management System,产品概念提炼,Product Concept Refining,品牌概念提炼,Brand Concept Refining,品牌核心价值提炼,Refining The Core Values Of The Brand,品牌战略规划,The Brand Strategy Planning,LMC,降低营销成本,Lower Marketing Costs,增值服务资源导入,The Introduction Of Value-Added Services Resources,ARM,聚合营销解决方案,ARM Solutions,CMS,俱乐部营销体系建立与托管解决方案,CMS Based And Hosted Solutions,区域推广策划,Regional Promotion Planning,NPM,新品上市营销策划解决方案,New Product Marketing Solution Center,短信平台,Messaging Platforms,销售进阶管理,Sales Advanced Management,BVCC,品牌价值梳理与创建解决方案,BVCC Solutions,品牌年度传播规划,The Brand Annual Communications Planning,IMS,提升市场份额,Increase Market Share,EBI,提升品牌影响力,Enhance Brand Impact,区域市场传播规划,Regional Marketing Communications Planning,媒介组合建议,Media Mix Recommendations,公关活动方案,Public Relations Activities Program,网络推广方案,Network Promotion Program,品牌识别系统设计,Joint Promotion Of Brand Identity System Design,品牌应用系统设计,The,Brand Application System Design,品牌推广物料设计,Branding Materials Design,终端物料设计,Design Of The Terminal Materials,区域市场联合促销,Regional Markets,EP,提升盈利能力,Enhance Profitability,终端设计,Terminal Design,CSU,客户满意度提升解决方案,CSU Improve Solution,推广物料设计,The Design Of Marketing Materials,俱乐部品牌理念对接,The Club Brand Philosophy Docking Club Service Organization Planning,俱乐部服务组织规划,Club Service Organization Planning,俱乐部互动模型建立,Club Interactive Modeling,第,3,方埋名托管,3rd Party Maiming,网站建设推广,Hosting Website To Promote The Building,呼叫中心,Planning And Implementation Of The Call,邮件平台,E-Mail Platforms,俱乐部专刊,Clubs Special Issue,主题活动规划实施,Theme Activities,客户关系管理,Customer Relationship Management,客户数据挖掘,Customer Data Mining,数据营销实施,Data Marketing Implementation,客户价值选择,Customer Value Choice,服务价值包装,Service Value Packaging,价值传递规划,Value Delivery Planning,价值保障机制,Value Protection Mechanism,客户价值,Customer Value,人群分类,Crowd Category,品牌包装,Brand Design,销售导引,Sales Guidance,活动推广,Event Promotion,数据库管理,Database Management,投资管理,Investment Management,回报置信,Capital Pool Raised The Confidence,品牌认可,The Value Of Brand,价值创造,Value Creation,价值分享,Value Share,市场调研,Market Research,竞争对手研究,Competitor Research,行业研究,Industry Research,产品线梳理,Product Line Comb,渠道政策规划,Policy Planning Channels,招商会策划执行,Investment Planning And Execution,样板市场操作辅导,The Boilerplate Market Operation Counseling,营销管理制度,Marketing Management System,产品概念提炼,Product Concept Refining,品牌概念提炼,Brand Concept Refining,品牌核心价值提炼,Refining The Core Values Of The Brand,品牌战略规划,The Brand Strategy Planning,LMC,降低营销成本,Lower Marketing Costs,增值服务资源导入,The Introduction Of Value-Added Services Resources,ARM,聚合营销解决方案,ARM Solutions,CMS,俱乐部营销体系建立与托管解决方案,CMS Based And Hosted Solutions,区域推广策划,Regional Promotion Planning,NPM,新品上市营销策划解决方案,New Product Marketing Solution Center,短信平台,Messaging Platforms,销售进阶管理,Sales Advanced Management,BVCC,品牌价值梳理与创建解决方案,BVCC Solutions,品牌年度传播规划,The Brand Annual Communications Planning,IMS,提升市场份额,Increase Market Share,EBI,提升品牌影响力,Enhance Brand Impact,区域市场传播规划,Regional Marketing Communications Planning,媒介组合建议,Media Mix Recommendations,公关活动方案,Public Relations Activities Program,网络推广方案,Network Promotion Program,品牌识别系统设计,Joint Promotion Of Brand Identity System Design,品牌应用系统设计,The,Brand Application System Design,品牌推广物料设计,Branding Materials Design,终端物料设计,Design Of The Terminal Materials,区域市场联合促销,Regional Markets,EP,提升盈利能力,Enhance Profitability,终端设计,Terminal Design,CSU,客户满意度提升解决方案,CSU Improve Solution,推广物料设计,The Design Of Marketing Materials,俱乐部品牌理念对接,The Club Brand Philosophy Docking Club Service Organization Planning,俱乐部服务组织规划,Club Service Organization Planning,俱乐部互动模型建立,Club Interactive Modeling,第,3,方埋名托管,3rd Party Maiming,网站建设推广,Hosting Website To Promote The Building,呼叫中心,Planning And Implementation Of The Call,邮件平台,E-Mail Platforms,俱乐部专刊,Clubs Special Issue,主题活动规划实施,Theme Activities,客户关系管理,Customer Relationship Management,客户数据挖掘,Customer Data Mining,数据营销实施,Data Marketing Implementation,客户价值选择,Customer Value Choice,服务价值包装,Service Value Packaging,价值传递规划,Value Delivery Planning,价值保障机制,Value Protection Mechanism,客户价值,Customer Value,人群分类,Crowd Category,品牌包装,Brand Design,销售导引,Sales Guidance,活动推广,Event Promotion,数据库管理,Database Management,投资管理,Investment Management,回报置信,Capital Pool Raised The Confidence,品牌认可,The Value Of Brand,价值创造,Value Creation,价值分享,Value Share,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,感谢您的时间,愿并肩携手，待共创辉煌,新知,助业,（中国）品牌营销顾问机构,CHINA Brain,corporation consultative agency,WEB,：,S/T,：,4000 737 365,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,FORWARD,thinking,实 效 高 于 一 切,新知,助业,（中国）品牌营销顾问机构,CHINA Brain,corporation consultative agency,市场调研,Market Research,竞争对手研究,Competitor Research,行业研究,Industry Research,产品线梳理,Product Line Comb,渠道政策规划,Policy Planning Channels,招商会策划执行,Investment Planning And Execution,样板市场操作辅导,The Boilerplate Market Operation Counseling,营销管理制度,Marketing Management System,产品概念提炼,Product Concept Refining,品牌概念提炼,Brand Concept Refining,品牌核心价值提炼,Refining The Core Values Of The Brand,品牌战略规划,The Brand Strategy Planning,LMC,降低营销成本,Lower Marketing Costs,增值服务资源导入,The Introduction Of Value-Added Services Resources,ARM,聚合营销解决方案,ARM Solutions,CMS,俱乐部营销体系建立与托管解决方案,CMS Based And Hosted Solutions,区域推广策划,Regional Promotion Planning,NPM,新品上市营销策划解决方案,New Product Marketing Solution Center,短信平台,Messaging Platforms,销售进阶管理,Sales Advanced Management,BVCC,品牌价值梳理与创建解决方案,BVCC Solutions,品牌年度传播规划,The Brand Annual Communications Planning,IMS,提升市场份额,Increase Market Share,EBI,提升品牌影响力,Enhance Brand Impact,区域市场传播规划,Regional Marketing Communications Planning,媒介组合建议,Media Mix Recommendations,公关活动方案,Public Relations Activities Program,网络推广方案,Network Promotion Program,品牌识别系统设计,Joint Promotion Of Brand Identity System Design,品牌应用系统设计,The,Brand Application System Design,品牌推广物料设计,Branding Materials Design,终端物料设计,Design Of The Terminal Materials,区域市场联合促销,Regional Markets,EP,提升盈利能力,Enhance Profitability,终端设计,Terminal Design,CSU,客户满意度提升解决方案,CSU Improve Solution,推广物料设计,The Design Of Marketing Materials,俱乐部品牌理念对接,The Club Brand Philosophy Docking Club Service Organization Planning,俱乐部服务组织规划,Club Service Organization Planning,俱乐部互动模型建立,Club Interactive Modeling,第,3,方埋名托管,3rd Party Maiming,网站建设推广,Hosting Website To Promote The Building,呼叫中心,Planning And Implementation Of The Call,邮件平台,E-Mail Platforms,俱乐部专刊,Clubs Special Issue,主题活动规划实施,Theme Activities,客户关系管理,Customer Relationship Management,客户数据挖掘,Customer Data Mining,数据营销实施,Data Marketing Implementation,客户价值选择,Customer Value Choice,服务价值包装,Service Value Packaging,价值传递规划,Value Delivery Planning,价值保障机制,Value Protection Mechanism,客户价值,Customer Value,人群分类,Crowd Category,品牌包装,Brand Design,销售导引,Sales Guidance,活动推广,Event Promotion,数据库管理,Database Management,投资管理,Investment Management,回报置信,Capital Pool Raised The Confidence,品牌认可,The Value Of Brand,价值创造,Value Creation,价值分享,Value Share,市场调研,Market Research,竞争对手研究,Competitor Research,行业研究,Industry Research,产品线梳理,Product Line Comb,渠道政策规划,Policy Planning Channels,招商会策划执行,Investment Planning And Execution,样板市场操作辅导,The Boilerplate Market Operation Counseling,营销管理制度,Marketing Management System,产品概念提炼,Product Concept Refining,品牌概念提炼,Brand Concept Refining,品牌核心价值提炼,Refining The Core Values Of The Brand,品牌战略规划,The Brand Strategy Planning,LMC,降低营销成本,Lower Marketing Costs,增值服务资源导入,The Introduction Of Value-Added Services Resources,ARM,聚合营销解决方案,ARM Solutions,CMS,俱乐部营销体系建立与托管解决方案,CMS Based And Hosted Solutions,区域推广策划,Regional Promotion Planning,NPM,新品上市营销策划解决方案,New Product Marketing Solution Center,短信平台,Messaging Platforms,销售进阶管理,Sales Advanced Management,BVCC,品牌价值梳理与创建解决方案,BVCC Solutions,品牌年度传播规划,The Brand Annual Communications Planning,IMS,提升市场份额,Increase Market Share,EBI,提升品牌影响力,Enhance Brand Impact,区域市场传播规划,Regional Marketing Communications Planning,媒介组合建议,Media Mix Recommendations,公关活动方案,Public Relations Activities Program,网络推广方案,Network Promotion Program,品牌识别系统设计,Joint Promotion Of Brand Identity System Design,品牌应用系统设计,The,Brand Application System Design,品牌推广物料设计,Branding Materials Design,终端物料设计,Design Of The Terminal Materials,区域市场联合促销,Regional Markets,EP,提升盈利能力,Enhance Profitability,终端设计,Terminal Design,CSU,客户满意度提升解决方案,CSU Improve Solution,推广物料设计,The Design Of Marketing Materials,俱乐部品牌理念对接,The Club Brand Philosophy Docking Club Service Organization Planning,俱乐部服务组织规划,Club Service Organization Planning,俱乐部互动模型建立,Club Interactive Modeling,第,3,方埋名托管,3rd Party Maiming,网站建设推广,Hosting Website To Promote The Building,呼叫中心,Planning And Implementation Of The Call,邮件平台,E-Mail Platforms,俱乐部专刊,Clubs Special Issue,主题活动规划实施,Theme Activities,客户关系管理,Customer Relationship Management,客户数据挖掘,Customer Data Mining,数据营销实施,Data Marketing Implementation,客户价值选择,Customer Value Choice,服务价值包装,Service Value Packaging,价值传递规划,Value Delivery Planning,价值保障机制,Value Protection Mechanism,客户价值,Customer Value,人群分类,Crowd Category,品牌包装,Brand Design,销售导引,Sales Guidance,活动推广,Event Promotion,数据库管理,Database Management,投资管理,Investment Management,回报置信,Capital Pool Raised The Confidence,品牌认可,The Value Of Brand,价值创造,Value Creation,价值分享,Value Share,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,*,新知,助业,（中国）品牌营销顾问机构,FORWARD,thinking,实效高于一切,CHINA Brain,corporation consultative agency For more infor,感谢您的时间,愿并肩携手，待共创辉煌,新知,助业,（中国）品牌营销顾问机构,CHINA Brain,corporation consultative agency,WEB,：,S/T,：,4000 737 365,4,类专业研究资讯,8,个行业案例研究,热点好文推荐，每七天更新,第1页,文档目录,壹、新知,助业（中国）品牌营销顾问机构介绍贰、推荐文档,更多热点好文推荐，每七天更新，,点击可订阅邮件列表,-sn67,您也能够推荐文档，请发邮件，,bcdfi,4,类问题,_,研究资讯,降低营销成本,提升品牌影响力,提升市场份额,提升盈利能力,8,个行业,_,案例研究,食品,&,快销,服务,&,加盟,地产,&,旅游,金融服务,工业,&,物流,通信运行,教育,&,协会,医药,&,保健,邮件订阅用户数，累计超出,3,万人,第2页,越需要可信赖合作搭档新知助业，来聚焦于帮助企业处理发展过程中所出现营销问题，在服务企业市场营销（品牌、营销管理）部门经历中，我们将品牌、营销、管理三大工详细系整合，结合IT实施工具系统，提出针对性处理方案，全方面施行于行业，有效帮助客户降低机会成本付出，提升盈利能力！,Change,当下,，机会越大,We Need,第3页,预判问题，组合资源，推进问题处理,遍布中国地域,10,个行业，,50,余家客户全程咨询案例成功证实，企业透过与我们在品牌、营销等方面合作，能实现,跨行业专长，与企业行业经验,完美结合，,有效提升企业盈利能力,我们提供,我们关注,降低营销成本,提升品牌影响力,提升市场份额,提升盈利能力,LMC,SOR,IMS,EBP,FORWARD,thinking,实效高于一切,聚合营销,处理方案,俱乐部营销体系建立与托管,处理方案,客户满意度提升,处理方案,新品上市营销,处理方案,品牌价值梳理与创建,处理方案,ARM,CMS,CSU,NMP,CBV,第4页,CEO&CIO,余泽轩,kobe_yu,销售与市场,第,1,教授团组员,中国十大营销金奖取得者,中国营销研究院研究员,清华,EMBA,、华中科技,MPA,、华为大学客座讲师,湖北省经信委创业导师团首批组员,新知,助业（中国）品牌营销顾问机构创始人,作品连续,4,年入选艾菲奖（,EFFIE AWARDS,）,连续,3,年评为中国大陆最具创作实力企业,50,强,企业项目案例两次荣获中国十大营销金奖,清华,EMBA,，华中科技,MPA,、华为大学营销学院授证合作单位,全球最大专业贸易服务协会,MSPA,，中国区关键组员单位,认定营销类合作媒体单位,FT,汉字时报,、,销售与市场,、,新营销,、,广告导报,、,国际广告,、,东方航空,取得,荣誉,Our Honor,第5页,Group Structure,政企合作,发起,当代服务业产业研究院,在“政企研究”，“投融资服务”，“项目孵化”等方面配合驻地政府，在探索当代服务业发展模式等工作上，进行了大量有益尝试。,产业实践,建立,牛仔库聚合营销网,以“资源百搭、财富倍加”为纲领，服务商界人仕“拓展人脉，资源变现”同时，也为本身,俱乐部营销服务模块,，累积了大量资源及宝贵经验。,架构,集团,第6页,我们提供,“驻点服务”，“基础费用,+,销售分成”,两大特色服务,客户判断,内容规划,执行督导,后期辅导,适当于展开,不适当,我们认为企业 不论大小、,理念,能与,我们配合、是为关键！,单位时间内目标,越纯粹,越轻易成功。,企业主咨询,品牌,&,营销咨询,全案服务流程,内部营销诊疗,外部市场调研,1,2,营销类内容,产品族群梳理,渠道规划,招商策划,样板市场运作,3,品牌战略规划,品牌传输规划,品牌视觉表现,品牌组织管理,品牌类内容,4,企业流程梳理,组织岗位梳理,目标计划系统,绩效激励系统,管理类内容,5,目标界定,提升品牌影响力,提升盈利能力,提升市场份额,降低营销成本,第7页,提供客户数据挖掘，第,3,方实施工具，外部品牌、营销资源导入等支撑,增值服务资源导入,客户关系管理,销售进阶管理,6,客户判断,适当展开,不适合,企业不论大小，,理念,配合最关键！,单位时间内目标越纯粹越轻易成功！,必定共同面对问题，需要信任、包容！,目标界定,品牌及盈利模式规划,网络平台会员互动,运行规划三方托管,后期辅导,企业主咨询,营销方案规划,实施资源整合,营销方案实施,深度分成合作,CMS,俱乐部营销,建立,&,托管,处理方案开展流程,服务流程,客户价值选择,服务价值包装,价值传递规划,价值保障机制,合作模式,A/,咨询项目合作,B/,第,3,方埋名托管,品牌理念对接,服务组织规划,互动模型建立,第,3,方埋名托管,客户价值,&,满意度,指标体系分析,1,品牌,&,营销,资源聚类分析,2,客户满意度提升,3,俱乐部营销体,系建立,&,托管,4,聚合营销实施,5,资源整合外部导入,第8页,1,快销品,青岛啤酒,，,华夏长城,，,白云边酒业,，,福建中烟,，,宁德烟草,，,杰士邦,，,凤竹纺织,，,三和食品,，,美庐乳业,，,麦都食品,，,仙客来菌业,服务,&,加盟,世界自然基金会,，,亚洲资源,，,米其林,，,梦卡丽莲,，,圣弥威尔,地产,&,旅游,万科地产,，,金地集团,，,深圳国旅,，,名流置业,，,长江金属,，,东莞京九城,金融服务,星展银行,，,招商银行,，,建设银行,，,邮政银行,工业,&,物流,优兰发纸业,，,安妮纸业,，,海德馨,，,柳洲水泥,，,摩托罗拉,，,大运摩托,，,润浩科技,，,巨精科技,，,TCL,，,东风汽车,，,宗申集团,，,易瓦特科技,，,梦卡丽莲,通信服务,中国移动,，,中国电信,，,恒波通讯,教育,&,培训,华中科技大学,，,厦门大学,，,阳光学院,医药,&,保健,贵州壹佰,，,康尔德,，,修正药业,，,海斯泰,，,仙香,3,YEARS,品牌营销,第9页,4,快销品,四特酒业,，,枝江酒业,，,帝沃论酒,，,麦都食品,，,美庐乳业,，,益佰客,服务,&,加盟,世界自然基金会,，,米其林,，,五小龙,，,圣弥威尔,，,克丽缇娜,地产,&,旅游,万科地产,，,金地集团,，,名流置业,，,E,路阳光,，,华南城,金融服务,招商银行,，,建设银行,工业,&,物流,优兰发纸业,，,安妮纸业,，,豪意电工,，,海德馨,，,摩托罗拉,，,大运摩托,，,润浩科技,，,东风汽车,，,宗申集团,，,易瓦特科技,通信服务,中国移动,，,中国电信,，,中国联通,教育,&,培训,华中科技大学,，,厦门大学,，,克洛薇,，,阳光学院,医药,&,保健,贵州壹佰,，,康尔德,，,修正药业,，,海斯泰,，,仙香,，,一致连锁,俱乐部营销,客户满意度提升,YEARS,时装,ARMANI,、,PRADA,、,DUNHILL,、,PAUL SMITH,、,AJ,、,POLO,、,ELLE,、,D&G,、,PRORTS,、,REPLAY,、,SISLEY,、,FOSSIL,、,FORNARINO,、,ORSAY,、,LACOSTE,、,bernini,手表和珠宝,RADO,、,PIAGET,、,GP,、,TAG,、,OMEGA,、,MIDO,、,CK,、,HAMILTO,、,MONTBLANC,、,BVLGARI,、,IWC,、,PANERRAI,、,CARTIER,日化,BIOTHERM,、,VICHY,、,L,OCCITANE,、,LANCOME,、,CLARINS,、,NUXE,、,YSL,、,HR,汽车,BENTLEY,、,DUCATI,、,FERRARI,、,PORSCHE,、,MASERATI,客户满意度提升专题服务！,第10页,当代服务业,产业研究院,项目小组,常设人员,常设支持人员,项目经理营销咨询师策略文案创意表现 项目总监,+,调研专员创意文案,+IT,实施,余泽轩,CEO&CIO,服务,组织,Service,O,rganization,全国各区企业,专业分类部门,行业专长顾问,项目小组,客户,第11页,学习力、创新力、实战力,-年,引进菲利普科特勒营销管理理论体系,至今陆续引进国内外案例、咨询工具超万个，建立新知助业和知识管理系统,2007-20,引进美国西北大学教授唐舒尔茨整合品牌（IBC）案例库,引进卡斯林价值营销知识体系,20,引进美国精信品牌管理系统,开始与通信运行及奢侈品零售品牌合作展开“CSU 高端客户满意度提升”,20,独立研发，并完成“ARM 聚合营销”，“CMS 俱乐部营销体系建立与托管”处理文案,20,政企合作，发起当代服务业产业研究院,20,产业实践，建立牛仔库聚合营销网,Core Competition Capability,关键,竞争力,第12页,Value,咨询价值,现有,企业界,目标导向,零碎品牌、广告创意,以产品为中心营销,以价格为竞争导向营销,以渠道终端恶性竞争为主营销,以促销、广告为伎俩营销,以计划、执行、控制、反馈为主营销管理,以,实效为导向,目标体系,系统