牛津高中英语模块四unit1-project名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Project,Developing an,ad campaign,第1页,Advertisements are an important part in our daily life.,第2页,Answer the following questions.,Fast reading:,What is an ad campaign?,What media can you use in an ad campaign?,3.,What must you keep in mind when you start a successful ad campaign?,4.Why do you need to do research on your audience?,5.What are the major questions you must first consider?,第3页,What is an ad campaign,?,2.What must you keep in mind when you start a successful ad campaign?,3.What media can you use in an ad campaign?,4.Why do you need to do research on your audience?,A planned program of ads using various kinds ads to reach a certain audience.,Poster,newspaper,magazines,radio and television.,A clear aim and an audience,Because the right message needs to be created for the right person.,第4页,Read the passage again and,fill in the numbered blanks.,Careful reading:,第5页,1,_,an ad campaign,2,_,A planned program of ads using,3,._ads to reach a certain audience.,4,._,for an ad campaign,Poster,newspaper,magazines,5,_,6,_,for you to consider.,Decide,your,7,_,Explore what they think.,Create the right,message for them.,Decide what you want your audience to know.,Try to,8,_ the audience to get them react.,Gather information from your research by,9,_,Decide the,10,_,to use to reach your audience,Depend on your audience.,Depend on the kinds of ads.,How to build,Definition,various kinds of,Media,radio and television,Major questions,target audience,appeal to,asking yourself questions,approaches,第6页,Why does smoking result in million of peoples death every year?,2.What is the main aim of their anti-smoking ad campaign?,3.On which day will the campaign be started?,4.What is the slogan of the campaign?,5.Why do they choose the picture on P19 as their logo?,Because it can result in lung cancer and heart disease.,To discourage young people from smoking.,Because many people dont know the damage smoking does to their health.,On 31 May,World No Tobacco Day.,Smoking kills,第7页,Language points,第8页,Useful phrases in passage 1,havein mind,figure out,get sb to do sth,in order to do,in advance,appeal to sb/sth,care about,be concerned with/about,get sth across,depend on,记住,(L4),搞清楚，弄,懂,(L4),让某人做某,事,(L5),为了做某,事,(L10),提前,(L11),吸引，引发,兴趣,(L18),关心，,在意,(L22),对,关注,/,感兴趣,(L22),把,表示,清楚,(L26),取决于，依赖,于,(L28),第9页,1.,Unlike,a single advertisement,an ad campaign is a planned programme of advertisements,using,various kinds of ads to,reach,a certain audience.,1)The girl who is standing there is a classmate of mine.,The girl _ there is a classmate of mine.,2)The building which was completed last year is our library.,The building _ last year was our library.,Difficult sentences,standing,completed,第10页,2.It is important to,figure out,exactly,what,you want to tell the audience and,what,you are trying to,get them to do,.,get sb.to do sth.,让某人做某事,eg:,我将让我叔叔帮我处理这个问题。,I will _ me solve the problem.,同义短语：,make/have sb.do sth.,get my uncle to help,第11页,3.,In order to,determine your audience,you will need to do a little research and analysis,in advance,.,in order to,表示“为了、方便”，后接,动词原形,in order that/so that,表示“方便，为了”，后接,句子,，普通不放句首。,eg:,为了赚更多钱，他工作到很晚。,_,he worked late into the night every night.,In order to earn more money,He worked late into night every night in order that he can make more money.,第12页,4.After you have decided who your audience is,it is time to,decide what you want the audience to know or think about.,It is time(for sb)to do.,是该做,时候了,eg:,十二点了，我们该去食堂吃午饭了。,It is twelve now,so _,_,it,is,time for us to,go to the canteen for lunch.,第13页,1.,对,造成损害,(L4),2.,劝阻某人不做某事,(L8),3.,关注，担心,4.,说服某人做某事,(L14),5.,敦促某人做某事,(L17),6.,戒烟,(L17),7.,为,提供,(L19),8.,充分认识到,(L13),9.,警醒某人做某事,(L27),10.,太快,(L28),cause damage to,discourage sb from doing,be concerned about,convince sb to do sth,urge sb to do sth,give up smoking,provide sb with sth,be fully aware of,shock sb into doing sth,all too soon,Useful phrases in passage 2,第14页,The global warming has become a serious problem people _(,关心,）,due to a growing number of cars on roads.The more use of cars,the worse quality of air,which _(,造成损害,)the welfare of people.Fortunately,the government has taken measures to _,（,劝戒人们不要开车出行,）。,And many public people service ads on TV also _(,督促人们乘公共汽车,）。,All these measures are aimed to _(,警醒人们,）,that too many cars on roads are not good for the environment and that we should _(,清醒地认识到,）,the bad influence cars have on our health.,care about/are concerned about,causes damage to,discourage people from driving out,urge people to take buses,shock people into realizing,be fully aware of,第15页,