牛津高中英语模块四第一单元project名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,dvertising,A,Unit 1,Project 1Developing an ad campaign,第1页,Language Points,第2页,Review,1.,推销；提升,2.,搞清楚；计算出,3.,下决心做某事,4.,分析（名词）,5.,吸引；呼吁,6.,把,表示清楚,7.,敦促某人做某事,promote,figure out,determine to do sth.,be determined to do sth.,analysis,appeal to,get something across,urge sb.to do sth.,第3页,8.,有毒,9.,使震惊，使惊愕,10.have,in mind,11.be concerned with,12.the approach to(doing)sth.,13.due to,14.shock sb.into doing,poisonous,shock,记得某事,包括,方法,因为；应归于,警醒某人做某事,第4页,Language Focus,第5页,1.,Unlike a single advertisement,an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain,audience,.,EX.,The audience _(be)very excited when they saw their favorite star.,were,audience,表示“观众，听众”。当把它作为,整体对待时，谓语动词用单数形式；当把它,看作许多人，强调个体时，谓语动词惯用复,数。类似名词还有：,family,，,class,，,team,，,public,等。,第6页,2.,When you start a successful ad campaign,you must,have,a clear aim and an audience,in mind,.,have in mind,考虑,/,想到,/,记得,你想让谁来做这项工作。,2.,在那么短时间内记住全部新生词是很困难。,Who do you have in mind for the job?,Its hard to have all the new words in,mind in such a short time.,第7页,3.It is important to,figure out,exactly what you want to tell the audience and what you are,trying to,get them to do,.,figure,1 I could see a,figure,in the far distance,but I couldnt make out who it was.,2 She has a lovely,figure,.,3 He was one of the leading political,figures,of this century.,数字；图形；人物；轮廓,第8页,3.It is important to,figure out,exactly what you want to tell the audience and what you are,trying to,get them to do,.,figure out,了解；想出,1 I cant figure him out-hes a mystery!,2 We still havent figure out how to do it.,3.,你计算这次旅行要花费多少钱了吗？,Have you figured out how much the,trip will cost?,第9页,4.In an ad campaign you may need to,employ,different kinds of media,including posters,newspapers,magazines,radio and television.,employ,1 The firm,employs,1000 people.,2 The police had to,employ,force to break up the crowd.,3 Youd,employ,your free time fully.,vt.,雇用；使用，利用,第10页,be employed in doing something,忙于干某事,翻译：,All the students are employed in doing their homework in the classroom now.,拓展：,employer;employee;employment;unemployment;,employed;unemployed,第11页,consider,1.He considered studying further in,Beijing University.,2.He is considered to be the best person for the job.,3.I am considering going abroad.,我正在考虑出国。,4.I consider it a great honor.,我认为这是极大荣幸。,第12页,We consider that the driver is not to blame.,我们认为这不是司机过失。,We consider it(to be)true.,我们认为这是真实。,Have you considered how to solve this problem?,你考虑过怎样处理这问题吗,?,第13页,Charles Babbage is generally considered _ the first computer.,A.to invent,B.inventing,C.to have invented,D.having invented,第14页,These days,Jack,a recent graduate from Nanjing University,is always considering being interviewed by that company and_ a job there.,A.gets,B.being got,C.getting,D.get.,第15页,The students _ Mr.Yang _ the best one in teaching.,A.consider;as,B.consider;being,C.considers;/,D.considering;to be,A,第16页,It is generally considered unwise to give a child_ he or she wants.,A.however,B.whatever,C.whichever,D.whenever,B,第17页,In order to determine your audience,you will need to do a little research and analysis in advance.,In order to determine your audience,you will need to do a little research and analysis _ _ _.,Para two,ahead,of,time,第18页,1.In order to,determine,your audience,you will need to do a little research and analysis in advance.,determine,1 We determined to go at once.,2 Her encouragement determined me to carry on with the work.,3 We should first try to determine how much it is going to cost.,4 The size of the crop is determined by the amount of the rainfall.,第19页,determine v.,决定,确定,测定,使下定决心,定日期：,determine,be determined to do sth,The size of your feet determines the size of your shoes.,你两足大小决定了你鞋大小。,sth.,to do sth,that/wh-,第20页,1.In order to,determine,your audience,you will need to do a little research and analysis in advance.,determined.adj,1 She is a determined woman.,2 Im determined to go and nothing will stop me.,determination.n,第21页,1.In order to determine your audience,you will need to do a little research and analysis,in advance,.,in advance,1.It is a common practice that you should pay the rent for at least half year in advance in many big cities.,2.America is an advanced country,while China is a developing one.,第22页,After you _ who your audience is,it is time to decide what you want the audience to know or think about.,decide B.decided,C.will decide D.have decided,2.When planning a public welfare campaign,you may want to ask yourself sth.,When _ _ a public welfare campaign,you may want to ask yourself sth,Para three,you,plan,第23页,1.If it _tomorrow,hell come to school with an umbrella.,rain B.rains C.will rain D.has rained,2.How do you usually go to work?,-If it is fine,I _on foot.,will go B.go C.have gone D.wont go,3.She wont leave until she _ a better job.,A.Find B.finds C.will find D.has found,After you,have decided,who your,audience is,it is time to decide what,you want the audience to know or think,about.,第24页,2.It is important to always try to,appeal,to the audience in order to get them to react in a certain way.,appeal.n,1 His appeal for forgiveness went unanswered.,2 Films of that sort have lost their appeal for me.,3 The court(,法院）,rejected his appeal.,第25页,2.It is important to always try to,appeal,to the audience in order to get them to react in a certain way.,appeal.v,The government is appealing to everyone to save water.,2.Does the idea of working abroad appeal to you?,3 I intend to appeal against this verdict.,第26页,2.It is important to always try to,appeal,to the audience in order to get them to react in a certain way.,appealing.adj,打感人心；有吸引力 ；有趣,1 What an appealing little boy!,2 The idea of a free holiday is rather appealing.,3 He was attracted by the dogs appealing eyes.,第27页,appeal to,：,move the feeling;attract,1.,有感染力；有吸引力,Does these paintings appeal to you?,你对这些画感兴趣吗？,Bright colors appeal to small children.,鲜艳颜色能够吸引小孩。,第28页,This music is too old-fashioned to appeal to people any longer.,这首乐曲太过时，不再吸引人了。,2.,向某人哀求帮助,appeal to sb.for help,为某事向某人发出呼吁,make an appeal to sb.for sth.,第29页,3.react in a certain way,a way,to do sth,a way,of doing,a way,+,定语从句（,that/in which/,省略）,Rafting is a good way to experience nature.,Rafting is a good way _ _ people can experience nature.,in,which,第30页,4.What aspects of this problem would they care about or,be concerned with,?,be concerned with,和,相关；包括,e.g.The book,is,primarily,concerned with,Soviet-American relations during the Cold,War.,这本书主要讲是冷战时期苏美关系。,第31页,拓展,be concerned about/for,关心,/,关注,e.g.Nowadays more and more people,are,concerned about,protecting environment.,be concerned to do sth,认为,(,做某事,),主要,e.g.She,was concerned to write,about situations,that everybody could identify with.,第32页,1.There are lots of different ways to,get your message across,when you are putting together an ad campaign.,get across;get along with,get down to;get through,-This morning I tried to phone you,but I couldnt get through.,-Sorry,my son was talking on it all the morning.,Para four,第33页,2.This decision should,depend,mainly,on,your target audience and which kinds of ads reach that group best.,depend on,Whether well go camping depends on the weather in the afternoon.,拓展,dependent.adj dependence.n,Independent.adj independence.n,注意：,rely on,依赖；信任；主语常为人。,第34页,Homework,To do Parts B1 and B2 on page 91,in Workbook.,To do parts D1 and D2 on page 93,in workbook.,第35页,