湖南电大2014年1月商务交际英语(2)试题.doc

试卷代号：6319
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（2） 试题

2013年12月

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Part I MULTIPLE CHOICES (10 points, 1 point each)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. Nonverbal symbols can ______ the verbal message.
A. reinforce
B. contradict
C. both A and B
2. The most frequent form of communication is ______.
A. speaking
B. listening
C. reading
3. When illustrating the steps in a new procedure,which of the following graphic aids can be best used ?
A. flowchart.
B. A line graph.
C. A map.
4. A description ______.
A. is a verbal and visual picture of something
B. is a series of events that take place over time
C. explains how to perform a task or do something
5. A ______ is used to illustrate changes in quantities.
A. pie chart
B. line graph
C. map
6. The pitch of your voice is ______.
A. the way your message sounds
B. its highness or lowness
C. the way in which you make a word sound
7. ______ tell readers how to do something.
A. Descriptions
C. Instructions
B. Resumes
8. Persuasive letters are organized in the ______ order.
A. direct
B. indirect
C. direct-indirect
9. The first step in any job search is to analyze _______.
A. your personal and career goals
B. your target market and company
C. your study and work experience
10. If the size of the audience listening to your presentation is small, _______.
A. you need a good sound system and effective visual aids
B. you should talk about the subject without introduction
C. you may be able to have more audience interaction

Part II TRUE / FALSE (10 points, 1 point each)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the coursebook.
( ) 11. Unfamiliar terms may discourage people from reading the instructions.
( ) 12. To choose the best graphic aid, you must choose one suited to the objective you hope to achieve.
( ) 13. A map is used to emphasize details of an idea.
( ) 14. An external customer is someone who works within the company.
( ) 15. A service provider who lies is behaving unethically.
( ) 16. Nonverbal symbols can’t substitute for the verbal message.
( ) 17. The handshake is the most acceptable form of touching in a business environment.
( ) 18. When asked to speak without any notice, you make an impromptu speech.
( ) 19. In oral presentations you should speak at a moderate pace.
( ) 20. An attractive, well-written resume can lead to an invitation for a job interview.

Part III QUESTIONS AND SHORT ANSWERS (10 points, 2 points each)
21. List at least TWO parts that an effective instruction includes.
22. List at least TWO ways to foster trust with a customer.
23. List at least TWO types of space zones.
24. List at least TWO important nonverbal symbols during oral presentations.
25. What is an unsolicited letter of application?

Part IV READING COMPREHENSION (20 points, 2 points each)
Read the following two passages and answer the questions.
Passage One
In his job as sales support associate, Cal helps four busy salespeople at a company that sells flooring, wallpaper, and countertop materials for kitchens and bathrooms. The company, Floors &. More, has four locations, each in a different city.
All the salespeople have cubicles, though they spend most of their time madding sales presentations in people’s homes. Cal’s job is to process the salespeople’s orders. When a problem-such as a back order-comes up, he puts the paperwork back on the appropriate person’s desk. Cal has anyone suggested that he do so. He sometimes runs out of things to do. When that happens, he waits in a cubicle until something comes up.
In the showroom, the receptionist, Angelica, also has a cubicle. Angelica answers all incoming calls. The phone rings 10 to 20 times per hour. Most calls are for the salespeople. Angelica takes messages (usually just a name and number) for the absent salespeople. If showroom customers have a question, they often must wait until Angelica is between phone calls. Sometimes, if a caller isn’t someone she knows, she puts the call on hold and answers a question with the phone resting on her shoulder.
Occasionally customers in the showroom approach Cal with a question. Sometimes he just says, “I'm not a salesperson; I can’t help you.” At other times, Cal tells them they’ll have to wait for Angelica or make an appointment with one of the salespeople. The salespeople, however, do not have telephones with them when they are out of the showroom, and Angelica does not schedule appointments for them.
26. What does Cal do as a sales support associate?
A. He sells materials to salespeople. B. He processes the salespeople’s orders.
C. He communicates with customers.
27. Which of the following is true about Cal?
A. He helps dozens of salespeople. B. He offers rewards to salespeople.
C. He presents problems to appropriate people.
28. Which of the following is NOT Angelica’s job?
A. Answering calls. B. Leaving messages.
C. Scheduling appointments.
29. Customers in the showroom ______ Cal.
A. sometimes inquire B. always meet C. never look for
30. Cal is Angelica’s _______.
A. external customer B. internal customer C. service provider
Passage Two
Kim was in danger of being fired from her job for she was such a perfectionist that she’d try to cover up her mistakes or argue with her boss. What should she do to overcome her problem?
The most dramatic and enduring life changes often occur through community-based initiatives, like Weight Watchers or Alcoholics Anonymous, where there are groups of people invested in your success and for whom you feel responsible. It makes sense to apply the same principles that have been so successful in dealing with self-destructive habits when creating your “dream team” for personal growth.
Your team works best with about five people, all of whom care enough about you to be ruthlessly honest. Select people with various backgrounds. Not only will a diverse group come up with original solutions, they are more likely to offer networks and efforts you may not have access to yourself. Kim, for example, invited both a trusted colleague and her boss to join her team.
The role you play is a listener to their criticisms, though it’s not always easy. Kim argued with her team so much that her colleague finally said, “Look, if you’re going to ask for my advice and always disagree with it, it' s not worth my making the effort to give it.” You can ask your team members to clarify themselves, but do not contradict them, even if you feel a team member has made a terrible misjudgment. This is his “gift” to you. And if four out of five people are giving you the same gift, then they are more likely to point out something right. In a word, by reaching out to your team with generosity when seeking their counsels, you’ll be rewarded with the key to your problem.
31. What is the passage mainly about?
A. It compares the difference between team work and individual work.
B. It analyzes people who may play different roles in your entire life.
C. It suggests you establish a team of advisors to help you make life changes.
32. Why do successful life changes often happen on the basis of teams? Because ______.
A. you are supported by team members and you can’t let them down
B. people can help each other to get rid of different shortcomings
C. your team members can avoid making any misjudgment on you
33. Your “dream team” targets on ______.
A. establishing your self-esteem B. improving your personality
C. developing your work ability
34. A dream team should show diversity in its membership because ______.
A. everyone has a unique role in the team B. they can be honest and critical to you
C. the team will be creative and resourceful
35. When seeking advices from your team, you should
A. turn them down immediately B. respect their criticisms
C. correct a misjudgment

Part V TRANSLATION (20 points, 5 points each)
Translate the following sentences into Chinese.
36. Proposals are another type of persuasive writing. A proposal is a formal report that describes a problem and recommends a solution. The writer establishes and tries to convince the reader to meet that need by taking a specific action. Proposals may be internal, such as from an employee to a supervisor, or external, such as from a consulting firm to a company.
37. To organize a persuasive message, follow these steps: (1) gain the reader’s attention, (2) show the reader that he or she has a need, (3) explain your solution to that need, (4) present the supporting information and (5) end by asking for Ii specific action.
38. Spoken or written symbols make up the verbal part of a message and are accompanied by nonverbal symbols. However, a nonverbal message may not have a verbal counterpart. Nonverbal symbols—body language, appearance, touch, space, time, voice—exist in written and oral communication as well as in the environment.
39. Before sending your resume to prospective employers or scheduling any interviews, you need to analyze the job market. Analyzing the job market involves determining actual job openings and gathering information about organizations for which you want to work.

Part VI WRITING (30 points, 40.10 points, 41. 20 points)
40. Create a table that arranges into rows and columns the information in the paragraph below. Include a title for the table as well as labels at the top of each column. (10 points)
The MicroTech Human Resources Department submits the following in formation to top management about five new employees hired during the month of October 2009: Sally Anderson was hired as an IT specialist for the Chicago office at a salary of $ 38, 000; Andre Boulanger was hired as an account representative in our New Orleans office at a salary of $ 45, 000; Diana Cabrerra was hired as an auditor in our Boston office at a salary of $ 42, 500; Akeo Matsumi was hired as a programmer in our Chicago office at a salary of $53, 000; Sara Beth Walton was hired as a lawyer in our Atlanta-office at a salary of $ 69, 000.
41. You are a senior of university student majoring in international business. You will graduate this coming July. Write a letter of application for the secretary’s vacancy in Mark Shoes Company, which is a multinational corporation. Your letter should include the following information. (20 points)
• You are familiar with the knowledge and customs in the scope of business and transactions, especially in international trade.
• Chinese is your native language, but you can speak English and Japanese as well.
• You have worked as an assistant in a trading firm during a shoes exposition.
• You have worked as an interpreter for a foreign visiting group.
• Your professional thesis is about management strategy for multinational corporations.
• You are cooperative, industrious and optimistic.

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试卷代号：6319
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（2） 试题答题纸

题 号
Part I
Part II
Part III
Part IV
Part V
Part VI
总 分
得 分

得分
评卷人
Part I. MULTIPLE CHOICES (10小题，每题1分，共10分)

1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
得分
评卷人
Part II. TRUE OR FALSE (10小题，每题1分，共10分)

11. 12. 13. 14. 15.
16. 17. 18. 19. 20.
得分
评卷人
Part Ⅲ. QUESTIONS AND SHORT ANSWERS (5小题，每小题2分，共10分)

21.
22.
23.
24.
25.
得分
评卷人
Part Ⅳ. READING COMPREHENSION (10小题，每小题2分，共20分)

Passage 1
26. 27. 28. 29. 30.
Passage 2
31. 32. 33. 34. 35.
得分
评卷人
Part V. TRANSLATION (4段短文，每段5分，共20分)

36.
37.
38.
39.
得分
评卷人
Part VI. WRITING (2大题，40题10分，41题20分，共30分)

40．

41．

试卷代号：6319
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（2）试题标准答案与评分细则
Part I MULTIPLE CHOICES (10小题，每小题1分，共10分)
Choose the letter indicating the best choice to complete each sentence or answer each question. Your judgment should be based on your understanding of the course book.
1. C 2. B 3. A 4. A 5. B
6. B 7. C 8. B 9. A 10. C
Part Ⅱ TRUE/FALSE (10小题，每小题1分，共10分)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course book.
11. T 12. T 13. F 14. F 15. T
16. F 17. T 18. T 19. T 20. T
Part Ⅲ QUESTIONS AND SHORT ANSWERS (5小题，每小题2分，共10分)
21. List at least TWO parts that an effective instruction includes.
(1) A title, (2) an introduction and a list of tools or materials, (3) numbered steps and (4) a conclusion (List at least two).
22. List at least TWO ways to foster trust with a customer.
(1) Make oneself accessible to the customer. (2) Give the customer knowledgeable responses. (3) Maintain continuous contact with the customer (List at least two).
23. List at least TWO types of space zones.
Intimate zone, personal zone, social zone or public zone (List at least two).
24. List at least TWO important nonverbal symbols during oral presentations.
Eye contact, facial expression, gestures and posture (List at least two).
25. What is an unsolicited letter of application?
An unsolicited letter of application is written to apply for a position that has not been advertised or announced and mayor may not be open.
Part Ⅳ READING COMPREHENSION (10小题，每小题2分，共20分)
Read the following two passages and answer the questions.
Passage 1
26. B 27. C 28. C 29. A 30. B
Passage 2
31. C 32. A 33. B 34. C 35. B
Part V TRANSLATION (4段短文，每段5分，共20分)
Translate the following sentences into Chinese.
36. Proposals are another type of persuasive writing. A proposal is a formal report that describes a problem and recommends a solution. The writer establishes and tries to convince the reader to meet that need by taking a specific action. Proposals may be internal, such as from an employee to a supervisor, or external, such as from a consulting firm to a company.
商务建议书是说服性写作的另一种类型。商务建议书是描述问题并提出解决方案的一种正式报告。作者设定了某种需要并说服读者采取具体行动以满足这种需要。商务建议书可用于内部，比如一个雇员写给他的主管，或者用于外部，如某个咨询公司写给另一家公司。。
37. To organize a persuasive message, follow these steps: (1) gain the reader’s attention, (2) show the reader that he or she has a need, (3) explain your solution to that need, (4) present the supporting information and (5) end by asking for a specific action.
建构一个说服性信息要遵循以下步骤:(1)吸引读者注意力；(2) 向读者展示他(她)的需求；(3)解释你对该需求的解决办法；(4) 提供补充信息；(5)结束时要求读者采取具体行