高三英语 unit5 Warming up and reading课件 人教版 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Getting the message,-Advertising,Huipu Middle School,A quiz,1.When and where did the first form of advertising appear?,In Greece and Egypt around 1500 B.C.,2.When was the first printed advertisement?,In London 1477.,3.When was the first commercials on radio?,In about 1920.,4.When was the first commercial on TV?,After World War 2.,advertisement,broadcast,mislead,promote,slogan,designer,mouthpiece,influence,brand,annoying,persuasive,What information do you think ads can give you?,()Price,()Feature,()Weight and size,()Reasons why you should buy the computer,()Brand,()What kind of people,use the computer,()The keyboard and,screen,()Comparison with,other computers,(),Colour,and shape,()Place where you can,buy the computer,Ad 1,Ad 2,Ad 3,Listen and make some notes.,Are all ads used to promote a product or to increase a companys profit?,1.Where can people advertise?,2.Why do some people find ads very annoying?,3.How do companies get their message across?,4.How do ads help customers?,5.In what way do ads introduce new products?,6.Why are some well-known persons names as spokesmen or spokeswomen?,7.What are“bait-and-switch”ads?,8.How can we be smart customers?,1)The word“advertising”means to make a product known to,.,A.managers through broadcast B.leaders by radios,C.firms by printed notices D.people in various ways.,2)One advantage of advertising is that it helps,.,A.increase product sales B.make a product more expensive,C.increase production D.reduce the costs of a product,3)Advertising is a highly developed,.,A.information B.industry C.trade D.science,Listen to the tape and choose the best answer.,4)The development of radio,television,cinema,magazines and newspapers has,with the development of advertising.,A.followed up B.gone hand in hand,C.gone behind D.taken place,5)The best chance to reach customers is to,.,A.sell them the product,B.sell them what money can not buy:love,happiness and success.,C.appeal to their emotions,D.reduce the price of the products.,Discussion:,Thank you very much!,