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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。谢谢,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。谢谢,Unit 9 Advertising,第1页,Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.,第2页,Advertising is an important way of promotion in commercial business.,What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.,广告是商品交易中一个主要促销伎俩。,第3页,Advertising is an important way of promotion in commercial business.,What is an advertisement?,Advertisements are used to send commercial information about some commodities or services to the public.,什么是广告？,第4页,Advertising is an important way of promotion in commercial business.What is an advertisement?,Advertisements,are used to,send commercial information about some commodities or services to,the public.,广告被用来向公众传递一些产品和服务信息。,第5页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,第6页,If a,fashion show,is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,假如在周六要举行一场时装秀,第7页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,而你画了一个写有“周六将在展览中心上演一场时装秀”牌子，,第8页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.,If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,那就是一个广告。,第9页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.,If you put the sign on the back of an elephant,and walk it into town,that means you are doing an advertising promotion.,假如你把这个牌子放在一头大象背上，,第10页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant,and,walk,it into town,that means you are doing an advertising promotion.,牵着它进城，,第11页,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion,.,那就意味着你在进行广告促销。,第12页,Advertising is bringing products or services to the attention of potential and current customers,by means of,sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.,第13页,Advertising is,bring,ing products or services,to the attention of,potential and current customers,by means of,sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and,so on.,经过发送宣传册、传单或信函广告，展示广告牌、报纸广告，做收音机、电视或互联网商业广告等路径，使一些产品或服务引发潜在以及现有客户注意。,第14页,Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,第15页,Brochures can contain a great deal of information if designed well.,Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,假如设计得好话，宣传册可包含大量信息。,第16页,Brochures can contain a great deal of information if designed well.,Mails can be sent directly to selected customers.,Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,邮寄广告能够直接寄到经过选择客人手里。,第17页,Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.,Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,大多数成年人都读报纸，,第18页,Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,所以报纸上登载广告是一个常见广告路径。,第19页,Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.,第20页,Posters can be very powerful in places,where the customers notice them.,Interesting colorful ones will appear new to passers-by.,在用户看到地方，招贴广告作用是有力度。,第21页,Posters,can be very powerful in places where the customers notice them.,Interesting colorful,ones,will appear new to passers-by.,多彩有趣招贴画会使路人耳目一新。,第22页,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.,第23页,A major advantage of radio announcements is,that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.,收音机里广告主要优点是它们比电视广告廉价，,第24页,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still,listen to,the radio,for example,when they are in taxies or in their own cars.,很多人依然听收音机广播，,第25页,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for,example,when they are in taxies or in their own cars.,比如当他们在出租车上或者在开车时候,第26页,TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.,第27页,TV commercials are usually very expensive.,But it is said that ads on TV have a very good effect because TV is becoming more and more popular.,电视广告通常很贵，,第28页,TV commercials are usually very expensive.,But,it is said that,ads on TV,have a very good effect,because TV is becoming more and more popular.,不过听说电视广告效果很好，,第29页,TV commercials are usually very expensive.But it is said that ads on TV have a very good effect,because TV is becoming,more and more,popular.,因为电视变得越来越流行。,第30页,Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.,第31页,Ads can,more or less,make,consumers,change,their attitudes toward some products or services.,Advertising plays an important role in the commercial business.,广告或多或少能改变用户对一些产品和服务态度。,第32页,Ads can more or less make consumers change their attitudes toward some products or services.,Advertising,plays an important role in,the commercial business.,广告在商业中起着很重作用。,第33页,However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.,第34页,However,it is known that,some ads give false information to mislead consumers.,Some famous persons sometimes appear in ads to tell how wonderful a product is.,然而，众所周知，一些广告也会传递虚假信息来误导消费者。,第35页,However,it is known that some ads give false information to mislead consumers.,Some famous persons sometimes appear in ads to tell,how wonderful a product is.,一些名人会出现在广告里，说某产品是怎样地好，,第36页,They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.,第37页,They help to,make,us,believe,that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.,他们帮助（商家）使我们相信，假如买了他们产品，,第38页,They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.,我们就会更高兴，更健康，更吸引人，更知名，或者更成功等等。,第39页,In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.,第40页,In fact,what they want,is just to,make,us,pay,more money.,So,it is necessary that we make sure what is real and what is false in the ads.,实际上，他们只不过是想让我们付更多钱。,第41页,In fact,what they want is just to make us pay more money,.So,it is necessary,that we,make sure,what is real and what is false in the ads,.,所以，确认广告中什么是真，什么是假就十分必要了。,第42页,useful expressions:,1.be used to do,2.the public,3.fashion show,4.to walk sb,to walk,动物,5.bringto the attention of,被用来,公众，大众,时装演出，时装秀,率领某人走,赶着，牵着,使,引发,注意,第43页,6.by means of,7.a great deal of,8.more or less,9.play an important role,10.it is known that,11.make sure,借助于，经过,大量,或多或少,起主要作用,众所周知,确认，确保,第44页,Language Study(P81 1.),This museum will be open to the _,next week.,2)Reading practice has a very good_,on our English study.,3)The doors in this building will_,white.,4)This pop star _ on television every,Sunday.,public,effect,be painted,appears,第45页,5)_ you are,you must do your best.,6)She_ a white silk skirt for the party.,7)We should pay more _to the,new words in the textbook.,8)The new classroom building which _ by a young engineer is the highest building on the campus.,Wherever,selected,attention,was designed,第46页,2.(P 81),）或多或少,）起主要作用,）借助于,）大量,）实际上,）确认，确保,more or less,play an important role,by means of,a great deal of,In fact,make sure,第47页,
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