电子商务选择题.doc

第一章
Multiple Choice
1.Consumer shopping on the Web is often called ___b_.
a. B2B b. B2C c. B2G d. e-business

2.Transactions that are conducted between businesses on the Web are often called ___a_.
a. B2B b. B2C c. C2C d. e-business

3.The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business __b__.
a. services b. processes c. logistics d. communications

4.Some researchers define a fourth category of electronic commerce called __a__, which includes individuals who buy and sell items among themselves.
a. C2C b. B2B c. C2B d. B2C

5.Which of the following Web sites makes it easy for businesses to conduct online transactions with the State of California?(d)
a. A b. A c. A d. CAL-Buy

7.Businesses that engage in EDI with each other are called _d___.
a. buyers b. sellers c. suppliers d. trading partners

8.__c__ occurs when one business transmits computer-readable data in a standard format to another business.
a. EFT b. VAN c. EDI d. LAN

9.Banks use __c__, which are electronic transmissions of account exchange information over private communications networks.
a. WANs b. EDIs c. EFTs d. LANs

10.A(n) ___a_ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI.
a. VAN b. EFT c. ERP d. LAN

11.__d__ is a good example of a company that sells its products to other businesses rather than to consumers.
a. S b. A c. BuyUSA.com d. Intel

12.Which of the following statements is correct?(a)
a.The Internet technologies used in the first wave of electronic commerce were slow and inexpensive.
b.In the second wave of electronic commerce, Internet technologies are being integrated into B2B transactions and internal business processes by using bar codes and scanners to track parts, assemblies, inventories, and production status.
c. In the first wave of electronic commerce, radio-frequency devices and smart cards were combined with biometric technologies.
d. The use of e-mail in the first wave was as a tool for relatively structured communication.

13.__d__ was the main revenue source of many failed dot-com businesses in the first wave of electronic commerce.
a. SWOT analysis b. Localization c. Wire transfer d. Online advertising

14.A(n) __d__ is a set of processes that combine to yield a profit.
a. value system b. industry value chain c. shipping profile d. business model

15.A(n) _c___ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
a. industry value chain b. strategic alliance c. revenue model d. value-added network

16.The combination of store design, layout, and product display knowledge is called ___c_.
a. business process b. business transaction c. merchandising d. service

17.Which of the following types of commerce is/are well suited to electronic commerce?(a)
a. Sale/purchase of books and CDs and other commodities
b. Sale/purchase of high-fashion clothing
c. Roommate-matching services d. Jewelry

18.____ transactions are not well suited to electronic commerce because no standard method for transferring small amounts of money on the Web has become generally accepted(.d)
a. E-procurement b. Commodity items c. Local d. Low-denomination

19.The return-on-investment number has been difficult to calculate for investment in electronic commerce because ___a_.
a. the costs and benefits have been hard to quantify
b. information technology is difficult to acquire
c. sale/purchase prices are unstable d. the technology keeps changing

20.Which of the following will never lend themselves to electronic commerce?(b)
a. Greeting cards b. Perishable foods c. Books d. Cigars

21.___c_ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-sale transaction.
a. Purchase costs b. Sale costs c. Transaction costs d. Hardware costs

22._a___ is the study of how people allocate scarce resources.
a. Economics b. Marketing c. E-commerce d. Business administration

23.Nobel laureate Ronald Coase indicated that __c__ were the main motivation for moving economic activity from markets to hierarchically structured firms.
a. transportation costs b. personnel costs c. transaction costs d. material costs

24.One significant component of __c__ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.
a. economic costs b. SWOT analysis c. transaction costs d. retention costs

25.The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called __c__.
a. marketing process b. market integration c. vertical integration d. horizontal integration

26._d__, an economist who extended Coase’s analysis, noted that industries with complex manufacturing and assembly operations tended to include many firms that used hierarchical structures and that were substantially vertically integrated.
a. Thomas Petzinger b. Manuel Castells c. Tim Berners Lee d. Oliver Williamson

27.Many __a__, such as wheat, sugar, and crude oil, are still traded in markets.
a. commodities b. integrated items c. products d. transactions

28.In a(n) __d__, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.
a.market economic structure b.value system
c.business model work economic structure

29.Strategic partnerships occurring between or among companies operating on the Internet are called __c__.
a. strategic alliances b. economic structure c. virtual companies d. virtual partnerships

30.__a__ organizations are particularly well suited to technology industries that are information-intensive.
a. Network b. Retailing c. Hierarchical d. Manufacturing

31.As more people participate in a network, the value of the network to each participant increases. This is known as the ___b_.
a. law of diminishing returns b. network effect c. listing effect d. fax effect

32.Manuel Castells has predicted that __a__ will become the organizing structure for all social interactions among people.
a. economic networks b. free enterprises c. hierarchical layers d. value systems

33.A way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support is known as a(n)__c__.
a. supply chain b. supply group c. value chain d. value group

34.Multiple business units owned by a common set of shareholders make up a firm, or company, and multiple firms that sell similar products to similar customers make up a(n) __c__.
a. organization b. firm c. industry d. business model

35.Porter uses the term ___b_ to describe the larger stream of activities into which a particular business unit's value chain is embedded.
a. business strategy b. value system c. business integration d. collaboration

36.Which of the following refers to activities that take a product from concept to manufacturing, including concept research, engineering, and test marketing?(d)
a. Analysis b. Design c. Implementation d. Deliver

37.SWOT is the acronym for ___c_.
a.supply, wealth, occupations, and threats
b.supply, weaknesses, opportunities, and testing
c.strengths,weaknesses, opportunities,and threats
d.strengths,wealth, occupations, and testing

38.In __a__ analysis, the analyst first looks into the business unit to identify its strength and weaknesses.
a. SWOT b. strategic c. commerce d. transaction

39.In the mid-1990s, __c__ used a SWOT analysis to create a strong business strategy that has helped it become a strong competitor in its industry value chain.
a. HP Computer b. Acer Computer c. Dell Computer d. NEC Computer

第二章
Multiple Choice
2.A(n) __c__ is a collection of rules for formatting, ordering, and error-checking data sent across a network.
a. routing algorithm b. backbone router c. protocol d. packet

3.__c__ determine how the sending device indicates that it has finished sending a message, and how the receiving device indicates that it has received the message.
a. Routers b. Bridges c. Protocols d. Adapters

4.In networking applications, an 8-bit number is often called a(n) __a__.
a. octet b. byte c. piconet d. bit

5.The two primary protocols on which the Internet is based are __c__.
a. FTP and HTTP b. HTTP and SMTP c. TCP and IP d. TCP and HTTP

6.Private __a__ are a series of IP numbers that are not permitted on packages that travel on the Internet.
a. IP addresses b. masks c. address masks d. PIPs

7.Which of the following organizations assigns and manages IP addresses for North America, South America, the Caribbean, and sub-Saharan Africa?
a. APNIC b. APNC c. ARIN d. RIPE

8.IPv6 uses a(n) __c__ number for addresses.
a. 32-bit b. 56-bit c. 128-bit d. 256-bit

9.The __a__ numbering system uses 16 digits.
a. hexadecimal b. decimal c. binary d. ASCII

10.The rightmost part of a domain name is called a(n) __a__.
a. top-level domain b. URL c. category d. government-level domain

11.__a__ are sets of words that are assigned to specific IP addresses.
a. Domain names b. URLs c. Octets d. Piconets

12.Which of the following organizations is responsible for setting standards for the router computers that make up the Internet?
a. ARIN b. ICANN c. IETF d. APNIC

13.The purpose of a(n) __c__ is to respond to requests for Web pages from Web clients.
a. URL b. e-mail c. Web server d. top-level domain

14.The combination of the protocol name and the domain name is called a(n) ___c_.
a. URI b. URO c. URL d. HTTP

23.A(n) __c__ is an interconnected network, usually one that uses the TCP/IP protocol set, and does not extend beyond the organization that created it.
a. Internet b. extranet c. intranet d. ARPANET

24.__c__ effectively creates a private passageway through the public Internet that provides secure transmission from one computer to another.
a. IP wrapping b. Scaling c. IP tunneling d. Bandwidth

25.A(n) __a__ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.
a. VPN b. IP wrapper c. extranet d. IAP

26.An extranet that uses public networks and their protocols to send sensitive data to partners, customers, suppliers, and employees using a system called IP tunneling or encapsulation is known as a(n) __c_.
a. public network b. virtual public network
c. virtual private network d. private network

27.Increasing the number of leased lines in private networks is difficult, costly, and time consuming. This is known as a(n) __c__.
a. network problem b. private network problem
c. scaling problem d. tunneling problem

28.A(n) __b__ is a program or hardware device that protects information inside an organization’s network from attacks that originate outside the network.
a. VPN b. firewall c. IP tunnel d. Packet

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第三章
Multiple Choice
1.__a__ are advertising efforts directed to a known addressee and include direct mail, telephone calls, and e-mail.
a. Mass media b. Personal contact c. Addressable media d. Broadcast media

2.One problem that the Web presents for clothing retailers of all types is that __b__.
a. customers are unwilling to buy clothing on-line b. color settings on computer monitors vary widely c. the Web catalog revenue model is not flexible d. online retail sales are not cost effective

3.Channel conflict is also referred to as _c互斥___.
a. Web conflict b. account aggregation c. cannibalization d. addressable media

4.The introduction of a new intermediary into a value chain is called __c__.
a. intermediation b. disintermediation c. reintermediation d. bill presentment

5.Stock brokerage firms sometimes use a(n) _b___ revenue model, which allow them to charge their customers a commission for each trade executed.
a. fee-for-service b. fee-for-transaction c. information sales d. catalog

6.An important feature that few online banks offer is __c__, which is the ability to obtain bank, investment, loan, and other financial information from multiple Web sites.
a. electronic bill payment b. mortgage lending c. account aggregation d. channel cooperation

7.__a__ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.
a. The hard middle b. Mass media c. Address media d. Usability testing

8.The __c__ of a Web site is its ability to keep visitors at the site and to attract repeat visitors.
a. image b. presence c. stickiness d. usability

9.Travel agents have used networked computers, such as the _b___ system, for years.
a. Travelocity b. Sabre c. Expedia d. Orbitz

10.Companies that operate as Web-based deep discounters include __c__.
a. Lands’ End b. Eddie Bauer c. B d. Sears

11.___b_ began as a legal research tool that has been available as an online product for years.
a. ProQuest b. LexisNexis c. L d. EBSCO

12.__a__ has its roots in two businesses: the former Bell and Howell, and University Microfilms International.
a. ProQuest b. EBSCO c. L d. LexisNexis

13.Network television in the United States uses the ___a_ revenue model.
a. advertising-supported b. advertising-subscription mixed c. fee-for-service d. information sales

14.The New York Times and The Wall Street Journal use the ___a_ revenue model.
a. mixed advertising-subscription b. advertising-supported c. fee-for-service d. information sales

15.The U.S. government deregulated the securities trading business in the early ___b_.20世纪70年代
a. 1960s b. 1970s c. 1980s d. 1990s

16.A Web site that offers insurance policy information, co