公关部月度汇报展示.docx

TRAINING ACTIVITY OUTLINE
培训活动纲要

Task 任务：Marketing Communications Monthly Presentation 公关部月度汇报展示

Code 序号： OH-SM-MC-A101

Objectives目的：At the end of this session, each trainee will be able to fully understand how to conduct Marketing Communications Monthly Presentation.
在此培训结束后，每一个学员都要了解公关部经理月度汇报展示的内容和程序。

Standard标准： See Attached S&P. 参见后附标准与程序。

Resources培训器材： Whiteboard & Mark Pen。
白板、马克笔。

Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式

Group Discussion
小组讨论

The Monthly MarCom Presentation is to review the Public Relations & Advertising issues. It is the best chance to communicate with the hotel management and departments concerned.
公关部经理月度汇报展示会是回顾当月公关广
告事项的会议；同时也是公关部与饭店领导层
和部门经理沟通的最佳机会。

By presenting figures and data, the MarCom Manager will analyze the current market situation,
raise his concerns and listen to comments from other departments. This includes:
a. Media Impression
b. Advertisement
c. Promotional Collateral & Distribution
d. Market and Media situation analysis
e. Public Relations activities
f. Customer feedback
g. Overview and proposal

通过数据展示，公关部经理分析当前的市场情况，同时提出部门所关心的问题或是听取其它部门的意见，这包括：
a. 媒体宣传指数
b. 广告
c. 促销宣传资料及分发
d. 市场及媒体分析
e. 公关部活动
f. 客人反馈
g. 回顾及建议

1. Microsoft PowerPoint will be used to make the presentation succinct and explicit.
使用投影仪使展示简洁明了。

2. The presentation will last no more than 45 minutes.
3. 展示不超过45分钟。

4. Refer to the procedures 1-7
参看程序1-7条。

5. Question. 提问
a. What are to be covered in the presentation?
展示会的内容有哪些？
b. What should be done to prepare for the presentation?
展示会需要做哪些准备工作？

6. Summary with emphasis on the contents of the presentation.
总结时将重点放在 展示的内容上。

2min
2分钟

10 min
10分钟

10 min
10 分钟

15 min
15 分钟

10 min
10 分钟

8 min
8 分钟