东莞横沥汇英模具城简介及方案.doc

横 沥 汇 英 国 际 模 具 城
Hengli Huiying International Mold Market

项目背景

东莞市汇英实业投资有限公司是由东莞市横沥镇政府和横沥商会开发的股份制企业，注册资金100万。公司凭借自身的实力优势和高效率的现代化企业管理运作模式，致力于实业投资、物业租赁、贸易展销，公司坚持以市场需求和营造有序的规范管理为服务目标，务求为广大客户提供细致便捷的“一条龙”服务。随着经营项目的不断增加和经营范围的不断扩大，公司在日益激烈的市场竞争中将走出一条规范发展的道路。
目前，公司致力于东莞市横沥汇英（国际）模具城的兴建，为了更好地为模具行业提供一个集加工、生产、销售、研发、展示、信息、人才培训于一体的场所，加快模具产业集群，形成模具产业集群经营的专业特色镇，其规划分为：模具生产加工区、机械模具配件商贸区、工具材料商贸区、模具产品展示中心、生活住宅区、五星级商务酒店及商务中心大厦。同时还规划建设办公楼，内设“一厅”、“五部”、“六中心”（即办事办证厅、市场营销部、物业管理部、客户服务部、市场保安部、国际贸易部、模具产品展示中心、模具技术培训中心、模具检测中心、模具研发中心、模具信息中心、热处理中心）。项目规划用地面积近2000亩，其中第一期占地面积320多亩，建筑面积22万㎡，投资3亿元。项目总投资超过10亿元。
横沥汇英国际模具城以“立足东莞、面向珠三角、幅射全中国、服务全球”的定位，以“服务、创新、高效、共赢”的理念为所有进驻模具城的企业提供专业管理服务。

项目效果图

项目平面图

媒体关注

打造模具支柱产业促进经济社会双转型
模具城动工典礼结束后，横沥镇李满堂书记接受各媒体联合采访
2006年12月22日上午，备受关注的横沥（国际）模具城动工典礼的隆重举行，吸引了各大媒体的广泛关注，动工典礼结束后，李满堂书记接受了《南方日报》《东莞日报》《羊城晚报》《广州日报》《南方都市报》和《信息时报》等各大媒体的联合采访，详细阐述了模具城建设的基础、状况以及发展前景，并认真解答了记者们提出的问题。

■ 建设模具城是我们贯彻市委、市政府经济社会双转型的重要抓手。
■ 我们建设模具城就是要为横沥人的转型升级提供服务。
■ 我们有信心，模具产业将会成为横沥若干年后的支柱产业。

1．《南方日报》
加快产业集聚升级 我镇模具产业在崛起
李满堂书记表示，要铸造中国模具产业品牌，使之成为推动我镇经济社会发展的强力引擎
本报讯　“努力把横沥（国际）模具城建设好，使之成为我市工业发展的又一新标帜。” 东莞市副市长周致纳12月22日在我镇建设（国际）模具城动工典礼讲话中认为，横沥镇作出建设模具城的决策，抓到了一个承接经济社会“双转型”的有效载体，建设模具城非常好、非常必要。他希望我镇能抓紧抓好建设模具城这个难得的机遇，为模具企业提供优质的服务，建好横沥（国际）模具城，推动我镇及至全市模具企业的蓬勃发展。

2.《东莞日报》
举全镇之力打造横沥（国际）模具城
杨永存镇长在建设横沥（国际）模具城，推动模具产业集群动员大会上的讲话解读
12月20日，在我镇建设横沥（国际）模具城，推动模具产业集群动员大会上，镇委副书记、镇长杨永存作重要讲话。讲话指出，建设横沥（国际）模具城是贯彻落实市委“双转型”的重要载体，是打造横沥产业品牌的重要举措。全镇党员干部和群众要进一步统一思想，将建好模具城作为当前的一项重要任务。通过发展好模具城，打造中国模具名镇，达到建好一个市场、带动一个产业、搞活一片经济、富裕一方百姓的目标，加快推进富民强镇，构建和谐横沥的步伐。
模具城动工典礼

横沥镇政府李满堂书记接受媒体采访

项目简介

一、 一厅五部六中心
一 厅：办事办证厅
五 部：市场营销部、物业管理部、客户服务部、市场保安部、国际贸易部
六中心：模具产品展示中心、模具技术培训中心、模具检测中心、模具研发中心、
模具信息中心、热处理中心。

First， Market Structure
1. Hall: For handling early affairs and certificates.
2.Departments: Marketing Department, International Trade Department.Customer Service Department, Property Management Department. Safe Guard Department.
3. Centers: Exhibition Center, Training Center ,Testing Certer,R&D Certer,Information Certer, Heat Treatment Center.

二、 七大平台
1、 交易展示
2、 研发生产
3、 技术交流
4、 物流仓储
5、 电子商务
6、 信息教育
7、 国际贸易

Second,Seven Platform.
1. Platform of exchange and exhibition.
2. Platform of research and production.
3. Platform of technology communication.
4. Platform of logistics and storage
5. Platform of E-commerce
6. Platform of information and education.
7. Platform of international trade.
三、 八大特色优势
1、 政府牵头：给予商户最大的保障
2、 专业管理：专业团队，专业的贴身管理服务
3、 供需零距离：提供双方沟通平台，实现双方零距离
4、 专业培训：协助商户提高产品质量，提升竞争能力
5、 蛛网式竞争理念：通过整合把传统的个体竞争模式引向集群竞争模式，实现资源共享，利益共赢。促进企业从低端竞争向高端竞争的转变。
6、 孵化园模式：政府与模具城发挥孵化器的功能，培养进驻商户的品牌发展，引导商户从国内竞争向国际竞争的转变。
7、 国际贸易：充分发挥国际贸易部的功用，整合组织商户的产品推向国际市场，获取更大的市场空间及利润的最大块。
8、 专业展会：承办国家级及国际级专业展会，以组团式整合商户参加国内及国际的专业展会。

Third,Eight advantages.
1. The government organise and participate in the project,it will bring our customers the best guarantee at benefit.
2. We have the professional team,who will provide the circumspect service to our customers.
3. In our Market,the customers and suppliers will contact with each other closestly.
4. We will provide the professional technology training to the customers,it will help the customers to improve the product quality and then upgrade their competitiveness.
5. We adopt the up to date competition strategy,transfer the the competition strategy from individuals and individuals to collectivities and collectivities,then enjoy all the resource with the customers together,finally we will reach to win-win.
6. The government and us will assist our customers to achieve their brands and develop them,lead the customers to compete from home to overseas.
7. We will pay more attention to the International Trade Department and make use of it try our best to help our customers to sell their products in international market.
8. We will hold the professional exhibitions which are national and international level and organise the customers to attend such exhibitions out-of-town.

l 关于我们
横沥汇英国际模具城为汇英实业投资有限公司投资兴建，位于有广东三大牛墟——“横沥牛墟”之称的东莞市横沥镇，这里流传着动人的“七子莲花”传说、热情洋溢的“红荔风情节”，商贸氛围浓厚，风清水秀，静逸幽雅，人杰地灵，是个不可多得投资圣地。
该模具城始建于2006年12月22日，总占地1000多亩。分多期规划，其中一期总建筑面积210000多㎡，总投资3亿余元。集机械、五金、模具配件等加工、生产、销售、产品展示、技术研发、信息交流、人才培训、商业办公、物流配送、仓储服务功能为一体的大型模具专业市场。内设“一厅、五部、六中心”（即办事办证厅、市场营销部、物业管理部、客户服部、市场保安部、国际贸易部，模具产品展示中心、模具技工培训中心、模具检测中心、模具研发中心、模具信息中心、热处理中心）。

About Us
Hengli Huiying International Mold Market---Invested by Huiying Industry and Investment Corporation Ltd.,located in Hengli Town where is a rare zone for investment as the dense business atmosphere and predominant geography
The market is being built from Dec.22,2006，its total acreage is more than 666670 square meters.We will build it as several stages ,the first-stage will be invested 300 million RMB and the floor space is about 210000 square meters.

The market will combine the functions of product processing,producing,selling,display, technology R&D,information communication, personnel training,business work, logistics and distribution storage of mechanism, hardware and mould&its spare parts.

l 关注支持
作为横沥镇的支柱产业与特色产业，横沥汇英国际模具城筹建伊始就得到了各级政府领导的大力支持、参与组织，同时在社会上也引起了广泛的关注。
横沥汇英（国际）模具城于2006年12月22日举行了奠基仪式，市政府周致纳副市长、市经贸局陈桂明局长、市民营办彭日东主任等出席了奠基仪式，并围绕“模具名镇”这个目标，推出“效益横沥”、“宜居横沥”、“和谐横沥”、“富裕横沥”、“形象横沥”、“文明横沥”等配套工程。东莞电视台，东莞电台、《东莞日报》、《南方日报》、《羊城晚报》、《南方都市报》、《广州日报》等大众电台媒体及专业媒体争相跟踪报道，“中国模具名镇在横沥崛起”蔚然成风。

Attention and Support
As the key and characteristic market, Hengli Huiying International Mold Market is getting a lot of support from government and was being paid much attention from community from beginning.

The market laid a foundation on Dec.22,2006,vice- mayor, director general from City Economy and Trading Office attended the ceremony,and they said that we should aim at “the famous town of mould” and found related project.Many local and out-of-town newspaper and TV station made a lot of reports about the market.It took a big wave about our project.

l 地理优势
横沥汇英国际模具城地处穗、深、港经济走廊腹地——东莞市横沥镇。东靠“东莞市东部工业园”、毗邻广（深）九铁路、京九铁路和广梅汕铁路枢纽东莞火车站（东莞口岸），贯连东部快速干线、常虎高速公路，与珠三角高速公路网络融为一体，赴广州、深圳、香港均在1小时车程之内；100公里半径内有盐田港、蛇口港、虎门港、沙田港等重要港口，地理位置优越、交通便利。
横沥汇英国际模具城以其宏伟大气的建筑和富有专业特色的展现在东莞市东部的中心区域。

Geographic Advantage
Hengli Huiying International Mold Market locates in Hengli Town which is the hinterland of Guangzhou,Shenzhen and Hongkong,its east abouts Dongguan Easten Industrial Park and it is near to the railway from Guangzhou to Kowloon and Dongguan railway.It will take only about one hour from the market to Guangzhou,Shenzhen and Hongkong.In the distance of 100 kilometers,there are Yantian Port,Shekou Port,Humen Port and Shatian Port. So it is very convenient for the traffic.

l 功能定位
横沥（国际）模具城以其宏伟大气、专业特色的建筑集交易展示、研发生产、技术交流、物流仓储、电子商务、信息教育、国际贸易七大功能为一体，倾力打造华南地区乃至全国最大的机械模具工贸交易平台。形成以组团形式参加国内外相关行业的知名展会，提高知名度，拓展企业业务；研究开发非标件生产，满足市场对非标件的需求；定期邀请资深行业专家教授开展技术交流及培训；打造B2B、B2C等国际电子商务平台交易网站，拓宽业务范围，借助信息科技促成网上订单；建设以技术研发为中心的模具教育培训基地；全方位提供国内外物流配送服务的特色。

Function Orientation
Hengli Huiying International Mold Market combines exchange and display,R&D and production, technology communication,logistic and store,e-commerce,information and education,international trading with its grand vigor and professional architecture,the board of company tries to make the market to be the biggest exchange platform of mechanism&mould in South China ,even China.

The customers will be organised as teams to attend some famous exhibitions home and overseas,and they can propagandize their companies then develop their business.We will research and develop some other spare parts to meet the market ; some senior professors will be invited to communicate the technology and help us training; we also will develop B2B,B2C and some other e-commerce platform, in order to expand business and establish a mould education and training base which be round with technology R&D;we will provide the customers with all-sided service of logistic and distribution.

l 商机无限
东莞作为华南地区最庞大、最重要的工业生产基地，全球闻名的“世界工厂”，崛起的国际制造业名城，模具制造占了全国近40%的市场份额。囊括了IT、机械、汽车、玩具、电器、塑胶、鞋业、家具、五金、金属制品等50000多家制造企业。市场的大容量对模具的大需求将带来无比巨大的商机。
功能互补，资源共享。模具城内加工区与商贸区遥首相应，资源互补。作为加工企业本身就是商贸区企业的消费者，而商贸区企业所需的非标件与国标件又可以在加工区企业得到满足。
自我会展与参与会展相结合，吸引品牌客户及采购商，多渠道拓展企业业务。定期举办华南区首席大型专业机械模具会展；不定期组团参与国内外专业展会，倾力打造“中国模具名城”这一品牌。

Infinite Business Opportunity
Dongguan is the biggest and most important industry and production base in South China,it is well-known as“World Factory”in the world and the mould production take 40% in all the market,including IT, mechanism, automobile,toy, equipment, plastic,shoe, furniture, hardware,metal productand and so on,total 50 thousand enterprises.The big market capacity of mould will bring huge business opportunities.

Function will be reinforced by each other, resource will be enjoyed together.In The mold market,the processing area lay aboard the business area,the processing factories are the customers of business enterprises,and the business enterprises can also ask the processing factories to do the mould as their requirement,so the two can help each other.

Combined way of taking part in exhibition and hloding exhition by ourselves, it will attract attention of well-known customer and purchaser ,we can expand enterpriser's business in extensive channal.We will hold large-scale professional exhibition termly in South China and take part in some such exhibition home or overseas aperiodically,try our best to make the brand“No.1 Mould Market in China”.

商机无限（一）

商机无限（二）

l 未来展望
横沥汇英国际模具城作为汇英集团在华南地区的重要战略部署，08年将建成开业后，通过政府与模具城的孵化效应，引导企业从个体竞争模式走向集群竞争模式，以达成资源共享，利益共赢。预计整个市场的产值将超过10亿，年纳税额将相当可观。横沥汇英国际模具城将成为国内规模最大，档次最高，功能最全、专业性最强的大型机械模具专业市场。到2010年，以模具为支柱产业的横沥将成为东莞市模具产业集群基地之一。

Expectation for Future
As a important strategical plan of Huiying Group, Hengli Huiying International Mold Market will be finished in 2008.After its openning,the government and the group will guide the customers to transfer the competition strategy from individuals and individuals to collectivities and collectivities.We anticipate that the production value of the market will be more than 1000 million,the ratepaying will be very huge.

Hengli Huiying International Mold Market will be made to the one which is the largest scale,the highest level,the most complete and the most professional.Hengli,where the mould is seen as the main industry, will be one of the mould concentration areas in Dongguan.