新职业英语 第二版 职业综合英语1 教案unit1(1).doc

新职业英语 第二版 职业综合英语1 Unit1教 案1
授课时间
班
周星期 第 节
班
周星期 第 节
班
周星期 第 节
课 次
4
学时数
2
授课形式
（请打√）
纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□
授课题目
Unit1 Organization: Reading A: Google
教学目的
Ss can identify the logos of some famous international companies.
Ss have a general understanding of Reading A
教学重点
1. Background information about Google Company
2.Words and expressions relevant to “Google”
3.Global reading of passage A

教学难点
1. Learning for words and expressions
2. Understanding of the passage A
使用的教具/多媒体/仪器/仪表/设备等
Textbook; PPT;
教学方法
Case teaching; Group discussion;
参考资料
English for Careers (Book1) (1st Edition)
教
学
基
本
内
容
及
设
计
Unit 1. Reading A: Google

I. Warm-up (15’)
Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.
Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.)
Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France)
Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China)
Background information: What is a logo?
Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.
Eg. Household appliance: TCL, Sony, Panasonic, Philips…
Computers: Lenovo, Apple, IBM, Sony…
Sportswear: Li-Ning, Adidas, Nike, Reebok…

II. Reading A
1. Global reading (25’)
(1) Listen to the passage and read the new words
(2) information collection
What do you know about "google"?
What search engine do you often use to find information about something on the Internet?
(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)
Periods and events about google according to the events.
Google began as Larry Page’s research project.
Page and Sergey set up the company and registered the .
The search engine grew quickly and it began to sell advertising on the website.
Google has acquired YouT and continues to add new features.
Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.
2. While reading(50’)
(teacher explain the structure of the text and key words and expressions)
Achieve (vt.)
Achieve + n. (sth good)
e.g. After 10 years of hard work, he finally achieved
e.g. In addition to the apples you asked for, I bought you some oranges and bananas.
tend to: to be likely to do something
e.g. 1. Women tend to live longer than men.
2. When I’m tired, I tend to make mistakes.
stay away from
e.g. I want you to stay away from my home.
excel (at/in)
v. to be very good at doing something
e.g. 1. The school excels in sports.
2. She has always excelled at foreign languages.
in terms of: from the point of view of; with regard to; concerning
e.g. In terms of environmental protection, this project is excellent.
the brain child (of somebody): an idea or invention of one person or a small group of people

课后作业/思考题
Review what we have learned this period
Task 2 Correct the following statements according to the passage
教学后记

说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
2.合班课的“授课时间”可以集中填写。