高大上公关活动策划PPT模板PPT课件.pptx

成都西禾年度成都西禾年度公关活公关活动计划划Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use.青春痘不能乱动要好好对待http:/ 周五1阐述，例如：作为成都本土外语培训机构XXEglish目前运营6所校区，预计2015年扩大至12所。面对急速扩张的形式，需要及时被市场听见、看见。扩大XXEglish在成都地区的知晓度，为本年度活动策划和执行的基本任务。(具体项目具体分析不要照抄。)这里写年度主里写年度主题20152024/3/15 周五2PART ONEPART TWOPART THREEPART FOUR往年回往年回顾活活动分分类活活动排期排期重点活重点活动这里说一些类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。”之类的话，自己编吧。根据不同的节点和周期将全年活动拆分为不同的类型以便于统一策划、宏观调控方便管理，降低执行时的成本。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。全年活动设置时间节点及总体安排，长短线结合。维持品牌全年发声。重要活动节点介绍2024/3/15 周五3PART ONE往年回往年回顾这里说一些类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。”之类的话，自己编吧。2024/3/15 周五4Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.20132014也可以写也可以写2014上半年上半年也可以写也可以写2014下半年下半年2024/3/15 周五58181512Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.2013年度主要数据（活年度主要数据（活动场次或者参与人数）次或者参与人数）8181512Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.2014年度主要数据（活年度主要数据（活动场次或者参与人数）次或者参与人数）第一季度第二季度第三季度第四季度第一季度第二季度第三季度第四季度2024/3/15 周五6PART TWO活活动分分类根据不同的节点和周期将全年活动拆分为不同的类型以便于统一策划、宏观调控方便管理，降低执行时的成本。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。2024/3/15 周五7根根据据参参与与人人群群的的不不同同，可可以以将将公公关关活活动分分为四四类。员工内部活动，员工培训、运动会、团队拓展。目的是为了增强凝聚力，培养团队默契，深化企业文化。公益活动，有条件的企业和团队可以安排公益活动。参与人群参与人群针对目标受众、潜在客户即非现有客户的公关活动。尝试和不同品牌、机构单位合作，实现资源共享。挖掘潜在客户，扩大市场影响。增强品牌知晓度。强强联合借力打力。针对既有客户、会员、受众、学员等等的活动。可以是增值服务、会员聚会、折扣待遇等等优惠活动，以达到维系客户关系，为PA续费做铺垫的目的。ABCD2024/3/15 周五8针对目标受众、潜在客户即非现有客户的公关活动。尝试和不同品牌、机构单位合作，实现资源共享。挖掘潜在客户，扩大市场影响。增强品牌知晓度。强强联合借力打力。A方向一方向一Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.方向二方向二Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.方向三方向三Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五9针对既有客户、会员、受众、学员等等的活动。可以是增值服务、会员聚会、折扣待遇等等优惠活动，以达到维系客户关系，为PA续费做铺垫的目的。Bwho otherwise would have used other types.who otherwise would have used other types.who would have used other types.方向三方向三Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.who otherwise would have used other types.who otherwise would have used other types.who would have used other types.方向一方向一方向二方向二1232024/3/15 周五10方向一方向一Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.方向二方向二Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.方向三方向三Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.员工内部活动，员工培训、运动会、团队拓展。目的是为了增强凝聚力，培养团队默契，深化企业文化。C2024/3/15 周五11公益活公益活动，有条件的企有条件的企业和和团队可以安排公益活可以安排公益活动。Dwho otherwise would have used other types.who otherwise would have used other types.who would have used other types.方向三方向三Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.方向一方向一Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.方向二方向二2024/3/15 周五12活活动规模模根根据据活活动规模模的的大大小小，可可以以将将活活动分分为两两类。小型小型长线活活动大型大型主主题活活动每月、甚至每周一次。应该是小巧精干，短平快易于操作的小型活动。此类活动作为长线活动持续为品牌发声。每季度或每月一次，也可持续一段时间，在一定时间内强化发声。2024/3/15 周五13每月、甚至每周一次。应该是小巧精干，短平快易于操作的小型活动。此类活动作为长线活动持续为品牌发声。可每季度或每月设置不同主题，与年度主题相呼应构成全年的主旋律。尽量与其他品牌合作，跨界混搭往往会带来意想不到的收获。最重要的是这样可以大大减小成本，互利多赢。案例案例：以湖南卫视为例，天天向上快乐大本营可视为他的长线活动，在固定时段以固定模式出现，虽然每期都有不同的主题或噱头，但执行全是按照统一模板进行，大大提高了可控性，降低了风险，且成本可控。一般企业的试吃活动、品鉴会、试驾活动等等都可看作长线活动。小型小型长线活活动2024/3/15 周五14每季度或每月一次，也可持续一段时间，在一定时间内强化发声。例如，店庆、周年庆、暑期嘉年华、年会、团拜会、答谢会等等，以大型活动、专题活动为主，在一个大主题、大框架下嵌入多个小型活动，以达到短时间内聚集大量人气的作用。此类活动时间节点很重要，不同行业要根据自身情况慎重策划。案例案例：还是以湖南卫视为例，大型活动以我是歌手爸爸去哪最为典型，同时还有春晚、元宵喜乐会、金鹰艺术节、汉语桥等等，都能在短时间内获得大量关注，不同的主题有不同的执行模板、多种应急方案。此类活动大部分企业的公关部门无法独立完成，需要外包给广告公司或公关公司执行，故成本较高。大型主大型主题活活动2024/3/15 周五15PART THREE活活动排期排期全年活动设置时间节点及总体安排，长短线结合。维持品牌全年发声。2024/3/15 周五163月月9月月4月月10月月本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五175月月11月月6月月12月月本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五187月月1月月8月月2月月本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向本月重要节点活动类型大概方向概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五193月月5月月7月月9月月11月月1月月4月月6月月8月月10月月12月月2月月l春季主题活动l暑假主题活动概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五203月月5月月7月月9月月11月月1月月4月月6月月8月月10月月12月月2月月l秋季主题活动l冬季主题活动概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.概述Lorem ipsum dolor sit amet,consectetur adipiscing elit.Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.2024/3/15 周五21PART FOUR重点活重点活动重要活动节点介绍。2024/3/15 周五223月月5月月7月月9月月11月月1月月4月月6月月8月月10月月12月月2月月五一主五一主题活活动校园迎新活校园迎新活动光棍光棍节活活动圣圣诞节活活动情人情人节活活动国国庆节活活动集集团十周年十周年庆活活动2024/3/15 周五23活活动基本信息基本信息活活动主主题：活活动时间：活活动地点：地点：参与人群：参与人群：参与人数：参与人数：200人左右人左右活活动基基调：高品：高品质古典古典和和谐大气大气SUPPORTERS SAY THAT THE EASE PRESENTATION SOFTWARE CAN SAVE ASAY THAT THE EASE Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can.活活动概述概述2024/3/15 周五24活活动概述概述Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types of visual aidhand-drawn or mechanically typeset slides,blackboards or whiteboards.活活动基本信息基本信息Have used other types of visual aidhand-drawn or mechanically typeset slides,blackboards or whiteboards.活活动主主题：活活动时间：活活动地点：地点：参与人群：参与人群：参与人数：参与人数：200人左右人左右活活动基基调：高品：高品质古典古典和和谐大气大气2024/3/15 周五25活活动具体内容具体内容媒体媒体应用以及落地用以及落地执行行以当月当季以当月当季实际情况情况为准准及及时调整策划方向整策划方向并制定并制定执行方案行方案Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use.2024/3/15 周五26成都西禾年度成都西禾年度公关活公关活动计划划Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use.2024/3/15 周五27