unit1省名师优质课赛课获奖课件市赛课百校联赛优质课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。不能作为科学依据。,unit1,.Background Information,.Learning Objectives,.Presentation,.Fun Activity,1/198,part1234567,Part Pronunciation Practice,Part Listening and Speaking,Part Reading,Part Reading Skills,Part Writing Skills,Part Guided Translation,Part Grammar,2/198,bg,1.The wave of globalization,2.Cooperation,3.Competition,4.Wine Terms:Old World and New World,3/198,1.The wave of globalization:,The wave of globalization has come!With China entering the WTO,we are facing more competition from the outside world.Are we going to face the challenge all by ourselves alone,or in cooperation with other countries,companies or institutions?The answer is clear;that is we should employ competition to win and improve cooperation and then challenge the competition vice versa.So should firms.After cooperation with IBM,Lenovo could challenge the Dell computer company as the worlds NO.2 PC maker.Both the two groups of companies,BenQ and SIMENS mobile,Sony and Ericssons,are collaborating together to win more market.Everyday,there are over 10 thousand companies annexed because of fierce competition,but some firms cooperate together in order to acquire more competitive ability.So,as we know,cooperation and competition coexist together,whenever and wherever.As Winston Churchill,Former British Prime Minister,ever said,“A country does not have permanent friends,only permanent interests.”It is the same with firms.As a result,if situation changes,competition could turn into cooperation and vice versa.The cooperation and competition between Microsoft and SAP,the two giants in the software industry and mixing of brewers,spirits and wine firms are the best examples.,bg1,4/198,bg2-1,2.Cooperation:,Cooperation,or co-operation,is the process of working or acting together,which can be accomplished by both intentional and non-intentional agents.In its simplest form it involves things working in harmony,side by side,while in its more complicated forms,it can involve something as complex as the inner workings of a human being or even the social patterns of a nation.It is the alternative to working separately in competition.Cooperation can also be accomplished by computers,which can handle shared resources simultaneously,while sharing processor time.,5/198,bg2-2,Cooperation,more formally speaking,is how the components of a system work together to achieve the global properties.In other words,individual components that appear to be“selfish”and independent work together to create a highly complex,greater-than-the-sum-of-its-parts system.Examples can be found all around us.The components in a cell work together to keep it living.Cells work together and communicate to produce multicellular organisms.Organisms form food chains and ecosystems.People form families,gangs,cities and nations.Neurons create thought and consciousness.Atoms cooperate in a simple way,by combining to make up molecules.Understanding the mechanisms that create cooperating agents in a system is one of the most important and least well understood phenomena in nature,though there has not been a lack of effort.,6/198,bg2-3,However,cooperation may be coerced(forced),voluntary(freely chosen),or even unintentional,and consequently individuals and groups might cooperate even though they have almost nothing in common qua interests or goals.Examples of that can be found in market trade,military wars,families,workplaces,schools and prisons,and more generally any institution or organisation of which individuals are part(out of own choice,by law,or forced).,7/198,bg3-1,3.Competition,Competition is a rivalry between individuals,groups,nations,or animals,for territory,a niche,or allocation of resources.It arises whenever two or more parties strive for a goal which cannot be shared.Competition occurs naturally between living organisms which co-exist in the same environment.For example,animals compete over water supplies,food,and mates,etc.Humans compete for water,food,and mates as well,though when these needs are met deep rivalries often arise over the pursuit of wealth,prestige,and fame.Business is often associated with competition as most companies are in competition with at least one other firm over the same group of customers.,8/198,bg3-2,Competition may give incentives for self-improvement.For example,if two watchmakers are competing for business,they will hopefully lower their prices and improve their products to increase sales.If birds compete for a limited water supply during a drought,the more suited birds will survive to reproduce and improve the population.,Rivals will often refer to their competitors as“the competition”.The term can also be used to refer to the contest or tournament itself.,9/198,bg4-1,4.Wine Terms:Old World and New World,Old World refers to European wines primarily those made in France,Italy,Germany and Spain.New World wines are those made mostly in Columbus New World California(and,to a lesser extent,the rest of the US)and South America,as well as Australia and New Zealand.,How does New World differ from Old World?In style,and styles are different because the Old World differs from the New World in climate,soil,and approach.,10/198,bg4-2,Generally,when someone talks about New World vs.Old World,theyre talking about these main style differences.One important caveat these are general differences,and may not apply in every situation.New Zealand sauvignon blancs are more fruity and more acidic than their French counterparts,while parts of Italy and Spain are just as warm as regions in the New World.,Having said that:,New World wines are more alcoholic than Old World wines.This is a function of two things:A preference among New World winemakers to make more alcoholic wines,and warmer temperatures in the New World.This helps the grapes get riper,which increases the sugar in the grape,which means more sugar to convert to alcohol.,11/198,bg4-3,Old World wines are less fruity and more acidic.Some of this,again,is winemaker preference,but much of it using what nature makes available.If its cooler,the grapes dont get as ripe,and there are less pronounced fruity flavors.Acid,meanwhile,is a function of cool temperatures.Wines made with gapes in warmer climates are less acidic.,New World wines taste cleaner and fresher.This is neither good nor bad,and just different.It stems from the New Worlds efforts to improve wine making technology,like more efficient yeasts and stainless steel tanks.,12/198,lo,知识目标：,能力目标：,音素对比：,E,i,E,;,p,b,认知并掌握企业合作与竞争方面惯用语言,认知、了解与掌握企业合作与竞争方面词汇、发音、短语、句型、课文篇章结构与本单元语法利用等,熟悉并掌握本单元阅读技巧：意群阅读法,熟悉并掌握本单元写作技巧：证实书写法,熟悉并掌握本单元翻译技巧：并列句译法,能用企业合作与竞争方面惯用语言听懂并进行与该主题相关简单对话,能够用企业合作与竞争方面词汇、短语、句型和语法等了解本单元课文、阅读该主题其它文章、进行该主题翻译和写作,能够用意群阅读法进行获取信息快速阅读,能够利用证实书写法，写一封英文证实书,能够用并列句翻译技巧进行翻译与本单元相关主题句子,13/198,fa,1.Proverbs,2.A Humorous Story,3.A Poem,14/198,proverbs,A penny soul never comes to two pence.,A wise man never attempts impossibilities.,A true man hates no one.,Within the four seas all men are brothers.,When two quarrel,both are to blame.,志小之人不能成大事。,聪明人决不做不可能事。,真诚人不知怨人。,四海之内皆弟兄。,两人吵架，要怪双方；一个巴掌打不响。,15/198,humorous story,How Old Is She?,A woman was having some trouble with her heart,so she wanted to see the doctor.He was a new doctor,and did not know her,so he first asked some questions,and one of them was,“How old are you?”,“Well,”she answered,“I dont remember,doctor,but I will try to think.”She thought for a minute,and then said,“I remember now,doctor!When I married,I was eighteen years old,and my husband was thirty.Now my husband is sixty,I know.And that is twice thirty.So I am twice eighteen.That is thirty-six,isnt it?”,16/198,poem,Do You Fear the Wind?,By Hamlin Garland,Do you fear the force of the wind?,The slash of the rain?,Go face them and fight them,Be savage again.,Go hungry and cold like the wolf,Go wake like the crane:,The palms of your hands will thicken,The skin of your cheeks will tan,Youll grow ragged and weary and swarthy,But youll walk like a man!,你怕风吗？,（哈姆林加兰）,你怕风吹？,你怕雨打？,要迎面去和风雨拼杀，,重做横蛮人，顽强泼辣！,像狼那样忍饥耐寒，,像鹤那样跨河涉川！,你手掌将会生出老茧，,你面色将会红褐相间，,你将会弄得衣衫破、身体累、皮肤黑，,但你走起路来将会像个大丈夫男子汉！,17/198,pp,Set 1 ,E,i,E,Set 2 ,p,b,18/198,pp1-1,Contrasting pairs of words,Read each pair to the class,asking the students to repeat after you.,Group I:,E,i,Group II:,E,sister cityway away,chattered chattedboard aboard,waiter weightylike alike,mattered mattedsail sailor,dreamer dreamywait waiter,19/198,pp1-2,Practice sentences,Read each sentence,asking the students to repeat it.As an additional exercise they may identify the vowels used.Note the weak forms.,The officer ordered the soldiers to arrest the villagers.,The professor was appointed about a year ago.,He obtained permission to photograph the manoeuvres.,I wonder whether the postman ever forgets to deliver letters.,The ministers announcement surprised his opponents.,20/198,pp1-3,Contrasts in sentences,Use either keywords or numbers to represent the vowels,E,and,i,.Read each sentence with one of the alternatives,and ask the students to note which vowel was used by giving the correct number or keyword.,I enjoyed watching the,dances/dancers*,last night.,That pictures excellent.What a splendid,sitter/city*is,!,The students stood in the corridor and,chattered*/chatted,.,21/198,pp2-1,Contrasting pairs of words,Read each pair to the class,asking the students to repeat after you.,pat batcup cub peas bees,rip ribpill billrope robe,22/198,pp2-2,Practice sentences,Read each sentence,asking the class to repeat it.As an additional exercise the students may identify the consonants used.Note the weak forms.,The rope broke before he got to the top.,Bring me plenty of brown paper,please.,I paid the bill for the pink ribbon you bought.,Please put the best nib in the pen.,Stop at the kerb before you park.,23/198,pp2-3,Contrasts in sentences,Use either numbers or keywords to represent the consonants,p,and,b,.Read each sentence with one of the alternatives,and ask the students to note which consonant was used by giving the correct number or keyword.,Thats the biggest,pear*/bear,Ive ever seen!,We used to keep all the,pills*/bills,in that box.,Youll need a longer,rope/robe*,than that.,24/198,ls,Section1 Listening Activities,Section2 Speaking Activities,25/198,1.,A.Oil.,B.Water.,C.Oil and water.,D.Industry.,2.,A.A ban on fuel use and benefits to all carmakers.,B.More imports encouraged.,C.Reduced fuel use,benefits to local carmakers,and improved air quality.,D.Improved car quality.,3.,A.Puma.,B.The factory.,C.The shop.,D.The firm.,la1,Listen to the following 10 statements and then choose the correct answers.,(B),(C),(D),26/198,la2,4.,A.Greater.,B.Less seriously.,C.Slightly.,D.Similarly.,5.,A.Because the publishing market is competitive.,B.Because new technologies transform their industry.,C.Because they have fewer and fewer customers.,D.Because they have no profit to gain any more.,6.,A.2.1%.,B.21%.,C.3.1%.,D.2%.,7.,A.,B.,C.,D.2101.,(A),(B),(A),(C),27/198,la3,8.,A.Unusually well.,B.Excellently.,C.Encouragingly.,D.Not satisfactorily.,9.,A.Its ability to absorb new ideas.,B.Its ability to create new ideas.,C.Its ability to defeat other big retailers.,D.Its ability to sell goods.,10.,A.It should produce more new products.,B.It should fire some employees.,C.It should cooperate with other companies.,D.It should continue its rapid expansion.,(D),(A),(D),Tape-scripts,28/198,la3-key1,1.,Everyone knows industry needs oil.Now people are worrying about water,too.,Q:,What are people worrying about now?,(B),2.,Chinas new car tax cuts fuel use,reduces imports,benefits local carmakers and may help to improve air quality.,Q:,What effects would Chinas new car tax cause?,(C),3.,The firm unveiled Puma,a new line of chips for small laptops.,Q:,Who unveiled a new line of chips for small laptops?,(D),4.,High fuel prices are hurting some airlines greater than others.,Q:,In what degree are fuel prices hurting some airlines compared with others?,(A),29/198,la3-key2,5.,Publishers worry as new technologies transform their industry.,Q:,Why do the publishers worry?,(B),6.,The company ECB kept inflation to an average of 2.1%in its first decade.,Q:,How much did the company ECB keep inflation in its first ten years?,(A),7.,Thailand will export some 300,000 cars this year and the government is hoping to raise that to 800,000 by.,Q:,By which year is Thailand hoping to raise its car-selling to 800,000?,(C),30/198,la3-key3,8.,Michelin first produced PAX tyres in 1998,but until now they have been used on only a small number of vehicles in Europe.,Q:,How are Michelins tyres used in Europe?,(D),9.,One of Wal-Marts great strengths has been its ability to absorb new ideas,wherever they have come from.,Q:,What has been one of Wal-Marts great strengths?,(A),10.,In order to justify its high share price,Microsoft should continue its rapid expansion.,Q:,How should Microsoft justify its high share price?,(D),31/198,1.,A.Microsofts technology.,B.Microsofts advanced management.,C.Microsofts innovation.,D.Microsofts development.,2.,A.Bethlehem Steels bad operation.,B.Fierce competition in the steel industry.,C.Bethlehem Steel was once a small company.,D.Bethlehem Steels expansion.,la4,Listen to the five short conversations and then choose the correct answers from the choices marked A,B,C and D given below.,(A),(B),32/198,3.,A.Deliveries since.,B.Competition.,C.Orders since.,D.Orders since and deliveries since.,4.,A.She thinks Hollywood did better in at the box office than in.,B.She thinks in Hollywood did as well as in at the box office.,C.She thinks in Hollywood did no better than in at the box office.,D.She thinks in Hollywood did the same as that in.,la5,(D),(C),33/198,5.,A.The depression of Americas housing market is a surprise.,B.The depression of Americas housing market is within expectation.,C.The depression of Americas housing market is beyond expectation.,D.People can expect the depression of Americas housing market.,la6,(B),Tape-scripts,34/198,la6-key1,1.,W:,Microsoft is a very large company in the world with advanced technology.,M:,Right!In terms of technology,Microsoft is more advanced than many other companies.,Q:,What are the two persons talking about?,(A),2.,M:,Bethlehem Steel went bankrupt due to fierce competition in the steel industry.,W:,What a pity!It once was a huge company.,Q:,What is the reason causing Bethlehem Steel to go bankrupt?,(B),3.,M:,Airbus and Boeing both set yearly records for new aircraft orders in.But Europe did better than its American competitor late.,W:,Yes.And I heard Airbus has beaten Boeing in orders since.,Q:,In what respect(s)has Airbus done better than Boeing?,(D),35/198,la6-key2,4.,M:,Hollywood took 7%less at the box office in than in.,W:,Yes,Ive heard of that.And I think it was the same as that in the last year,.,Q:,What does the woman think of Hollywoods condition at box office?,(C),5.,M:,Americas housing market remains depressed.,W:,It is not beyond our expectation.,Q:,What