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,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Market Leader,Sept.2011,G,uangdong university of business studies,huanghua&HEP,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。谢谢,Unit 6 Ethics,International Business English,Book 3,第1页,Contents,Reading:Whistleblowing on tobacco,1.,Listening:A code of ethics,2.,Video:Corporate Responsibility,3.,Case Study:Profit or Principle,4.,第2页,Teaching Objectives and requirement,Objectives:,To enable Ss to talk about Ethics,To familiarize the Ss with language about honesty and dishonesty,To practice reading&listening for gist and specific ideas,To refresh Ss grammar knowledge about Narrative tenses,To practice language used for Problem-solving,To work out solutions to the Case-Study task,To practice writing a letter,第3页,Reading,Business Brief:Business ethics,Vocabulary:Honesty and dishonesty,Reading:Battling big tobacco,Reading Comprehension Questions,Battling Big Tobacco,第4页,Business Brief:business ethics,Different terms for the word bribe:,kickback,sweetener,backhander,baksheesh,greasing of palms,Legal terms:,illicit payment,commission,Political terms:,slush fund,sleaze,Bribery and corruption.,第5页,Business Brief:business ethics,Price fixing,is an agreement between competitors in a market to buy or sell a product,service,or commodity only at a fixed price,so that each can maintain a reasonable profit margin.The group involved in price fixing is sometimes referred to as a,cartel,垄断联盟,.,Price fixing,操纵价格,价格垄断,第6页,Business Brief:business ethics,whistleblower,名词,whistle,一个主要意思就是警哨、警笛，动词短语,blow the whistle,（吹哨子）沿袭下来意义就表示“告密，揭露，检举（不正当行为）”，是个俚语。由此形成一个名词“告发”就是,whistleblowing,，“告密者”就是,whistleblower,。,第7页,Business Brief:business ethics,Financial institutions try to prevent,insider trading,Companies selling personal finance promise try to avoid,misselling,Manufacturers try to make,green or environmentally friendly,products,Cosmetics companies try to avoid,testing on animals,Clothing companies claim that their product are,not,using child labor,;,paying subsistence wages;working in sweatshops,The corporation as good citizen,第8页,Business Brief:business ethics,Policy of,equal opportunities,or in the US,an affirmative action program,ensures that people are recruited and promoted on the basis of merit and not discriminated against on the grounds of race or gender.,Codes of ethics and mission statements,The treatment of employees,第9页,Starting,up,1.What is the purpose of a business?Is it just to make money?,2.What do you understand by these phrases?,a)business ethics,b)a code of good practice,c)a mission statement,3.Should mission statements include statements about ethics?,Discuss these questions,.,第10页,Starting,up,2.,a),Business ethics,are theories about conduct and values which take account of the moral responsibilities a business has to the community it exists in,to its employees and to its customers.,商业道德,b),A code of good practice,is a written document laying down ethical ways of working for the personnel of a company.,工作规范体系,工作行为准则,第11页,Starting,up,c),A mission statement,is a document in which a company sets out its general approach to doing business and/or its objectives.Not all companies have mission statements,and they can vary from a single sentence(,Microsofts is A computer on every desk and in every home.),to several pages.,宗旨,That is business philosophy,第12页,Examples of Mission Statement,“Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs,and to provide employees with meaningful work and advancement opportunities,and investors with a superior rate of return.”,Merck,(a pharmaceutical company),“Organize the worlds information and make it universally accessible and useful.”,Google,第13页,Examples of Mission Statement,What is Apples mission statement?,Apple designs Macs,the best personal computers in the world,along with OS X,iLife,iWork,and professional software.Apple leads the digital music revolution with its iPods and iTunes online store.Apple reinvented the mobile phone with its revolutionary iPhone and App Store,and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.,第14页,Examples of Mission Statement,At Apple we recognize our responsibility to minimize the environmental impacts of our operations and products.More information can be found at,Apple and the Environment,.,Total Carbon Footprint,For,we estimate that Apple was responsible for 14.8 million metric tons of greenhouse gas emissions.,第15页,Reading:Whistleblowing on tobacco,accountant,banker,car sales executive,civil servant,estate agent,journalist,4.,Rank the professions according to how ethical you think they are.,lawyer,nurse,dentist,police officer,teacher,taxi driver,Before reading,第16页,Reading:whistleblowing on tobacco,Avoiding paying tax,Claiming extra expenses,Using work facilities for private purposes(eg.personal phone calls),Accepting praise for some ones ideas or work,Selling a defective product,Discuss this list of unethical activities and rank them according to how bad you feel they are.,Using your influence to get jobs for relatives(nepotism,任人唯亲，裙带关系,),Ringing in sick when you are not ill,Taking extended lunch breaks,Giving good references to people you want to get rid of,Employing people illegally,第17页,Reading:whistleblowing on tobacco,1.trustworthy law-abiding crooked,2.a slush fund a sweetener compensation,3.inside trading industrial espionage disclosure,4.a whistleblower a swindler a conman,5.a bribe a bonus a commission,6.fraud deceit integrity,A.,The sets of words and phrases are related either to honesty or to dishonesty.Which word is different from the others in each set?,第18页,Reading:whistleblowing on tobacco,1.Our company does nothing illegal.We are very,_,2.Their car looked so much like our new model,_,3.We suspect They fired him because he was,_.,He informed the press that the company was using under-age workers in the factory.,4.He denied accepting,_,when he gave the contract to the most expensive supplier.,5.I admire our chairman.Hes a man of his word and is greatly respected for his,_.,law-biding,.,industrial espionage,.,a whistleblower,a bribe,integrity,Complete these sentences.,第19页,Reading:whistleblowing on tobacco,A.,Work in groups.Discuss the ethical questions below.,You have a shortlist of people for the post of Sales Manager.One of the female candidates is clearly the best qualified person for the job.However,you know that some of your best customers would prefer a man.If you appoint a woman you will probably lose some sales.What should you do?,Your company,a large multinational,has a new advertising campaign which stresses its honesty,fairness and ethical business behavior.It has factories in several countries where wages are very low.At present it is paying workers the local market rate.Should you increase their wages?,第20页,Reading:whistleblowing on tobacco,3.,A colleague in a company which tests medical equipment has been making bad mistakes recently at work.This is because she has a serious illness.You are her friend and the only person at work who knows this.She has asked you to keep it a secret.What should you do?,4.You are directors of a potato snack manufacturing company.Research has shown that any price increase causes an immediate dip in sales(although sales recover within six months).It has been suggested that you could maximise your profits by simply reducing the weight of the product in the packets and maintaining the current price.What should you do?,第21页,Reading:whistleblowing on tobacco,B.,Do you agree with this statement?Give your reasons.,If we face a recession we should not lay off employees.The company should sacrifice a profit.Its managements risk and managements responsibility.Employees are not guilty;why should they suffer?,-Akio Morita(19211999),cofounder of Sony,第22页,Reading:whistleblowing on tobacco,After reading,C.Read the article and answer these questions.,1.Why did CBS decide not to air Mike Wallaces interview with Wigand?Why did CBS management permit 60 Minutes to air the interview later?,CBS feared that Wigands employer would sue CBS for 15 billion dollars because it claimed that CBS induced Wigand to break the strict Confidentiality Agreement between Wigand and his employer.,第23页,Reading:whistleblowing on tobacco,After reading,2.,What did Brown&Williamson do when they knew that Wigand exposed their unethical behaviour in the interview with Mike Wallace?,Brown&Williamson threatened to want Jeffrey Wigands head and sued Wigand for breaking the Confidentiality Agreement.Brown&Williamson also intimidated CBS to drop Mike Wallaces interview with Jeffrey Wigand in 60 Minutes.,第24页,Reading:whistleblowing on tobacco,3.According to Wigand himself,why did he choose to go public when he knew it was a big risk to himself and his family?,Jeffrey Wigand enjoyed battling big tobacco because he can do something to help others.,第25页,Reading:whistleblowing on tobacco,get sb hooked on sth induce sb to do sth,identify sb with sth,be comfortable with,After reading,D.Match these phrases from the article with a phrase with a similar meaning.,lead sb to do sth,get sb addicted to sth,be free from anxiety or stress,associate sb with sth,第26页,Reading,：,Whistleblowing on tobacco,Phrases with similar meanings,get sb hooked on sth,/get sb addicted to sth,induce sb to do sth,/lead sb to do sth,identify sb with sth,/associate sb with sth,be comfortable with,/be free from anxiety or stress,第27页,Reading:whistleblowing on tobacco,E.Discuss these questions.,Can you list things that motivate young people to smoke?,According to the motivations you have listed how can we persuade young people to quit smoking effectively?,If you find your best friends doing something unethical,how will you deal with it?,第28页,Listening:,A code of ethics,A.Discuss the following questions.,1.Is it important for companies to have a written code of ethics?,2.Is it more important for some industries than others to have a code of ethics?,Before Listening,第29页,Listening:A code of ethics,B.Claire Bebbington is External Affairs Manager for a division of BP(British Petroleum).Listen to the first part of the interview.Decide whether these statements are true or false,according to Claire.,1.The issue of ethics is simple.,2.If a company puts its code of ethics in writing,it is more likely to act on it.,3.Following up a code of ethics is difficult.,10.1B,Audio On,Key:1.F 2.T 3.T,Listening 1,第30页,Listening:A New Office Complex,C.Listen again to the first part of the interview and complete the extracts.,10.1C,Firstly,it makes a _ to certain good _ and so its a way of communicating the importance of _ to all of its employees and partners.,commitment,behaviour,good behaviour,If you express these things in _,especially,then you can be held _ for them.,writing,accountable,Listening 2,第31页,Listening:A New Office Complex,D.Listen to the second part of the interview and complete the question that Claire asks.What examples does she give to illustrate the question?,10.2D,When does a facilitation _ become a _?,payment,bribe,Listening 1,第32页,Language Skill:Problem-solving,Stating options,We have a number of options.,There are several ways we could deal with this.,Stating options,Considering less obvious options,We could try.,It might be worth.,第33页,Language Skill:Problem-solving,Balancing arguments,Lets look at the pros and cons.,Lets discuss the advantages and disadvantages.,On the one hand.On the other hand,Discussing possible effects,Lets think about the consequences of,if we do this then,第34页,Language Skill:Problem-solving,Changing your approach,Lets look at this another way.,Lets took at this from a different angle.,Making a decision,The solution then is to.,The best way forward is to,第35页,Language Skill:Problem-solving,Stating future action,What weve got to do now is,So the next thing to do is,第36页,Language Skill:Problem-solving,B.Role play this situation.,You are senior managers at a hi-fi manufacturer.Your company is losing market share.You strongly suspect your main rival is using unfair methods to promote its products.,For example,you are almost sure that your rival has been:,a)making cash payments to main dealers;,b)offering expensive gifts to important customers.,Hold a meeting to consider how to solve the problem.,第37页,Video:Corporate Responsibility,Before you watch,Read about the organisations in this program.,The Body Shop,Started in 1976,1600 outlets,Skin and hair products,第38页,Video:Corporate Responsibility,Before you watch,Read about the organisations in this program.,SustainAbility,A strategic management consultancy,Alp Action,A Swiss organisation,第39页,Video:Corporate Responsibility,Video on:Segment 1,Why are companies paying more and more attention to their environmental responsibilities?,Why is it important for business to maintain a healthy environment?,Business and the environment work on different timescales.What are they?,1.Government have introduced regulations,customers expect companies to act responsibly towards the environment.,2.Business depends on the environment for natural capital.,3.Short-term for business,long-term for the environment,第40页,Video:Corporate Responsibility,Video on:Segment 2,How does Prince Sadruddin A.Khan describe the environmental sector?,Which of these opportunities does he mention?,What will happen to companies that ignore their environmental responsibilities?,Which industry does he mention that is taking note of the environment?,1.As a job-generating sector,2.a)recycling b)cleaner engines c)less toxic fuel d)saving energy e)innovation f)fuel efficiency,3.They will become dinosaurs and will not survive.,4.The automobile industry.,第41页,Video:Corporate Responsibility,Who pays for the costs of caring for the environment?,What example of internalised costs does Vernon Jennings give?,Video on:Segment 3,1.The producer,2.The cost of packaging and recovering packaging,第42页,Video:Corporate Responsibility,Video on:Segment 4,How do companies account for the costs of being good corporate citizen?,What are the effects of being a good corporate citizen in the long-term?,1.It is difficult for companies to account for this,some things can be measured,others cannot.,2.In the long-term companies perform better.,第43页,Video:Corporate Responsibility,Video on:Segment 5,How does The Body Shop show it is a good corporate citizen?,In what area has it taken a strong public stance?,1.By speaking out on issues it believes in.By listening to all stakeholders and positioning itself in society accordingly.,2.Against animal testing in cosmetics.,第44页,Video:Corporate Responsibility,Business Forum,How will the relationship between business and the environment develop?,What benefits result from,good corporate citizen?,Who pays for corporate responsibility towards the environment?,第45页,Case Study:Profit or principle?,1.Background,Company,Products,CEO,General Manager,Livewire,Electrical
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