南京创意文化产业园设计优秀课件.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,南京创意文化产业园,Nanjing Creative Culture Park,2008.05,1,PPT Structure,1.Project Understanding,2.Economy Study,3.Environmental Study,4.Urban Framework Analysis,5.Case Studies,6.Vision&Positioning/Strategy/Programs,7.Conceptual Design Framework,目录,1.项目背景理解,2.经济研究,3.生态环境研究,4.规划架构分析,5.案例分析,6.设计愿景与定位/策略/发展项目,7.设计框架概念,2,项目背景理解,Project Background Understanding,3,区域位置,Regional Location,南京是华东地区城市经济区上海中心城市以外的副中心城市，是国家重要的区域性中心城市。,作为江苏省会，在江苏省域城镇体系规划中，南京都市圈被列为省重点建设的三大都市圈之首。同时，南京与上海的距离适中（近300公里），有完备的工业体系和扎实的重工业基础，同时能够提供仅次于上海的区域性服务（包括综合服务和管理职能），有自己相对独立的经济影响和辐射腹地，具备成为相对独立的区域中心城市的各方面基础和条件。,4,城市历史,History Background,城市变迁,南京-明清前的江南第一重镇,区位之优越为历代名家所称道，认为其“北跨中原，瓜连数省，五方辐揍，万国灌输”。水运素有东西口岸、南北要冲之誉。,六朝时期，南京是长江中下游的经济文化中心。,南宋时的建康城是长江下游的经济重镇，在政治、军事上处于特殊地位。,1368年，明王朝开国建都南京，南京首次成为一统帝国首都，不仅是全国的政治中心，也是全国的商品生产和交通运输中心。54年后虽迁都北京，仍作为“东南财赋之会”（明史.陈宣传）。,清朝，南京作为两江总督所在地，是统领东南地区的第一重镇，是长江中下游地区政治经济文化中心。南京已发展成为江南的经济枢纽，是当时仅次于北京的大都会。,City Changes,5,文化遗存,Culture Background,文化遗存,南京作为六朝古都，十朝都会，历史悠久，古迹众多，塑造出古都独有的个性特征：,东吴大帝的指挥若定，南唐后主忧郁的吟哦；南朝名士的月旦玄谈，明清人物的风云际会。六朝的自由狂放，南唐的绚丽繁荣，明清的崇宏堂皇，民国的美雨欧风，为南京留下了浓浓的诗意，斐彩的华章。,飞檐卷阿、金碧辉煌的皇家宫殿，冠绝天下、高挺坚固的明代城墙，中西合璧、古今兼容的现代官署，庄严肃穆、体量庞博的帝王陵寝，晶莹温润、灵动欲出的明清陶瓷，流派纷呈、名家辈出的书画艺术，无一不折射出古都南京历史文化遗产的丰富，历史文化底蕴的深厚。,Culture Remained,6,未来南京城市发展的目标是：,充满经济活力的城市,长江下游现代化的中心城市,富有文化特色的城市,国际影响较大的历史文化名城,最佳人居环境的城市,人与自然和谐共生的城市,7,研究框架,Study Structure,8,经济研究,Economy Study,9,建设国际水准，中国一流，特色鲜明的江苏创意文化主题乐园 麦肯锡分析,Develop a World Class Jiangsu Creative Culture Theme Park McKinsey,江苏省创意文化产业基地会议酒店模块，战略规划及可行性研究报告 Uni&Uni,Jiangsu Creative Culture Industry Base Hotel Conference Module,Strategic Plan and Feasibility Study Uni&Uni,“中国 吉山文化新城”战略规划报告 Uni&Uni,“China Jishan Culture Newtown”Strategic Plan Uni&Uni,报告会总分析,Economic,Analysis Work Scope,10,建设国际水准，中国一流，特色鲜明的江苏创意文化主题乐园 麦肯锡分析,对南京的现代服务业和休闲娱乐的市场及相关政策作了分析,确立了乐园,2.0,的近期，中期和长期的阶段性目标,乐园,2.0,的商业合作模式和管理经营策划,罗列了世界知名的管理经营的品牌,提供财务测算，开发模式和案例分析,优点：,全面,性的背景,分析，对,商业营运作了细致的说明,缺点：却乏,全面完整的,规划,Develop a World Class Jiangsu Creative Culture Theme Park McKinsey,Through market and policy analysis of Nanjings modern service sector and leisure entertainment sector,Established short,mid and long term goals for Theme Park 2.0,Provided potential business partnership structure and operating model,Listed many world renowned theme park operating brands,Provided financial analysis and,develoopment,model,Strength:Complete background analysis,detailed description of business operating model,Weakness:Lack of overall planning,报告会总分析,Economic,Analysis Work Scope,11,主题公园,Theme Park,2005年,游客人数（百万）,Attendance(millions),Disney,弗罗里达，美国,16.2,Disney,加州，美国,14.6,Disneyland,东京，日本,13,Disneyland,巴黎，法国,12.2,环球影城,，,日本,8,Everland，,南韩,7.5,Lotte World，,南韩,6.2,环球影城,，,弗罗里达，美国,6.1,Disneyland，,香港,5,好莱坞环球影城，美国,4.7,Busch Gardens，,弗罗里达，美国,4.3,Tivoli Gardens，,哥本哈根，丹麦,4.1,肯锡分析指出江苏创意园的主题公园建成之后将可吸引每年,1000,万的游客,易道对此类主题公园及游客人数作了初步调查：,报告会总分析,Economic,Analysis Work Scope,12,排名,公司名称,#1,Walt Disney Attractions,#2,Six Flags,Inc.,#3,Universal Park&Resorts,#4,Anheuser-Busch Theme Parks,#5,The Tussauds Group,#6,Palace Entertainment,#7,Merlin Entertainment/Cedars Fair,#8,Everland,易道建议为达到此类主题公园的目标游客人数必须聘请世界级的管理经验公司,以下是世界排名前,8,位的主题公园管理经验公司：,报告会总分析,Economic,Analysis Work Scope,13,江苏省创意文化产业基地会议酒店模块，战略规划及可行性研究报告 Uni&Uni,针对,会议酒店的市场，竞争及定位作了仔细的分析,也,i,对,会议酒店的成功因素及开发经营莫式进行了探讨,会议,酒店发展规模：,总体和分期发展策略,优点：背景,分析全面，对第一期开发（200亩）作了详细定位,缺点：却乏,全面完整的会议酒店定位及开发量表述,Jiangsu Creative Culture Industry Base Hotel Conference Module,Strategic Plan and Feasibility Study Uni&Uni,Through analysis of conference hotel regional market,competition and positioning,Compelling analysis of key success and failure factors of conference hotels in China,Provided over development details and first phase development plan,Strength:Complete background analysis,detailed positioning and development plan for phase I(200mu),Weakness:Lack of compelling overall positioning for the whole conference hotel facilities with detailed description of each project,报告会总分析,Economic,Analysis Work Scope,14,“中国 吉山文化新城”战略规划报告 Uni&Uni,经济，政策，产业背景,可能产业的招商对象,第一期定位报告,4,个模块,创意文化演艺教育：,3750,亩，,GFA,：,150,万平方米,酒店商务会展：,1200,亩，,GFA,：,50,万平方米,旅游娱乐休闲：,7800,亩，,4.2,平方公里，,40,万平方米,公建商业生活配套：,2250,亩，,GFA,：,60,万平方米,优点：经济，政策，产业背景分析较全面；可能产业的招商对象罗列也较完整,缺点：对,4,个模块的定义和产业配套不清晰不合理，对新城的生活，工作者的住宅社区完全不加讨论,“,China Jishan Culture Newtown”Strategic Plan Uni&Uni,Economic,policy and industry background,Potential target creative industry companies,First phase development strategy and positioning,4 development module,Creative culture performance art education,Hotel conference exhibition,Tourism,entertainment,leisure,Public facility,retail and other amenity,Strength:Relatively through analysis of regional economic background,policies toward creative industry;identified long list of potential creative industry tenant and customers,Weakness:Weak description of 4 development modules and their functions and amenities;no discussions of new towns residential communities,报告会总分析,Economic,Analysis Work Scope,15,Uni&Uni 发展建议：,报告会总分析,Economic,Analysis Work Scope,16,优势,长三角作为全国最富庶的地区之一，其居民可支配收入在,2007,年已经达到,17,000,元以上，拥有很大的旅游消费潜力,江苏省及南京市经济的高速发展，不断有大型企业进入，对于商务会议,/,公司培训的需求持续增长；,南京旅游业发展迅速，总收入占市内生产总值的,18%,；,南京市文化教育基础深厚，成本相对地于北京、上海，是发展文化创意产业的理想地点,本项目地理位置优越，位于南京市城区，距市中心仅,30,分钟,周边人口众多，仅南京市就有,600,多万人；,临近地区的规划和发展接近完善，有软件园，总部经济区和住宅小区,自然生态景色资源丰富,有山，有水，有茶庄,劣势,缺乏旅游设施和景点,市政配套设施不完善，如没有煤气管道，网线等,6,平方公里的土地开发量受限制,机会,大南京地区缺乏高档的，综合性的会议娱乐设施,会议,/,展览旅游现在主要集中在大城市，但是越来越多趋向自然生态景色优美的度假区域,江苏省及南京市的经济及文化旅游业的强劲发展会带动江宁区的开发；,长三角地区缺乏高档的家庭型的游乐场所,威胁,南京市有大量的知名文化景点，并进行大力开发，在一定程度上与景区产生竞争,结论,基地所处位置适合于发展一个以商务会议、游乐、文化创意为中心的现代时尚工作生活及旅游的目的地,成功的关键在于引入一流的项目与经营队伍作为吸引人群的亮点,SWOT 分析,Economic,Analysis Work Scope,17,结合业主对江苏创意园的近一步构想，易道建议：三个主题区域为：创意文化城,主题公园,会议中心,把公共设施，娱乐，住宅配套安插在每个区域里,Uni Uni,主题公园,Theme Park,文化和创意,Creative/Cultural Industry&Education,会议中心,Conference,公共设施，娱乐，住宅配套,Public/Retail/Residential,EDAW,主题公园,Theme Park,创意文化城,Culture Town,会议中心,Conference,报告汇总分析,Prior Reports Summary and Analysis,18,EDAW,主题公园,Theme Park,创意文化城,Culture Town,会议中心,Conference,占地面积：7800亩（UNI-UNI报告）,总建筑面积：31万平方米,主要设施占地：465 亩，约31公顷,包括以下内容：,主题公园,酒店,零售餐饮服务,展示,公共设施,初步发展内容,Initial Development Program,19,EDAW,主题公园,Theme Park,创意文化城,Culture Town,会议中心,Conference,占地：3,750亩，2.5平方公里(UNI-UNI报告）,建筑占地：2.06平方公里,总建筑面积：206万平方米,包括以下内容：,创意文化,配套综合,零售餐饮服务,教育,展示,公共设施,初步发展内容,Initial Development Program,20,EDAW,主题公园,Theme Park,创意文化城,Culture Town,会议中心,Conference,开发项目占地：2,340 亩，约1.6平方公里（依据UNI-UNI报告与最新构想，进行适当调整）,总建筑面积：,72,万平方米,酒店会议：,33,万平方米,高尚度假：,39,万平方米,包括以下内容：,酒店会议,/,培训中心,高级度假别墅,零售餐饮服务教育,展示,公共设施,初步发展内容,Initial Development Program,21,生态环境研究,Environmental Study,22,区域生态背景,Regional Ecological Background,场地处于南京市三条绿色生态廊道之一的云台山,牛首祖堂山,老山一线,临近长江和秦淮河,场地具有优越的生态区位,Site is beside one of the three green ecological corridors in Nanjing:,Yuntai,Mountain-,Zutang,Mountain-Lao Mountain,Near to Yangtze River and,Qinhuai,River,Site has predominant ecological location,村落,23,场地现状,Existing Condition,风波坟水库,茶园,山体植被,小片森林,大塘金水库,经济作物,村落,在建道路,24,气候特征,Climate,南京市属于北亚热带湿润气候，四季分明,年平均气温：14.3 摄氏度,年平均降水量：1006 毫米,全年无霜期：200-300 天,年平均风速3.6 米/秒,平均每年可有1-2次台风，多在6-10月,Nanjing has a north subtropical zone and a humid climate with distinct seasons.,Annual average temperature:14.3,o,C,Annual average precipitation:1006 mm,Non-frost period:200-300 days,Annual average wind speed is 3.6 m/s,Affected by typhoon,frequency of 1-2 times per year,generally from June to October,南京四季,Seasons,春季70天,Spring 70 days,夏季100天,Summer 100 days,秋季60天,Autumn 60 days,冬季130天,Winter 130 days,25,环境质量,Environmental Quality,大部分区域执行国家二类大气环境质量标准，现状空气质量中等,场地内水库、湖泊及鱼塘执行地表水三类标准，,无工业污染源,生活污水及农业用水应为主要水污染来源,在未来开发规划中应考虑对现有环境质量的保持，保证环境污染负荷零增长,National second class air quality standard is implemented in the site;the existing air quality is medium level.,Reservoir,lake and fish pond implement third class of surface water standard,No industrial pollution source,The main water pollution sources are domestic sewage and agriculture wastewater,Future development plan should consider the protection of existing environmental quality and ensure zero increase of pollution loads,26,土地利用,Land Use,场地内土地利用以农田为主,Major land use is farmland,北部有部分林区,Forests concentrated in northern area,小型村庄散布在场地之内,Small villages scattered within the site,27,地形,Topography,丘陵南北向贯穿基地中部,Hills lies north-south crossing the site,北高南低,Elevation decrease from north to south,地势平缓,Plain area,绝大部分区域高程小于,50,米,Most of the elevation is below 50 m,高程,Elevation,28,地形,Topography,场地内坡度低于,10%,的区域占绝大部分,Most slope of the site is below 10%,仅在场地北端有极少超过,20%,的区域，即不适于开发建设,There is a little area over 20%,which means unsuitable for development,总体适宜建筑开发,Suitable for construction development,坡度,Slope,29,地形,Topography,阳坡（南坡和西坡）,:5.6,平方公里，占总面积的,54%,Sunny aspect(south and west):5.6 km,2,54%of the whole area,阴坡（北坡和东坡）,:4.8,平方公里，占总面积的,46%,Shadow aspect(north and east):4.8 km,2,46%of the whole area,坡向分布较为均匀,Aspects distributes equally,坡向,Aspect,30,土壤分析,Soil Resource,土壤以青泥土和黄土为主,Two main soil types:Cyan Mud and Loess,青泥土为在沼泽土长期种稻形成，需排水改良,C,yan mud is formed by planting rice in marsh,need drainage for improving,黄土土质疏松，通气性好，适宜各类农作物生长,Loess is loose and with good air permeability,suitable for all crops growth,南京江宁区青泥土剖面,Cross section of cyan mud in Jiangning District,Nanjing,南京江宁区黄土,Loess in Jiangning District,Nanjing,31,水文研究,Water Resource,水从北流向南,五座水库,用于山体泻洪和农田灌溉,大塘金水库,风波坟水库,西林水库,风波水库,草塘水库,沟渠主要靠雨水与地下水补给，用于山体泻洪和农田灌溉,基地拥有丰富的潜在水系,Water flows north to south,Five reservoirs are used for flood discharge and farmland irrigation,Datangjin,Reservoir,Fengbofen,Reservoir,Xilin,Reservoir,Fengbo,Reservoir,Caotang,Reservoir,Canals and channels are supplied by stormwater and groundwater,for flood discharge and farmland irrigation,Potential water system,surface runoff routes are estimated according to existing topography,32,植物资源,Vegetation,Resources,植被丰富：马尾松、火炬松、黑松、竹、杉木等,Abundant Vegetation:Horsetail Pine,Chinese red pine,Black Pine,Bamboo and China fir,北部牛首山省级森林公园拥有众多珍稀植物，如里白、大青、豆腐柴、乌饭树等,Provincial Ox Head Mountain Forest Park in the north of site is a forest reserve has a variety of rare vegetation including:,Diplopterygium,glaucum,(,Thunb.ex,Houtt,.),Nakai,Japan,Premna,Oriental Blueberry,33,环境敏感性GIS分析,GIS Environmental Suitability Analysis,环境敏感性要素选择与分级,Selection and grading of environmental sensibility factors,要素,Factors,分级原则,Sensitivity Rating System,高程,Elevation,高海拔地区被赋予较高的敏感性等级，这是由于高海拔地区位于分水岭的上游地区，并且难以施工,High elevation areas have a high sensitivity ranking,as the higher elevation areas lies upstream in the watershed and are more difficult for construction purposes,坡度,Slope,高坡度地区被赋予较高的敏感性等级，这是由于高坡度地区更易受到暴雨和泥石流破坏，并且植被在开发后亦难以恢复,High slope areas have a high sensitivity ranking because they have a higher susceptibility to storm damage and mud flow after development,and vegetation is not easily recovered post-development,水资源,Water Resource,出于对地表水的保护，场地内水库和自然径流及水体周边缓冲地区均被赋予较高的敏感性等级,In order to protect surface water,the reservoirs and natural drainages on site have high sensitivity as well as a buffer around the water body,生物多样性,Biodiversity,仅有少量开发的高多样性生态系统被赋予较高的敏感性等级,High diversity ecosystems with limited development have high sensitivity,34,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,敏感性要素-高程,Sensitivity Factor-Elevation,高敏感区：高程高于,100,米,High sensitivity:more than 100 m,中敏感区：高程,50,米至,100,米,Medium sensitivity:50 m to 100 m,低敏感区：高程小于,50,米,Low sensitivity:less than 50 m,高敏感区,High Sensitivity,35,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,敏感性要素 坡度,Sensitivity Factor-Slope,高敏感区：坡度大于,25%,High sensitivity:more than 20%,中高敏感区：,15%-25%,Mid-high sensitivity:more than 20%,中敏感区：,10%-15%,Medium sensitivity:10%to 20%,中低敏感区：,5%-10%,Mid-low sensitivity:10%to 20%,低敏感区：坡度小于,5%,Low sensitivity:less than 5%,高敏感区,High Sensitivity,36,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,敏感性要素 水资源,Sensitivity Factor Water Resource,高敏感区：面积大于,1,公顷的地表水体及,20,米范围内,High sensitivity:Large area of fresh surface water(larger than 10,000 m,2,)with 20m buffer,中高敏感区：面积大于,1,公顷的地表水体周边,20,米至,40,米范围,Mid-high sensitivity:20m to 40 m buffer of large area of fresh surface water(larger than 10,000 m,2,),中敏感区：长度超过,1,公里的潜在溪流两侧,20,米范围内,Medium sensitivity:20 m buffer along with long natural drainage(1 km),中低敏感区：长度超过,1,公里的潜在溪流两侧,20,米至,40,米范围,Mid-low sensitivity:20 m to 40 m area beside long natural drainages(1 km),低敏感区：其他区域,Low sensitivity:Other areas,37,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,敏感性要素 生物多样性,Sensitivity Factor-Biodiversity,高敏感区：森林和水体,High sensitivity:Forest and water body,中敏感区：农田,Medium sensitivity:Farmland,低敏感区：居民区,Low sensitivity:Residential,高敏感区,High Sensitivity,38,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,高程,Elevation,坡度,Slope,生物多样性,Biodiversity,水资源,Water Resource,20%,20%,30%,30%,敏感度综合图,Composite map,权重,Weight,39,环境敏感性GIS分析,GIS Environmental Sensitivity Analysis,环境敏感性综合分析结论,Conclusion of Environmental Sensitivity Composite Analysis,不同敏感性要素被赋予不同权重，得到环境综合敏感性图,Composite map is obtained by giving different weight to every sensitivity factor,高程,Elevation,坡度,Slope,水资源,Water Resource,生物多样性,Biodiversity,高敏感区域主要集中于场地北侧，以及大型现有水库所在地,High sensitivity areas concentrate in northern part of the site,and existing large reservoirs,高敏感性区域在开发中应重点保护,High sensitivity area should be protected during development,中低敏感区域可进行高强度开发,Low and medium sensitivity area can make high density development,40,开发适宜性GIS分析,GIS Development Suitability Analysis,开发限制要素 生态廊道,Development Constraints Factor Green,Corridor,场地位于生态廊道内的区域由于规划分区定位而受到开发限制,Site within green corridor has development restrictions based on zoning constraints,41,开发适宜性GIS分析,GIS Development Suitability Analysis,开发适宜性分析,Development Suitability Analysis,由综合环境敏感性图及开发限制图叠加而成,Made by combining composite sensitivity map and development constraints map,低环境敏感区为高开发适宜区,Low environmental sensitivity area is high development suitability,非生态廊道区域为高开发适宜区,Area out of green corridor is high development suitability,开发适宜区主要集中于场地东侧，适宜进行集中开发,High development suitability areas are in the east of site,suitable for concentrate development,低开发适宜区应控制开发强度，用于低密度开发,Low development suitability areas should be used for low density development,42,土地使用面积计算,Land Area Statistics,43,环境机遇与限制分析,Environmental Opportunity and Constraints Analysis,环境机遇,Environmental Opportunities,环境限制,Environmental Constraints,一定变化的地形,Varying landforms,可用水体,Available water on site,生态廊道近邻场地，提供了足够的开放空间,Protected greenbelt adjacent to the site,high open space opportunity,绿色廊道具有很高休闲价值,Greenbelt has high recreation value,植被良好,Well developed vegetation on site,绿色廊道内有发展观光农业的机会,Opportunity for agritourism industry within the greenbelt,环境质量良好,Good existing environmental quality,附近主要污染源,No major adjacent pollution sources,与基础设施临近，场地不孤立,Existing infrastructure nearby,site is not isolated,绿色廊道限制了开发选择,Greenbelt restricts development options,现有农作物品种不适宜观光农业需求,Existing agriculture crops not favorable for agritourism industry,现有水体分散且深度不足,Existing water bodies are scattered and shallow,现有鱼塘会造成一定的水体污染,Many existing fish farms,minor source of pollution,无污水处理系统,Lack of wastewater treatment system,44,分析结论及初步建议,Conclusion&Preliminary Recomme