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北京地区( .6.10)
成人高等教育本科学生英语统一考试试题册
6月 10日
College English Test
Part I Reading Comprehension(40%)
Directions: There are four passages in this part. Each passage is followed by some questions or
unfinished statements. For each of them there are four choices marked A, B, C and D. You should
decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line
through the center.
Passage 1
Questions 1 to 5 are based on the following passage:
Advertisement can be thought of ”as the means of making known in order to buy or sell goods
or services ”. Advertisement aims to increase people’ s awareness and arouse interest. It tries to
inform and to persuade. The media are all used to spread the message. The press offers a fairly
cheap method, and magazines are used to reach special sections of the market. The cinema and
commercial radio are useful for local market. Television, although more expensive, can be very
effective. Public notices are fairly cheap and more permanent in their power of attraction. Other
ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail
advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of
the western world in this century. Many businesses such as those handling frozen foods, liquor,
tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the
customer. Since advertisement forms part of the cost of production, which has to be covered by
the selling price, it is clear that it is the customer who pays for advertisement. However, if large
scale advertisement leads to increased demand, production costs are reduced, and the customer
pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is
growing, advertisement helps to increase demand. When the market is shrinking, advertisement
may prevent a bigger fall in sales than would occur without its support. What is clear is that
businesses would not pay large sums for advertisement if they were not convinced of its value to
them.
1. Advertisement is often used to _________
A. deceive customers
C. arouse suspicion
B. increase production
D. push the sale
2. The word ”media”(in the first paragraph) includes _________
A. the press
C. radio
B. television
D. all of the above

3.Advertisement is mainly paid for by ________
A. the customer
B. the producer
D. reduced prices
C. increased sales
4.Advertisement’can increase demand ________
A. all the time
B. in any circumstances
D. in a shrinking market
C. in a growing market
5.From the last’ sentence of this passage we conclude that _________
A. businesses usually do not pay much for advertisement
B. businessmen know well that advertisement could bring them more profits
C. advertisement could hardly convince people of the value of the goods
D. advertisement usually cost businesses large amounts of money
Passage 2
Questions 6 to 10 are based on the following passage:
How men first learned to invent words is unknown; in other words, the origin of language is a
mystery. All we really know is that men, unlike animals, somehow invented certain sounds to
express thoughts and feelings, actions and things, so that they could communicate with each other;
and that later they agreed upon certain signs, called letters, which could be combined to represent
those sounds, and which could be written down. Those sounds, whether spoken, or written in
letters we call words.
The power of words, then, lies in their combinations — the things they bring up before our
minds. Words become filled with meaning for us by experience; and the longer we live, the more
certain words recall to us the glad and sad events of our past; and the more we read and learn, the
more the number of words that mean something to us increases.
Great writers are those who not only have great thoughts but also express these thoughts in
words which appeal powerfully to our minds and feelings. This charming and telling use of words
is what we call literary (文字的) style. Above all, the real poet is a master of words. He can
convey his meaning in words which sing like music, and which by their position and association
can move men to tears. We should therefore learn to choose our words carefully and use them
accurately, or they will make our speech silly and rude.
6. The origin of language ________.
A. is reflected in sounds and letters
B. is handed down from generation to generation
C. dates back to the prehistoric period
D. is a problem not yet solved
7.According to the passage, words are _________.
A. visual letters
B. represented by sounds
C. represented either by sounds or letters
D. signs called letters
8. The power of words lies in their _________
A. beauty
B. accuracy
D. charm
C. combinations
9. The secret of a writer’s success is the use of words that _________

A. recall to us the glad and sad events of our past
B. are arranged in a creative way
C. are as beautiful as music
D. agree with certain literary style
10. The author of the passage advises us _________
A. to use words carefully and accurately
B. not to use silly and rude words
C. to become a slave of words
D. to use emotional words
Passage 3
Questions 11 to 15 are based on the following passage:
Most people have had a dog or wanted one as their companion at some time in their lives. If
you are thinking of buying a dog, however, you should first decide what sort of companion you
need and whether the dog is likely to be happy in the surroundings you can provide. Specialists’
advice is useful to help you choose the most suitable kind of dog. But in part the decision depends
on common sense. Different dogs were originally developed to perform specific tasks. So, if you
want a dog to protect you or your house, for example, you should choose the one that has the right
size and characteristics. You must also be ready to devote a great deal of time to training the dog
when it is young and give it the exercise it needs throughout its life, unless you live in the
countryside and can let it run freely. Dogs are demanding pets. Cats love the house and so are
satisfactory with their place where there is secure, but a dog is loyal to its master and consequently
wants him to show proof of his affection. The best time to buy a baby dog is when it is between 6
and 8 weeks old so that it can transfer its love for its mother to its master. If baby dogs have not
established a relationship with the human being until they are over three months old, their strong
relationship will always be with dogs. They are likely to be too shy when they are brought out into
the world to become good pets.
11.Which of the following is Not true according to the passage?
A. You can always get help from the specialists.
B. It is common sense that is the most important when choosing a dog.
C. You should decide what kind of dog you want.
D. Size and characteristics of the dogs should be considered too.
12. What is mentioned as a consideration in buying a dog?
A. The color of the dog.
B. The price of the dog.
C. Whether the dog will fit the environment.
D. Whether the dog will get along with the other pets in the house.
13. Why does the writer say a dog is a more demanding pet than a cat?
A. It must be trained so that it won’t bite.
B. It demands more food and space.
C. It needs more love and care.
D. It must be looked after carefully.
14. Why is it advised to buy a baby dog under three months old?
A. It’s easier to buy a baby dog under three months old.
B. They are less likely to be shy with human beings.

C. They are less likely to run away.
D. It’s easier for them to form a relationship with their masters.
15. The word ”affection”(line 11) means _________
A. love
C. tie
B. effect
D. relationship
Passage 4
Questions 16 to 20 are based on the following passage:
Movies are the most popular form of entertainment for millions of Americans. They, go to
the movies to escape their normal everyday existence and to experience a life snore exciting than
their own. They may choose to see a particular film because they like the actors or because they
have heard the film has a good story. But the main reason why people go to the movies is to
escape. Sitting in a dark theater, watching the images on the screen, they enter another world that
is real to them. They become involved in the lives of the characters in the movie, and for two
hours, they forget all about their own problems. They are in a dream world where things often
appear to be more romantic (浪漫的) and beautiful than in real life.
The biggest ”dream factories” are in Hollywood, the capital of the film industry. Each year,
Hollywood studios make hundreds of movies that are shown all over the world. American movies
are popular because they tell stories and they are well — made. They provide the public with
heroes who do things the average person would like to do but often can’ t. People have to cope
with many problems and much trouble in real life, so they feel encouraged when they see the
”good guys” win in the movies.
16. The Americans go to the movies mainly because they want ________
A. to enjoy a good story
B. to experience an exciting life
C. to see the actors and actresses
D. to escape their daily life
17. Which of the following is people’s normal response to the movies they watch?
A. They feel that everything on the screen is familiar to them.
B. They try to turn their dreams into reality.
C. They become so involved that they forget their own problems.
D. They are touched by the life stories of the stories of the actors and actresses.
18. It is obvious that real life is _________
A. less romantic than that in the movies
B. more romantic than that in the movies
C. as romantic as that in the movies
D. filled with romantic stories
19. The American movies are popular because _________
A. they are well—made and the stories are interesting
B. the characters in the movies are free to do whatever they like
C. the heroes have to cope with many problems and frustrations
D. good guys in the movies always win in the end
20. People enjoy seeing the movies because they _________
A. are tired of their everyday lives
B. feel inspired by the heroic deeds of the good guys

C. want to see who win in the end
D. have to cope with many problems in their lives
Part I Vocabulary and Structure (40 %o)
Directions In this part there are 40 incomplete sentences. For each sentence there are four
choices marked A, B, C, and D. Choose the ONE answer that best completes the sentence. Then
mark the corresponding letter on the Answer Sheet with a single line through the center.
21. Mary regretted ____ to John’s birthday party last Sunday.
A. not going
B. not to go
C. not having been going
D. not to be going
22. The famous novel is said _____ into Chinese.
A. to have translated
C. to have been translated
23. Standing on the bank, the children watched the ship _____with all of goods.
A. loading
B. being loaded
D. having loaded
C. to be loaded
24. I ____ writing the article by the time you get back.
A. shall finish
B. must have finished
D. shall have finished
C. have finished
25. Mary never tells anyone what she does for a ____.
A. job
B. work
D. living
C. profession
26. I’ m sorry I couldn’t get in touch with him before he left, I ___him earlier.
A. had a telephone
B. have phoned
C. should have phoned
D. should be phoned
27.With the old man ____ way, we had no trouble in finding that the mysterious cave.
A. leading
C. lead
B. led
D. to be led
28. ____ anything about the accident, he went to work as well.
A. Not know
B. Know not
D. Not knowing more attractive
C. Knowing not
29. Nowhere else in the world ___ more attractive scenery than in Switzerland.
A. you can find
C. can you find
B. is found
D. has been found
30. The voters told the politician that he could____ on their support in the next general
elections.
A. expect
C. count
B. decide
D. doubt
31. An old friend from abroad, ____ I was expecting to stay with, telephoned me from the
airport.
A. that
C. who
B. whom
D. which
32. Peter wishes that he _____law instead of literature when he was in college.

A. could study
C. had studied
B. studied
D. would study
33. When she heard the bad news, she _____ completely.
A. broke away
C. broke down
B. broke up
D. broke out
34. He ___ a large fortune from his business.
A. made
B. won
C. expected
D. gained
35. He never wrote to his father ____ he was in need of money.
A. except
B. except when
D. except that
C. except for
36. He looked behind him to ____ he was not being followed.
A. believe
B. find
D. look
C. make sure
37. The car was repaired but not quite to my ____
A. joy
B. pleasure
C. attraction
D. satisfaction
38. Are you ____ spending more money on the space program?
A. in favor of
C. in favor to
B. by favor of
D. out of favor
39. Fortunately, the demonstration ____ to be quite peaceful.
A. turned in
B. turned out
D. showed up
C. showed off
40. ____ was unimportant.
A. Whether he enjoyed our dinner or not
B. No matter how he enjoyed our dinner
C. If he enjoyed our dinner
D. What he enjoyed our dinner
41. Selfish people often take ____of other people’s kindness.
A. advantage
C. use
B. care
D. profit
42. His business is growing so fast that he must____ more workers.
A. take up
B. take on
D. take out
C. take over
43.It is desirable that he_____.
A. gives up trying
B. give up trying
C. would give up trying
D. is going to give up trying
44. Young____ he is, he knows what is the right thing to do.
A. that
B as
C. although
D. however
45. This is one of the best books _____on the subject.
A. that have ever been written
B. which have ever been written
C. that has ever been written
D. whatever have been written
46. We were not surprised at ____, for he had worked so hard.

A. what has he achieved
B. that what he had achieved
C. what he had achieved
D. that he had achieved
47. My room is a mess. It needs ____
A. to be tidying up
B. tidying up
C. to tidy up
D. tidied up
48.
A great celebration is going to be held ____ the distinguished writer.
A. in spite of
B. in honor of
C. in favor of
D. in the name of
49. All the members in the jury agreed th