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4. Financial Analysis
4.1 Finance Investment and Funds Flow(Created in Win Forecast)
The financial investments are mainly contain Machine and Cash Register, the total financial investment is 2,572,000RMB. At the beginning of year the cash flow is 597,291RMB, but at the end of year the total cash flow is 4,983,270RMB (Appendix 2)

4.2 Financial Statements (Created in Win Forecast)
4.2.1 Budgeted Income Statement
The budgeted income statement shows that the company does start with net profit in the first month of 199,097RMB and this goes up to 2,389,164RMB in December 2011, The forecast shows net profits of 199,097RMB in the beginning of the year and closing in December with 2,389,164RMB. In 2012 the total net profi of the year is forecasted to be 2,389,164RMB, and in 2013 the total net profi of the year is forecasted to be 2,389,164 RMB. (Appendix 3)

4.2.2 Budgeted cash Flow Statement
The budgeted net cash flow for 2011. shows that the company does start with net cash flow in the first month of 1,107,097RMB and this goes up to 237,958RMB in December 2011. In 2012 the bdgeted net cash flow is forecasted to be 951,831RMB, and in 2013 it is forecasted ti be 4,983,270RMB. (Appendix 4)

4.2.3 Budgeted Balance Sheet
The budgeted balance sheet shows for January 2011 total net assets of 209,097 and the year ends with total net assets of 2,509,164. For 2012 the forecasted balance sheet shows total net assets of 22,509,164 in the beginning of the year and this goes up to 5,018,328 in December the same year. In 2013 thetotal net assets at year end are forecasted to be 7,527,492 . (Appendix 5)

4.3 Break-even Point
Table 3: Break-even sales per product
Product
Calculation
Break-even-
sales per year
Break-even
sales per month
branch of flowers
4,676,364*76.9%
=3,600,000
3,600,000/12=300,000
plastic flowers
4,676,364*0.2%
=10,800
10,800/12=900
potting
4,676,364*0.5%
=21,600
21,600/12=1,800
ticket
4,676,364*19.2%
=900,000
900,000/12=75,000
wedding
4,676,364*3.2%
=143,964
143,964/12=119,970

Break-even-sales for the year 2011 are quite high

5. Conclusion
The flower market of Beijing has both opportunities and challenges, it has not only advantages but also disadvantages, we should collect market information timely, understand the situation, then make our company unique and novelty. So that our company can attract a variety of consumer groups of different levels. Meanwhile, the development of flower shop in Beijing is very good, Beijing has advantages as the capital of China, it also has consumer advantages, urbanization advantages, cultural superiority and so on. Its competitiveness is very strong. And Beijing still has many other advantages from some activities hold in Beijing, such as urban greening, the World Flower Expo, both of them can promote the development of the flower market. Therefore, the development of the flower market in Beijing is still very optimistic. Our company in Beijing will have a very good development, we will bring Beijing a beautiful environment and dress up a beautiful city for Beijing citizen.

6. References
WEB SOURCES:

7. Appendix

APPENDIX 1 QUESTIONNAIRE AND RESULTS
Survey for 45 answers
Result for ：The Blossom Garden Business Plan

1) Your gender: responses

Male 22
Female 23

2) How many times do you buy flowers for family and friends per year?

5-10 5
10-15 9
15-20 12
20-25 10
25-30 10
30-35 4

3) What aspects do you consider as important when buying a present?

I don't want to spend much time finding an idea 4
I don't want to run around in the City not knowing where to go and what to buy 6
I like to give a personal present 20
I like to give sth unique (funny, related to the realsionsip e.g. 6
I just buy a bottle of wine or any other drink 3
I don't want to spend much money as it is not about the money but the idea 6

4) Would you order flowers online?

Yes 36
No 9

5) How much would you pay more for being able to create a present personalized with your own design creation?
1-5 yuan 18
5-10 yuan 2
10-15 yuan 17
15-20 yuan 6
20-25 yuan 2

6) For what occasions would you buy flowers?
Birthday 22
Christmas 8
Valentines Day 7
Mothers day 2
Fathers day   2
Party 4

7）What is their income per month?
2000-3000 yuan 5
3000-4000 yuan 6
4000-5000 yuan 19
5000-6000 yuan 6
6000-7000 yuan 6
above7000 yuan 3

8）How much will you spend in each case when buy flowers?
50-100 yuan 21
100-150 yuan 9
150-200 yuan 5
200-250 yuan 5
Above 250 yuan 5

Do you send flowers to your employees, clients, and partners?

Yes 42
No 3

Do you use flowers in your offices or houses?

Yes 32
No 13

APPENDIX 2
MULTI-YEAR FUNDS FLOW FORECAST

APPENDIX 3
MULTI-YEAR PROFIT & LOSS FORECAST

APPENDIX 4
MULTI-YEAR CASH FLOW FORECAST

APPENDIX 5
MULTI-YEAR BALANCE SHEET FORECAST