经典年会策划.ppt

Click to edit Master text styles,Second level bullet text,Third level bullet text,Fourth level bullet text,Fifth level bullet text,Click to edit Master title style,*,2007,西安杨森,OTC,商业事业部销售年会策划方案,1,Contents,目录,:,Event Background,活动背景,Objective,活动目标,Event Essential,活动基本要素,Strategy Landscape,理念要素组合,The Big Idea,活动主题,Key Visual,主形象,Master Run Down,活动日程安排,Program process,流程规划,Pro Event,On Site,Magic Moment,Post Event,Project Timeline,实施时间规划,Team Structure,项目团队构成,Budget,基本预算,2,Beijing Olympic Games have been counter down in 1000days,Johnson&Johnson and its subsidiaries made a multi-national commitment to the Olympic Movement,becoming the Official Partner of the Beijing Olympic Games.Xi,an-Janssen have to handle this opportunity to prompting internal staffs,drive to a new stage with Xi,an-Janssen brand.,2008,北京奥运会进入倒计时,强生公司成为,2008,年北京奥运会的全球合作伙伴。西安杨森希望以此为契机激励员工，带动公司迈上新的台阶。,Event Background,活动背景,Overall Background,宏观环境,OTC Department has achieved their main goal of sales,which mains sustaining profit and annual benefits.OTC engage the campaign of medicine sales and turn the scale in 2005.Internal Staffs united their heart with outstanding spirit to create achievements together in 2007.,OTC,部门一直保持着销售持续增长的良好业绩，特别是在,2005,业绩下降的时候,OTC,通过自己的努力度过了难关，在内部也形成了坚强奋斗的精神。,2007,年,的年会是以奥运精神激励员工的最好机会。,Internal,Condition,内部环境,3,Objective,活动目标,回顾与展望：,总结回顾,2006,年的业绩与发展,部署,2007,年的战略规划,明确目标 鼓舞士气 统一思想,:,下达目标,激励员工,促进业绩不断提升,理念提升 文化传承：,有效、全面、集中地传递奥运精神和杨森文化的融合,学习业务 技能提升,对员工进行集中培训,Objective,活动目标,4,Objective,活动目标,建造主题虚拟环境,员工的激情体验,会议,-,年终总结,未来展望,丰富的互动节目,Theme,Strategy,主题策划,通过三天会议时间,让所有参会员工感受杨森激情体验杨森积极向上的企业文化,.,感受杨森作为奥运品牌的特有风格,贯穿渗透奥林匹克团结、乐观、积极向上的精神最终提升使内部员工自信和荣誉感,.,How to approach our target audiences?,晚宴,-,表彰感谢,鼓励进取,场地,-,放松的状态,冷静的思考,Conference,Style,会议形式,Target Audiences,5,Event Essential,活动基本要素,活动时间,:,2007,年,1,月,3,日至,5,日,活动地点,:,北京,/,厦门,/,澳门,(,具体地点待定,),参会人数,:800,人,人员构成,:OTC+,商业事业部销售人员 共计,800,人,主要活动内容：主会、团队建设、各部门分会、明星之夜庆功晚宴、业务学习,6,Strategy Landscape,理念要素组合,奥林匹克精神与杨森文化的衔接,Olympic Spirits,奥林匹克精神,Excellence,力求卓越,Innovation,不断创新,Striving,奋斗不止,Optimism,乐观情绪,Determined,信心坚定,United,团结向上,The Olympic brand derives its power from a diverse base of values and attributes,奥林匹克品牌效应来自于多元化的价值及品质基础,强大的突破性与不畏困难勇往直前的精神,Internal Staffs(OTC),杨森内部员工,(OTC),遵守信条,互助的团队,信心与健康,卓越的能力,7,The Big Idea,活动主题,在杨森的商业舰队中,每一位员工都是一名,“,骁勇善战,百战不殆,”,的企业战士。商战中,或得或失,作为一名企业战士,我们的目标是,“,瞄准一点,”,绝不妥协,运用我们所有的智慧和资源,向着这一点发动攻击,消费者眼中奥林匹克品牌所具有的特质是,:,Being the best,做到最好,Striving,奋斗不止,Excellence,力求卓越,Determined,信心坚定这些就是用奥运精神打造杨森企业战士的基础,.,Corporate Warriors,Olympic Power,企业战士,奥运能量,8,Key Visual,主形象,9,The Big Idea-Rational,活动主题分析,奥运特质与西安杨森的企业精神有很多共通之处。用,“,企业战士,”,作为此次年会的主题概念，表示每个杨森员工在工作中都应追求奥林匹克精神，西安杨森公司是每一个企业战士组成的集体。,“,企业战士,”,即代表了员工个人的能力，又代表了公司所追求的卓越境界。这就是用奥运能量打造企业战士的秘诀,!,Corporate Warriors,企业战士,Olympic,Power,奥运能量,10,The Big Idea-Rational,活动主题分析,坚强的灵魂,-,素质,对胜利的执着,-,态度,专业的能力,-,技能,团结,-,品质,健康的体魄,-,基础,5,个能量块是,“,杨森企业战士,”,的基础也是奥运品牌精神的象征。,11,Master Run Down,活动日程安排,1,月,2,日,Tues.,1,月,3,日,Wed.,1,月,4,日,Thurs.,1,月,5,日,Fri.,上午,Check in,人员报到,Welcome Dinner,欢迎午参,Annual Conference,主会,Team Building,互动环节,能量测试,Physical Training(Taichi),太极晨练,Department Conference,其他分会,Physical Training(Taibo),拳击操晨练,Department Conference,其他分会,下午,Department Conference,其他分会,Department Conference,其他分会,Department Conference,其他分会,晚间,Gala Dinner/Ceremony,明星之夜晚宴,Gala Dinner/Ceremony,明星之夜晚宴,Master,Run Down,会议流程,12,发送电子邀请函：,1.,通知大家活动的,What Where When,2.,增加大家对活动的期待感,Program process,流程规划,Pro Event,Time:06,年,12,月,20,日,-30,日,13,Program process,流程规划,On Site,Time:2007,年,01,月,03,日,-05,日,“,企业战士,”,服装,“,企业战士,”,纪念挂牌,“,企业战士,”,号码,奥运能量块,“,企业战士,”,装备,入场环节：,发放,“,企业战士,”,服装、纪念挂牌、,“,企业战士,”,号码和奥运能量块,目的是有效的区分组织内部分组结构,14,“,企业战士,”,服装,“,企业战士,”,装备,Program process,流程规划,15,“,企业战士,”,服装,“,企业战士,”,装备,Program process,流程规划,16,“,企业战士,”,装备,Program process,流程规划,“,企业战士,”,纪念挂牌,“,企业战士,”,号码,奥运能量块,17,入场环节：,工作人员身穿企业战士服迎宾,:,安排几位穿,“,企业战士,”,服的迎宾先生，使来宾对此次活动充满兴趣与期待,发放能量块，用奥运五环的颜色制作成,5,色的,“,能量块,”,让每个参会人员食用,“,能量块,”,感受超人体验，同时用,5,种颜色来区分现场座位区域,穿越五环门进入主会现场，现场播放奥运题材和军营题材的背景音乐来渲染气愤,Program process,流程规划,On Site,Time:2007,年,01,月,03,日,-05,日,18,入场环节：,穿越五环门进入主会现场，现场播放奥运题材和军营题材的背景音乐来渲染气愤,Program process,流程规划,On Site,19,Program process,Main Conference Run Down,流程规划,Time,时间,Duration,Presenter onstage,Program/Activities,Location,08:00-08:10,10min,Play Opening Video,kick off,开场视频,Main Screen,08:10-18:12,2min,MC,MC Welcome address,主持人入场,Main Stage,08:12-08:17,5min,MC,VIP Introduction(X),主持人介绍,VIP,来宾,Main Stage,08:17-09:00,40min,MC/VIP,President Presentation,新总裁上台致辞,Main Stage,09:00-09:40,40min,MC/VIP,Xian-Janssen VIP presentation,杨森,VIP,致辞,Main Stage,09:40-10:20,40min,MC/VIP,Xian-Janssen VIP presentation,杨森,VIP,致辞,Main Stage,10:20-10:50,30min,MC,Tea Break 30,分钟休息,Main Stage,10:50-10:55,5min,MC/VIP,MC VIP Introduction(X),主持人介绍,VIP,来宾,(,奥运教练、运动员、运动员陪练,),Main Stage/Main Screen,10:55-11:45,50min,MC/VIP,Story Talking,讲述奥运背后的故事，与杨森员工分享,Main Stage,11:45-11:55,10min,MC/VIP,Magic Moment,奥运工作者与杨森员工共同开启“企业战士”奖杯形象,Main Stage,11:55-12:00,5min,MC,回顾,2006,年杨森与奥运品牌推广活动,Main Screen,11:55-12:00,5min,MC,Conference close,主会结束,Main Stage,Presentation,Team Building,20,Program process,Main Conference Art Deco(01),21,Program process,Main Conference Art Deco(02),Program process,Main Conference Art Deco(02),22,Program process,Main Conference Art Deco(02),Program process,Main Conference Art Deco(03),23,奥运故事是每一块金牌背后的积累，每一个奥运冠军背后的是无数人的支持和贡献。让我们一起揭开奥运冠军成功的秘诀,基础,Program process,Main Conference Team Building,Team,Building,邀请一位创造奥运奇迹的教练,邀请一位向往在奥运会上证明自我的选手,邀请一位为奥运不断奉贤的幕后工作者陪练,OTC,部门领导代表,商业事业部领导代表,奥运背后故事，与杨森员工分享,24,奥运故事是每一块金牌背后的积累，每一个奥运冠军背后的是无数人的支持和贡献。让我们一起揭开奥运冠军成功的秘诀,基础,Program process,Main Conference Team Building,Team,Building,奥运背后故事，与杨森员工分享：围绕,5,个奥运冠军、,“,企业战士,”,共有能量精神,坚强的灵魂,-,素质,对胜利的执着,-,态度,专业的能力,-,技能,团结,-,品质,健康的体魄,-,基础,25,On Site,Magic Moment,（,01,）,26,On Site,Magic Moment,（,02,）,27,On Site,Magic Moment,（,03,）,28,On Site,Magic Moment,（,03,）,On Site,Magic Moment,（,04,）,29,On Site,Magic Moment,（,05,）,On Site,Magic Moment,（,05,）,30,On Site,Magic Moment,（,05,）,31,Program process-,回顾,2006,年杨森与奥运品牌推广活动,作为奥运全球合作伙伴,西安杨森开展了一系列奥运题材的公益活动,市场推广活动,.,借助年终会议全面回顾,2006,年,展望,2007,年,.,OTC,奥运产品下线,科普万里行,健康赢奥运,-48,城市科普宣传,爱心筑生命,健康赢奥运,健身健心,你我同行赢奥运,-,世界精神卫生日,文化展新颜,健康赢奥运,-,文物保护科技合作签约仪式,32,Program Process,流程规划,Gala Dinner,晚宴,主题：企业战士，奥运能量,-OTC,明星之夜晚宴,时间：,2007,年,01,月,04,日晚,活动目的：,晚宴气氛热烈、隆重，营造年度庆典喜庆氛围，通过晚宴表彰内部员工、激励员工,欢快的气氛中展现杨森员工风采,融洽和谐的基调中使杨森员工加深感情、充分沟通,33,Gala Dinner-Art Deco(01),34,Gala Dinner-Art Deco(02),35,Gala Dinner,Master Run Down,晚宴流程规划,Time,时间,Duration,Presenter onstage,Program/Activities,Location,19:00-19:10,10min,Play Opening Video,kick off,开场视频（奥运影视作品集锦）,Main Screen,19:10-19:02,2min,MC,MC Welcome address,主持人入场,Main Stage,19:02-19:07,5min,MC,VIP Introduction(X),主持人介绍,VIP,来宾,Main Stage,19:07-09:30,20min,MC/VIP,Xian-Janssen VIP presentation,杨森领导祝酒词,Main Stage,19:30-19:50,20min,MC/VIP,Big Gift for internal staffs,上主题“头盘菜”,Main Stage,19:50-20:30,50min,MC/VIP,Awards cerebration for staffs of Xian-Janssen,年度颁奖仪式,Main Stage/Main Screen,20:30-21:20,50min,MC,Internal staffs Performance,内部员工表演,Main Stage,21:20-21:35,15min,MC,Taibo Performance,拳击操表演,Main Stage,21:35-21:40,5min,MC,Gala Dinner close,主会结束,Main Stage,Presentation,Performance,36,Gala Dinner,Master Run Down,晚宴流程规划,Gala Dinner,晚宴,Play Opening Video,kick off,开场视频（奥运影视作品集锦）,精选有代表性的奥运影视作品和军营题材影视作品编辑成系列短片，烘托全场气愤，突出主题,-,“,企业战士，奥运能量,”,片长：,5-10,分钟,配合字幕讲解,37,Gala Dinner,Master Run Down,晚宴流程规划,Gala Dinner,晚宴,Big Gift for internal staffs,上主题,“,头盘菜,”,为了体现,“,企业战士,”,的主题，我们用中国菜的形式表示追逐,“,企业战士,”,的标准,-,具备奥运能量,“,头盘菜,”,是用各种蔬菜雕刻拼凑成晚宴的主题，在精神和口感上都达到注入奥运能量的形式（蔬菜,=,维生素生理能量，菜的视觉形式,=,主题的视觉感受）,38,Gala Dinner,Master Run Down,晚宴流程规划,Gala Dinner,晚宴,Awards cerebration for staffs of Xi,an-Janssen,年度颁奖仪式,颁发,“,企业战士,”,奖项是整个晚宴的核心部分，通过领导给员工颁发大奖的形式激烈大家公平竞争，团结向上的精神。颁发,“,企业战士,”,大奖是连贯性、延续性的奖项，围绕,5,大奥运能量进行评估达到,“,企业战士,”,标准的员工将获得大奖。,最顽强,“,企业战士,”,奖,最团结,“,企业战士,”,奖,最创新,“,企业战士,”,奖,最高能,“,企业战士,”,奖,39,Gala Dinner,Master Run Down,晚宴流程规划,Gala Dinner,晚宴,Taibo Performance,拳击操表演,健康的体魄的工作的基础，杨森长年投身于健康产业为社会做出了巨大的贡献,杨森是奥运品牌也是奥林匹克精神的代表,我们一直在努力提高全人类的身体素质和生活质量而奋斗,.,40,Gala Dinner,Optional,（,2,）,Gala Dinner,Option 2,晚宴,明星之夜晚宴主题,-,穿越极限，共领辉煌,青藏铁路的通车,是不可否认的奇迹,.,它经历了非同寻常的考验,凝聚了无数人的心血,.,他是个奇迹,是个神话,.,我们在它面前感动,.,继续努力,辉煌就握在自己手中,.,41,Gala Dinner,Optional,（,2,）,穿越极限,共领辉煌,本次会议借青藏铁路通车的气愤,贯穿的是一种在艰苦条件下不断克服困难的精神,.,青藏铁路的胜利通车是一个传奇,它传达的是一曲神化,.,它所演绎的激情和奋战在一线的员工所具有的特质是一致的,.,在此,将两者结合起来,相互衬托，相互勉励,.,42,Gala Dinner,Optional,（,2,）,Key Visual,43,Morning physical exercise,traditional Chinese Tai Chi(,学习太极拳,),Program Process,流程规划,Morning physical exercise play traditional Chinese Tai Chi,Time:Jan/04/2007 AM08:00 AM09:00,To cultivate morning exercise attitude and leisure style of personal life for staffs,健康的体魄,-,基础,44,Post Event,年会结束后不久就会迎来新春佳节，在每个员工回到各自工作岗位后，就会收到一张来自公司的新春贺卡，再次感谢员工上一年度的辛勤工作，恭祝新春快乐。,新春贺卡,45,Theme Highlights,主题亮点,Post Event,On Site,Pre Event,Time,Time,High Perform,Low Perform,E-mail invitation,Theme Equipments,Theme Gate,Uniform,Power Box,Theme Equipments,Main Conference,Gala Dinner,Taiche,Post Card,Awards,46,Project Timeline,实施时间规划,Item,Description,Start,Finish,Program design&confirmation,Program rundown,Event Whole Picture confirmation,Oct-20,Oct-30,Proposed master program look&feel,Floor Plan confirmation,Oct-28,Nov-10,Demo content confirmation,Experience exhibition,Oct-28,Nov-10,Budget approvals,Budget approval,Including Venue,AV,Deco,Management fee etc.,Oct-28,Nov-25,P.O.Issuance,Oct-28,Nov-10,Venue arrangement,Venue selection,Oct-20,Oct-30,Sign the contract with venue,Communicate details with venue,Oct-28,Nov-10,Advance payment,Nov-10,Nov-15,Event License,Documents preparation,Event description,Venue contract etc.,Oct-28,Oct-30,Approval by government,x weeks for approval process,Oct-30,Nov-10,47,Item,Description,Start,Finish,AV&Decoration,Creative design confirmation,Floor plan,2D&3D design,Oct-18,Nov-15,Decoration Production,Tent,main stage etc.,Nov-10,Nov-20,AV production,Nov-10,Nov-20,Manpower management,Security,Nov-25,Nov-30,Temps,Interview,training,Nov-25,Nov-30,Logistic,Printing,Design,Nov-20,Nov-25,Back up plan,Ambulance car,mobile toilet,dynamoelectric car,etc.,Nov-25,Nov-30,performance,Dancing performance,Schedule,Move in plan,rehearsal,etc.,Nov-15,Nov-18,Magic moment,Preparation&set up,Nov-15,Nov-30,On-site,Move in,Set up&rehearsal,Nov-30,Nov-30,Event day,Jan-02,Jan-05,Move out,Jan-09,Jan-09,48,Team Structure,项目团队构成,活动人员规划策划阶段,邵松岩,Rock shao,Project,Director,Project Director,Design/Creative quality holistic management,居冬艳,Chynnna Ju,Project,manager,Daily communication/project design and execution,张楠,Naudel Zhang,BD consultant,Project consultant director,袁森,Yuan shen,3D designer/2D designer,3D design/2D design,司徒,Kenny Seatwo,Art Director&Project Creative,Image design&creative development,49,Team Structure,项目团队构成,活动人员规划实施阶段,Operation Director,Project owner,邵松岩,Rock.shao,居冬艳,Chynna Ju,Daily communication/project design and execution,及芳,Jacy Ji,Project Assistant,Project support,Lisa lee,State supervisor,Performance supervisor,谢民礼,Cos Tei,Event Producer,Victor wu,Event manager,Event support,Project,manager,潘峰,Edward Pan,Event director,Event supervisor,50,Budget,基本预算,51,Thank you!,谢谢！,52,Back up,补充方案,53,The Big Idea(Part B),Conference Theme,会议主题,(,二,),54,The Big Idea(2),火,-,一直代表着无限的激情,紧密的团结和共同的梦想,.,从古代奥林匹克到现代商业奥运会,奥运圣火一直传递到世界每个角落,.,火是,激发人们为实现自己的梦想而不懈奋斗，追求卓越，信心恒定，就是我们的榜样,.,杨森是奥林匹克品牌,杨森企业中,OTC,商业事业部所也就是永远前进的烈火战车,奋斗不止力求卓越的形象,.,Chariot of Fire,烈火战车,奥运激情,55,Key Visual,56,The Big Idea,Rational Key Points,会议主题阐述,奥运圣火的凝聚力代表,OTC,商业事业部的,团结向上、信心坚定、力求卓越的精神,.,目的是通过火的概念打造虚拟的无敌战车再创新的业绩,.,Chariot of Fire,烈火战车,烈火战车是建立在事业奋斗基础上的欢乐,.,强大的突破性与不畏困难勇往直前的精神,再创销售业绩,.,57,The Big Idea,Rational Key Points,会议主题阐述,Chariot of Fire,烈火战车,以火为主题,用奥运圣火的正面的因素,:,充满活力、永恒、力争上游、意志坚定四大能量来贯穿和塑造杨森企业,“,烈火战车,”,的团队和理念,烈火战车代表了,OTC,，商业事业部具备以上个基本素质，运用我们的意志和智慧驾驶着这辆,“,烈火战车,”,勇往直前，再创新高,Dynamic,充满活力,Eternal,永恒,Striving,力争上游,Determination,意志坚定,58,Out Door Team Building Program(Optional),Team building,：,1.,在有限的时间与空间范围中，让所有员工通过参与有针对性而设计的活动环节，体验到企业战士特质的不同方面,2.,活动分类：根据,”,企业战士,”,特质，设定力量、速度、智慧、交流,4,大体验区，每个体验区包括两种活动，总共,8,个活动,3.,活动分组及人数：活动有,1,名总控官，每个体验区,1,名管理官，每队,25,人，选出,1,名队长，共,32,队，,800,人,4.,活动时间：总时间,4,小时，每个体验区安排,1,小时。减去规则讲解，交换区域的时间，每个活动,20,分钟,5.,活动流程：每队在时间范围内完成活动，移动到下一活动区。每队都要循环完成,4,个体验区,8,项活动,6.,活动评比：每项活动根据完成时间，数量，质量等累计评分,59,Out Door Team Building Program(Optional),Zone 02,Zone 02,Zone 02,Zone 02,Strength,Zone 01,Speed,Zone 01,Zone 01,Communication,Intelligence,Zone 01,Tug of War,Treasure Hunt,Points system,for Award,Team Battle Cry,Team Trust,Team Relay Race,12345678910 game.,Everyone in team calls,Out number.,60,Diagram To Show Mobilization Strategy,Out Door Team Building Program(Optional),61,Diagram To Show Mobilization Strategy,Out Door Team Building Program(Optional),62,Out Door Team Building Program(Optional),Diagram To Show Mobilization Strategy,63,