UsingLanguageⅠ.docx

Welcome to Olivia English class
Fight for what matters to you!
Book 9 Unit 5 Inside Advertising Using language

How to make comments on the advertisements.

Advantages
disadvantages
1.overall evaluation:
2.ideas:
3. slogans

4.logos, pictures, videos, etc.
5. honesty/ethics:
6. …
1.
2.
3.

4.

5.
6.
1.
2.
3.

4.

5.
6.
Analyzing the advertising slogans
1. Nike耐克- Just do it
If you really want it, you'll push back pain. Use it. Control it.
If you really want it, living your dreams.
If you really want it, learn from the fails, learn how to win.
If you really want it, everything to your fire, all the pain, failures, criticisms, glory.
Take the ball. Take the lash.
You can do anything you want to, if you really want it.
2. Buick别克：In search of excellence追求卓越
Mercedes-Benz 奔驰: Engineered to move the human spirit. 人类精神的动力。
Toyota丰田: Where there is a way, there is a Toyota. 有路必有丰田车。
3. Maxwell House麦斯威尔咖啡 ：Good to the last drop. 滴滴香浓,意犹未尽。
Coco-cola：Things go better with coco-cola.饮可口可乐，万事如意。
Pepsi：The choice of a new generation.
Sprite：Obey your thirst． 服从你的渴望。
Seven-up：Fresh-up with Seven-up. 提神醒脑，喝七喜。
4. Rejoice：Started ahead. 成功之路,从头开始。
5. Crest toothpaste：Behind that healthy smile, there’s a Crest kid.健康笑容来自佳洁士。经典英文广告语佳洁士牙膏)
6. Tide汰渍：Tide’s in, dirt’s out. 汰渍到,污垢逃。
7. Apple苹果电脑：Apple thinks different. 苹果电脑,不同凡“想”。
8. Sharp夏普产品：From sharp minds, come sharp products.来自智慧的结晶 。
9. Nestle雀巢冰激凌：Take time to indulge. 尽情享受吧!
10. Public welfare advertising:公益广告
What you breathe out is smoke, hurting people. What you breathe in is poison gas, harming yourself. 你呼出来的是烟，伤害别人。你吸入的是毒气，会伤害你自己。
Start a journey with safety. Go home with happiness. 安全出发。带着幸福回家。
Light up the hope with heart. Sow your love to the world. 用心灵点燃希望。把你的爱播撒到世界。
Love can be collected to form a river, where the Hope Project commences its journey. 爱可以汇聚成一条河，希望工程就在这里开始了它的旅程。
Designing advertisements
Pretend you are going to take part in 2019 Cannes Advertising Festival this June. Please work in groups to make an amazing advertisement to promote our Chinese product.
Topics/products: sports shoes, perfume, smart phone, chocolate, soft drinks/milk/coffee, Chang’an No.1 High School, Stop speeding, saving water resources.( Extracurricular inquiry: green cars/ electric cars/ plug-in hybrid cars/ solar-powered vehicles, shared aircraft, Ele.me Food Delivery Service, 5G Network, Marathon, space travel etc.）
Homework
Writing: My opinion on advertisement
(Next, you will switch your role and become a commentator/critic of advertisements to express your views on advertisements. The beginning has been given. Try to finish it on your own. Don’t forget to add one or two examples to support your ideas. You can make full use of what you have learnt today.)
My opinion on advertisement
As is known to all, angels and evils are poles apart. But is there anything that combines the two together perfectly? Yes, advertisement….
…
2