M4Unit1Advertising学案1.doc

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M4 Unit 1 Advertising
Important phrases:
1.advertise for sth / sb 登广告征求，登广告找寻
2.stand for代表,容忍,支持
3. mean to do sth. 打算做某事 mean doing sth. 意味着某事
4. be used to (doing) sth: 习惯于（做）某事，表示状态
used to sth: 过去常常做某事（暗含现在不做了），to为不定式符号。
be used to do sth: 被用来做某事
be used for: 被用来做……（目的）
be used as: 当作……被使用（方式）
5. share sth. (with／among／between sb. ) (与某人)共享／分担／均分某事物
share in sth. with sb. 与某人分享(担)某事物
6. persuade + sb. of sth. 表示“使某人相信某事”：
persuade + sb. (not) to do sth. 表示“说服某人(不)做某事”：
persuade + sb. into/ out of doing sth. 表示“说服某人(不)做某事”：
7.pay for sth. 为……付款
8.for free 免费
be free with sth. 对某物大方、慷慨
be free from sth. 摆脱某物, 没有某物
be free to do sth. 随心所欲地做某事
be free of charge免费
8.protect…from／against…保护……使不受……的伤害, from／against是介词, 后接名词、代词或动名词。
9.阻止某人做某事: keep sb. from doing sth.
stop/ prevent sb. (from)doing sth.
be kept／stopped／prevented from doing sth. 被阻止做某事(from不能省略)
10. be (quite／well) aware of (= have knowledge of / know about )意识到……, 察觉到……
11.tell a lie／lies说谎
意义
原形
过去式
过去分词
现在分词
躺, 位于
lie
lay
lain
lying
说谎, 撒谎
1ie
lied
lied
lying
放置, 产卵
lay
laid
laid
laying
12. cure sb. of sth. 用某物治疗某人
13.fall for (1)被某人所吸引；爱上某人(2) (轻易)相信某事
14.trick sb into doing sth: 诱使……， 骗得……
trick out of: 骗走
play tricks on sb. 欺骗某人
15. warn sb against: 让……提防
16. keep away from: 不接近，使离开
17. By the way, who pays for these ads?
18.by the way顺便问／提一下
all the way 一直 by way of 经, 由
in a way在某种程度上, 有点儿 in no way决不
in the way妨碍 make one’s way前进, 行走
on the／one’s way(to)…在去……的路上 under way (计划等)进行中
get into the way of doing…养成做……的习惯
19. be tired of 厌烦了……, 对……觉得厌倦 I’m tired of fried eggs.
20.be tired from/ with 因……而疲倦 I’m tired with working for so long a time.
21.on sale 待售的, 拍卖的,减价的
22.for sale用来卖的（物品）, 待售 （没有减价的意思）
23.present sth to sb. 赠送…, 向某人呈现…
24.at present 目前, 现在
25.In this aspect 在这方面
26. bargain with sb. over/about sth. 讨价还价
27.a variety of (= varieties of) 多种多样的: all kinds／types／sorts of各种各样的
28. have…… in mind: 心中想着
29.have…… on one’s mind: 有心事
30.figure out弄懂，弄清楚，计算出
31.determine to do sth. 决心干某事
32.be determined to do sth. 下决心去干某事, 果断／断然／决然干某事
33. appeal (to sb. ) for sth. 恳求(某人)某物;为某事向某人呼吁
34.appeal to sb. to do sth. 呼吁某人做某事, 恳求某人做某事
35.appeal to sth. 诉诸, 引起某人的兴趣／吸引某人, 迎合(某人)
36.get sth. across传达, 表达；传播；为人理解
37. result in 导致 (Page 19, Line 2)
38.result from 由于
39.as a result 结果 as a result of 由于
40. be concerned with 与……有关／联系；对……感兴趣(Page 19, Line 13)
41.be concerned about                                                关心
42. as far as sb. is concerned                                         就……而言；关于
句型：
表达观点： I think/believe... It seems to me that+从句 In my opinion,....
询问观点：你觉得……怎么样？
How do you find…？
How do you like …?
What do you think of/about…?

Welcome to the unit
Language points:
1. advertise vt. 为……做广告 vi. 登广告
advertise sth为……登广告
advertise for sth / sb 登广告征求，登广告找寻
advertisement n. 广告，启事
advertiser n. 广告商，广告公司
advertising n 广告活动，广告业
经典回放：
The new school advertised _________ many newspapers __________ teachers of all subjects.
A. for; for B. for; in C. in; for D. in; in
2.Look at the advertisements below and discuss the questions.
分析：该句中below为后置定语, 修饰the advertisements。
3. Make every day a green one
▲one 的替代作用。注意one, ones, that, those, it的区别
one
替代同类
泛指
单数
可数（人或物）
ones
替代同类
泛指
复数
可数（人或物）
that
替代同类
特指
单数
可数/不可数（物）
those
替代同类
特指
复数
可数（人或物）
it
同类同物
特指
单数
可数/不可数（物）
注意）： 1）one / ones 可带前置修饰语，也可带后置修饰语。That / those 只能带后置修饰语
2）当of介词词组作后置修饰语时，多用that / those。
经典回放：
⑴ Meeting my uncle after all these years was an unforgettable moment, ______ I will always treasure.
A. that B. one C. it D. what
⑵ Cars do cause us some health problems—in fact far more serious ______ than mobile phones do.
A. one B. ones C. it D. those
3）The bridge build of stone is stronger than ______ built of wood..
A. that B. one C. it D. those
4. complete: adj. 全部的，完整的，完全的
e.g. We were in complete agreement.
It came as a complete surprise.
Reading
Fast reading Part A
1. What do ads try to persuade people to do?
2. What does PSAs stand for?
3. What are PSAs aim to do?
Careful reading CI: C2
Language points
1. What does PSA stand for? (Page 2, Part A)
▲stand for
(1)代表, 表示, 象征
—What does ESL stand for? ESL代表什么?
—English-as-a-second language. 作为第二语言的英语。
(2) (通常用于疑问句或否定句中) 容忍, 允许
We’ll not stand for this sort of behavior, young man!
(3)主张, 支持, 拥护
I want to know what she stands for before I vote for her.
[注意] stand除本义“站立”之外, 还可作及物动词, 意为“使站立, 经受, 忍受”。
Can you stand an egg on the desk? 你能让一个鸡蛋立在桌子上吗?
I can’t stand staying up so late. 这么晚不睡觉, 我受不了。
经典回放：
Modern plastics can ______ very high and low temperature.
A. stand B. hold C. carry D. support
2. What are PSAs meant to do? (Page 2, Part A)
▲mean v.
(1) (不用于进行时态)有……的含义
This signal means your e-mail has been received.
(2)打算(让某人)做(某事)
I didn’t mean to interrupt your meal. 我本无意打扰你们用餐。
I never meant her to read those comments. 我本不打算让她看到那些评论。
mean to do sth. 打算做某事 mean doing sth. 意味着某事
(同)intend v. 意欲, 打算
(派)meaning n. 意义, 含义 means n. 方法, 手段
means作“方法, 手段”讲时, 单复数同形；如果作主语, 谓语动词的单复数要根据上下文的语义来确定。
Every means has been tried to solve the problem.
经典回放：
一Why haven’t you bought any butter?
一I ______ to, but I forgot about it.
A. 1iked B. wished C. meant D. expected
3. Below is an article about advertisements written by a student for her English project. (Page 2, Part B)
▲written by a student 是过去分词短语作后置定语。
The book written for children is popular with the children.
The price of the car bought yesterday is reasonable.
提示：非谓语动词作后置定语的三种形式：
the house being built now 正在进行
the house to be built soon 将要发生
the house built last year 已经完成
经典回放：
The prize of the game show is $30 000 and an all expenses ______ vacation to China.
A. paying B. paid C. to be paid D. being paid
解析：句意为“这次比赛表演的奖品是3万美元和到中国的免费假期”。 expenses与pay之问的关系是修饰限定关系, 即pay作expenses的后置定语, 两者之间是被动关系, 故排除A。C表示将来的被动, D表示正在被进行的动作, 均不符合题意。故选B。 答案：B
经典回放：
⑴ Linda worked for the Minnesota Manufacturing and Mining Company, _____ as 3M.
A. knowing B. known C. being known D. to be known
(2) The disc, digitally ______ in the studio, sounded fantastic at the party that night.
A. recorded B. recording C. to be recorded D. having recorded
⑶ The Town Hall ______ in the 1800’s was the most distinguished building at the time. (07上海)
A. to be completed B. having been completed
C. completed D. being completed
4. （Line 1）be used to (doing) sth: 习惯于（做）某事，表示状态，get / become used to: 表示动作。
used to sth: 过去常常做某事（暗含现在不做了），to为不定式符号。
be used to do sth: 被用来做某事
be used for: 被用来做……（目的）
be used as: 当作……被使用（方式）
经典回放：
In my opinion, life in the twenty-first century is much easier than ______ .
A. that used to be B. it is used to C. it was used to D. it used to be
5. …and have some very important information to share with you… (Page 2, Line 3)
▲share v. 分享, 分担, 共有
n. 一份, 份额；股份 (=stock)；共享
share sth. (with／among／between sb. ) (与某人)共享／分担／均分某事物
share in sth. with sb. 与某人分享(担)某事物
share happiness and sorrow同甘共苦
share one’s troubles as well as one’s joys 同甘共苦
经典回放：
(1) Let Harry play with your toys as well, Clare—you must 1earn to ______.
A. support B. care C. spare D. share
(2) In a way I can see what you mean, even though I don’t ______ your point of view.
A. permit B. share C. agree D. recognize
(3)It’s a fellow’s duty to ______ the good things of this world with his neighbors.
A. share B. spare C. spend D. give
(4) We’ll have to ______ our sorrows as well as joys in the future.
A. share in B. share with C. Spare D. support
(5) I hated to ______ the hotel room ______ a stranger.
A. share；in B. share; with C. spare；for D. spare；with
6. An advertisement uses words and pictures to persuade people to buy a product or service ,or to believe in an idea. (Page 2, Line 5-6)
(1) persuade + 名词或代词：
I can persuade the boss soon.
(2) persuade + sb. of sth. 表示“使某人相信某事”：
I persuaded him of its truth.
(3) persuade + sb. (not) to do sth. 表示“说服某人(不)做某事”：
They persuaded her to go with them.
(4) persuade + sb. into/ out of doing sth. 表示“说服某人(不)做某事”：
We persuaded her into taking the job.
(5) persuade sb. that-clause表示“使某人相信……”：
She persuaded me that death does not end all.
经典回放：
There is nothing more I can try ______ you to stay, so I wish you good luck. (2007·上海)
A. being persuaded B. persuading C. to be persuaded D. to persuade
7. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free (Page 2, Line 10)
▲pay v. 付款
(1) pay for sth. 为……付款 I've paid for his service.
(2) pay (sb.) some money for sth. 为……向某人付款
I paid him$10 000 for the car.
[拓展]常见的买、卖东西的句型：
(1)主语是买方：
pay money for sth.
spend money on sth. ／(in) doing sth.
take sth. for money
offer (sb. ) money for sth.
(2)主语是物：sth. costs sb. money
(3)主语是卖方：
charge money for sth.
sell sth. for money
take some money for sth.
offer (sb. )sth. for money
经典回放：
—Do you have any idea what Paul does all day?
—As I know, he spends at least as much time playing as he ______. (2007·重庆)
A. writes B. does writing C. is writing D. does write
▲for free 免费
These pictures can be kept for free. You may take whichever you like.
(1) be free with sth. 对某物大方、慷慨
He is free with money.
(2) be free from sth. 摆脱某物, 没有某物
The children are free from worry. 孩子们是无忧无虑的。
He is free from duty today. 今天他不值班。
(3) be free of sth. 离开某物；摆脱(没有)某物(=be free from sth. )
The ship was free of the harbor. 船已离开港口。
The city is free from／of thieves. 这个城市没有盗贼。
(4) be free to do sth. 随心所欲地做某事
You al‘e free to do what you like. 你们想做什么就做什么。
(5) be free of charge免费
The tickets are all free of charge. 这些票都是免费的。
8. There are laws to protect people from advertisements that cheat people(Page 2, Line 14-15)
▲protect…from／against…保护……使不受……的伤害, from／against是介词, 后接名词、代词或动名词。
He is wearing sunglasses to protect his eyes from the strong sunlight.
A new material was painted to protect the roof against rain.
阻止某人做某事: keep sb. from doing sth.
stop/ prevent sb. (from)doing sth.
be kept／stopped／prevented from doing sth. 被阻止做某事(from不能省略)
The heavy rain kept／stopped／prevented him from going there.
9. However, we still must be aware of the skillful methods used in advertisements to try and sell us things. (Page 2, Line 15)
▲aware adj.意识到的, 感觉到的。一般用作表语。后接of短语或从句。
(1) be (quite／well) aware of (= have knowledge of / know about )意识到……, 察觉到……
He wasn’t aware of the danger. 他没觉察到危险。
I was aware that I had drunk too much.
⑵aware的修饰语通常用well或quite, 表示“很, 非常”, 而不用very, 类似的词还有worth, “很值得”用be well worth。
经典回放：
He is quite ______ of the risk, but—he has no chance but to go ahead.
A. eager B. aware C. sensitive D. serious
10. Even if an ad does not lie (Page 2, Line 15)
▲lie
(1) v. 说谎, 撒谎, 编造谎言; 躺
You could see from his face that he was lying.
(2) n.谎言, 谎话
The whole story is nothing but a pack of lies. 整个叙述只不过是一派谎言。
tell a lie／lies说谎
意义
原形
过去式
过去分词
现在分词
躺, 位于
lie
lay
lain
lying
说谎, 撒谎
1ie
lied
lied
lying
放置, 产卵
lay
laid
laid
laying
经典回放：
The manager had fallen asleep where he ______, without undressing.
A. was laying B. was lying C. had laid D. had lied
11. …that the toothpaste cures bad breath… (Page 2, Line 18)
▲cure vt.治好. 改好n. 治愈；疗法, 药方；解决办法
cure sb. 治疗某人 cure sth. 解决某事 cure sb. of sth. 用某物治疗某人
a cure for pollution污染的解决办法
经典回放：
Once ______, a bad habit is hard to ______.
A. formed; cure B. formed; to be cured C. forming; cure D. forming; to be cured
12. We must not fall for this kind of trick. (Page 3, Line 25)
▲fall for
(1)被某人所吸引；爱上某人
They fell for each other at the first meeting and got married six weeks later.
(2) (轻易)相信某事
The salesman said the ear was in good condition, and I was foolish enough to fall for it.
fall ill患病 fall behind落后, 掉队
fall off跌落；下落 fall into pieces崩溃, 倒塌
fall in love with 与……谈恋爱; 爱上某人
经典回放：
I ______ while reading the English textbook. Luckily, my roommate woke me up in time!
A. had fallen sleep B. have fallen asleep C. fell asleep D. fall asleep
13. Not all ads play tricks on us though. (Page 3, Line 27)
▲ though
(1) conj. (用于句首时较为庄重) 虽然, 尽管
Though they lacked official support, they continued their struggle.
Strange though it may seem, no one would look into it.
[注意]上句中的Strange though it may seem…为倒装结构。其正常语序为：
Though it may seem strange…, 其中though可用as代替, 在此类倒装中, 往往将副词、形容词、动词原型、(无冠词)名词单独置于句首。
Hard though／as he worked, he failed again. 尽管他很努力。但又失败了。
⑵ adv. 虽然, 然而. 可是(作副词时常常用于句末, 常与前面的句子用逗号隔开)
I’ve got a cold. It’s nothing serious, though. 我感冒了，然而并不严重。
经典回放：
—Have you been to New Zealand?
—No. I’d like to, ______.
A. too B. though C. yet D. either
▲英语中的部分否定（即不完全否定）有如下一些表示方法：
1）all 的否定式：not all…（或：all…not）表示\"并非都……\"、\"不是所有的都……\"例如：
Not all men can be masters. (= All men cannot be masters.) 并非人人都能当头头。
Not all bamboo grows tall. 并非所有的竹子都会长很高。
2）both 的否定式：not…both (或：both… not) \"并非两个……都……\" 例如：
I don't want both the books. 我不是两本书都要。
Both (the) windows are not open. 两扇窗子并不都开着。
3）every…的否定式：\"不是每……都……\" 例如：
Not every book is educative. (或：Every book is not educative.) 不是每本书都有教育意义的。
Not everyone likes this book. 并非人人都喜欢这本书。
This flower is not seen everywhere. 这花并不是随处可见的。
4）always的否定式：\"并非总是（并非一直）……\" 例如：
He is not always so sad. 他并不是一直都这样悲伤。
5) entirely, altogether, completely 和quite 的否定式：\"不完全……\"，\"并非完全……\" 例如：
The businessman is never to be entirely trusted. 不可以完全信任商人。
He felt not altogether satisfied. 他并不完全满意。
I don\'t agree completely. 我并不完全同意。
What he did was not quite proper. 他做的不十分妥当。
. ▲trick sb into doing sth: 诱使……， 骗得……
He tricked her into marrying him by pretending that he was rich.
trick out of: 骗走
He tricked the poor girl out of her money.
play tricks on sb. 欺骗某人
He is always playing tricks on his teachers.
14. Our government understands this and has been using PSAs to educate pe