新编剑桥商务英语高级第三版高级教材答案.doc

新编剑桥商务英语高级第三版高级教材答案

Page 6 and 7
3
Answers
1 retire
2 joined
3 reward
4 laid off
5 trained
6 leave
7 recruits
8 flexible
9 temporary
10 day off

5
Answers
1 employment (also employer, employee)
2 promotion (also promoter)
3 retirement (also retiree)
4 resignation
5 training (also trainer, trainee)
6 recruitment (also recruiter)
7 application (also applicant)
8 dismissal
9 pay (also payment)
10 reward

9
Answers
1 not interested in working hard
2 people in their twenties
3 getting what you want as soon as you demand it
4 parents and colleges who overprotect and spoil young people
5 your generation gave us everything we wanted
6 to work very hard for you
7 to sit quietly in a little office

Page 8 and 9
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+ gerund (-ing) + to + infinitive (to do)
be good at plan/intend/aim
be worth fail
have trouble/difficulty be reluctant
succeed in hope/expect
think about/consider manage
enjoy decide
avoid have
involve be willing/prepared
be used to/accustomed to

2
Possible answers
1 to take up a new sport.
2 persuading people to do things.
3 researching the company.
4 solving technical problems.
5 understanding native speakers.
6 to answer all my emails.
7 renting a caravan in France.
8 to take on more responsibility.
9 doing things as others want them done.
10 to do their own job properly.

5
Answers
Task One
1 E 2 F 3 B 4 G 5 A
Task Two
6 A 7 B 8 D 9 E 10 G

Page 10 and 11
1
Answers
1 employee
2 applicant
3 interviewee
4 job seeker
5 participant
6 graduate

2
Possible answers
1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.
2 This applicant seems to have the appropriate skills and experience, but what happened to his/her own company? If he/she is so successful why is he/she looking for work in another company? Did he/she go bankrupt? What type of company was it?
3 This candidate appears to be well qualified and seems modest, but reliable.

3
Possible answers (these are subjective and open to discussion)
Necessary:
1, 2, 3, 4, 8, 12, 14, 16, 17
Optional:
5, 6, 7, 9, 10, 11, 13, 15, 18

5
Answers
1 with
2 would (should or must also possible)
3 all
4 not
5 that
6 against/tackling/on

Page 12 and 13
1
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1 The ship made for port because of severe weather conditions but hit some rocks near the coast.
2 Three including this one.
3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.

2
Answers
1 So, can you tell me
2 is it?
3 what are you intending
4 Do you think that
5 isn’t it?

4
Answers
1 where you have worked before
2 (that) you are an ambitious person?
3 (that)you’ve gone as far as you can in your present job?
4 who our main customers are?

5
Answers
1 You’re married, aren’t you?
2 You can’t start tomorrow, can you?
3 You’ve only worked for smaller companies, haven’t you?
4 You managed to find our offices easily, didn’t you?
5 This is your first real job, isn’t it?
6 You’d be able to work part-time, wouldn’t you?

Page 14 and 15
2
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1 C 2 C 3 E 4 A 5 B 6 D 7 A 8 E

Page 16 and 17
2
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London-subsidiary
Lille-main plant
St Denis-R&D division
Compiegne-warehouses
Paris-headquarters
Nantes, Lyon, Toulouse-sales offices
Frankfurt, Milan, Madrid-sales offices

3
Answers
1 A sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.
2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production (either manufacturing, assembly or packing).
3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).

4
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1 took over
2 expand
3 set up
4 go public
5 went out of business
6 made…redundant
7 shut down
8 sold off

5
Answers
1 People are laid off for economic reasons, ie the company doesn’t have enough work for them. People are fired because their work or behaviour is unsatisfactory.
2 Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.
3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.

6
Answers
1 F 2 E 3 G 4 B 5 A 6 C

7
Possible answers
Oracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.
SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.
SAP’S long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.

Page 18 and 19
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1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.
2 simple past (passive)-used to describe events in the past: either single events or events in sequence, eg
There was a knock at the door. I called ‘come in’ but no one replied.
3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.
4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.
5 used to (+ infinitive)-describes habits or routines that are no longer true now.
6 past simple

2
Answers
1 came
2 was working
3 was
4 returned (or used to return, would return)
5 used to hack (or hack if used to return used in 4)
6 had hacked
7 received
8 opened
9 was
10 wanted
11 saw
12 was
13 has employed
14 have helped
15 was taking/had taken
16 gave

5
Answers
1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.
2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a ‘different conclusion’ it was not possible.

Page 20 and 21
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Oracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves.

2
Answers
1 B 2 A 3 A 4 C 5 A 6 B

4
Answers
1 stockbrokers
2 restaurants
3 banks
4 oil companies

Page 22 and 23
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1 a large toy retailer (listed on the Stock Exchange)
2 sales are flat and the share price has fallen by 2%

2
Answers
1 not going to achieve the 20% growth target
2 share price will fall as a result
3 grow sales by an acquisition instead
4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a month

Page 24 and 25
1
Answers
1 H 2 D 3 B 4 C 5 E 6 A 7 F 8 G

Page 26 and 27
2
Answers
Verbs which should be deleted:
1 do
2 put up
3 make
4 tell
5 carry out
6 run
7 put out
8 publish
9 make

5
Answers
1 E 2 D 3 E 4 B 5 C 6 C 7 B 8 A

Page 28 and 29
2
Possible answers
1 Make a speech/presentation at a farewell party
2 Run a big TV and press advertising campaign
3 Circulate a memo and publish a newsletter
4 Run advertisements in the press
5 Issue a press release and hold a news conference
6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press

3
Answers
1 request
2 reminder
3 proposal
4 announcement
5 apology
6 demand

4
Answers
1 to work
2 creating
3 Correct
4 meeting/that we meet
5 to give
6 tell you
7 Correct
8 of keeping
9 to give
10 that there would be
11 for trying
12 Correct

5
Answers
Persuade + someone + to do
Urge
Convince
Promise + to do
threaten
undertake
admit + doing
deny
criticize + someone + for doing
praise
blame
suggest + doing/ + that someone should do
propose
recommend

6
Possible answers
1 that we send/sending
2 about having to wait so long/about the food
3 changing the colour of the walls
4 to promote her/to give her a pay rise
5 to finish it
6 to check the orders
7 of misleading people

Page 30 and 31
3
Answers
1 The engineer hasn’t turned up to repair the customer’s line at his office.
2 The engineer can come at 6 o’clock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customer’s mobile phone in the meantime).
3 The customer accepts the second option.

4
Answers
1 do apologise to
2 ’ll look into it
3 come straight back
4 Would that be
5 quite…that case
6 ’ll see…bear with me
7 acceptable to you
8 ’d like to

Page 32 and 33
2
Answers
1 I will
2 I would like
3 I will not know
4 I cannot help…I am afraid
5 It’s been…I’ve seen
6 I’d have…I’d known
7 I shouldn’t be…they’re late
8 You mustn’t do

3
Answers
1 however-but
2 nevertheless-still’
3 consequently-so
4 owing to-because of
5 moreover-what’s more
6 following-after
7 since-because
8 besides-anyway

Page 34 and 35
1
Answers
Accept any answer that falls into the following categories:
1 a date, eg 1982
2 a government department, eg Trade
3 a certain group of people, eg graduates
4 qualifications, eg previous experience
5 do/have something, eg work as part of a team, have knowledge of selling
6 to someone, eg the recruitment officer
7 a date, eg 4th July

2
Answers
1 2004
2 (any) government funding
3 professionalise the industry
4 one day
5 personal lives
6 (to) achieve their goals
7 forward
8 past mistakes
9 job satisfaction
10 £70 per hour
11 considerable experience
12 by text message

Page 36 and 37
3
Answers
1 unique
2 competitive
3 emotional
4 added
5 after-sales
6 maker
7 prospective

4
Possible answers
1 ‘That’s OK. We can arrange credit finance.’
2 ‘We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.’
3 ‘After a couple of months you will wonder how you ever lived without them.’
4 ‘I think I should at least reserve it in your name in case anyone else tries to buy it.’
5 ‘I think you are the sort of person who imposes their image on the car, not the other way round.’

7
Answers
1 First speaker (Sarah): financial software
Second speaker (Dale): cosmetics or bathroom
Products (‘deodorants’)
2 First speaker (Sarah): uses a technique called ‘relationship selling’, ie develops relationship slowly, is cooperative, honest, not pushy
Second speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker
3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no sale
Second speaker (Dale): gets results and is efficient BUT for some it could be too pushy

8
Answers
1 strong, reliability
2 technique
3 prospect’s
4 suited
5 hard-sell
6 perceived
7 sustain
8 buyer
9 average
10 move
11 favourable

9
Possible answers

Advantages
Disadvantages
1
reasonable reach and success; reasonable impact; can be targeted by different times of day (housewives, commuters, etc)
expensive; consumers can get annoyed with them
2
cheap; high success rate; high impact
fairly limited reach
3
targeted; wide reach if big televised event
expensive; success difficult as it raises general awareness but can’t be linked to specific events
4
targeted; inexpensive; good reach
consumer perception very poor; success rate around 1%
5
free; high success rate; high impact; good consumer perception
reach is gradual and often slow
6
high impact; relatively cheap; good reach
not easy to target a particular group
7
similar advantages to word-of-mouth recommendation, although not free
success rate much lower than word-of-mouth (people may enjoy and share it but not necessarily buy product)
8
cheap; good reach; good consumer perception
impact quite low and not targeted

Page 38 and 39
3
Answers
1 B 2 C 3 A 4 A 5 C 6 B 7 A

Page 40 and 41
1
Answers
1 present perfect (could be continuous or simple)
2 past simple
3 present continuous
4 future perfect
5 simple present
6 present perfect (could be continuous or simple)
7 will (future simple or continuous)
8 past simple
9 will (future simple or continuous)

2
Answers
1 Over the past ten years
2 Up to now
3 A few years ago (also possible During the 80s)
4 During the 1980s (also possible A few year ago)
5 Sooner or latter (also possible In the next five years)
6 By the year 2050
7 Nowadays

4
Answers
1 raise
2 risen
3 fallen
4 reduce

5
Answers
1 increase, put up
2 increased, gone up, soared
3 gone down, decreased, dropped, collapsed
4 cut, decrease, lower (drop also possible)

Page 42 and 43
2
Answers
1 fluctuating (varying)
2 recovered (bounced back)
3 peak
4 because of (as a result of, down to, owing to)
5 it meant (had the effect)
6 During (In)
7 levelled off
8 slightly (marginally)
9 as much as
10 led to (meant)
11 decreased (declined, dropped, went down)

4
Answers
1 average growth in sales over the last two years and the relatively stable state of the market
2 the launch of the new slow-release version of the drug
3 Bayer having distribution problem
4 just a seasonal factor
5 the launch campaign of the new version of the drug

Page 44 and 45
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Students should pick out these main facts:
Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.
The population in the same period more or less doubles to nearly 8 billion.
The probable consequences are a lot more congestion a