新编剑桥商务英语高级第三版高级教材答案.doc

新编剑桥商务英语高级第三版高级教材答案Page 6 and 73 Answers1 retire2 joined3 reward4 laid off5 trained6 leave7 recruits8 flexible9 temporary10 day off5Answers1 employment (also employer, employee)2 promotion (also promoter)3 retirement (also retiree)4 resignation5 training (also trainer, trainee)6 recruitment (also recruiter)7 application (also applicant)8 dismissal9 pay (also payment)10 reward9Answers1 not interested in working hard2 people in their twenties3 getting what you want as soon as you demand it4 parents and colleges who overprotect and spoil young people5 your generation gave us everything we wanted6 to work very hard for you7 to sit quietly in a little officePage 8 and 91Answers+ gerund (-ing) + to + infinitive (to do)be good at plan/intend/aimbe worth failhave trouble/difficulty be reluctantsucceed in hope/expectthink about/consider manageenjoy decideavoid haveinvolve be willing/preparedbe used to/accustomed to2Possible answers1 to take up a new sport.2 persuading people to do things.3 researching the company.4 solving technical problems.5 understanding native speakers.6 to answer all my emails.7 renting a caravan in France.8 to take on more responsibility.9 doing things as others want them done.10 to do their own job properly.5AnswersTask One1 E 2 F 3 B 4 G 5 ATask Two6 A 7 B 8 D 9 E 10 GPage 10 and 111Answers1 employee2 applicant3 interviewee4 job seeker5 participant6 graduate2Possible answers1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.2 This applicant seems to have the appropriate skills and experience, but what happened to his/her own company? If he/she is so successful why is he/she looking for work in another company? Did he/she go bankrupt? What type of company was it?3 This candidate appears to be well qualified and seems modest, but reliable.3Possible answers (these are subjective and open to discussion)Necessary:1, 2, 3, 4, 8, 12, 14, 16, 17Optional:5, 6, 7, 9, 10, 11, 13, 15, 185Answers1 with2 would (should or must also possible)3 all4 not5 that6 against/tackling/onPage 12 and 131Answers1 The ship made for port because of severe weather conditions but hit some rocks near the coast.2 Three including this one.3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.2Answers1 So, can you tell me2 is it?3 what are you intending4 Do you think that5 isnt it?4Answers1 where you have worked before2 (that) you are an ambitious person?3 (that)youve gone as far as you can in your present job?4 who our main customers are?5Answers1 Youre married, arent you?2 You cant start tomorrow, can you?3 Youve only worked for smaller companies, havent you?4 You managed to find our offices easily, didnt you?5 This is your first real job, isnt it?6 Youd be able to work part-time, wouldnt you?Page 14 and 152Answers1 C 2 C 3 E 4 A 5 B 6 D 7 A 8 EPage 16 and 172AnswersLondon-subsidiaryLille-main plantSt Denis-R&D divisionCompiegne-warehousesParis-headquartersNantes, Lyon, Toulouse-sales officesFrankfurt, Milan, Madrid-sales offices3Answers1 A sales office is part of the companys main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production (either manufacturing, assembly or packing).3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).4Answers1 took over2 expand3 set up4 go public5 went out of business6 maderedundant7 shut down8 sold off5Answers1 People are laid off for economic reasons, ie the company doesnt have enough work for them. People are fired because their work or behaviour is unsatisfactory.2 Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.6Answers1 F 2 E 3 G 4 B 5 A 6 C7Possible answersOracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.SAPS long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.Page 18 and 191Answers1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.2 simple past (passive)-used to describe events in the past: either single events or events in sequence, egThere was a knock at the door. I called come in but no one replied.3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.5 used to (+ infinitive)-describes habits or routines that are no longer true now.6 past simple2Answers1 came2 was working3 was4 returned (or used to return, would return)5 used to hack (or hack if used to return used in 4)6 had hacked7 received8 opened9 was10 wanted11 saw12 was13 has employed14 have helped15 was taking/had taken16 gave5Answers1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a different conclusion it was not possible.Page 20 and 211AnswersOracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didnt earn much money until they had established themselves.2Answers1 B 2 A 3 A 4 C 5 A 6 B4Answers1 stockbrokers2 restaurants3 banks4 oil companiesPage 22 and 231Answers1 a large toy retailer (listed on the Stock Exchange)2 sales are flat and the share price has fallen by 2%2Answers1 not going to achieve the 20% growth target2 share price will fall as a result3 grow sales by an acquisition instead4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a monthPage 24 and 251Answers1 H 2 D 3 B 4 C 5 E 6 A 7 F 8 GPage 26 and 272AnswersVerbs which should be deleted:1 do2 put up3 make4 tell5 carry out6 run7 put out8 publish9 make5Answers1 E 2 D 3 E 4 B 5 C 6 C 7 B 8 APage 28 and 292Possible answers1 Make a speech/presentation at a farewell party2 Run a big TV and press advertising campaign3 Circulate a memo and publish a newsletter4 Run advertisements in the press5 Issue a press release and hold a news conference6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press3Answers1 request2 reminder3 proposal4 announcement5 apology6 demand4Answers1 to work2 creating3 Correct4 meeting/that we meet5 to give6 tell you7 Correct8 of keeping9 to give10 that there would be11 for trying12 Correct5AnswersPersuade + someone + to doUrgeConvincePromise + to dothreatenundertakeadmit + doingdenycriticize + someone + for doingpraiseblamesuggest + doing/ + that someone should doproposerecommend6Possible answers1 that we send/sending2 about having to wait so long/about the food3 changing the colour of the walls4 to promote her/to give her a pay rise5 to finish it6 to check the orders7 of misleading peoplePage 30 and 313Answers1 The engineer hasnt turned up to repair the customers line at his office.2 The engineer can come at 6 oclock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customers mobile phone in the meantime).3 The customer accepts the second option.4Answers1 do apologise to2 ll look into it3 come straight back4 Would that be5 quitethat case6 ll seebear with me7 acceptable to you8 d like toPage 32 and 332Answers1 I will2 I would like3 I will not know4 I cannot helpI am afraid5 Its beenIve seen6 Id haveId known7 I shouldnt betheyre late8 You mustnt do3Answers1 however-but2 nevertheless-still3 consequently-so4 owing to-because of5 moreover-whats more6 following-after7 since-because8 besides-anywayPage 34 and 351AnswersAccept any answer that falls into the following categories:1 a date, eg 19822 a government department, eg Trade3 a certain group of people, eg graduates4 qualifications, eg previous experience5 do/have something, eg work as part of a team, have knowledge of selling6 to someone, eg the recruitment officer7 a date, eg 4th July2Answers1 20042 (any) government funding3 professionalise the industry4 one day5 personal lives6 (to) achieve their goals7 forward8 past mistakes9 job satisfaction10 70 per hour11 considerable experience12 by text messagePage 36 and 373Answers1 unique2 competitive3 emotional4 added5 after-sales6 maker7 prospective4Possible answers1 Thats OK. We can arrange credit finance.2 We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.3 After a couple of months you will wonder how you ever lived without them.4 I think I should at least reserve it in your name in case anyone else tries to buy it.5 I think you are the sort of person who imposes their image on the car, not the other way round.7Answers1 First speaker (Sarah): financial softwareSecond speaker (Dale): cosmetics or bathroomProducts (deodorants)2 First speaker (Sarah): uses a technique called relationship selling, ie develops relationship slowly, is cooperative, honest, not pushySecond speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no saleSecond speaker (Dale): gets results and is efficient BUT for some it could be too pushy8Answers1 strong, reliability2 technique3 prospects4 suited5 hard-sell6 perceived7 sustain8 buyer9 average10 move11 favourable9Possible answersAdvantagesDisadvantages1reasonable reach and success; reasonable impact; can be targeted by different times of day (housewives, commuters, etc)expensive; consumers can get annoyed with them2cheap; high success rate; high impactfairly limited reach3targeted; wide reach if big televised eventexpensive; success difficult as it raises general awareness but cant be linked to specific events4targeted; inexpensive; good reachconsumer perception very poor; success rate around 1%5free; high success rate; high impact; good consumer perceptionreach is gradual and often slow6high impact; relatively cheap; good reachnot easy to target a particular group7similar advantages to word-of-mouth recommendation, although not freesuccess rate much lower than word-of-mouth (people may enjoy and share it but not necessarily buy product)8cheap; good reach; good consumer perceptionimpact quite low and not targetedPage 38 and 393Answers1 B 2 C 3 A 4 A 5 C 6 B 7 APage 40 and 411Answers1 present perfect (could be continuous or simple)2 past simple3 present continuous4 future perfect5 simple present6 present perfect (could be continuous or simple)7 will (future simple or continuous)8 past simple9 will (future simple or continuous)2Answers1 Over the past ten years2 Up to now3 A few years ago (also possible During the 80s)4 During the 1980s (also possible A few year ago)5 Sooner or latter (also possible In the next five years)6 By the year 20507 Nowadays4Answers1 raise2 risen3 fallen4 reduce5Answers1 increase, put up2 increased, gone up, soared3 gone down, decreased, dropped, collapsed4 cut, decrease, lower (drop also possible)Page 42 and 432Answers1 fluctuating (varying)2 recovered (bounced back)3 peak4 because of (as a result of, down to, owing to)5 it meant (had the effect)6 During (In)7 levelled off8 slightly (marginally)9 as much as10 led to (meant)11 decreased (declined, dropped, went down)4Answers1 average growth in sales over the last two years and the relatively stable state of the market2 the launch of the new slow-release version of the drug3 Bayer having distribution problem4 just a seasonal factor5 the launch campaign of the new version of the drugPage 44 and 451AnswersStudents should pick out these main facts:Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.The population in the same period more or less doubles to nearly 8 billion.The probable consequences are a lot more congestion a