《新境界-综合教程》-unit-4(课堂PPT).ppt

Company PerformanceUnit 4新境界职业英语新境界职业英语 综合教程综合教程 Part I Text A Part II Applied Writing Part III Text B Part IV Reading SkillsPart I Text APre-reading ActivitiesReading of the TextGrammar ReviewTask 1Task 2Task 4 Comprehension Task 1Task 2Vocabulary Task 3Task 4Syndicate ActivitiesTask 5Task 7TranslationTask 6Task 3Task 1Task 2Comprehensive ExercisesMini Text Background InformationText ATask 3Task 4HomePhonetics ReviewDiscusswithyourneighborthefollowingquestions:Task 1Task 1Pre-reading ActivitiesBack1.Whatdoyouknowaboutcompanyperformance?2.2.WhatdoyouthinkistheperformanceofCoca-ColaCompany?3.3.WhichproductistheCoca-Colacompanybestknownfor?Companyperformanceistheresultoftheactivitiesofanorganizationoveragivenperiodoftime.Coca-ColaCompanyisplacedatthetop10percentofthelargest2,500companiesintheworld.Coca-ColaCompanyisbestknownforitssoftdrinkCoca-Colawhichisthemostpopularandbiggest-sellingsoftdrinkinhistory,aswellasthebest-knownproductintheworld.Back4.HowmanydifferentCoca-Colabeveragesdoyouknow?5.WhatwasCoca-Colassaleslastyear?Coca-ColaCompanyhasaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasandcoffees,andmilk-andsoy-basedbeverages.Thecompanyreportedprofitsof$6.82bn(4.36bn)for2009-ariseof17%onthepreviousyear.BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.a)_:makechangesin b)_:putmoneyinaprojectforprofitc)_:brandortradenamed)_:airthatallanimalsdependontobreathee)_:considerascomingfromf)_:someonewhoownsorholdsashareofstocksinvestinnovatetrademarkoxygenattributetoshareownerTask 2Task 2BackMini TextGrowing Our Business through Trademark Coca-cola“TrademarkCoca-ColaistheoxygenforourCompany.Theprofitsfromitssalesenableustoinvestininnovatingnewproducts,createnewmarketingstrategiesandimproveourmarketpresence,allowingustoreturnvaluetoourshareowners.Wearefocusedoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.”GaryFayardExecutiveVicePresidentandChiefFinancialOfficer12BackMini TextThesalesofTrademarkCoca-Colaarewhatfuelourbusiness.ThegrowthandsuccessofTrademarkCocaColaenablestheCocaColasystemtofurtherinvestinprograms,marketingandinnovation.Overthepast20years,TrademarkCocaColahassoldanadditional5.8billionunitcases.Thisadditionalunitcasegrowthcoverseveryoperatinggroup,withthelargestgrowthinLatinAmerica,Europe,andEurasiaandAfrica.Whileasignificantamountofthisgrowthisattributedtodevelopingmarkets,TrademarkCocaColacontinuestoalsogrowindevelopedmarkets,andweareconfidentthatitwillcontinuetogrowglobally.345BackMini TextBackTrademarkCoca-Cola2009UnitCaseVolumeGrowth(selectmarkets)BackWorkwithyourpartner,andanswerthefollowingquestionsaccordingtotheMiniTextandthegraphsabove.1.AccordingtoGaryFayard,whatenablesthemtoinvestininnovatingnewproducts?2.Whatdotheyconcentrateon?Theprofitsfromitssalesenablethemtoinvestininnovatingnewproducts.Theyconcentrateoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.Task 3Task 3Back3.HowmanyadditionalunitcaseshastrademarkCoca-Colasoldinthepast20years?4.LookingatthegraphoftrademarkCoca-Colasglobalgrowth,inwhichareahasthesalesincreasedthemostfrom1989to2009?TrademarkCoca-Colahassoldanincreaseof5.8billionunitcasesinthepast20years.LatinAmericassaleincreasedthemostfrom1989to2009,anditssalesincreasedfrom1.8billionto4.3billionmeaninga2.5billionincrease.Back5.Fromthechart“TrademarkCoca-Cola2009UnitCaseGrowth”,wouldyousaythatthedevelopingcountriesseemtohaveahigherpercentagegrowth?Yes,thedevelopingcountriesseemtohaveahigherpercentagegrowthbecausethefivecountrieswiththehighestpercentagegrowtharedevelopingcountries.BackFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.confrontfocusingcommunicatingenhancegeneratedsurpassedTask 4Task 4Back Reading of the Text Chairmans Letter Text A FromCoca-Cola2009AnnualReviewChairmans LetterDearFellowShareowner:Para.1WearepleasedtosharewithyouthatthepassionanddeterminationbelongingtothewomenandmenofCoca-ColahelpedourCompanycontinuetogrowduringtheworsteconomicenvironmentsinceWorldWarII.Ourintensefocusongrowingourbrands,gainingshare,drivingrevenuegrowthandimprovingproductivityenabledourCompanytomeetour2009volumeandprofitgrowthgoals,inlinewithourlong-termtargets.12BackText A Para.2Weentered2009withasimpleandclearpurpose:toconfronttheglobaleconomicuncertaintybyfocusingonwhatwecouldcontrol.Weworkedtoensurethatwecameoutofthiscrisisinanevenstrongerpositionbycommunicatingwithourconsumersandretailcustomers;investingininnovation;andtoenhanceourdistribution,salesandproductioncapabilitiesaroundtheworld.34BackText A Para.3Workingwithourmorethan300bottlingpartners,weaddedapproximately650millionunitcasesofvolumetoourbusiness,a3%gainover2008.The2009additionalunitcasevolumefromChina,India,MexicoandBrazilalonewasequaltoaddinganotherGermanyoursixth-largestmarkettoourbusiness.Wealsogrewindividualbrands,includingourSimplytrademarkwhichreachedretailsalesofmorethan$1billion.56BackText A Para.4 In2009,ourCompanygenerated$8.2billionincashfromoperations,upeightpercentfrom2008andmarkingthefirsttimewehavesurpassedthe$8billionmark.Wereinvested$2billionbackintoourbusiness,repurchased$1.5billioninCompanystockandpaid$3.8billiontoshareownersthroughdividends.Indeed,2009markedour47thcontinuousyearofincreaseddividendpayments.7BackText A Para.5ThepastyearwasonechapterinanongoinggrowthstoryforourCompany.ItwasanimportantyearbecauseitreaffirmedourconfidenceinourCompanysabilitytoovercomeanextraordinaryglobaleconomiccrisisandcontinuetogrow.Para.6Andmostofall,wethankyou,ourfellowshareowners,foryoursupport.Thereisnogreaterresponsibilitythanearningyourtrustandconfidence,andrestassuredwewillworktirelesslytokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourCompany.8910BackText A Withsinceregratitude,MuhtarKentChairmanandChiefExecutiveOfficerMarch22,2010Muhtar KentBackTask 11.Tomeettheir2009volumeandprofitgrowthgoals,whatdoesTrademarkCoca-Colahavetofocuson?TrademarkCoca-Colahastofocusongrowingtheirbrands,gainingshare,drivingrevenuegrowthandimprovingproductivitytomeettheir2009volumeandprofitgrowthgoals.ComprehensionWorkinpairsandanswerthefollowingquestionsaccordingtothetext.Back2.Whatsimpleandclearpurposedidtheykeepinmindwhentheyentered2009?3.Howdidthecompanyworktogetoutoftheeconomiccrisisinanevenstrongerposition?Theywantedtoconfronttheglobaleconomicuncertaintybyfocusingonwhattheycouldcontrol.Thecompanycommunicatedwiththeirconsumersandretailcustomers,investedininnovationandenhancedtheirdistribution,salesandproductioncapabilitiesaroundtheworld.Back4.Howmanybottlingpartnersdoesthecompanyhave?5.WhichisthesixthlargestmarkettoTrademarkCoca-Cola?6.NameoneoftheindividualbrandsthatTrademarkCoca-Colagrewandhowmuchretailsalesdiditachieve?Thecompanyhasmorethan300bottlingpartners.Germanyisthesixthlargestmarkettothecompany.SimplytrademarkisoneoftheindividualbrandsthatTrademarkCoca-Colagrew,anditachievedretailsalesofmorethan$1billion.Back7.HowmuchdidtheCompanygeneratefromoperationsin2009?8.WhywilltheCompanyworktirelessly?TheCompanygenerated$8.2billionincashfromoperationsin2009.Thecompanywillworktirelesslybecauseitisimportanttoearnshareownerstrustandconfidence,andtokeeptheircommitments,alsotoprotectandgrowthevalueofshareownersinvestmentintheCompany.Back1.WhatweretheimportantfactorsthathelpedTrademarkCoca-ColagrowduringtheworsteconomicenvironmentsinceWorldWarII?a.Morefriendlyenvironment.b.ThepassionanddeterminationfromthepeopleofCoca-Cola.c.Theadvertisementthecompanyused.d.Morecapitalthecompanyinvested.Task 2Choosethebestanswertothefollowingquestions.Back2.Intheworsteconomicenvironmentthecompany_.a.stoppedgrowingb.didnotinvestc.continuedtogrowd.soldless3.TheadditionalunitcasevolumefromChina,India,MexicoandBrazilalonein2009wasequaltoaddingwhichcountrytotheirbusiness?a.Japan.b.UnitedKingdom.c.Germany.d.France.4.Inwhichyeardidthecompanysurpassthe$8billionmark?a.In2008.b.In2009.c.In2007.d.In2006.Back5.Inthe4thparagraph,whatdoesitmeanbythe“47thcontinuousyearofincreaseddividendpayments”?a.The47thtimethedividendpaymentsstayedthesame.b.47yearsofunstabledividendpayments.c.47yearsofdividendpaymentreductionwithoutinterval.d.47yearsofdividendpaymentgrowthwithoutinterval.6.Attheendoftheletter,whowasthanked?a.Shareownersofthecompany.b.Consumersofthecompany.c.Theboardofdirectors.d.Staffofthecompany.Back7.Fromquestion6,whyweretheythanked?a.FordrinkinglotsofCoca-Cola.b.Forwritingaletter.c.Fortheirsupport.d.Fortheirhardwork.8.WhoisMuhtarKent?a.Companysecretary.b.Salesperson.c.Consumer.d.ChairmanandChiefExecutiveOfficer.BackTask 3Matchthefollowingvocabularyitemswiththeirdefinitions,referringtothetextforclue.Back1.Shehasagreat_tosucceed.2.Wehavemadea_topayourbillsontime.3.Thewindfarmmaybeableto_enoughelectricityfor2000homes.4.Nothingiseverdecided,andallthe_isverybadforstaffmorale.determinationcommitmentgenerateuncertaintyTask 4Fillintheblankswiththewordsgiveninthebox.Changetheformwherenecessary.investmentvolumecommitmentcontinuousuncertaintydeterminationenhancegenerateBack5.Thisisthefifth_weekendthatIvespentworking,andImabitfedupwithit.6.Whichofthesebottlesdoyouthinkhasthegreater_?7.Rarity_theworthofoldcoins.8.Stocksareregardedasgoodlong-term_.continuousvolumeenhancesinvestmentsBackAction 1:Completing Graphs 1.Salesincreasedsteadilyoverthefirst4weeksandweek5showsasharperrise.Syndicate ActivitiesTask 5BackAction 1:Completing Graphs 2.Afterasharpdropinweek1,salesrecoveredthroughouttheperiodfromweek2to3andthenleveledoff.BackAction 1:Completing Graphs 3.Therewasafallinsalesfromweek1toweek3,butitrosesharplyatweek4andpeakedatweek5.BackAction 2:Making Comparison of Company PerformancesWorkwithyourgroupmatesanddescribetheperformanceofCoca-ColaandPepsibycomparingthedataofthetwocompaniesinthefollowingtable.Youcanusethesentencepatternsgivenbelow.Coca-Cola had a market cap of,whereas Pepsi owned.Coca-Cola earned revenue of while Pepsi achieved.BackNotes BackReference Answer:Coca-Colahadamarketcapof126billion,whereasPepsiowned94.7billion.Coca-Colaearnedrevenueof30.8billionin2009whilePepsiachievedhigherrevenueof43.3billion.Boththecompanieshadanestimatedrevenuegrowthin2010-Coca-Colawithanincreaseof7.1%andPepsiwith14.3%.Coca-Colaenjoyed$3.06earningspershare,whereasPepsihad$3.71.Theprice/earningratioforCoca-Colawas16andPepsiwas14.7.Back1.Thegrowthofourcompanyis_2._(由于可口可乐各位同仁所拥有的激情和决心).(dueto,belongto)2.Weconfrontedtheglobaleconomiccrisis_(通过专注于我们所能掌控的事 物).(focuson,control)duetothepassionanddeterminationbelongingtothewomenandmenofCoca-ColabyfocusingonwhatwecouldcontrolTranslationTask 6byfocusingonwhatwecouldcontrolBack3.Inthefaceofcompetition,_(我们要增强在分销、销售和生产方面的能力).(enhance,capability)4.Itwasanimportantyear,_(因为 2009年是标志着我们连续四十七年提升红利支付的一年).(mark,dividendpayments)weshouldenhanceourdistribution,salesandproductioncapabilitiesfor2009markedour47thcontinuousyearofincreaseddividendpaymentsBack5.Theprogressreaffirmedourconfidencein_(我们公司 抗击全球经济危机的能力).(confront,globaleconomiccrisis)6.(请你放心警察将会找回)_yourdiamonds.(restassured)ourCompanysabilitytoconfronttheglobaleconomiccrisisPleaserestassuredthatthepolicewillrecoverBackTranslationTask 7Back 基于全球凯洛格公司员工的努力和热情，伴随着又一年的持续进步和可靠表现,凯洛格的实力在2009年再次得到彰显。从任何标准来说，过去一年都是最具难度的经营之年。然而令人欣慰的是，面对这样艰难的经济环境和严峻的竞争格局，2009年成了凯洛格的丰收之年。我们再次给出了高效高质量的成绩，为凯洛格的明天垫下稳定的基石。Phonetics ReviewTask 1BackListenandrepeatthefollowingwords,payingspecialattentiontotheunderlinedparts.1.p putkeephopetip2.b biterobtubeabove3.t topmightcityasked4.d dutylordadviceplayed5.kkeepkickcomecharacter6.g giveflagarguestronger861.picka.photob.telephonec.psychologyd.pepper2.bite a.lambb.debtc.beatd.climb3.passeda.fightedb.askedc.rubbed d.raised4.tide a.handkerchiefb.handsomec.Wednesdayd.deep5.crimea.riceb.carc.cinema d.cycle6.goosea.collegeb.generationc.gated.messagePhonetics ReviewTask 2BackListenandpickoutthewordineachgroupwhichcontainsthesameconsonantasthewordgiven.87Phonetics ReviewTask 3BackListentothefollowingsentencesandunderlinethewordyouhearinthebrackets.1.Whatalovely(bear/pear)!2.The(pup/pub)isverynoisy.3.Doyoulikethat(cart/card)?4.Imfondof(writing/riding).5.Thereisaspotonyour(back/bag).6.DoesProfessorBrownlikehis(class/glass)?7.Thatsaverysmall(pin/bin).8.I(send/sent)allmylettersbyairmail.9.Doyouwantto(try/dry)thisdress?10.Whatabeautiful(coat/goat)!88Phonetics ReviewTask 4BackListenandrepeatthefollowingsentences,payingspecialattentiontotheunderlinedparts.1.Barkingdogsseldombite.2.Dumbdogsaredangerous.3.Timeandtidewaitfornoman.4.Goodchildrenmakegladparents.5.Pennywiseandpoundfoolish.6.Deathpaysalldebts.7.Beslowtopromiseandquicktoperform.8.Giveasgoodasonegets.9.Kindnesswillcreepwhereitmaynotgo.10.Birthismuch,butbreedingismore.89Grammar ReviewNumerals90I.Cardinal Numerals&Ordinal Numerals （基数词和序数词）（基数词和序数词）Task 156_57238_588,072_592010_6040,201_61985,872_WriteandreadaloudthefollowingnumbersinEnglish.fifty-sixtwohundredandthirty-eighttwothousandandtenfortythousand,twohundredandoneninehundredandeighty-fivethousand,eighthundredandseventy-twoeightthousandandseventy-twoBack91Task 160,000,000,000_9,604,921,001_10:45_Tel.:[phone]_sixtybillionninebillion,sixhundredandfourmillion,ninehundredandtwenty-onethousandandonetenforty-fiveTelephoneNumber:sixfourseventhree-nineeighttwozeroBack92Task 2TranslatethefollowingexpressionsbyfillingintheblankswithpropernumeralsaccordingtotheChinesegiven.1.Theriverisabout_(八十)mileslong.2.Wegaveapartytocelebrateher_(十六岁的)birthday.3.Iamfourteenandsheis_(十二).4.Youare_(第二个)tomakethatmistake.5.Thecityhasapopulationof_(两百万).6.SheisarrivingonApril_(二十二日).7._(数千)ofpeopleattendedthemeeting.8._(三个)willbeenough.9.Iboughta_-hand(二手的)car.10.Thistookplaceinthe_(二十世纪五十年代).eightysixteenthtwelvethesecondtwomillionthetwenty-secondThousandsThreesecondnineteenfiftiesBack93Task 33.twelve1.eighty5.twomillion7.Thousands8.Three10.nineteenfifties2.sixteenth4.thesecond6.thetwenty-second9.second-handArrangetheanswerstotheabovequestionsinthecorrespondingcategories.Back94II.Fraction,Decimal&Percentage （分数词，小数和百分数）（分数词，小数和百分数）Task 4A.WriteandreadaloudthefollowingnumbersinEnglish.onehalfonequarter/onefourthtwothirdsthreefifthszeropointzerothreetwoandthreefourthssevenpointeighteighthundredandsevenpointzeroninefourpointsevenonetwotwelvepointfouroneeightsixpercenttwelvepercentfiftypercentzeropointsixpercentonehundredpercentBack95Task 4B.Pleaserefertotherulesandcheckyouranswerstotheabovetask.Back96Comprehensive ExercisesTask 1TranslatethefollowingintoEnglish.1.第九课_2.第五十五中学_3.第七章_4.九号站_5.103路公交车_6.705号房_7.11月12日_8.4点25分_9.五月二十三日_10.两倍_theninthlesson/lessonnineNo.55MiddleSchoolchaptersevenbusNo.103No.9platform/platform9room705November(the)twelfthfourtwenty-fiveMay(the)twenty-thirdtwiceBack971.Therearetwo_peopleinthemeetingroom.a.hundredb.hundredsc.hundredsofd.hundredof2.Everyyear_watchNBAonTV.a.millionpeopleb.millionsofpeoplec.millionspeopled.millionofpeople3.Pleaseturnto_.Letsreadthetextaloud.a.pagetwob.thepagetwoc.secondpaged.pagesecondComprehensive ExercisesTask 2Choosethebestanswer.Back984.Hebegantoworkthere_.a.onhisfiftyb.atageoffiftyc.whenhefiftyd.inhisfifties5.TheymovedtoBeijing_.a.i