2015电大医药商品营销实务形成性考核册4套试卷及参考答案.doc

电大医药商品营销实务形成性考核册4套试卷及参考答案一、案例分析（20分）1隋某系长沙某医药公司业务员，于7月22日从山东省青州尧王制药有限公司购进湖南科伦制药有限公司生产的0.9%氯化钠注射液(500ml)10件，青州尧王制药有限公司生产的葡萄糖注射液、氯化钠注射液等八个品种2126件，货值40000多元。购进后一直将这些产品存放在湘乡市长桥村4组李某家门面，该门面无证经营药品并已销售220件。经查，隋某没有取得合法的药品经营许可证。问题：1）分析上述人员违反了药品管理法的哪些规定？（10分）2）药品监督管理局应给予他们哪些行政处罚？（10分）答案：（20分）1）药品管理法第十四条规定，开办药品批发企业，须经企业所在地省、自治区、直辖市人民政府药品监督管理部门批准并发给药品经营许可证；开办药品零售企业，须经企业所在地县级以上地方药品监督管理部门批准并发给药品经营许可证，凭 药品经营许可证到工商行政管理部门办理登记注册。无药品经营许可证的，不得经营药品。隋某违反药品管理法第十四条规定，无药品经营许可证经营药品葡萄糖、氯化钠注射剂，属违法销售的药品。2）药品管理法第七十三条规定，未取得药品经营许可证经营药品的，依法予以取缔，没收违法销售的药品和违法所得，并处违法销售的药品（包括已售出的和未售出的药品）货值金额二倍以上五倍以下的罚款；构成犯罪的，依法追究刑事责任。 药品监督管理局应隋某店内存放的未售出药品进行查封扣押，并处违法销售的药品（包括已售出的和未售出的药品）货值金额二倍以上五倍以下的罚款。二、查阅药典（50分）根据中国药典（2010年版）一、二、三部，查阅下列内容，并将查阅结果填入下表。中国药典查阅记录表序号查阅内容药典第部第页查阅结果1一号筛二部；凡例；一号筛：筛孔内径2000m70m （10目）2珍珠胃安丸处方一部；P866;珍珠胃安丸处方：珍珠层粉450g；甘草350g；豆豉姜50g;陈皮100g;徐长卿50g3维生素C片的贮藏要求二部；P902遮光；密封保存4药典中糖浆剂的概念二部；附录11页糖浆剂系指含有药物的浓蔗糖水溶液，供口服用5热水二部；凡例热水系指70-80三、简答题（每题10分，共30分）1简述医药职业道德准则（10分）答案：遵纪守法，爱岗敬业；质量为本，信誉第一 ；急人所难，救死扶伤；文明经商，服务热情；团结协作，共同努力。2简述医药商品购销员的职业素质要求（10分）答案：热爱医药事业，全心全意为人民的健康服务。救死扶伤，实行革命的人道主义。以患者为中心，提供安全、有效、经济、适当的药品。充分体现社会主义医药职业道德的四个第一，即“安全第一，质量第一，时限第一，人民健康利益第一”的原则。3. 简述体温的测量方法（10分）答案：体温测量时最常用的是腋下测量法，即先将体温计的水银汞柱甩到35以下，再将体温计头端置于受测者腋窝深处，用上臂将体温计夹紧，510min后读数。读数方法是一手拿住体温计尾部，即远离水银柱的一端，使眼与体温计保持同一水平，读出水银柱右端所对的数字。读数时注意千万不要触碰体温计的头端，这样手会影响水银柱而造成测量不准；眼睛不要高于或低于体温计。测量时要注意腋窝处没有保暖或者降温的物品，并且应该将腋窝的汗液擦干。医药商品营销实务作业2（第3、5章）一、单选题（每题2分，共24分）1下列用于治疗糖尿病的药物是（）。A曲安奈德B格列吡嗪C甲巯咪唑D醋酸地塞米松2关于液体药剂的特点叙述错误的是（）。A吸收快，分剂量方便，给药途径广泛B液体制剂中常需加入防腐剂C贮存过程中不易发生霉变D能减少某些药物的刺激性 3某药有效期至2009年12月，则该药物可使用到（）。A2009年12月1日 B2009年12月30日C2009年12月31日 D2009年11月30日 4下列药物适合制成胶囊剂的是（）。A药物水溶液B油状药物C易风化的药物D易吸潮的药物 5下列关于片剂的特点错误的是（）。A口服后必须经过胃肠道才能吸收 B质量稳定，携带、运输和贮存方便C无需崩解成颗粒，吸收较快D产量大，成本较低 6舌下给药适用于（）。A脂溶性低有效剂量比较小的药物B溶解性比较大的药物C解离度高的药物 D脂溶性高有效剂量比较小的药物 765岁以上的老年人的用药量通常为正常成人的（）。A5/6 B2/3 C3/4 D4/5 8不利于药物吸收的环境因素（）。A胃排空迅速、肠蠕动过慢或肠内容物多等B胃排空缓慢、肠蠕动过快或肠内容物过少等C胃排空迅速、肠蠕动过快或肠内容物过多等D胃排空迟缓、肠蠕动过快或肠内容物多等9主要用于厌氧菌引起的感染、滴虫感染的药物是（）。A磺胺甲恶唑 B甲硝唑 C诺氟沙星 D利福平10下列（ ）是一线抗结核病药。A异烟肼 B头孢拉定 C阿昔洛韦 D利巴韦林 11用于治疗疱疹病毒感染的药物是（）。A阿昔洛韦 B头孢克洛 C克霉唑 D咪康唑12下列哪种药物是胃肠动力药（）。A莨菪碱 B多潘立酮 C溴丙胺泰林 D颠茄13可缓解轻中度疼痛、可用于退热、治疗风湿热、关节炎，也可预防闹脑缺血、心肌梗塞、血栓形成的药物是（）。A阿司匹林 B对乙酰氨基酚 C吲哚美辛 D双氯芬酸14适用于急慢性呼吸道系统感染引起的干咳的药物是（）。A右美沙芬 B沙丁胺醇 C羧甲司坦 D丙羟茶碱 15商品名称为“寿比山”，可用于轻中度原发性高血压的药物是（）。A普萘洛尔 B科托普利 C吲达帕胺D尼群地平16可用于妊娠，放射病及抗癌药所致呕吐的药物的是（）A维生素B2 B维生素A C维生素B6 D维生素C17某化学药品的批准文号为：国药准字S10022665，它为（）药物。A化学药品 B生物制品 C进口药品 D中成药18为避免首过效应，可将药物制成的剂型是（）。A控释片 B多层片C舌下片 D肠溶片19具有降压和抗心绞痛作用的药物是（）。A吲哒帕胺B洛伐他汀C硝苯地平D卡托普利20药物不良反应中的“三致”不包括（）。A致畸 B致癌 C致突变 D致聋21下列哪个药用于治疗抑郁症（）。A尼可刹米B吡拉西坦C奋乃静 D阿米替林22下列哪个不是抗肿瘤药（）。A阿苯达唑B丝裂霉素 C甲氨蝶呤 D白消安答案：1 B2 C3 D4 B5 C6 D7 C8 C9 B10 A11 A12 B13 A14 A15 C16 C17 B18 C19 C20 D21 D22 A二 、选择填空题（每题2分，共26分）1头孢菌素从第一代到第四代对肾的毒性越来越（），对内酰胺酶的稳定性逐渐（）。2对青霉素过敏或无效的肺炎选用（）类抗生素。3喹诺酮类药物影响幼小动物（）发育，因此该类药物儿童禁用。4写出3个降压药的名称（）、（）、（）。5氨基糖苷类抗生素的主要的不良反应是（）、（）、（）。6普萘洛尔可用于治疗（）、（）、（）。A高血压、B肾毒性、C心律失常、D神经肌肉阻滞、E心绞痛、F耳毒性、G卡托普利、H尼群地平、I大环内酯类、J氯沙坦、K软骨组织、L小、M强答案：1 L、M2 I3 K4 G、H、J5 B、D、F6 A、C、E三、简答题（30分）1中成药使用时注意事项有哪些？（10分）答案：中成药使用时注意事项有：1）辨清症候因病施治 按照中医理论，中成药应用时必须辨清症候。一般需分寒、热、虚、实、新病、痼疾。2）辨析药名保证疗效 中成药品种繁多，名称近似而易混淆者，不能只看药名就轻易服药，对药名相似而功效不同的中成药尤须注意。3）避免各种服药禁忌 服药禁忌是人们在长期用药中总结出来的经验教训，包括药物配伍禁忌、妊娠用药禁忌、饮食禁忌等。4）高度重视毒副作用 运用中成药治疗疾病，对易引起中毒反应的中成药，如含乌头类药物的制剂；含马钱子的制剂；含蟾酥的制剂；含朱砂、轻粉的制剂；含雄黄、砒霜等的制剂，要遵医嘱服用，慎重使用。5）遵循医嘱服用药物 临床用药患者应遵医嘱服药，防止误服、乱用、超量服。过效期药品、变质药品不得使用。6）详细阅读药品说明书 自行选购非处方药中成药时，可咨询驻店的执业药师或者其他依法经资格认定的药学技术人员，避免盲目购药。2暑湿感冒的症状有哪些？说出三种治疗药物。（10分）暑湿感冒的症状有恶寒发热，头痛头胀，胸膈痞满，呕恶纳差，腹痛腹泻，身体倦怠，口淡无味，食欲不振等。可选用十滴水软胶囊、藿香正气口服液、六合定中丸、暑湿感冒颗粒、祛暑丸、保济丸等治疗。3注射剂的优缺点有哪些？（10分）注射剂的主要优点有： 药效迅速、无首过效应，疗效可靠。尤其是静脉注射，适用于抢救危重病人或提供能量；适用于易被消化液破坏、首过效应显著、口服不易吸收或对消化道刺激性较大的药物，如青霉素、胰岛素可被消化液破坏，链霉素口服不易吸收，制成注射剂后可发挥其应有的药效；对于不能吞咽、昏迷或严重呕吐不能进食的病人，可以经注射给药和补充营养；可通过局部麻醉药注射、封闭疗法、穴位注射等，产生特殊疗效；此外某些注射剂还具有延长药效的作用，有些注射剂可以用于疾病诊断。注射剂的缺点有：使用不便且产生疼痛；安全性较低；制备过程复杂，成本较高。医药商品营销实务作业3（第6-11章）综合练习（药品验收、陈列与养护及医药商品营销）一、药品分类陈列练习（30分）现有30种药品：阿莫西林片、硝酸甘油气雾剂、利巴韦林片、红霉素肠溶衣片、增效联磺片、开塞露、扑热息痛片、吲达帕胺片、布洛芬缓释胶囊、双氯芬酸钠片、酚麻美敏片、诺氟沙星胶囊、复方氨酚烷胺片、美扑伪麻片、西咪替丁片、洛伐他汀片、地衣芽孢杆菌胶囊、卡托普利片、枸橼酸铋钾胶囊、多潘立酮片、酵母片、美托洛尔片、果导片、双氯芬酸二乙胺乳胶剂、麝香壮骨膏、硝苯地平片、金霉素眼膏、硝酸咪康唑乳膏、头孢克洛胶囊、环吡酮胺乳膏。请将上述药物分为抗感染药、心血管药、感冒药（非处方药）、消化系统用药（非处方药）、外用药（非处方药）五类。答案：抗感染药：阿莫西林片、利巴韦林片、头孢克洛胶囊、红霉素肠溶衣片、诺氟沙星胶囊、增效联磺片心血管用药： 硝酸甘油气雾剂、洛伐他汀片、卡托普利片、吲达帕胺片、硝苯地平片、美托洛尔片感冒药（非处方药）：扑热息痛片、布洛芬缓释胶囊、双氯芬酸钠片、酚麻美敏片、复方氨酚烷胺片、美扑伪麻片消化系统用药（非处方药）：西咪替丁片、地衣芽孢杆菌胶囊、枸橼酸铋钾胶囊、多潘立酮片、酵母片、果导片外用药（非处方药）：双氯芬酸二乙胺乳胶剂、开塞露、麝香壮骨膏、金霉素眼膏、硝酸咪康唑乳膏、环吡酮胺乳膏二 药品验收养护练习（20分）1自选1种药物，填写以下养护记录（13分）药品养护记录表品名规格单位数量批准文号生产批号有效期生产企业贮存地点质量情况处理意见备注养护员2胰岛素应怎么保管养护？（7分）答案：在28避光干燥处保存冷藏，不得冷冻，每月检查冷藏室的温湿度是否符合储存要求，并做好养护记录。三 处方分析练习（20分）对该处方进行分析，说出处方中缩写的含义，看其结构是否完整，诊断与用药是否相符，是否有配伍禁忌。 医院处方笺费别： 骨 科姓名 性别 年龄 60 单位 病案号 病情及诊断：骨关节炎R：吲哚美辛25mg 24Sig 25mg t.i.d p.o p.c环丙沙星0.25 24Sig 0.5 s.i.d p.o a.c 医 师年 月 日药费 XX 计价员XX 调配 XX 核对XX 发药XX1）请说出处方中缩写含义2）找出处方中的问题答案：1） R：取；Sig：用法；t.i.d：一天三次；s.i.d：一日一次；p.o：口服； p.c：饭后；a.c：饭后 2）处方缺少医师签字；日期填写不完整；关节炎不是细菌感染；非细菌感染可不用环丙沙星；环丙沙星应b.i.d四、问病售药环节练习（30分）1某患者一到春暖花开的时候，就脸上起红点，非常痒，请问用什么药比较好？（15分）答案：病症判断花粉过敏一般治疗首先切断过敏源，避免再次接触花粉药物治疗抗过敏药氯雷他定、特非那定、马来酸氯苯那敏、苯海拉明等注意：马来酸氯苯那敏、苯海拉明有嗜睡副作用，机动车司机及高空作业者工作期间应避免使用。2某患者近来，经常出现胃部不舒服，主要是烧心、上腹部疼痛，还有吐酸水，不想吃东西，你认为是什么问题,请推荐几种药品。（15分）答案：疾病判断胃酸分泌过多一般治疗生活作息有规律，戒烟限酒，少吃刺激性食物药物治疗碳酸氢钠、奥美拉唑、西咪替丁、雷尼替丁、枸橼酸铋钾、硫糖铝等医药商品营销实务作业4（第12-14章）案例分析（共100分）1讨论 ：A公司因向B公司购买货物，在其开户银行C开出银行承兑汇票一张，B为受款人。B公司将汇票转让给D公司，D公司又转让给了E公司。在票据到期日之前，E公司向C银行请求承兑时，遭到银行拒绝。请问：C银行是否有承兑的义务？E公司应当向何人行使追索权？（10分）答案：1）银行C没有承兑义务（5分）2）E公司应向D公司行使追索权（5分）2计算：某药店全年商品销售额为500万，年初商品资金占用额为70万元，一季度末为65万，二季度末为60万，三季度末为63万，年末为58万（均为售价），估算综合进销差价为10%，求该药店年商品资金占用率为多少？求商品资金周转次数与商品资金周转天数？（20分）答案：年平均商品资金占用额（售价）=（70/2 + 65 + 60 + 63 + 58/2）/4 =63年平均商品资金占用额（进价）=63 X （1-10%）=56.7年商品资金占用率=56.7/500 X (1-0.1) = 12.6%年商品资金周转次数 = 500 X (1-0.1) / 56.7 =7.9次年商品资金周转天数 = 360 / 7.9 =45.6天3以某一产品为载体，组成46人工作小组。以小组为单位根据产品特点确定宣传方案。在明确活动主题、人员分工的情况下，自行落实活动场地、活动形式、活动内容以促进产品销售。要求在促销方案中包含促销主题、活动方法、活动人员、时间地点等促销的各要素。活动结束后根据本组活动情况做工作总结。（30分）答案：1）促销方案（20分）2）工作总结（10分）4正确填写某一商品调价单；根据商品调价单新金额填写营业日报表、新标价签。（50分）答案：1）商品调价单（16分）商品调价单填报部门：调价通知单日期：年月日调价通知文号：货号品名单位数量零售单价加或减单位差价增加金额减少金额原售价新售价合 计门店经理：核算员：物价员：2）营业日报表（20分）商品内部调拨单调出柜组：年月日调进柜组：货号品名单位数量购进价零售价进销差价单位金额单位金额合计调出部门经办人： 调进部门经办人：商品进销存日报表柜组：年月日单位：元项目金额项目金额昨日结存本日销售增加部分本日购进减少部分本日调出本日调入调价减值调价增值盘点短缺盘点溢余本日结存合计合计本月销售定额本月销售累计组长： 复核：制表3）商品价签（4分）价签：商品名单价日期物价员请您删除一下内容，O(_)O谢谢！2015年中央电大期末复习考试小抄大全，电大期末考试必备小抄，电大考试必过小抄Shanghais Suzhou Creek has witnessed much of the citys history. Zhou Wenting travels this storied body of water and finds its most fascinating spots. Some lucky cities can boast a great body of water, like London with the river Thames and Paris with the river Seine. Shanghai is privileged enough to have two great bodies of water: Huangpu River and Suzhou Creek.Huangpu River became famous when colonists established clusters of grand buildings on its banks on what became known as the bund. Today, the bund overlooks the breathtaking skyline of Lujiazui financial district. Shanghais other body of water, however, Suzhou Creek, has been somewhat overshadowed. Suzhou Creek links the inland cities of Jiangsu province with Shanghai. When the British colonists, who arrived in the city after it was opened as a commercial port in 1843 found they could reach Suzhou, Jiangsu province, via the creek, they named it Suzhou Creek. Thanks to its location, a large amount of cargo and travelers were transported via the creek before rail links were established. But after a century of being utilized as a waterway to transport goods and labor, the creek grew dark and smelly. Industrial factories were established along the banks. In the 1990s it became a key task of the city government to clean the creek. Suzhou Creek, which snakes 17 km from the iconic Waibaidu Bridge downtown to the outer ring road in west Shanghai, maps the changing periods of the citys history, including the imprints of the concessions, the beginning of industrialization and the improvement in peoples living conditions. Where the Bund began In-between the shopping street of East Nanjing Road and the Bund, are a cluster of streets that give me the illusion that I am no longer in modern Shanghai. The streets are narrow and old and criss-cross each other. Any old residential house may turn out to be a former office of the British, constructed in the 1880s. Pawnshops and hardware stores that are hard to find elsewhere, are plentiful here. This area, at the confluence of Huangpu River and Suzhou Creek, is called the Bund Origin. Countless tour buses stop at the site every day and visitors from around the world get off to see this place, the starting point of the concessions in the city. It all started in 1872, when the former British Consulate General was constructed and the Bund began its transformation into an the financial street of the East. Now the site of the former consulate is called “No 1 Waitanyuan”, which translates to “the Bund Origin”, to honor its beginnings. The entire complex of this historical site comprises of five buildings, the former British Consulate General, the official residence of the consul, the former Union Church, the church apartments and the former Shanghai Rowing Club. The size of the courtyard is equivalent to that of four standard soccer fields. The building of the former consulate is a two-storey masonry building on an H-shaped plan in typical English renaissancestyle. The building is designed with a five-arch verandah on the ground floor with a raised terrace facing the garden, while the facade features an entry portico beneath a colonnaded loggia. It has been turned into a caf where dinner and afternoonteaare available. Visitors can choose to sit indoors or outdoors to enjoy the magnificent gardens with nearly 30 ancient trees.Yuanmingyuan Road behind the complex is also a historical site. The road has been revamped as a pedestrian shopping street and high-end brands have seized the best spots. Altogether, 14 old buildings, including those used for offices and residences constructed during 1920s and 1930s, remain. Today, it is a popular location for commercialfashionphoto shoots. New Tianan Church, or Union Church, stands at the intersection of Yuanmingyuan Road and Suzhou Creek. The church, designed in the style of the English countryside, has a capacity of 500 people. It was very popular during the concession period but was converted into factory offices after 1949. The church we see today is a replica, the original burned down in 2007. There used to be an outdoor swimming pool, the first of its kind in Shanghai, beside the church but has been filled-in and is now a small garden. Bridge of romance There is perhaps no other place thats more representative of Shanghai than this bridge, which appears in quite a lot ofmovies about the city. Dozens of couples visit every day to pose for their pre-wedding photos on the bridge where Suzhou Creek begins and interconnects with Huangpu River. This is Waibaidu Bridge, or the Garden Bridge. The soon-to-be-wed couples pose in splendid attire on the bridge, leaning against the railing or sitting on the wooden floor. Some even risk walking into the middle of the road to get the perfect shot.Colorful lights illuminate the bridge throughout the night, making it a picturesque place for pre-wedding portraits and lovers to meet. Constructed in 1873 and designed by a British company, the 106-meter-long bridge was the first-ever major bridge in Shanghai. In 1856, the first large wooden bridge, Wells Bridge, was built over Suzhou Creek but the bridge toll led to complaints from citizens. So 17 years later, another wooden bridge, which did not require tolls, was built. People called it Waibaidu, which means “going across for free”. The bridge was renovated as a steel truss structure in 1907. Because nearly 40 bridges have now been built over Suzhou Creek, the bridge is no longer a traffic artery but is more of an observation deck for tourists. It is a tradition in Shanghai for a grandmother to walk across a bridge with their grandchild when he or she reaches one month. This represents that the newborn has overcome all the twists and turns and its journey will be safe and smooth throughout his or her life. Waibaidu Bridge is always the best option because its the icon of Shanghai. The picture of my daughter when she was a baby held by her grandmother was also taken here. Its like a family tradition, says Wang Xuefen, a Shanghai native who has a newborn grandson. Changning Riverside There is a 5-km stretch of waterfront by Suzhou Creek in Changning district on Changning Road from the intersection of Hami Road to Jiangsu Road. It has become a popular place to take a walk and sunbathe on the lawn. There is an overpass at the intersection of Changning Road and Gubei Road for people to enjoy the view of the creek and a 3-km plastic runway on both sides of Changning Road, which attracts people of all ages, Chinese and expat. Jogging on the two sides gives a different feeling because the north side is next to the creek, and the south side is adjacent to the residential highrises, which is like jogging in the jungle, says Xiao Xu, a 27-year-old woman who lives nearby. The riverside used to be completely different. Dozens of textile mills, chemical plants and machine manufacturing factories were set up along the creek in the 1920s. They brought industrialization but also pollution. From the 1930s the creek could no longer be used as a source for tap water, and no living fish or shrimp could be found. Suzhou Creek in my memory is dark and smelly. I used to go to the riverbank to watch the sewage disposal running out from the chemical plants when I was a little girl. We didnt know it was pollution. We thought it was a red waterfall, says Huang Qi, a 57-year-old Shanghai resident. So the residential houses along the creek were unpopular, and only migrants with low incomes would live in that area, she says. However, things have changed. The plants were closed and turned into riverside parks and the apartments in the new highrises, especially those facing the creek, are much sough