M4U1Project.pptx

ProjectAmercialadsPSAseducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfareadvertiseproductsorserviceAn ad campaign?Atthesametime,theyencouragethosewhoeasilygiveuplife,andencouragethemtoliveon.lovelifeaimstocareforvulnerablegroupsofchildren.Whenever,donotgiveup,cherishlife.1.Whatisanadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.2.Whatmediacanyouemployinanadcampaign?Wecanemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.NewspaperstelevisionpostersInternetNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Ifyouwanttobuildanadcampaignsomeday,whatquestionsshouldyoufirstconsider?1).Whoistheaudienceforyouradcampaign?2).Whatdoyouwantyouradcampaigntosay?3).Howdoyoureachyouraudience?Para1:Ifwewanttostartasuccessfuladcampaign,whatmustwedo?Whatotherimportantthingsthatweshouldfigureout?DetailedreadingWemusthaveaclearaimandanaudienceinmind.Weshouldfigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.lWhoistheaudienceforyouradcampaign?Whatdoweneedtodotodetermineouraudience?Weneedtodoalittleresearchandanalysisinadvance.lWhatdoyouwantyouradcampaigntosay?Importantthingyouneedtodointhisstep:AlwaystrytoappealtotheaudienceHow?GatherinformationfromtheresearchlHowdoyoureachyouraudience?Aim/goalGetyourmessageacrossHowtodecidetheapproachthatweuseItdependsmainlyonyourtargetaudience.Tobuildanadc_StepOne*haveaclearg_andt_audienceinmind;*doalittler_andyoucanc_rightm_fortherightpeople.StepTwo*gatheri_fromyourresearch;*itisimportanttoalwaystrytoa_tothewaytheaudiencewillr_.StepThree*employdifferentm_togetyourmessagea_*decidewhata_youwanttousetor_youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachLanguagePointsUseful phrases in passage 1haveinmindfigureoutgetsbtodosthdoalittleresearchandanalysisinadvanceappealtosb/sthreactinacertainwaybeconcernedwith/aboutgetsthacrossputtogetheranadcampaigndependmainlyon1.记住记住(L4)2.弄清楚，弄懂弄清楚，弄懂(L4)3.让某人做某事让某人做某事(L5)4.提前做点研究和分析提前做点研究和分析(L11)5.吸引，引起兴趣吸引，引起兴趣(L18)6.作出预期的反应（作出预期的反应（L22)7.对对关注关注/感兴趣的感兴趣的(L22)8.把把表达清楚表达清楚(L26)9.组织一场广告宣传活动组织一场广告宣传活动10.主要取决于，依赖于主要取决于，依赖于(L28)1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.有别于一则具体的广告,广告宣传活动是一个有组织的广告计划,用各种不同的广告形式以吸引特定的目标受众。prep./adj.不像,不同于,与有别她不像她妈妈；她很高，而她妈妈很矮。她不像她妈妈；她很高，而她妈妈很矮。Sheisunlikehermother;sheistallwhilehermotherisveryshort.作为一对双胞胎作为一对双胞胎,他们完全不象。他们完全不象。Astwins,theyarecompletelyunlike.Unlike prep./adj.不像,不同于,与有别Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding_lastyearwasourlibrary.standingstandingcompleted completed.reachacertainaudience(line2)Heisliabletobereachedbyflattery.他容易被谄媚奉承所打动。他容易被谄媚奉承所打动。Herabilitytoreachalargeaudienceistheresultofhardworkandprofessionaldedication.她之所以能赢得大批观众，是刻苦工作和一心她之所以能赢得大批观众，是刻苦工作和一心钻研业务的结果。钻研业务的结果。2.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.getsb.todosth.让某人做某事让某人做某事我将让我的叔叔帮我解决这个问题。我将让我的叔叔帮我解决这个问题。Iwill_mesolvetheproblem.get my uncle to helpget my uncle to helpgetsbtodosth.让某人做某事让某人做某事Iwillgetmyteachertohelpcheckthespellingforme.getsb/sthdoing使使-不停地做某事不停地做某事Canyougetthatoldcargoingagain?getsthdone使某事发生，使完成某事使某事发生，使完成某事Illnevergetallthisworkfinished.3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定，决定确定，决定determinedadj.有决心的，意志坚定有决心的，意志坚定的的determinationn.决心决心determinetodo=bedeterminedtodo=makeuponesmindtodo决心做某事决心做某事determinethat=bedeterminedthatThesizeofyourfeetdeterminesthesizeofyourshoes.Hedeterminednottogofarthatnight.Wearedeterminednottoadopthissuggestion.1）Johnwasdismissedlastweekbecauseofhis_attitudetowardshisjob.A.informalB.casualC.determinedD.earnest2)The_youngmanleftthecompany,_nevertocomeback.A.determined;determinedB.determining;determiningC.determined;beingdeterminedD.determining;havingdetermined时态时态从句动词形式从句动词形式主句动词形式主句动词形式与与现在现在事实相反事实相反didwould/could/should/mightdo与与将来将来事实相反事实相反1.did2.weretodo3.shoulddowould/could/should/mightdo与与过去过去事实相反事实相反haddonewould/could/should/mighthavedo1.如果我是一只小鸟，我就可以在天空飞翔。如果我是一只小鸟，我就可以在天空飞翔。IfIwereabird,Icouldflyinthesky.2.如果他被录取了，他会告诉我的。如果他被录取了，他会告诉我的。Ifheshouldbeadmitted,hewouldtellme.3.如果你听我的，你就不会在考试中不及格了。如果你听我的，你就不会在考试中不及格了。Ifyouhadtakenmyadvice,youwouldnthavefailedintheexam.如果不是因为那时英国人害怕入侵，隧道早已如果不是因为那时英国人害怕入侵，隧道早已建成了。建成了。If,atthattime,theBritishhadnotfearedinvasion,itwouldhavebeencompleted.4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Itistime(forsb)todo.是该做是该做的时候了的时候了Itistimethatsb.didsth.Itistimethatsb.shoulddosth.Should不能省不能省 十二点了，我们该去食堂吃午饭了。十二点了，我们该去食堂吃午饭了。t is twelve now,so _ t is twelve now,so _v.1)有感染力有吸引力;使(某人)感兴趣 This music is too old-fashioned to appeal to people any longer.2)恳求,呼吁 The police appealed to the people not to panic.*向某人恳求帮助 *appeal to sb.for help5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.1)Teaching as a career _ to many people because of the long holiday.A.attracts B.calls C.appeals D.pulls2)She is very pretty,but that kind of face doesnt _ to me.A.appeal B.call C.attract D.fancy3)The songs against war by Jay _.(吸引了几乎所有的人。）4)Nationalist leader_.(向全国人民呼吁保持冷静。）5)You should not _.(诉诸武力)CAappeal to almost all the peopleappealed to the whole nation to keep calm.appeal to forceappeal n.请求,呼吁;吸引力make an appeal for sth.(help,food)为某事向某人发出呼吁 The game has lost its appeal.这种游戏已引不起人们的兴趣。1)react(to sb./sth.)作出反应;回应The eye reacts to light.眼睛对光有反应。react positively to a suggestion对一项建议作出赞成的反应2)against sb./sth.反对;反抗The farmers reacted strongly against tax increase.农民强烈反对增税。Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself.concernedadj.担心的担心的;烦恼的烦恼的;忧虑的忧虑的1)beconcernedwith与与有关有关;涉及涉及他最近的一篇文章涉及台湾问题。他最近的一篇文章涉及台湾问题。HislatestarticleisconcernedwithTaiwan.2)beconcernedfor/about对对担心担心我们都为她的安全担忧。我们都为她的安全担忧。Wereallconcernedforhersafety.3)asfarassb./sth.isconcerned就就而言而言 对我个人而言对我个人而言,你怎么做都可以。你怎么做都可以。AsfarasImconcerned,youcandowhatyoulike.getsth.across(tosb.)使某事物被某人了解使某事物被某人了解Ispokeslowly,butmymeaningstilldidntgetacross.我慢慢地讲我慢慢地讲,但我的意思仍不被人理解。但我的意思仍不被人理解。Ifailedtogetmyjokeacrosstothecrowd.我未能使群众了解我的笑话。我未能使群众了解我的笑话。6.Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.v.走近走近,靠近靠近,接近接近;接洽接洽,交涉交涉;着手处理着手处理Itisnotallowedtoapproachtheforbiddenarea.这里是禁区不许接近。这里是禁区不许接近。AtyphoonisnowapproachingHongKong.台风正逼近香港。台风正逼近香港。Whenisthebesttimetoapproachmyemployeraboutanincreaseinsalary?何时最适合与我的雇主交涉增加薪水。何时最适合与我的雇主交涉增加薪水。n.走近走近,靠近靠近,接近接近;方法方法;通路通路Theapproachofwinterbringscoldweather.冬天快到了冬天快到了,天气要转冷了。天气要转冷了。Wecantryanewapproachtolanguageteaching.我们可以尝试语言教学的一种新方法。我们可以尝试语言教学的一种新方法。Allapproacheswereblocked.所有道路都堵塞了。所有道路都堵塞了。makingapproachestostrangers和陌生人打交道和陌生人打交道aWiththeapproach ofnight,itbecamecolderandcolder.bTheapproach tothecitywasblocked.cThetimeisapproachingwhentheywillleaveforLondon.dDidheapproachyouabouthelpinghimwithhishomework?=with the night falling down 夜幕降临=way to 去城里的路=coming near 时间快到了=go to 找你Identify different meanings of approach1)All the _ to the palace were guarded by soldiers.A.approach B.approaches C.entrance D.entrances2)As winter _,the weather becomes colder.A.approaching B.being approached C.approaches D.approached3)Hes a good athlete,but doesnt _ international standard.A.approach B.reach C.near D.arrive BCBWhenyousmokecigarettes,youareslowingkillingyourself!1.Whoistheaudiencefortheanti-smokingadcampaign?2.Whatdoestheadcampaigntrytosay?3.Howdothecampaignreachitsaudience?Readandunderstand 1.Whyisanti-smokingchosenasthesubjectoftheadcampaign?2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,whichcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.More questionsWewilleducatethemaboutthebadeffectsofsmokingandhowsmokingaffectsthosepeoplesurroundingthem.Wewillshowhowsmokingisnotcoolorattractive,etc.1.Whydoessmokingresultinmillionofpeoplesdeatheveryyear?2.Whatisthemainaimoftheiranti-smokingadcampaign?3.Onwhichdaywillthecampaignbestarted?4.Whatisthesloganofthecampaign?5.WhydotheychoosethepictureonP19astheirlogo?Becauseitcanresultinlungcancerandheartdisease.Todiscourageyoungpeoplefromsmoking.Becausemanypeopledontknowthedamagesmokingdoestotheirhealth.On31May,WorldNoTobaccoDay.Smokingkills1.1.对对 造成损害造成损害(L4)(L4)2.2.劝阻某人不做某事劝阻某人不做某事(L8)(L8)3.3.关注，担心关注，担心4.4.说服某人做某事说服某人做某事(L14)(L14)5.5.敦促某人做某事敦促某人做某事(L17)(L17)6.6.戒烟戒烟(L17)(L17)7.7.为为提供提供(L19)(L19)8.8.充分认识到充分认识到(L13)(L13)9.9.警醒某人做某事警醒某人做某事(L27)(L27)10.10.太快太快(L28)(L28)cause damage to cause damage to discourage sb from doing discourage sb from doing be concerned aboutbe concerned aboutconvince sb to do sthconvince sb to do sth urge sb to do sthurge sb to do sth give up smoking give up smoking provide sb with sthprovide sb with sthbe fully aware of be fully aware of shock sb into doing sthshock sb into doing sth all too soon all too soonUseful phrases in passage 2 The global warming has become a serious problem people The global warming has become a serious problem people _(_(关心关心）due to a growing number of due to a growing number of cars on roads.The more use of cars,the worse quality of cars on roads.The more use of cars,the worse quality of air,which _(air,which _(造成损害造成损害)the welfare)the welfare of people.Fortunately,the government has taken measures of people.Fortunately,the government has taken measures to _to _（规劝人们不要开规劝人们不要开车出行车出行）。）。And many public people service ads on TV And many public people service ads on TV also _(also _(督促人们乘公共汽车督促人们乘公共汽车）。）。All these measures are aimed to All these measures are aimed to _(_(警醒人们警醒人们）that too many that too many cars on roads are not good for the environment and that we cars on roads are not good for the environment and that we should _(should _(清醒地认识到清醒地认识到）the bad the bad influence cars have on our health.influence cars have on our health.care about/are concerned about care about/are concerned about causes damage to causes damage to discourage people from driving out discourage people from driving out urge people to take buses urge people to take buses shock people into realizing shock people into realizing be fully aware of be fully aware of 8.urgevt.力劝；竭力主张力劝；竭力主张urgesb.todosth.力劝某人做某事力劝某人做某事urge(sbs)doingsth.催促（某人）做某人催促（某人）做某人urgethatsb.(should)dosth.极力主张某人做极力主张某人做某事某事Heurgedourgoing.Heurgedthatweshouldgo.Heurgedustogo.9.convincevt.使某人确信，说服使某人确信，说服convincesb.ofsth.使某人相信使某人相信convincesb.todosth.说服某人做某事说服某人做某事convincesb.that使某人相信使某人相信，说服某人，说服某人Ittookalongtimetoconvincemeofhisguilt.花了很长时间才使我相信他是有罪的。花了很长时间才使我相信他是有罪的。Whatconvincedyoutovoteforthem?究竟是什么使得你愿意投他们的票？究竟是什么使得你愿意投他们的票？很难使你相信我们买不起一辆新汽车。很难使你相信我们买不起一辆新汽车。Itwashardtoconvinceyou(that)wecouldntaffordanewcar.convincedadj.（做定语）虔诚的（做定语）虔诚的convincingadj.令人信服的，有说服力的令人信服的，有说服力的convincibleadj.可被说服的，可喻之以理的可被说服的，可喻之以理的