2023-2024年印度旅游报告（英）.pdf

MINISTRY OF TOURISM GOVERNMENT OF INDIAAnnual Report 2023-24MINISTRY OF TOURISM GOVERNMENT OF INDIAA N N U A L R E P O R T 2 0 2 3 2 0 2 4tourismgoitourismgoitourismgoitourism.gov.inAnnual Report 2023-24MINISTRY OF TOURISMGOVERNMENT OF INDIA01 Tourism-An Overview 0502 Ministry of Tourism and its functions 1703 Ministry of Tourism-Role,Synergy and Convergence 2504 Swadesh Darshan 3105 PRASHAD 4906 Assistance to Central Agencies 5907 Niche Tourism 6708 Hotels and Travel-Trade 9309 Human Resource Development 11510 Publicity and Marketing 13511 International Cooperation 15112 Industry Development&Investment Promotion 16913 India Tourism Development Corporation Limited 181TABLE OF CONTENTS14 Statistics,Surveys and Studies 20315DomesticOffices 21516 Vibrant Villages Programme 24917 North-Eastern Region and Jammu&Kashmir and Ladakh Special Emphasiss 25918 Gender Equality 26319 Welfare Measures 26720 Vigilance 27121 Departmental Accounting Organization 27522 Important Audit Observation 28323ProgressiveUseofOfficialLanguageHindi 28724 Swachh Bharat Mission 29325 G20 Tourism Working Group Meetings 29926 Cyber Security 3116Annual Report 2023-247Ministry of TourismCHAPTER 01 TOURISM AN OVERVIEWCHAPTER 01 TOURISM AN OVERVIEWTOURISM-AN OVERVIEW01C H A P T E RLighthouse at Kovalam Beach,Kerala06Annual Report 2023-2407Ministry of TourismCHAPTER 01 TOURISM AN OVERVIEWCHAPTER 01 TOURISM AN OVERVIEW1.1 The growing influence of the tourism sector as an economic powerhouse and its potential as a tool for development are irrefutable.Not only does the tourism sector spearhead growth,it also improves the quality of peoples lives with its capacity to create large scale employment of diverse kind.It supports environmental protection,champions diverse cultural heritage and strengthens peace in the world.1.2 Facilitation as well as strengthening of tourism in India is the main objective of Ministry of Tourism.Augmenting tourism infrastructure,easing of visa regime,assurance of quality standards in services of tourism service providers,projection of the country as a 365 days tourist destination,promotion of sustainable tourism etc.are some of the policy areas which need to be constantly worked upon to increase and facilitate tourism in India.1.3 Domestic tourism together with inbound tourism has emerged as a key driver of economic growth.In year 2023,India recorded Foreign Tourist Arrivals(FTAs)of 9.24 million(Jan-Dec)(Provisional)with a growth of 43.5%over same period of the previous year which account for Foreign Exchange Earnings(FEEs)of 2,31,927 crores(Provisional estimates)with a growth of 65.74%.Besides as per the data furnished by State/UT Governments and other information available with the Ministry of Tourism,there were 1731.01 million Domestic Tourist Visits(DTVs)all over the country during the year 2022.1.4 Tourism sector is one of the fastest growing economic sectors with a significant impact on employment and accelerates regional development with a multiplying effect on the activity of related sectors.Among economically advanced states,domestic tourism has become a springboard to the development of tourism.It can generate resources for conservation of cultural and natural heritage and has huge potential to make positive contribution to sustainable development goals.As per the 3rd Tourism Satellite Account(TSA),the study conducted by Ministry of Tourism,estimated share of tourism jobs in India during 2022-23 is 12.57%.1.5 Facilitative visa regime is a pre requisite for increasing inbound tourism.The Ministry of Tourism takes the initiative with Ministry of Home Affairs and Ministry of External Affairs for achieving the same.As on December,2023,e-visa facility has been extended to the nationals of 167 Countries under 7 sub-categories i.e.e-Tourist Visa,e-Business Visa,e-Medical Visa,e-Medical Attendant Visa,e-Conference Visa,e-Ayush Visa and e-Ayush Attendant Visa.The e-Visa is valid for entry through 30 designated Airports and 5 designated seaports.1.6 The visa fee has been rationalized and has been fairly reduced wherein e-Tourists Visa fee reduced to$80 for 5 years,$40 for 1 year and one-month e-tourist Visa fee reduced to$10 for lean season and$25 for peak season.1.7 Ministry of Tourism launched its flagship scheme of Swadesh Darshan in 2014-15 to compliment the efforts of respective State Governments/UT Administrations for buildingtourismfacilitiesacrosstheCountryandhassanctioned5294.11Crore for undertaking 76 projects,out of which 73 projects are reported physically complete.1.8 Ministry of Tourism has revamped its Swadesh Darshan scheme in the form of Swadesh Darshan 2.0 with the mission to create a robust framework for integrated development of tourism destinations.In consultation with the State Government/UT Administrations 57 destinations across 32 States/UTs have been identified,till date,for development under Swadesh Darshan 2.0 scheme.1.9 Ministry of Tourism launched its scheme PRASHAD-Pilgrimage Rejuvenation and Spiritual,Heritage Augmentation Drive for development of tourism infrastructure in the country including historical places and heritage cities.Under the PRASHAD scheme,the Ministry has sanctioned 46 projects at the total sanctioned cost of 1621.13 Cr.witha cumulative release of 1023.45 Cr.till 31.03.2024.Further,29 new sites have also been identified for development under the PRASHAD Scheme covering 28 States/UTs.1.10 Identification,diversification,development,and promotion of niche tourism products in the country is the initiative of the Ministry to overcome the aspect of seasonality and to promote India as a 365 days destination,to attract tourists with specific interest,and to ensure repeat visits for the unique products in which TOURISM-AN OVERVIEW01C H A P T E R08Annual Report 2023-2409Ministry of TourismCHAPTER 01 TOURISM AN OVERVIEWCHAPTER 01 TOURISM AN OVERVIEWIndia has a comparative advantage.Thus,new products may be added in due course.The Ministry of Tourism has constituted Board/Task Forces/Committees for the promotion of Golf,Medical/Wellness,Cruise and Adventure Tourism in the country.Guidelines have also been formulated by the Ministry to support Golf,Polo,Medical and Wellness Tourism.1.11 In pursuance to the appeal made by the Honble Prime Minister during Independence Day speech asking every citizen to visit at least 15 destinations by the year 2022,to promote domestic tourism in India,the Ministry had launched the Dekho Apna Desh initiative in January 2020.Dekho Apna Desh is promoted extensively on social media accounts and website of the Ministry and by Domestic India Tourism offices.Under this initiative Ministry has been organizing webinars,quiz,pledge,discussions to keep connected with the stake-holders and to encourage citizens to travel within the country.Ministry of Tourism,Govt.of India is arranging a series of Webinars under the overall theme of DekhoApnaDesh.The webinars commenced on 14th April 2020 and a total of 177 webinars have been organized till date.The webinars have had a total viewership of over 4,76,630 and have seen participation from more than 60 countries across the world.1.12 To conform to the expected standards for different classes of tourists,especially from the point of view of suitability for international tourists,this Ministry classifies hotels under the star rating system.Under this system,hotels are given a rating,from One Star to Three Star,Four and Five Star with or without alcohol,Five Star Deluxe,Heritage(Basic),Heritage(Classic),Heritage(Grand),Legacy Vintage(Basic),Legacy Vintage(Classic),Legacy Vintage(Grand)and Apartment Hotels.Ministry of Tourism has set up National Integrated Database of Hospitality Industry,(or NIDHI),a technology driven system,aligned with our Honble Prime Ministers vision of an“Atmanirbhar Bharat”,which is to facilitate digitalization and promote ease of doing business for hospitality&tourism sector.This initiative has been upgraded as NIDHI+to have more inclusivity,that is,of not only Accommodation Units,but also Travel agents,Tour Operators,Tourist Transport Operators,Food&Beverage Units,Online Travel Aggregators Convention Centers and tourist Facilitators.The Ministry also has voluntary schemes for approval in categories such as Timeshare Resorts,Operational Motels,Guest Houses,Bed&Breakfast/Homestay Establishments,Tented Accommodation,as well as Online Travel Aggregators,Stand-alone Air Catering Units,Convention Centres,Standalone Restaurants.1.13 Government has now exempted the cruise tourists arriving with e-visa from the requirement of bio-metric enrolment.The entry seaports for tourists availing e-visa are Mumbai,Cochin,Mormugao,Chennai and New Mangalore.1.14 E-Conference Visa in line with e-conference Visa for Government/P.S.U.Conferences,would be granted for private conferences organized by private persons/companies/organizations.1.15 Triple entry is permitted for e-Medical Visa and for e-Medical Attendant Visa and extension may be granted up to 6 months on case to case basis on merits of each case by the Foreigners Regional Registration Officer(FRRO)/Foreigners Registration Officer(FRO)concerned.Medical Attendant Visa will be co-terminus with the validity of the principal e-visa holder.1.16 In order to control the spread of Covid-19 pandemic,Ministry of Home Affairs had imposed restrictions on e-Tourist visa scheme of the Govt.of India;however,as the countries across the globe showed recovery from the pandemic,these restrictions on e-Tourist visa scheme are being relaxed in phased manner.As on December,2023,nationals of 167 countries are provided with e-Tourist visa.1.17 Further,Ministry of Home Affairs has relaxed the restriction for all foreign nationals(except the nationals of China and Pakistan)intended to visit India for Tourism purposes subject to the Covid related guidelines of the Ministry of Health and Family Welfare(MoH&FW).1.18 Ministry of Tourism launched the 24x7 Toll Free Multi-Lingual Tourist Help Line in 12 Languages including Hindi&English on 08.02.2016.The languages handled by the Tourist Helpline include ten(10)International languages besides English and Hindi,namely,Arabic,French,German,Italian,Japanese,Korean,Chinese,Portuguese,Russian&Spanish.This service is available on the toll free number 1800-11-1363 or on a short code 1363 and operational 24X7(all days)in a year offering a“multi-lingual help-desk”in the designated languages.1.19 Ministry of Tourism has introduced 24/7 Live Chat Service interface on the website of the Ministry(www.incredibleindia.org)to assist tourists with better planning and quick query resolutions.The live chat service assists both international and domestic tourists with their queries and itinerary planning.1.20 It has been the endeavour of Ministry of Tourism to put in place a system of training and professional education,with necessary infrastructure support,capable of 10Annual Report 2023-2411Ministry of TourismCHAPTER 01 TOURISM AN OVERVIEWCHAPTER 01 TOURISM AN OVERVIEWgenerating manpower sufficient to meet the needs of the tourism and hospitality industry,both quantitatively and qualitatively.As of now,there are 56 Institutes of Hotel Management(IHMs),(comprising 21 Central IHMs and 33 State IHMs)and 12 Food Craft Institutes(FCIs),which have come up with the support of the Ministry.One(1)Central IHM at Jadgishpur,Uttar Pradesh is under construction.1.21 Ministry of Tourism is running the Incredible India Tourist Facilitator(IITF)Certification Programme,with the objective of providing online training and accreditation of Tourist Facilitators through a centralized PAN India e-learning module.This will benefit the Indian economy in general and Indian tourism in specific by enabling creation of a pool of well trained and professional Tourist Facilitators and also creation of additional employment opportunities even in remote areas.1.22 Also,the existing Regional Level Guide(RLGs)have been renamed as Incredible India Tourist Guides(IITGs).Their nomenclature will be changed on completion of the Refresher Course as provided in the revised guidelines,and their area of operation has been widened from a specified region to Pan India.1.23 With the purpose of job creation,Ministry of Tourism on 08.03.2022 launched the concept of digital platform(E-Marketplace)as a part of digital tourism solution for IITFs/IITGs,to provide Web and Mobile App based interaction mechanism to be used by the tourists and certified tourist facilitators/Tourist Guides.It has been made online(Beta version)w.e.f.12.08.2022.The IITFC and IITGs would be able to update their profile,experience,services offered,qualifications,area of expertise,tariffs,availability of dates etc.,to be displayed on the portal,wherein the tourists would be able to create their profile,search for tourist facilitators/Guides and make the bookings.The tourist,from their own comfort of location,can search the facilitators/Guides for any destination and make the booking for his upcoming trips to the country.This web-based solution(E-marketplace platform)is intended to be used for managing the facilitator/Guides profile,bookings,manage ratings of the facilitators/Guides,user feedback(positive&negative),languages known and content management.This will encourage the Tourist guides&Tourist Facilitators to improve their services and getting better opportunities.1.24 RCS-UDAN has been introduced with the main objective of facilitating/stimulating regional air connectivity by making it affordable.This is done through concessions by Central Government,State Governments and airport operators to reduce the cost of airline operations and financial support to meet the gap,if any,between the cost of airline operations and expected revenues on such routes.Under RCS UDAN Tourism,Ministry of Tourism has collaborated with Ministry of Civil Aviation and has got 53 tourism routes operational for better connectivity of important tourist places including Iconic sites.1.25 Tourist Facilitation and Information Counter caters to non-English speaking tourists and is also connected to the 24x7 Helpline 1363 of the Tourism Ministry where the tourists can speak directly with the foreign language agents and get guidance in French,German,Italian,Portuguese,Russian,Japanese,Korean,Chinese and Arabic.It is currently available at 9 airports viz.New Delhi,Varanasi,Bodhgaya,Bangalore,Kolkata,Mumbai,Chennai,Guwahati and Hyderabad.1.26 Loan Guarantee scheme for Covid Affected Tourism Sector(LGSCATSS)has been launched by the Ministry of Tourism,following the announcement made by the Ministry of Finance on 28.06.2021,to provide relief to the distressed tourism sector.This is a collateral free loan guarantee scheme,under which,loan upto 10.00 lakh will be extended to each Tour Operators/Travel Agents/Tourist Transport Operators approved/recognized by the Ministry of Tourism,upto 1.00 lakh will be extended to each Regional Tourist Guide/Incredible IndiaTourist Guide approv