AI标签科学破产品场景难题TD峰会演讲PPT.pdf

<p>电商转化指数社交热度指数Nint202424/电商评价标签体系EC Comments TagArchitecture+传播暂时较广（通常是品牌在主推）但用户兴趣不高，建议优化弱势区用户未展现兴趣，传播也少建议观察，谨慎传播待观察区强势区用户兴趣强，传播暂时较广是正当红的标签短期内可大胆使用潜力区用户展现出兴趣但传播较少持续沟通后可能成为强势标签可考虑加强沟通曝光指数互动指数用户互动不高但愿意付费可以继续沿用信服区用户未展现兴趣，转化也不高建议观察，谨慎传播观望区行动区用户展现出兴趣，转化力强短期内可大胆使用兴趣区用户展现出兴趣但未构成转化持续沟通后可能成为行动标签可考虑加强沟通销售指数互动指数*目前已支持：某主流内容电商平台自闭环，跨平台站外搜索归因验证POC60%60%EC SalesEC SalesSocial Social EngagementEngagementSelling Point TagSelling Point TagOccasion TagOccasion TagECEC CommentCommentSocial EngagementSocial EngagementPain Point TagPain Point TagOccasion TagOccasion TagAIAIStep 1Step 1Step 2Step 2Step 3Step 3Step 4Step 4Step 5Step 5Pain Point TagPain Point TagOccasion TagOccasion TagSelling Point Selling Point TagTagSelling Point Selling Point TagTagPain Point TagPain Point TagOccasion TagOccasion TagAIAIStep 1Step 1Step 2Step 2Packaged BeveragePackaged BeverageStep 3Step 3Selling Point Selling Point TagTagOccasion TagOccasion TagStep 4Step 4Favored WineFavored WineClient categoryClient categoryPerceivedPerceived upstreamupstream categorycategoryThe style of wine glass not suitable for on-the-goNint2023Q3芒果芭乐 Mango Guava山楂Hawthorn生椰乌龙 Raw Coconut Oolong竹蔗马蹄 Sugarcane Water Chestnut樱花青提 Sakura Green Grape涮火锅Shabushabu痛点标签Pain Point Tag烧烤Barbeque露营Camping口感腻 Tastes too rich吃小龙虾 Eating Crawfish不适合送礼 Not suitable for gifting饮料DIY Drink DIYAIAINint2023Q312饮料DIY Drink DIY不适合送礼 Not suitable for giftingStep 5获得高潜创新方向Get high-potential innovation directions露营Camping场景标签Occasion Tag口感腻 Tastes too rich山楂Hawthorn针对户外露营烧烤场景推出清爽解腻新口味，如山楂味，蓝莓味等卖点标签Selling Point Tag芒果芭乐 Mango Guava生椰乌龙 Raw Coconut Oolong竹蔗马蹄 Sugarcane Water Chestnut樱花青提 Sakura Green Grape结合饮料中流行口味元素，如椰子，乌龙茶，甘蔗，马蹄，青提等创造兴趣口味清爽露营 Refreshing Camping痛点标签Pain Point Tag饮料DIY Drink DIY21</p>