二手手机行业研究报告.pdf

(Aurora Mobile,NASDAQ:JG)2020.2 JIGUANG Confidential.All Rights Reserved.2 JIGUANG Confidential.All Rights Reserved.3 JIGUANG Confidential.All Rights Reserved.12345二手手机行业背景CHAPTER 01 JIGUANG Confidential.All Rights Reserved.5CNNIC8.476-1 188.1%74.2%64.4%57.2%43.3%(Aurora Mobile,NASDAQ:JG)7-2 2(Aurora Mobile,NASDAQ:JG)13.8%40.9%45.3%8线上二手手机交易/回收平台CHAPTER 02 JIGUANG Confidential.All Rights Reserved.10C2CC2B2CC2BB2CB2B1112主要二手手机交易app核心数据排名CHAPTER 03 JIGUANG Confidential.All Rights Reserved.1464.7%46.8%19.5%17.4%13.4%4.0%0.0%20.0%40.0%60.0%80.0%appapp/(Aurora Mobile,NASDAQ:JG)2020.02151.886%1.270%0.263%0.041%0.005%0.005%0.0%0.5%1.0%1.5%2.0%2.5%appapp(Aurora Mobile,NASDAQ:JG)2020.0216220.44 116.09 22.45 1.53 0.23 0.76 0120240 x 10000appappDAUDAUappDAU(Aurora Mobile,NASDAQ:JG)2020.0217appappapp(Aurora Mobile,NASDAQ:JG)2020.02104,680 87,860 33,937 1,761 481 210 0500001000001842.7%20.7%37.3%36.4%27.3%41.8%0%30%60%appapp 3030app(Aurora Mobile,NASDAQ:JG)2020.2.10用户二手手机交易行为分析CHAPTER 04 JIGUANG Confidential.All Rights Reserved.20(Aurora Mobile,NASDAQ:JG)2020.021.05 1.09 2019.22020.217.1%15.2%5.1%45.9%65.8%21appappapp(Aurora Mobile,NASDAQ:JG)2020.1.25-2020.2.149.41 5.73 5.04 3.04 7.45 061222appapp(Aurora Mobile,NASDAQ:JG)2020.1.25-2020.2.143.76 1.94 1.97 1.86 3.57 03623appapp/(Aurora Mobile,NASDAQ:JG)2020.029.4%18.2%21.2%20.6%19.8%10.8%0%10%20%30%疫情下的产业生态CHAPTER 05 JIGUANG Confidential.All Rights Reserved.252627 JIGUANG Confidential.All Rights Reserved.11(Aurora Mobile,NASDAQ:JG)iAPP232:3