1、实战商务英语实战商务英语-词汇应用篇词汇应用篇Let Business English be your stepping stone to excellence!第1页 Without grammar,very little can be conveyed,without vocabulary,nothing can be conveyed.(Wilkins 1972:111)第2页Key pointsBusiness Vocabularyparaphraseformal vs informalspelling professional usageHow to expand your Busi
2、ness Vocabulary?第3页You will write an email to your customer to apologize for the late delivery.I am so sorry when I heard your delivery was late,but I know it will arrive on Tuesday.Sorry again.第4页Revised version My sincere apologies for the delay in delivery.Fortunately,I have been reassured that t
3、he delivery will be arriving next Tuesday morning.第5页Can you paraphrase.?profits=way=parts=essential=suggest=rival=fire=benefits=turnover=diversify=第6页Can you paraphrase.?profits=way=parts=essential=suggest=rival=fire=benefits=turnover=diversify=marginsmeans/methodcomponentsbasic/crucialpropose/reco
4、mmendcompetitorsack/dismissperks salesmove into a new market第7页Can you recognize these words?tiphousebin top stafftablesecond.Staff welfare will top todays agenda.We are tabling this matter until further notice.I made the motion and he seconded it.第8页The government has responded to a lack of hospita
5、l beds by building a state of the art,fully-equipped new extension to a citys hospital.Unfortunately,there are not enough trained staff to man it.第9页Formal&Informalsalespartscompany第10页Formal&Informalsalespartscompanyturnovercomponentscorporation.第11页Formal&Informaldetailspostperks第12页Formal&Informa
6、linformationpositionbenefitsdetailspostperks第13页Can you spell these Business Vocabularies correctly?收据 _ 饭店 _资产 _传闻 _ 物流 _子企业 _企业,企业 _ 维护,维修 _ 问卷调查表 _ 第14页收据 receipt饭店 restaurant资产 asset子企业 subsidiary传闻 rumour物流 logistics企业,企业 corporate维护,维修 maintenance问卷调查表 questionnaire第15页 Vocabulary-“半专业半专业”词汇词汇
7、addressacquireprospect 第16页Prospect Normal Normal a job with excellent prospectsProspect BusinessBusinessYour job is to ensure that your clients and prospects have access to the informaton they want.第17页第18页“It was simple.X number of calls equals x number of prospects.X number of prospects equals x number of customers.X number of customers equals x number of dollars in the companys pocket.”其实很简单,有打多少电话,就有多少潜在用户;有多少潜在用户,就有多少实际用户;有多少实际用户,就有多少企业收入。第19页