1、“云展览”则是文旅需求受压下快速成长的物种。这一场景的不可复制性一部分来源于对时空的打破,用低成本的方式带游客参观“从来没去过、从来没看到的地方”。同时,对比传统的线下游览,“云展览”在导览内容上可以准备得更专业、更地道,例如通过当地场馆的工作人员亲自参与内容策划及展品讲解,从而提供差异化的体验。在观众画像上,“博物馆云春游”的观众以 85 后/90后女性为主,对比整体线上直播,吸引了更多35岁以上的观众。2.62003220%50%80%3200%527777+29.9%6.3%20.6%23.5%18.5%11.5%9.0%10.6%+23%10091244+23.6%5247648590
2、58.1%48.4%49.1%15.5%21.8%3.2%2.1%1.8%30.6%45.7%53.2%33.1%41.0%6.5%11.9%9.8%1.8%209278157155836932026420516114032058525719495216718482951724672.758%66%14%58%66%14%12%50%54895+8892223215%24%36%53%73%6500%2.8727-27%52838%62%70%30%345516215717613413332920202018202075%30%50%2.936614004338105002.653.0919950283%210%142%37%41%90%20162017201820192020TOPTOPTOPTOPTOP201820192020618160%90%51%48%47%36%27%24%2.1022.7%11111088113613658901291139418.3%13.7%12.9%14.5%18.7%-19.9%13295135%1234568.4%8.8%VS.2.7669%15%