新视野大学英语Unit6第四册市公开课一等奖百校联赛特等奖课件.pptx

N H C E 新视野大学英语新视野大学英语 Unit 6 第四册第四册第1页 Pre-reading Pre-reading Activities Activities Language PointsLanguage Points:Bribery and Bribery and Business EthicsBusiness EthicsOccupation-Occupation-ExpansionExpansion Oral ReportOral ReportLead-inLead-inFast ReadingFast Reading:The Biggest Threat to the The Biggest Threat to the Role of Police OfficersRole of Police OfficersUnit 6 Book 4Unit 6 Book 4TOPIC:Business Ethics第2页N H C ELead-inLead-in Our topic today is“Bribery and Business Ethics”.Like it or not,almost every day witnesses reports about government officials accused of taking bribes.In effect,bribery has become an international disease.As the world trade grows,so does bribery.Today lets take a closer look into the issue:BackBack幻灯片幻灯片幻灯片幻灯片 2 2第3页N H C EQ1:In what forms does bribery come?BackBackTipsTips1)Money;2)Goods;3)Services;4)Securities or stock shares;5)Extra discounts;6)Nepotism;7)Group discussion Group discussion第4页N H C EQ2:Whats the negative effect of commercial bribery?TipsTips1)Undermining the basic principles of market economy and market order;2)Hindering fair competition/affecting the investment environment;3)Damaging the legitimate rights and interests/leading to a lot of unexpected public events and other social problems;4)BackBack Group discussion Group discussion第5页N H C EQ3:What can we do to restore ethics in business?TipsTips1)Primary focus should be on separation of business from politics;2)2)Uproot the regional protectionism;3)3)Cultivate a strong sense of fairness and honesty;4)4)BackBack Group discussion Group discussion第6页N H C EPre-reading Activities If you ask me what quality is most important in regard to the success of a business,_my many years as a business owner,I would say its _.Without it,a business is usually short-lived.In fact,business integrity is the _ and it means the difference between a company that succeeds and a company that fails.Integrity has always been _ among the business community,but in recent times_.The great impact of the internet on the global marketplace has again _business integrity.Furthermore,the increasingly fierce _ means that customers will simply not consider a company that lacks integrity.Since there are a large number of competitive companies on the Internet,there is no need to _ and accept the less reliable ones.based on integrityheart and soul of the companys culture valuedits importance has declinedaroused our attention to global competition make compromise 第7页Text StudyText StudyNew WordsNew WordsInteractive Analysis of TextInteractive Analysis of TextInteractive Analysis of TextText StudyText StudyText StudyN H C E预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作第8页N H C ENew WordsNew Wordsbriberyn.U 行贿；受贿行贿；受贿ethicn.C 道德；伦理道德；伦理ethicsn(pl.)道德准则；伦理标准道德准则；伦理标准quick-witteda.聪明；机敏Phrases and Expressionson the increase 在增加 way of life 生活方式生活方式 pay up 付清欠款；还钱付清欠款；还钱 stand by 恪守；推行；支持；忠于 in practice 实际上，实际上 预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 第9页N H C ENew WordsNew Wordsaccuse sb.of sth.指控；指责指控；指责 in private 私下里，秘密地私下里，秘密地 a fact of life 生活现实；残酷事实 throw out 抛弃；驱除抛弃；驱除 close a deal 完成交易；生意成交完成交易；生意成交 speed up（使）加紧速度 hit upon/on 突然想出（主意等）amount to 等于；相当于等于；相当于 behave oneself 表现得体表现得体 be caught in 陷入陷入；被卷入；被卷入 预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 第10页N H C ENew WordsNew Wordsbe on the take 受贿；贪赃枉法受贿；贪赃枉法 square.with（使使）与与一一致致（相符）（相符）Proper NamesSwitzerland 瑞士（欧洲中部国家）瑞士（欧洲中部国家）Chrysler Corporation 克莱斯勒汽车企业 US Securities and Exchange Commission 美国证券交易委员会美国证券交易委员会 Chile 智利（南美洲西南部国家）智利（南美洲西南部国家）Iran 伊朗（西南亚国家）伊朗（西南亚国家）International Chamber of Commerce(ICC)国际商会国际商会 预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 第11页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Bribery and Business EthicsPara.1 Students taking business courses are sometimes a little surprised to find that classes on business ethics have been included in their schedule.They often do not realize that bribery in various forms is on the increase in many countries and,in some,has been a way of life for centuries.句型句型第12页N H C E句型句型Detailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.2 Suppose that during a negotiation with some government officials,the Minister of Trade makes it clear to you that if you offer him a substantial bribe,you will find it much easier to get an import license for your goods,and you are also likely to avoid“procedural delays”,as he puts it.Now,the question is:Do you pay up or stand by your principles?句型句型第13页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.3a It is easy to talk about having high moral standards but,in practice,what would one really do in such a situation?Some time ago a British car manufacturer was accused of operating a fund to pay bribes,and of other questionable practices such as paying agents and purchasers an exaggerated commission,offering additional discounts,and making payments to numbered bank accounts in Switzerland.第14页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.3b The company rejected these charges and they were later withdrawn.Nevertheless,at that time,there were people in the motor industry in Britain who were prepared to say in private:“Look,were in a very competitive business.Every year were selling more than a 1billion worth of cars abroad.If we spend a few million pounds to keep some of the buyers happy,whos hurt?If we didnt do it,someone else would.”第15页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.4a It is difficult to resist the impression that bribery and other questionable payments are on the increase.Indeed,they seem to have become a fact of commercial life.To take just one example,the Chrysler Corporation,the third largest of the US car manufacturers,revealed that it made questionable payments of more than$2.5 million between 1971 and 1976.句型句型第16页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.4b By announcing this,it joined more than 300 other US companies that had admitted to the US Securities and Exchange Commission that they had made payments of one kind or anotherbribes,extra discounts,etc.in recent years.For discussion purposes,we can divide these payments into three broad categories.第17页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.5 The first category consists of substantial payments made for political purposes or to secure major contracts.For example,one US corporation offered a large sum of money in support of a US presidential candidate at a time when the company was under investigation for possible violations of US business laws.This same company,it was revealed,was ready to finance secret US efforts to throw out the government of Chile.句型句型第18页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.6a In this category,we may also include large payments made to ruling families or their close advisers in order to secure arms sales or major petroleum or construction contracts.第19页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.6b In a court case involving an arms deal with Iran,a witness claimed that 1 million had been paid by a British company to a“negotiator”who helped close a deal for the supply of tanks and other military equipment to that country.Other countries have also been known to put pressure on foreign companies to make donations to party bank accounts.第20页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.7a The second category covers payments made to obtain quicker official approval of some project,to speed up the wheels of government.An interesting example of this kind of payment is provided by the story of a sales manager who had been trying for some months to sell road machinery to the Minister of Works of a Caribbean country.Finally,he hit upon the answer.句型句型第21页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.7b Discovering that the minister collected rare books,he bought a rare edition of a book,slipped$20,000 within its pages,then presented it to the minister.This man examined its contents,then said,“I understand there is a two-volume edition of this work.”The sales manager,who was quick-witted,replied,“My company cannot afford a two-volume edition,sir,but we could offer you a copy with a preface!”A short time later,the deal was approved.第22页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.8 The third category involves payments made in countries where it is traditional to pay people to help with the passage of a business deal.Some Middle East countries would be included on this list,as well as certain Asian countries.第23页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.9 Is it possible to devise a code of rules for companies that would prohibit bribery in all its forms?The International Chamber of Commerce(ICC)favors a code of conduct that would ban the giving and seeking of bribes.This code would try to distinguish between commissions paid for real services and exaggerated fees that really amount to bribes.A council has been proposed to manage the code.第24页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.10 Unfortunately,opinions differ among members of the ICC concerning how to enforce the code.The British members would like the system to have enough legal power to make companies behave themselves.However,the French delegates think it is the business of governments to make and impose law.The job of a business community like the ICC is to say what is right and wrong,but not to impose anything.句型句型第25页N H C EDetailed Study of Text预习预习预习预习小结小结小结小结导入导入导入导入写作写作写作写作BackBack单词学习单词学习 课文分析课文分析 课文学习课文学习 随随 笔笔 Para.11 In a well-known British newspaper,a writer argued recently that“industry is caught in a web of bribery”and that everyone is“on the take”.This is probably an exaggeration.However,todays businessman,selling in overseas markets,will frequently meet situations where it is difficult to square his business interests with his moral conscience.第26页N H C E汉英互译汉英互译 短语活用短语活用 句式应用句式应用 随随 笔笔 Back预习预习预习预习课文课文课文课文导入导入导入导入写作写作写作写作Further Application of Typical Patterns用于记述“某人对某事反应”。用于表示“人对某事感受”。用用于于表表述述“举举例例说明说明”。Sb.be a little(much/very)surprised(distressed/delighted/disappointed/excited/depressed)to find/know/learn that It is difficult(for one)to resist the impression/notion/feeling/idea/opinion/conclusion that An interesting/striking/typical example of is provided by the story of sb.who 第27页N H C EBack新视野新视野新视野新视野新视野新视野 产生式应用产生式应用产生式应用产生式应用产生式应用产生式应用N H C E活活 用用 例例 句句意意 群群 提提 示示汉英互译汉英互译 短语活用短语活用 句式应用句式应用 随随 笔笔 Back预习预习预习预习课文课文课文课文导入导入导入导入写作写作写作写作这对夫妇欣慰地发觉儿子有一片孝心。这对夫妇欣慰地发觉儿子有一片孝心。这对夫妇欣慰地发觉儿子有一片孝心。这对夫妇欣慰地发觉儿子有一片孝心。be relieved to find/have a sense of filial devotion The couple is very relieved to find that their son has a sense of filial devotion.第28页N H C E新视野新视野新视野新视野新视野新视野 产生式应用产生式应用产生式应用产生式应用产生式应用产生式应用N H C E活活 用用 例例 句句意意 群群 提提 示示Back预习预习预习预习课文课文课文课文导入导入导入导入写作写作写作写作三鹿奶粉事件后，人们很轻易产生这么印象：中国三鹿奶粉事件后，人们很轻易产生这么印象：中国三鹿奶粉事件后，人们很轻易产生这么印象：中国三鹿奶粉事件后，人们很轻易产生这么印象：中国食品质量总不让人放心。食品质量总不让人放心。食品质量总不让人放心。食品质量总不让人放心。in the aftermath of some incident/be a constant worry to sb.In the aftermath of San Lu milk powder incident,it was difficult for citizens to resist the impression that the quality of Chinese food is a constant worry to people.Back汉英互译汉英互译 短语活用短语活用 句式应用句式应用 随随 笔笔 第29页N H C E新视野新视野新视野新视野新视野新视野 产生式应用产生式应用产生式应用产生式应用产生式应用产生式应用N H C E活活 用用 例例 句句意意 群群 提提 示示Back预习预习预习预习课文课文课文课文导入导入导入导入写作写作写作写作有个故事是说明勤奋刻有个故事是说明勤奋刻有个故事是说明勤奋刻有个故事是说明勤奋刻苦经典例子：我们先人苦经典例子：我们先人苦经典例子：我们先人苦经典例子：我们先人为了学习时不打瞌睡而为了学习时不打瞌睡而为了学习时不打瞌睡而为了学习时不打瞌睡而头悬梁、锥刺骨头悬梁、锥刺骨头悬梁、锥刺骨头悬梁、锥刺骨。ones forefather/keep oneself awake in study/tie ones hair on the house beam/prick ones thigh with an awlA typical example of diligence is provided by the story of our forefathers who tied their hair on the house beam and pricked their thighs with awls to keep themselves awake in study.Back汉英互译汉英互译 短语活用短语活用 句式应用句式应用 随随 笔笔 第30页N H C E新视野新视野新视野新视野新视野新视野 产生式提炼与应用产生式提炼与应用产生式提炼与应用产生式提炼与应用产生式提炼与应用产生式提炼与应用N H C E典典 型型 例例 句句意意 群群 提提 示示一个大学生该做是丰一个大学生该做是丰一个大学生该做是丰一个大学生该做是丰富知识、磨练意志，富知识、磨练意志，富知识、磨练意志，富知识、磨练意志，而非寻欢作乐。而非寻欢作乐。而非寻欢作乐。而非寻欢作乐。enrich ones knowledge/temper ones willpower/seek pleasure and make merryThe business of a college student is to enrich his knowledge and temper his willpower,not to seek pleasure and make merry.Back第31页N H C Eon the increaseon the increase Back新视野新视野新视野新视野新视野新视野 兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用N H C E典典 型型 例例 句句意意 群群 提提 示示在增加在增加在增加在增加:逆逆译译练练习习从生态平衡角度看，从生态平衡角度看，从生态平衡角度看，从生态平衡角度看，人类智慧并未伴随财人类智慧并未伴随财人类智慧并未伴随财人类智慧并未伴随财富积累而增加。富积累而增加。富积累而增加。富积累而增加。in terms of ecological balance/mans wisdom/along with the buildup of sth.In terms of ecological balance,mans wisdom has not been on the increase along with the buildup of wealth.第32页N H C Eto stand by ones principles BackN H C E典典 型型 例例 句句意意 群群 提提 示示坚持标准坚持标准:逆逆译译练练习习在充满诱惑时代，坚在充满诱惑时代，坚在充满诱惑时代，坚在充满诱惑时代，坚持行为准则比贪财图持行为准则比贪财图持行为准则比贪财图持行为准则比贪财图利更难能可贵。利更难能可贵。利更难能可贵。利更难能可贵。in a time full of temptation/ones principles of conductsell out to convenience/be more difficult of attainmentIn a time full of temptation,it is more difficult of attainment to stand by ones principles of conduct than to sell out to convenience.新视野新视野新视野新视野新视野新视野 兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用第33页N H C Ein privateBackN H C E典典 型型 例例 句句意意 群群 提提 示示私下里，秘密地私下里，秘密地私下里，秘密地私下里，秘密地:逆逆译译练练习习他最不愿意和口是他最不愿意和口是他最不愿意和口是他最不愿意和口是心非人打交道。心非人打交道。心非人打交道。心非人打交道。be reluctant to do sth./comply in public but undermine in private/have dealings with sb.He is most reluctant to have dealings with those who comply in public but undermine in private.新视野新视野新视野新视野新视野新视野 兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用第34页N H C Eto throw out BackN H C E典典 型型 例例 句句意意 群群 提提 示示抛弃；拒绝接收抛弃；拒绝接收抛弃；拒绝接收抛弃；拒绝接收:逆逆译译练练习习人要脱胎换骨，首先要人要脱胎换骨，首先要人要脱胎换骨，首先要人要脱胎换骨，首先要抛弃是思维定式。抛弃是思维定式。抛弃是思维定式。抛弃是思维定式。undergo a complete change/the first thing to throw out/ones fixed pattern of thinkingFor one to undergo a complete change,the first thing to throw out is ones fixed pattern of thinking.新视野新视野新视野新视野新视野新视野 兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用兼容性表示与应用第35页N H C Eto speed up the wheels/progress of BackN H C E典典 型型 例例 句句意意 群群 提提 示示（使（使（使（使）加）加）加）加紧速度紧速度紧速度紧速度:逆逆译译练练习习对于任何想尽快适应新对于任何想尽快适应新对于任何想尽快适应新对于任何想尽快适应新环境人，首要任务是尽环境人，首要任务是尽环境人，首要任务是尽环境人，首要任务是尽可能多地了解它。可能多地了解它。可能多地了解它。可能多地了解它。ones adaptability to a new environment/the most im