亚太元宇宙白皮书.pdf

I Contents Foreword 1 Conception 4 Conception from a Technological Perspective:The Essence of the Metaverse 5 Three Transitions from Traditional Internet to the Metaverse 6 Transition 1:The transition in media access delivers a more immersive and natural HCI/HMI experience 7 Transition 2:The conceptualization of digital natives(user transition)determines the future of the metaverse 8 Transition 3:The Web 3.0 definition of data rights is likely to alter how platforms create value 9 An Illustration of the Metaverse 10 Creation 12 Three Forces Integrating Virtuality with Reality that Create the Metaverse 13 Creativity:Accelerating the creation of the virtual world 13 Connectivity:Realizing the connection between digital and physical worlds 13 Integration:Pushing the integration of virtuality and reality and intelligent development of the metaverse 14 The Three Infrastructures that Consolidate Metaverse Productivity 14 Engine:A low-threshold and cross-terminal creation environment 14 Algorithm:Accelerating creation,achieving connection and promoting integration 15 Computing power:Supporting the massive computation of the metaverse 15 Empowerment 16 SenseMARS Mixed Reality Platform:Engine Infrastructure that Creates and Designs the Metaverse 17 SenseMARS Avatar:We/us in the metaverse 18 SenseMARS Agent:They/them in the metaverse 19 SenseMARS Reconstruction:Digital reconstruction of the physical world 19 SenseCore Universal AI Platform:Supporting the algorithms and computing power infrastructure of the metaverse 20 Cases 22 Case 1:Asias unmanned help desk created by AEON 23 Case 2:Zepeto-Custom avatars through rapid face molding 25 IICase 3:AR Navigation at Suvarnabhumi Airport,Thailand 25 Case 4:Watching games via AR interaction in a Japanese baseball stadium 27 Case 5:Riyadh Seasons immersive AR journey 28 Case 6:Schwarzkopf-AR hair-dyeing trial 31 Case 7:AR Digital cultural and creative platform 32 Epilogue 33 1 Foreword 2 If 2021 was the year in which the metaverse became a widely known and understood concept,2022 is the year that the notion of the metaverse will receive recognition and affirmation.In just two years,stakeholders from all over the world,including governments,venture capitalists and tech giants,have spontaneously flocked to the idea of the metaverse,setting off a spectacular round of competition.Figure:Global Metaverse Investments,by Region,2021-2025(USD Million)Asia-Pacific countries,in particular,have given increased attention to their metaverse-related industry development planning.Countries like China,India,Japan,Korea,Singapore,Malaysia,Thailand,and Vietnam are actively promoting the metaverse as an emerging economy within their territories.Merging into the fast lane in 2022,they have increased their investment from USD 78 million in 2021 to USD 351 million.According to estimates by McKinsey&Company,by 2025,metaverse investments will reach USD 4.165 billion in the Asia-Pacific region,accounting for 22.5%of total global investments,with an investment growth rate that will rise by 128%,far exceeding the global growth rate.Figure:Global Metaverse Market,by Region,2020 VS 2030(USD Million)The Asia-Pacific region accounts for 60%of the worlds population,47.4%of global GDP and 52%of global technology growth,so the metaverse,which benefits from its users affinity for emerging technologies,has huge market potential to develop in the region.According to the estimates by McKinsey&Company,in the Asia-Pacific region,the metaverse market will reach USD 31.13 billion by 2030 at a compound growth rate of 62.2%.A metaverse report released by the Analysis Group also 3 indicated that metaverse technology will contribute USD 3 trillion to global GDP over the next ten years,a third of which(i.e.,USD 1 trillion)will come from the Asia-Pacific region.In other words,over the next ten years,every US dollar invested in the metaverse industry will bring about an economic growth of USD 3.16,a return on investment of over 300%.So,what is the metaverse?How is a metaverse world created?As an AI software company,how should SenseTime empower the creation and development of the metaverse,both in the Asia-Pacific region and throughout the whole world?The White Paper Metaverse:The New Economic Road in Asia-Pacific centers around four chapters encompassing the conception,the creation,and the empowerment of the metaverse,and specific cases to give all a glimpse into this newly emerging cyber world.4 Conception Conception from a Technological Perspective:The Essence of the Metaverse 5 Three Transitions from Traditional Internet to the Metaverse 6 Transition 1:The transition in media access delivers a more immersive and natural HCI/HMI experience 7 Transition 2:The conceptualization of digital natives(user transition)determines the future of the metaverse 8 Transition 3:The Web 3.0 definition of data rights is likely to alter how platforms create value 9 An Illustration of the Metaverse 10 5 Conception from a Technological Perspective:The Essence of the Metaverse What in the world is the metaverse?Literally,the term metaverse is a portmanteau of meta(meaning beyond)and universe.The metaverse,in effect,is a parallel world that excels beyond reality and is established on the basis of real world.The American,online gaming company Roblox once used eight keywords to describe the main features of the metaverse,which respectively were:Anywhere,Immersive,Low Friction,Variety,Identity,Friends,Economy,Civility.On the basis of these eight features,we can see that the metaverse,under the Roblox description,should be a parallel and lasting virtual world,where people are able to enter that world whenever and wherever they wish through a virtual avatar,and enjoy its highly-immersive contents and experiences,living in and carrying out social interactions in this world,and it should have an established and completely functional social and economic system.In addition to describing the metaverse in terms of its key features,we can further conceptualize the essence of the metaverse from a technological perspective.The metaverse,we think,from the perspective of technology development,is the next iterative evolution of networks,led by telecommunications networks,computing/storage,interactive terminals and other IT infrastructures,and follows the development of the mobile Internet.Information formNetwork paradigm3-dimensional(VR/AR)2-demensional（image/video）1-dimensional（text/voice）Traditional data centerCloud computing(CPU)PC InternetMobile InternetmetaverseStrongWeakWeb2.0Web1.0We are here!interactive terminalstelecommunication networkscomputing/storagemore immersive/Interactive/openWeb3.0AIAIOT（intelligent sensing,Internet of Things）blockchain Figure:Metaverse is the next iterative evolution of networks,led by IT infrastructures As the 5G communication network develops,its higher bandwidth and lower latency will allow us to transmit information and data across more dimensions and with higher throughput,and thanks to the massive scale and energy efficiency improvements in computing/storage infrastructure,such as intelligent computing centers and edge computing,we can more efficiently store and compute large volumes of complex information and data.Given the popularization and application of terminal devices such as AR and VR in daily life and economic production,we have good reason to believe that a new round of network advances will deliver a new experience in the digital world that is more immersive,more interactive,and more open.Additionally,with the application and intensive integration of technologies such as artificial intelligence(AI),AIOT(intelligent sensing,Internet of Things)and 6 blockchain,a bridge is forming between the digital and physical worlds which will further extend the new socio-economic model characterized by the coexistence and integration of virtuality with reality,thus driving the integration and unification of the digital and physical worlds,digital and physical economies,digital and real identities,digital and social lives,and digital and physical assets.The metaverse conceptualized from a technological perspective is not simply a parallel dimensional universe,but a new trans-dimensional world that interacts and integrates with the real world.Figure:Sectors leading metaverse adoption today also plan to dedicate a significant share of their digital investment budgets to the metaverse.According to research conducted by McKinsey&Company,all sectors have started to embrace the metaverse as it further connects to the real world.Over the next three to five years,an increasing number of sectors will dedicate a certain share of their digital investment budgets to the metaverse,and sectors such as energy&resources,automotive,machinery&assembly,technology,tourism,and media and entertainment will become the value creation frontrunners of the metaverse.Three Transitions from Traditional Internet to the Metaverse In the move from traditional Internet rules to the new rules of the metaverse that integrate virtuality with reality,purely through our experience in tech development,7 we have deduced three predictable transitions,i.e.,media,user,and network-paradigm transitions.These transitions may just be the tip of the iceberg in metaverse development,but this iceberg hides innumerable unpredictable changes that are waiting for the spark of human innovation to trigger them.These are the wonderful surprises and hope the metaverse inspires for the development of the whole of human society.Transition 1:The transition in media access delivers a more immersive and natural HCI/HMI experience RevolutionTerminals/MediaYearnetwork effectInforma-tion delayImmersionHuman-Computer InteractionHear-ingVis-ionTouch Smell TasteInformation dimensionGutenbergbooks15th century1：1monthv1DAge of Electricitytelegraph18401：1dayv1Dindirect、two-waytelephone18801：1real timev1Dindirect、two-waybroadcast19201：Nreal timev1Dindirect、one-waymovie19101：Nreal timevv2Dindirect、one-waytelevision19501：Nreal timevv2Dindirect、one-wayAge of DigitalizationPC1990M:Nreal timevv2Dindirect、two-ways（mouse/keyboard）smart phone2010M:Nreal timevv2Dindirect、two-ways（touch screen）XR2020M:Nreal timevvv3Dnature、multidirectional（body movement）BCI?M:Nreal timevvvvvmultidimensionalnature、multidirectional（brain waves）Figure:The transition in media access delivers a more immersive and natural HCI experience The transition in new media access enables the further development of human-sense digitalization.As Marshall McLuhan once said,each generation of media upgrade is an extension of human senses.With the transition from traditional PCs to smartphones,and then to smart wearables like AR/VR glasses and haptic gloves,as media iterates and integrates developments in digital technology,peoples vision,hearing,touch,and even senses of smell and taste are gradually being simulated in a digital manner.This allows us to acquire and enjoy sensory feelings and immersive experiences in the digital world that are nearly identical to the real world.HCI/HMI(Human-Computer Interface/Human-Machine Interface)also becomes increasingly more immediate and natural.In the past,we had to browse web pages with a keyboard and a mouse,and then we touched screens to switch between mobile apps.Today,by installing micro sensors or cameras in smart wearables,we can use the blinking of our eyes or changes in facial expressions or gestures to move around the virtual world.In the future,with the development of BCI(Brain-Computer Interface)technology,we will even be able to directly interact with computers/machines using our thoughts.As such,the transition of media is supported by the development of digital technology and upgrades the experience on the users end.8 Transition 2:The conceptualization of digital natives(user transition)determines the future of the metaverse In the future,the major group dominating metaverse development will be young people that grow up with relevant metaverse technologies,or more specifically,the groups that represent the vibrant force of consumptionyoung people who comprise Gen Z and the younger demographic of the burgeoning Gen Alpha.Digital NativesGen Z&Gen DigitalMigrantGen XDigitalMigrantGen YDigital worldPhysical world Figure:The global outlook of digital natives is a natural unification that integrates virtuality and reality.We collectively call these two groups digital natives.Due to the fact that they have been living in a digital world since they were born,and their communications,interactions,and most of their life are based on the digital world,the global outlook of digital natives is different from other groups(also known as digital immigrants,Gen Y,Gen X,etc.),and is a natural unification that integrates virtuality and reality.They prefer a mix of both real and virtual consumer experiences.According to a Ypulse study,Gen Z,compared with Gen Y,like creating avatars,enjoy meeting with their friends in a gaming environment,and are more willing to buy virtual goods.Since digital natives prefer spending time in the virtual world,this has led some commercial brands in the real world,as we have seen,to cooperate with metaverse platforms and provide corresponding virtual products and services based on the consumption requirements of these young people,and also to relocate their youth-oriented marketing sites into the metaverse.They are constantly creating new means of marketing and connecting with digital natives to plan for the future.For example,concerts held in Fortnite;co-branded virtual costumes released in Fortnite by high-end brands like Balenciaga and others;BVLGARI,who,in cooperation with the Gen Z Arcade,created the special virtual world BVLGARI ZEPETO World on ZEPETO,and so on.As we can see,the requirements of digital natives have a direct 9 impact on the transition of business activities in reality,thus driving the evolution of new business models.Ultimately,these will overturn the value system established by the traditional Internet.Transition 3:The Web 3.0 definition of data rights is likely to alter how platforms create value With the application and development of blockchain technology,the network-paradigm of the metaverse will finally evolve to Web 3.0.Compared with the read-only Web 1.0 and the writable and interactable Web 2.0,the biggest characteristic of Web 3.0 is decentralization.We can use a public ledger to store,read,and write data,but this ledger is not controlled or owned by any centralized entity.The data is distributed to and stored at multiple nodes.Errors that occur at any node will have no impact on the data records at the other nodes,so the data is unlikely to be falsified or deleted.At the same time,all of our activities on the blockchain can be recorded and reviewed,so that,in principle,our data rights(including ownership,right of use,revenue rights,etc.)can be identified.Compared with the monopoly held by centralized platforms,which is derived from the failure