跨境电商引文版试题试卷及答案3套.docx

Test One
I. Match the following words in Column A and their definitions in Column B. (10 points)
Column A Column B
1. bulk goods a. when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships
2. product life cycle b. insurance for loss of or damage to cargoes, or for injury to
people travelling in cargoes
3. tariffs c. the complete chain of production departments from raw materials to terminal product manufacturing, mainly for specific production and manufacturing links
4. ocean bill of lading d. goods such as coal, grains, oil, or chemicals that are not packaged in any type of container and are stored, transported, and sold in large quantities
5. sequential number e. taxes on imported goods
6. industrial chain f. groups of potential customers based on different characteristics such as demography, geography, behavior, or psychography
7. WOM marketing g. the stages in a particular product’s existence: introduction,
growth, maturity, and decline in sales
8. individualism h. a document that shows the details of the goods that are being transported by a carrier
9. cargo insurance i. a sequential number used to ensure data uniqueness
10. market segmentation j. a doctrine that the interests of the individual are ethically paramount

II. Read the statements below based on the text, decide whether they are true or not. Mark “T” for true and “F” for false. (10 points)
1. China’s e-commerce market is the largest one in the world and already represents more than 40% of the total global e-commerce spending.
2. Goods imported through cross-border e-commerce fall into the “bulk goods” category, rather than personal goods.
3. Social media marketing can help increase website traffic and raise brand awareness.
4. Customer Experience Management (CEM) is a concept that describes how a company sells their products to customers.
5. In high-income countries like Singapore, 45% of all e-commerce transactions are cross-border.
6. A marketplace model is a platform where many companies sell their products alongside their competitors.
7. If you are new in the Blogging world, it will be better to start your blog promotion with one or two methods, and skip from one to another quickly.
8. People usually know what they want and how to get what they need.
9. “Manage Your Customer Engagement,” is designed to drive repeat purchases for vendors and sellers and help them build a more robust following on Amazon’s sprawling marketplace.
10. Bonded Import: orders from consumers—sending products from overseas.

III. Reading Comprehension. (20 points)
Passage One
At e-commerce transaction stage, service suppliers and customers agree on the conditions of their transaction based on their negotiation, and then the transaction is fulfilled. At this stage, the perception of superior quality is determined by the tools or system the service provider offers to the customers, for example access to the system, the efficiency of the system, delivery time and so on. At this stage different communication channels are available as well, for example emails, online chats, discussion forums, online community, voice over IP and so on, which can also help to improve service quality in the transaction process. After the online transaction has been completed, the booked goods or services are going to be delivered to the customers. At this stage some important personnel information on the customers will be released to the service provider. Thus, privacy is also an important dimension of service quality from the customers’ prospective. If customers are satisfied with the online transaction provided by the service provider, a real deal will be arrived at, which means customers have been won through the Internet for the service provider. Trust can be achieved among customers based on good satisfaction and quality in this stage.

1. Who can fulfill the e-commerce transaction?
A. Service suppliers. B. Customers.
C. Service suppliers and customers. D. Producers.
2. According to the passage, the perception of superior quality is determined by_____
A. Access to the systems. B. the efficiency.
C. delivery time. D. all of the above.
3. The following communication channels can help to improve service in the e-commerce transaction process EXCEPT_____?
A. Online chats B. Face-to-face communication
C. Discussion forums D. Voice over IP
4. Which of the following statements is NOT correct according to the passage?____
A. After the online transaction has been completed, the booked goods or services will be sent to the customers.
B. In online transaction customers’ information won’t be released to the service provider.
C. Privacy is an important element for customers in online transaction.
D. If the customer is satisfied with the service, his trust can be achieved.
5. If there needs a title, do you think what should it be called?
A. E-commerce transaction. B. Suppliers and customers.
C. Service. D. Trust.

Passage Two
Today, there’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us in constant touch with each other via electronic mail. “If the automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”
Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and electricity.”
You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final T offers a place for you to store “afterlife e-mails” you can send to Heaven with the help of a “guardian angel.”
Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left. What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”

6. What can we learn from the Microsoft’s remark?
A．Today’s cars and airplanes are extremely overpriced．
B．Information technology is developing at an amazing speed．
C. Information technology has reached the point where improvement is impossible．
D. There is more competition in information technology industry than in car industry．
7. According to the author, the biggest benefit of the Internet is that ___________ .
A. It saves companies huge amounts of money
B. It speeds up profit making
C. It brings people incredible convenience
D. It provides easy access to information
8. The author gives the example of Final T to make the point that ____．
A．there are some clever ideas on the Internet
B．almost anything is available on the Internet
C．people can find good bargains on the Internet
D．some websites provide novel services to increase hits
9. What can we learn from the fourth paragraph?
A. There is a link between income and computer ownership.
B. Many American children don’t put computers to good use.
C. Studies show that boys are more computer literate than girls.
D. The U.S. will stay ahead in the information technology in years.
10. What is the message the author intends to convey?
A. The Internet is going to get firm hold of our lives someday.
B. The Internet is going to influence our lives even more greatly.
C. We should have a positive attitude towards the changes the Internet brings.
D. Children should be well prepared for the challenges in the information age.

IV. Fill in the blanks with the right forms of words and expressions in the box. (10 points)

A. live streaming B. tariffs C. follow D. preference E. categories
F. transaction G. logistics H. oversell I. delivery J. commission

1. Your order is out for __________ and will be with you soon.
2. Choosing furniture is largely a matter of personal ________.
3. Companies engaged in shipping, trucking, rail freight, delivery, and _______ have all been reporting better than expected results.
4. Be honest about the technology; do not _____ its potential.
5. CCTV-3 is _______ the show through its website.
6. Prices and ______ change all the time, so it’s difficult to say what you will get for your money.
7. She gets a 15 percent _____ on every machine she sells.
8. There are three _________ of accommodation—standard, executive, and deluxe.
9. The economist’s research has offered new insights on how ______ costs determine the boundaries of the firm.
10. You don’t have to sign-in or _______ other users or accounts to enjoy all the videos available on the site.

V. Translate the following paragraph from English to Chinese. (20 points)
1. Cross-border e-commerce refers to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B) or between two private persons (C2C).
2. Cross-border e-commerce has a 21 percent share of the total worldwide online trades. There are predictions that this share will grow to over $1.4 trillion in value.
3. A notable trend is the strong preference of many Chinese online shoppers to buy from overseas brands and retailers through cross-border online shopping—known as haitao or CBEC (cross-border E-commerce).
4. The Chinese company has already built overseas warehouses in markets of the Association of Southeast Asian Nations, as well as export transshipment warehouses (中转仓库) in China.
5. Nowadays, Made-in-C is one of the world’s leading B2B portals, specializing in bridging the gap between global buyers and quality Chinese suppliers.

VI. Translate the following paragraph from Chinese to English. (20 points)
1. 重视消费者的未来购买行为，这样现有消费者将获得适当的资源和信息。
2. 通过直邮、网站、免费电话及顾客服务部与消费者保持沟通。
3. 就出口贸易而言，出口单证是出口货物推定交付的凭证，是结汇工具。
4. 这是一个非常简单的概念：卖家销售，亚马逊发货。
5. 亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进行新产品营销和促销。

VII. Questions to discussion. (10 points)
1. What are the major cross-border e-commerce platforms in China recently?
2. How is the cross-border e-commerce in China?

Keys to Test One
I. Match the following words in column A and their definitions in column B. (10 points)

1. d 2. g 3. e 4. h 5. i 6. c 7. a 8. j 9. b 10. f

II. Read the statements below based on the text, decide whether they are true or not. Mark “T” for true and “F” for false. (10 points)

1. T 2. F 3. T 4. F 5. F 6. T 7. F 8. F 9. T 10. T

III. Reading Comprehension. (20 points)

1. C 2. D 3. B 4. B 5. A 6. B 7. A 8. B 9. D 10. B

IV. Fill in the blanks with the right forms of words and expressions in the box. (10 points)

1. I 2. D 3. G 4. H 5. A 6. B 7. J 8. E 9. F 10. C

V. Translate the following paragraph from English to Chinese. (20 points)
1. Cross-border e-commerce refers to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B) or between two private persons (C2C).
跨境电子商务是指企业（零售商或品牌）与消费者之间、企业与企业（通常是品牌与批发商）之间或是个人之间的在线交易。
2. Cross-border e-commerce has a 21 percent share of the total worldwide online trades.There are predictions that this share will grow to over $1.4 trillion in value.
跨境电子商务占全球在线交易总量的 21%，有人预测说此份额将增长至1.4万多亿美元。
3. A notable trend is the strong preference of many Chinese online shoppers to buy from overseas brands and retailers through cross-border online shopping—known as haitao or CBEC (cross-border E-commerce).
一个明显的趋势是，许多中国网上的购物者特别倾向于通过跨境网购从海外品牌和零售商那里购买商品，海淘或 CBEC（跨境电子商务）就是知名的跨境网购平台。
4. The Chinese company has already built overseas warehouses in markets of the Association of Southeast Asian Nations, as well as export transshipment warehouses in China.
该中国公司已经在东南亚国家联盟市场建立了海外仓库，并在中国建立了出口中转仓库。
5. Nowadays, Made-in-C is one of the world’s leading B2B portals, specializing in bridging the gap between global buyers and quality Chinese suppliers.
现在，中国制造网是世界领先的 B2B 门户网站之一，专注于为全球采购商和中国优质的供应商之间架起桥梁。

VI. Translate the following paragraph from Chinese to English. (20 points)
1. 重视消费者的未来购买行为，这样现有消费者将获得适当的资源和信息。
Pay attention to the future purchase behavior of consumers, so that the existing consumers will get the appropriate resources and information.
2. 通过直邮、网站、免费电话及顾客服务部与消费者保持沟通。
Keep communication with consumers through direct mail, website, free telephone and reliable customer service department.
3. 就出口贸易而言，出口单证是出口货物推定交付的凭证，是结汇工具。
As far as export trade is concerned, export document is the proof of presumed delivery of export goods, and it is also the tool of foreign exchange settlement.
4. 这是一个非常简单的概念：卖家销售，亚马逊发货。
It’s a pretty simple concept: Sellers sell, Amazon ships.
5. 亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进行新产品营销和促销。
Amazon began piloting the new function of “managing your customer engagement”,
that is, marketing new products and promotions to customers through e-mail.

VII. Questions to discussion. (10 points)
1. At present, the major cross-border e-commerce platforms in China include Kaola, Red Little Book, JD Worldwide and VIP International.
2. At present, cross-border e-commerce in China alone is worth $60 billion according to Bloomberg. And China’s e-commerce