unit-6-Visions-of-Business省公共课一等奖全国赛课获奖课件.pptx

Unit6VisionsofBusiness第1页Thisunitislikeacollectionofrouteplansofbusinesssuccesses.Itpresentsstoriesofsomepeoplewellknownfortheirgloriousachievementsintheirrespectiveareas.Italsoprovidessomebasicknowledgeaboutbusinessorganizationsandbusinessplanning.listeningtothesesuccessstoriesnotonlyhelpsstudentslearntheEnglishlanguagebutalsohelpsthemlearnabouttheworld.第2页PartIGettingreadyB Listen to an economics report about businessorganizations.Completethefollowingchart.第3页PartIBScale刻度，大小，等级Proprietorprprat(r)n.全部些人；业主；老板全部些人；业主；老板IndividualProprietor个体全部者个体全部者Dividenddvdendn.股息；红利；被除数；彩金；回报股息；红利；被除数；彩金；回报BoardofdirectorsPartnern.搭档；搭档；伴侣；合作人搭档；搭档；伴侣；合作人Partnershipn.合作人身份；合股；合作经营合作人身份；合股；合作经营Liabilitylabltin.责任；债务；倾向；可能性；不利原因责任；债务；倾向；可能性；不利原因Cooperationn.合作；协作合作；协作Nonprofit第4页KeystoBIndividualpropertypartnershipcooperationscalesmallsmallbigownershipTheproprietorownsallthepropertyofthebusinessTwoormorepeoplegointobusinesstogetherinvestorsownstock,ashareoftheownershipresponsibilityTheproprietorisresponsibleforthebusinessLimitedpartnershavelimitedresponsibilities;fullpartnershavefullresponsibilitiesAboardofdirectorscontrolsthecooperatepoliciesandappointstopofficerslifetimelimitedlimitedUnlimited第5页TapescriptofBBusinessesarestructuredtomeetdifferentneeds.Onebasicdifferenceinvolveswhoisresponsibleforthebusiness.Anotherinvolveshowlongtheorganizationstayinbusiness.Thesimplestformofbusinessiscalledanindividualproprietorship.ThewordproprietorcomesfromFrenchandLatinwordsforpropertyowner.Theproprietorownsallthepropertyofthebusinessandisresponsibleforit.Thelawrecognizesnodifferencebetweentheownerandthebusiness.MostsmallbusinessesintheUnitedStatesareindividualproprietorships.Anotherkindofbusinessisthepartnership.Twoormorepeoplegointobusinesstogether.Anagreementisusuallyneededtostatehowmuchofthepartnershipeachpersoncontrols.Theycanendthepartnershipatanytime.Butpartnershipsandindividualproprietorshipshavealimitedlife.Theyexitonlyaslongastheownersarealive.第6页Somestatespermitwhatarecalledlimitedliabilitypartnerships.Thesehavefullpartnersandlimitedpartners.Limitedpartnersmaynotshareasmuchintheprofits.Buttheirresponsibilitiestotheorganizationarealsolimited.Themostcomplexisthecorporation.Thiskindofbusinessorganizationdesignedtohaveanunlimitedlifetime.Investorsinacorporationownstock.Thisisashareoftheownership.Investorscantradetheirsharesorkeepthemaslongasthecompanyisinbusiness.Investorsmaygetpaiddividends,asmallamountofmoneyforeachsharetheyown.Aboardofdirectorscontrolsthecorporatepolicies.Thedirectorsappointtopcompanyofficers.Thedirectorsmightormightnotholdanysharesinthecorporation.Notallcorporationsaretraditionalbusinessesthatsellstock.TheAmericanRedCross,forexample,isorganizedasanon-profitcorporation.第7页PartIIMichaelDellVs.FrederickSmith(I)Bands乐队Buildtoorderrevolution订单革命Middlemann.中人；经纪人；中间转手人中人；经纪人；中间转手人Efficacyefksin.功效功效Nutsandboltsn.详细细节；基本关键点，最基础部分详细细节；基本关键点，最基础部分Fromthegroundupadv.从头开始；从头开始；完全地，彻底地完全地，彻底地Tenuredadj.享受终生职位享受终生职位Homegrownadj.自产；本土产自产；本土产Handsonadj亲自动手亲自动手第8页PartIIAMichaelDell:MichaelDelservesasChairmanandCEOofDellComputerCorporation.HeisthelongesttenuredCEOinthewholecomputerindustry.Byusinghisinnovativedirecttoconsumermarketingapproachandbypioneeringtheindustrysfirstserviceandsupportprogramsthebuildtoorderrevolution.DellComputerCorporationhassuccessfullyeliminatedthemiddlemanandestablisheditselfasoneofthetopvendorsofpersonalcomputersworldwide.第9页FrederickSmith:FrederickSmithisChairman.PresidentandCEOofFederalExpressCorporation,orFedEx.aglobalprovideroftransportation,ecommerceandsupplychainmanagementservices.Butwhenhefirstcameupwiththeideaofovernightdeliveryservice,nobodyseemedtobeinterestedinit.Andnowwithitsjustintimedeliverysystem,SmithhasmadeFedExamultibilliondollarindustry.FedExusedtoprovidemainlywaterandairdelivery,butnowitsmakingabigpushintothegrounddeliverybusiness第10页KeystoBB.Listenagainandanswerthequestion.WhatdoesMichaelwantfromFred?Fredmuststaycompetitiveinthefollowingaspects:1)thequalityofservice2)thebreadthofthenetwork3)theuniqueservicesneeded4)thecost第11页Tapescript:JeffGreenfield:Thankyou.Oklook,itsnotallthatunusualtodreamupabusinessideawhileyoureincollege.Youknow,youbookthebandsfortheparties,youdeliverpizzastothedorm.Ok,dreamingupanewmultibilliondollarindustryfromthegroundup,thisisalittlelessusual.Butitissomethingbothofourguestsaccomplishedevenifnoteveryonerealizeditatthetime.WhenFredSmithwroteatermpaperoutlininghisideaforanovernightdeliveryservice,histeachergavehimaCminus.HeoffandwentontocreateFederalExpress.WellbetalkingaboutthatandothermatterswithFredSmith,theChairman,PresidentandCEOofFedExCorporation,alittlelaterintheprogram.ButfirstMichaelDell,whodroppedoutofcollegeafterayearstartthebusiness,hestillheads.AsChairmanandCEOofDellComputer,MichaelDellhappenstobethelongesttenuredCEOintheentirecomputerindustry.Hesalsothemansolelyresponsibleforcreatingthedirecttoconsumermodelthatsparkedthewholebuildtoorderrevolution.MichaelDellsaimistoeliminatethemiddleman,ahomegrownphilosophythatcarriesoverintohishandsonmanagementstyle.第12页Beforewegetintothespecificconversations,Iwanttoknowsomethingbecausethetwoofyouhavearelationshipthatcustomers-like.CouldyouexistwithoutacompanylikeFredSmithstosupplyyourstuff?Coulditworkifyoudidnthaveajust-in-timedeliverysystemtogetyouyourpartsforyourcomputersMichaelDell:Inourcase,no.Imean,youknow,wecouldntexistwithoutFedEx,andIdontthinkFedExcouldexistwithoutourdistributing.Wearesortofmutuallyco-dependenthere.FrederickSmith:Thatsabsolutelyright.Michaelunderstandsthathisefficacywithhiscustomersdependsondeliveringexactlyashestoldhiscustomerthathesgongtodeliverplushisproductionisjustintinsoallthosepartsandpiecesfromallovertheworldgottatocometogetheratthesametime.NowhemayhavetoforhisownresonsusebrandX,butclearlythebestchoiceisFedEx.第13页TapescriptGreenfield:Nowyougoout,youremakingabigpushintothegrounddeliverybusinessaswell.Right?Smith:Sure.Greenfield:Michael,whatwouldyouwantfromhimasaCEOandfounderofDell,tomakeitmoretemptingforyou?Dell:Well,itsprettystraightforward.Imean,youknow,yougottabecompetitive,youvegottodeliveronthethingsthatareimportanttous,whichmeansthequalityofservice,thebreadthofthenetwork,the.youknow,uniqueservicesthatweneed.Forexample,wehavealotofthingsgoingonwithairliftoutofAsia,comingintheUS,andtheirnetworkisparticularlywellsuitedforthis.Andofcourse,theygottabecostcompetitive.Youputallthattogetherandthatsthesortofdiscussionwehave,theresnotalotofrealsciencetoit,Imean.itsprettybasicnutsandbolts.Hereswhatweneed,youknow,andhereweneedtostaycompetitive.Greenfield:Doyouhaveashot?Smith:No,IlltellyouIvebeenlisteningtothewholelotofit,andusuallyImdoingeverythinghewantsustodo.Icantellyouthatmuch.第14页PartIIIMichaelDellvs.FrederickSmith(II)Suckout吸出吸出Depreciatedpriietv.贬值；降价；轻视贬值；降价；轻视Customizekstmazvt.定制；定制；计计用户化用户化Innovatenvetv.改革；创新改革；创新Supplychain供给链供给链Informationflow信息流信息流Assetn.资产；优点；有用东西资产；优点；有用东西Commissionn.佣金；委员会；委托；佣金；委员会；委托；Academicrealm学术领域学术领域Logisticsldstksn.物流；后勤学；运筹学物流；后勤学；运筹学Fulcrumflkrmn.（杠杆）支点；支柱；最主要部分（杠杆）支点；支柱；最主要部分Servern.服务器；侍者；辅祭者服务器；侍者；辅祭者第15页PartIIIMichaelDellvs.FrederickSmith(II)KeysMichaelDellEfficientinformationsystemscan1)takeoutalltheunnecessarycostsoftransactionandprocessingandhelpfindmoreapplicableproductsorservices;2)shrinkthedistancebetweenthesourceofdemandandthesourceofsupply.AGreatpartoftheeconomywillworkon“supplychain”because1)About40%ofbusinessestodayareoperatedonafastcyclebasis.soyoullhaveaworldofchoice;2)Almosteverythingcanbepresentedtoyouonacomputerandyoucancustomizealmostanything;3)Youcanhaveitdeliveredveryrapidly.FrederickSmith第16页KeystoBBListenagain.WhataretheCEOsanswerstothestudentsquestion?Question:Whatkeepsyougoingandwhathaveyoulefttoaccomplish?Motivation:Theopportunityintheindustry,inthebusinessAmbitions1:Tobealeadernotonlyinclientcomputing,butalsointheenterpriseandserversandstorage2:TodobusinessnotjustintheUnitedStatesbutallovertheworld3:Toaddalotofservicesthatgoalongwiththeproducts第17页KeystoBPositiveattitudetowardsfuture:BeingtrulyexcitedaboutthecompanysfuturePositiveattitudetowardswork:EnjoygoingtoworkeverydayLovetocompeteLovetoinnovateLovetoworkwithalotofwonderfulpeopleandsitrightinthemiddleofalotofveryexcitingbusinesstrends第18页TapescriptGreenfield:Letmeturnnowtothefirstthemewewanttotalkabout,andthatthisbuild-to-orderrevolution.Doesitchangeeverything?Dell:Youknow,Ithinkfirstofall,yougottalookatthesupplychain.Basically,whatefficientinformationflowsdoisthey,youknow,theysortoftakeoutallthesecostsoftransactionandprocessingthatsortof,youknow,addtotheultimatecostofbuyingsomething.Andifyouviewinformationasthiskindoflikevacuumthatsucksoutthatunnecessarycost,therearecertainproductsorserviceswherethisisfarmoreapplicable.Youknowthingsthathaveveryhighmarkups,thingsthatdepreciateinvalueatanincrediblerate.Greenfield:Whatsanexample?Dell:Takethecarindustryforexample.Ok?Notnecessarilyfitinsmallpackagesyet,butyouknowwhenyougotobuyacar,youtypicalgotoaplacewherethereslotsofcarsandsomebodyguessedwhatkindofcar,youknow,youweregoingtobuy.第19页Dell:And,youknowthatstherestensofbillionsofdollarsinassetstiedupinthoseguessesandwhatusuallyhappensisyouendupbuying,notthecarexactlythatyouwantedbutthecartheyhappenedtohave.Andthenthesignalgoesbacktothefactorythatthatcarthatyoujustbought,youknow,issellingreallywell,soletsbuildsomemore.Andthepersonwhosoldittoyougetsacommissionforsellingyousomethingthatyoudidntquiteexactlywanttobuy.Andsoyougotcapitaltiedup,yougotcoststiedup,andwhatinformationsystemscandoisessentiallyshrinkthedistancebetweenthesourceofdemandandthesourceofsupply.第20页Smith:Theresalotofworkthatsbeendoneintheacademicrealmaboutthisissuesupplychainthatyourejusttalkingabout.ThelatestfigurethatIveseenwhichwasdonebyoneoftheschoolsintheMidwestthathasagoodtransportationandlogisticspractices.Andabout40percentofbusinessestodayareoperatedonafastcyclebasisthatMichaelandWal-Martandsoforthpioneered.Nowtherescertaintypesofitemsthatareverylowintermsofunitcostslikegroceriesorgasolineyouputinyourcar,orcommoditiesofonesortoranotherorwhereformandfitmaymeetmakethecustomerswannagolookatitpersonallylikeputtingonacoatorsomething.ButIthinkotherthanthat,almosteverythingwillbepresentedtoyouonacomputerandyoullhaveaworldofchoiceandyoucancustomizeitandhaveitthereveryrapidly.Foracar,itmightbefourdays;foraDellcomputer,itmightbeovernight,orifyouwanttoshortenthedelivery,threedaysorwhatever.ButIthinkagreatpartoftheeconomywillworkthatway.Greenfield:Itsnowtimeforthenextgenerationofbusinessleaders,wehope,toasktheirquestionsofourguests.Pleasebesuretotellusyournameandthenyourquestions.Sir.第21页Munan:Ok,goodafternoon.MynameisMunan.Imjustcuriouswhatkeepsyouguysgoingandpersonallywhatyouguyshavelefttoaccomplish?Dell:Youknow,whatkeepsmegoingagainistheopportunitythatIseeinourindustryinourbusiness.Youknow,thisisabusinessthatcontinuestogrow,theITindustryisrightatthefulcrumoftheeconomy.Theindustryisexpandingaroundtheworld.Wewanttobealeadernotonlyinclientcomputing,butalsointheenterpriseandserversandstorage.AndwewanttodoitnotjustintheUnitedStates,butallovertheworld.Andwewanttoaddalotoftheservicesthatgoalongwiththoseproducts,sowehave,wethinkagreatstart,butwethinkthereistremendousopportunitygoingforward.Smith:Well,Imtrulyexcitedaboutmycompanysfuture.Ilovegoingtoworkeveryday,itsgreatfun.Ilovetocompete,Ilovetotrytoinnovate,comeupwithanewidea.Workwithalotofwonderfulpeopleandsitrightinthemiddleofalotofvery,veryexcitingbusinesstrends,andIcantthinkofanythingIdratherbedoing.第22页PartIVMoreaboutthetopic:TheBusinessPlanListentotheWomeninBusinessreport.Writedownthekeypoints.Thencompletethesummarybelow.Summary:Oneofthemostfundamentalstepstowardasuccessfulbusinessisthebusinessplan.Itdoesntmatterwhetheryourcompanyisalargeoneorasmallone.Whatdoesmatterishavingabusinessplantomaketheideaareality.Aplanisessential,foranybusiness.ItislikeamapforyourbusinessastowhereyouregoingtogoAndabusinessplanistheverybestwaytogetstartedbecausewhenyoudobusinessplanyougofromAtoZinfiguringouteveryaspect:howmuchmoneyyouneed;howmanypeopleyoullneed;whetheryoullneedpeople.givesyouawayofpredictingwherethebusinessmaygosoyoucanpositionyourselftorespondintelligentlyandusetheleastamountofmoney.Soabusinessplanisevenmorecriticalforthosebuddingentrepreneursthatdonthavemuchmoneyforitcanhelptousethelimitedresourcesintheverybestway.第23页TapescriptAwomanhasagreatideaforabusiness.Shesjoinedawomensbusinessassociationandtalkedwithseveralentrepreneurs.Shewantstogetstarted.Whatthenextstep?Intodayswomeninbusinessreport,SarahLongtellsusthatonofthemostfundamentalstepstowardasuccessfulbusinessisthebusinessplan.Theideaforabusinessmaybelargeorsmall.Amanufacturingplantwithlotofemployeesoraone-employeecompanybasedinthehome.Itsnotthesizeofthebusinessthatmatters.Whatdoesmatteraccordingtoexpertsishavingabusinessplantomaketheideaareality.Ionlyhavemyselfandmyfull-timeofficemanagerandImhiringathirdperson.Idoabusinessplaneveryyear.BettyStehmanhasherownaccountingfirm.Alongwithafullrangeofa(countingandtaxservices,hercompanyhelpsentrepreneursdevelopbusinessplan;Shebelievesaplanisessentialforanybusinessincluding,ofcourse,herown.Ireviewwheremyplanwaslastyear.Imeasuremyselfagainstit.ThenIlookatwhereIwanttogo.Thatgivesmedirectionforthefullyear.IfIdonthavethatdirection,itslikegoingonatripwithoutamapandyourenotsurewhereyouregoing.Sothebusinessplantomeisessentiallyamapforyourbusinessastowhereyouregoingtogo.第24页EntrepreneurT.W.Fitzgeraldagreesthatabusinessplanistheverybestwaytogetstarted.WhenyoudoabusinessplanitsalmostyourguaranteethatyourbusinesswillsucceedbecauseyougofromAtoZinfiguringouteveryaspect:howmuchmoneyyouneed;howmanypeopleyoullneed;whetheryoullneedpeople.Itgivesyouawayofpredictingwherethebusinessmaygosoyoucanpositionyourselftorespondintelligentlyandusetheleastamountofmoney.Ms.Fitzgeraldsaysthatifabuddingentrepreneurdoesnthavemuchmoney,abusinessplanbecomesevenmorecriticalbyhelpingtousethelimitedresourcesintheverybestway.Shepointsoutthatabout46percentofbusinessesintheUnitedStatesoperatewithoutabusinessplan.These,shesays,arethecompaniesatgreatestriskoffailing.Andinanincreasinglyglobalmarketplace,shesaysonepersonsgreatideatodaymaybetenotherpeoplesgreatideatomorrow.Thoseusingbusinessplansaremostlikelytobeatouttheircompetitors.第25页PartVDoyouknow.?ExerciseA.Keys:Paragraph1.1)802)100Paragraph2.1)oldest2)largest3)fastest4)growing5)19196)school7)hours8)organized9)operated10)forming11)LocalParagraph3.1)developed2)shares3)materials4)produced5)profits6)owned7)business8)operate第26页Paragraph4.1)19742)classrooms3)programs4)55)186)27000007)85000Paragraph5.1)52)113)Volunteer4)main5)rules6)organized7)made8)sold9)economy10)money11)industry12)trade13)families14)communitiesParagraph6.1)122)143)business4)expert5)Project6)economic7)theories8)supplydemand9)corporations10)worldtradeParagraph7.1)122)143)Economics4)leaving5)completing6)continuing7)game8)jobs9)education10)money11)get12)earn13)need14)want15)high16)school第27页TapescriptAnorganizationintheUnitedStateshasbeenteachingyoungpeopleabouttheAmericanbusinesssystemforalmost80years.Nowweoperateinmorethan100othercountries.JuniorAchievementistheworldsoldest,largest,andfa