Ipad2发布会中英文字幕.doc

9:54AM If youre seeing any trouble with comments, dont panic. It looks like Disqus might be experiencing the Apple effect right now.9:54AM 如果你们发现评论有任何困难的话，请别紧张。看上去 Disqus 正在被苹果的魅力所影响9:56AM For those wondering - no sign of Steve here, but Jony Ive is in the front row.9:56AM 看上去 Steve 并不在场，但是 Jony Ive 正在前排。9:58AM Did we mention that theyre playing a lot of Beatles right now?9:58AM 我们有提到他们放了很多披头士的歌吗？9:58AM As you can by the photo, the chair / table setup is here. just like when Steve showed off the first iPad.9:58AM 就像你在照片中看到的，台上有一台桌子和椅子.就像乔布斯展示iPad时那样9:59AM Ladies and gentlemen, our presentation will begin shortly. Please switch devices to silent mode.9:59AM “女士们先生们，我们的发布会马上就要开始了。请把您的设备置于静音模式。10:02AM The lights are going down. were about to begin!10:02AM 灯光渐渐隐去我们就要开始了！10:02AM Whoa! Steve is out!10:02AM 哇！史蒂夫?乔布斯出场了！10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!10:03AM 大家都站了起来热烈欢迎着史蒂夫?乔布斯。大家异常激动。他看起来状态棒极了10:03AM Weve been working on this product for awhile, and I didnt want to miss it.10:03AM “我们已经努力改善这个产品有一段时间了，我不想错过它。”10:03AM Weve got something great to announce today, but first some updates. First iBooks.10:03AM “今天我们将发布一些很棒的东西，不过还是说说更新吧。首先是iBooks。”10:04AM We have over 2500 publishers in the iBookstore.10:04AM “用户们已经在一年内下载了超过10亿本书。今天，我们宣布兰登书屋将带来超过1.7万本新书。”10:04AM Users have downloaded over 100m books in less than a year. Today were announcing that Random House is bringing over 17k books.10:04AM “iBooksStore现在已经拥有超过2500个出版商了。 10:05AM Thats iBooks. As you know, thats one of our three stores. They all use the same Apple ID to access them. Recently, we just crossed 200m accounts.10:05AM 这是 iBooks.就像你知道的那样, 这是我们第三个在线商店.你都可以通过同样的Apple帐号来登录他们.最近，我们有超过了 2亿个帐号 . 10:05AM Now Amazon doesnt publish their numbers, but its likely this is the most accounts with credit cards anywhere on the internet.10:05AM 现在Amazon不再公布他们的数字, 但这似乎是互联网上拥有信用卡账户最多的地方. 10:05AM Another milestone. lets look at the App Store. We recently paid out over $2b to devs in total. Devs have earned over $2b from selling their apps on the App Store.10:05AM 另一个里程碑. 然我们来看看 App Store. 我们最近一共支付了20亿美元给开发者。开发者通过在App Store销售应用程序赚了20亿美元。10:06AM A lot of people have tried to copy this.10:06AM 有很多人想来复制这一切. 10:06AM Lastly - we recently shipped our 100 millionth iPhone.10:06AM 最后 - 我们最近卖出了第一亿部 iPhone. 10:07AM Today were here to talk about Apples third post-PC blockbuster product. Thats how we think about these things. We started with the iPod, then we added the iPhone, and then the iPad. Every one has been a blockbuster.10:07AM 今天，我们在这里谈谈 Apple的第三个优秀的后PC 产品. 我们是这么想的.我们通过 iPod开始, 然后我们增加了iPhone,然后是iPad. 每一个产品都是一鸣惊人的！ 10:07AM Were in a position where most of our revenue comes from these products.10:07AM 现在我们的大部分利润都来源于这些产品. 10:08AM When we said the iPad was magical, people laughed at us. But its turned out to be magical. And people questioned whether it was an unbelievable price - well ask our competitors.10:08AM 当我说iPad是魔术性的产品，很多人嘲笑我们，现在大家都相信了，它确实是Magical。然后人们开始关心它能否有一个很好的价格这个问题同样丢给我们的竞争对手 10:08AM We sold 15m iPads. thats more than every tablet PC ever sold.10:08AM 我们已经卖了1500万台iPad，比任何其他的平板电脑都要多 10:09AM Many have said this is the most successful consumer product ever launched. Over 90% market share. our competitors were flummoxed.10:09AM 很多人说这是有史以来最棒的产品. 超过90%的市场份额. 我们的竞争者很困惑 10:09AM Samsung put one out last year. They said our sell-in was quite aggressive, 2m, but our sell out was quite small. Zing!10:09AM 三星全年也出了一款. 他们说他们的气势很状, 200万台, 但是我们的卖的不多. Zing! 10:09AM Steve is showing off some of the iPad app selection.10:09AM 史蒂夫在展示一些精选的iPad app10:10AM Fantastic games, a lot of apps for business and vertical markets. The things people are doing here are amazing.10:10AM “神奇的游戏。有很多商业和垂直市场方面的软件。人们在这些方面做了惊人的贡献”10:10AM Theyre taking advantage of this incredible, magical UI.10:10AM “他们得利于令人难以置信的，神奇的用户界面” 10:10AM Theres never been anything like this for photography. 65,000 apps specifically for the iPad.10:10AM “在摄影方面没有任何设备可以比与之相比，65000个iPad专用的软件”10:10AM Ouch - Honeycomb logo. 100 apps.10:10AM 哦。蜂巢的图表。100个App。 10:11AM One of the things thats helped us roll this out so fast is our retail stores. They were built for moments like this. We have hundreds of Apple stores now. Without them, we wouldnt have been successful.10:11AM “帮助我们实现这些的事情之一就是我们的直营商店。它们目前是这样的。我们已经有了数百个Apple Store了。没有它们，我们无法如此成功。”10:11AM We made a video about 2010, the year of the iPad. Video time!10:11AM “我们做了个有关2010年的视频，iPad之年。”视频时间！10:11AM Hmm. screen just says. Video. Oh there we go.10:11AM 嗯。屏幕上只写着。Video。哦，开始了10:12AM Phil Schiller: No one predicted this would be as successful as its been.10:12AM Phil Schiller: 没人能预料到iPad能像现在这样成功。 10:13AM Gist of the video - the iPad is magical. Sales were through the roof. Stuff is amazing.10:13AM 视频要点iPad是神奇的设备。销量直线上升。功能令人惊叹。10:13AM Phil: Some people call this a post-PC device10:13AM Phil：人们称iPad为“后PC设备”10:13AM Yes, Apple.10:13AM 是的，没错。 10:14AM Chicago schools. using the iPad, seeing huge gains.10:14AM 芝加哥学校正在使用iPad，获益很大。 10:15AM Doctors are using the iPad. and spending more time with patients. Also, the iPad has been performing brain surgery.10：15AM 医生正在使用iPad与病人交流的时间更多了。另外，iPad还能辅助脑外科手术 10:16AM iPads are being used to work with Autistic children. This is pretty cool. Were not curing Autism, but its helping.10:16AM iPad被用于帮助有自闭症的孩子们。这真的是很酷。“我们不是在治疗自闭症，但我们在提供帮助。” 10:17AM Man this is actually really emotional.10:17AM 这还真是很感人10:17AM Damn you Apple for making everyone here cry about the iPad.10:17AM 苹果个滚蛋，你让在场的人都为iPad感动的哭了10:17AM Phil: This is just the beginning.10:17AM Phil：这只是个开始而已。10:17AM Steve is back.10:17AM 乔布斯回来了。 10:18AM Weve gotten off to an exceptional first year. Wed like to build on that. What about 2011? Everyones got a tablet. Will 2011 be the year of the copycat? If we did nothing, maybe a little bit. probably not.10:18AM “这第一年我们做的非常出色。我们也愿意继续保持这样。那2011年如何呢？大家都有平板电脑了。2011年会是山寨横行的一年吗？如果我们什么也不做，有一点可能会但那不大可能。”10:18AM But we havent been resting on our laurels. Today were going to introduce iPad 2.10:18AM “我们并没有因为领先而不思进取。今天我们将发布iPad 2。” 10:19AM What is iPad 2. What have we learned? It is an all new design. Its a completely new design. And its dramatically faster. We have a new chip we call A5.10:19AM “什么是iPad 2。我们了解到了什么？它拥有全新的设计。完全不一样的设计。而且它的速度将会快的惊人。因为我们有新的A5芯片。” 10:19AM Boom. Dual core CPU.10:19AM 嘭！双核CPU。 10:19AM We go all out on the graphics performance. Up to 9 times faster. Same low power as A4. This will be the first dual core tablet to ship in volume.10:19AM “我们全力以赴得提升了图形处理能力。提升了9倍之多。而且和A4的耗电量持平。这将是第一个开始出售的双核平板电脑。”10:19AM The first iPad was no slouch. so a lot faster.10:19AM 第一，iPad速度有了一些的提升.10:20AM Second, weve built in some cameras for video. Weve got a rear and front facing. More on that in a few minutes.10:20AM 第二，我们为了视频功能内置了一些摄像头. 正面和背面都有一个.接下来几分钟你们会看到. 10:20AM Weve also built in the gyroscope we have in the iPhone and iPod touch.10:20AM 我们同样内置了iPhone和Touch中已经有的陀螺仪.10:20AM Having built in all this stuff, one of the striking things about the iPad 2 is thats dramatically thinner. 33% thinner.10:20AM 将这些结合在一起, 难以置信的是iPad2 更加薄了. 薄了33% .10:21AM 13.4mm to 8.8mm10:21AM 13.4mm 减少到 8.8mm 10:21AM The new iPad 2 is thinner than your iPhone 4.10:21AM 新iPad 2 比你的iPhone 4 还要薄10:21AM When you get your hands on one, it feels totally different.10:21AM 当你亲手拿在手中，感觉将会完全不一样. 10:21AM Nothing approaches this.10:21AM 全新的设计，这就是它的样子.10:22AM Its really thin. and it comes in two colors. And were shipping white from day one!10:22AM 它真的是很薄. 并且推出两种颜色. 白色同时出售！10:22AM Big cheers for that.10:22AM In addition to having both colors, we have models that work with both AT&T and Verizon.10:22AM 除了有2中颜色, 我们还有兼容AT&T和Verizon的3G版本. 10:23AM Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all this stuff. Weve made it way thinner. Somethings gotta give. You would think wed have to give up battery life. But we found a way. the same battery life as the original iPad.10:23AM 现在我们在iPad里加了新东西. 相机, 更快的CPUs, 螺旋仪 还有这些. 我们让它变得更薄. 有人可能会牺牲掉电池寿命，不过我们找到了一种解决方案 10:23AM Over a month of standby.10:23AM 超过一个月的待机时间. 10:23AM This has been tried and tested. iPads get 10 hours of battery life.10:23AM 我们反复的测试. iPad有10个小时的使用时间.10:24AM In addition to preserving the battery life, weve also preserved the price. The same exact prices.10:24AM 它不仅有相同的使用时间，还有维持同样的价格，完全一样的价格10:24AM Now some folks are out there saying theyre only a little bit more expensive than us. When you look at this matrix, five of these six are less than $799. Burn Moto.10:24AM 有人说，这比我们的产品贵那么一点.可是你看这个矩形的价格表, 6款中有5款价格在 $799以下.10:25AM When you add this together with over 65,000 apps. we think 2011 is going to be the year of iPad 2. Big cheers from the crowd.10:25AM 当你把这些和超过 65,000个软件加在一起. 我们认为2011年将是iPad 2年 欢呼声10:25AM Just a beautiful product. so when are we going to ship it? April, May, June? No. March 11th.10:25AM 漂亮的产品. 那我们什么时候发售呢? 四月, 五月, 还是六月? 不. 三月11号.10:25AM 26 countries or more on March 25th. And that is iPad 2.10:25AM 到3月25，会在另外26个国家发售.10:26AM Some other new features. HDMI out. We have a cable that does just that.10:26AM 还有一些新功能. HDMI 输出. 我们有了一个新的转机器来实现它.10:26AM Mirrored video output.10:26AM “对称视频输出”10:26AM Provides output up to 1080p. Works with all apps.10:26AM 提供1080p高清输出，所有软件都适用10:27AM You can charge while using.10:27AM 你可以一边充电一边使用10:27AM Heres what it looks like.10:27AM “它就长这样” 10:27AM $3910:27AM 39美金 10:27AM Something thats going to be even more popular, we call Smart Covers.10:27AM “还有一些更流行的东西，我们称之为 Smart Cover”10:28AM We did a case for the original iPad. It worked pretty well, but we went to all the trouble to make this beautiful design, but then covered it up with the case. We thought we could do better than this with the iPad 2.10:28AM “我们为一代iPad设计了一个保护套，它的使用体验非常好。我们想方设法去设计iPad优美的外型，但我们把它用保护套罩住了。我想iPad 2上我们在这方面可以做的更好。 10:28AM We designed the case right along side the product. Its not a case - its a cover.10:28AM “我们设计了一个紧贴设备侧边的保护套。实际上它并不是保护套，而是一个保护盖。”10:28AM Its a flap that covers the front of the device. Interesting.10:28AM 他是一个可折叠的保护盖可以保护设备的正面。有意思。 10:29AM It automatically wakes the iPad when you open it, and puts it to sleep when it closes it. Now how is this held on? Do we have screws? No - we use magnets.10:29AM “当你打开的时候，它会自动唤醒iPad，当你合上的时候，也会自动让iPad休眠。那我们怎么安装它呢？螺丝？不，磁铁。 10:29AM They grasp it, and auto-align it. Ill show you a little video. Its so cool. You can remove it in a second. It adds minimal weight and thickness. Its got a microfiber cloth that cleans the screen.10：29AM “套上去了，并且自动对齐了。我要给你展示一个小视频。真是太酷了。您可以在一秒钟内拆下它。这增加了最小的重量和厚度。它有一个擦拭屏幕的超细纤维布。”10:30AM Its really easy to remove or change the cover.10：30AM “这真的很容易拆掉或者跟换。” 10:30AM They come in polyurethane or leather. Heres a video.10：30AM “有聚氨酯和皮革两种材料的套子，这是视频。”10:30AM This is cute.10：30AM 这真可爱。10:31AM Hard to describe, but lets say there was a lot of snapping this cover onto iPads.10：31AM 很难描述，但是我们可以这样说，有很多把这个外套装上iPad的。10:31AM That kind of reminds me of a Pixar short.10：31AM “那让我想起了一条pixar工作室的短片。”10:31AM Steve is pretty stoked about this cover. There are magnets in the hinge and the cover. And what would these cases be if they didnt come in colors. 5 poly, 5 leather.10：31AM Steve感觉这个套子很棒。 “有磁铁在套子和铰链上。如果没有这些颜色上市，这些壳子将会怎么样呢。5个聚氨酯的，5个皮革的。”10:32AM Poly cases are $39, leather $6910：32AM 聚氨酯的壳子39美元，皮革的69美元10:32AM So those are the two accessories. Now lets go back into the iPad 2, because we have a new release of iOS - iOS 4.3.10: 32AM “所以有两个配件。现在让我们回到ipad2，因为我们将有新的ios发布-ios 4.3.”10:32AM Scott Forstall is out.10：32AM Scott Forstall已经出来了。 10:33AM Along with the iPad 2, were releasing the next release of iOS 4.3. It starts with significantly increased Safari performance. We took the Nitro JavaScript engine. Next, iTunes home sharing. It lets you get at all of your content directly over WiFi. Next, AirPlay improvements.10：33AM “伴随iPad 2，我们发布下一个版本的IOS，ios 4.3。这个固件的Safari的性能将有显着提高。我们使用了Nitro JavaScript引擎。接下来，iTunes的家庭共享。它让您通过wifi直接获得您所有的内容。之后是，airplay的改进。” 10:35AM When you tap on the AirPlay icon, it looks around and finds your Apple TV. Its that easy. Were making it even better in iOS 4.3. If youre sharing photos, you can use all of the built in slide show options. And now in 4.3, apps from the Store and even websites can do video or audio.10：35AM “当你敲击airplay图标，寻找并且发现你的Apple TV。在ios4.3上我们把它做得更好了。如果你要共享的照片，你可以使用内置的所有幻灯片放映选项。现在在4.3上，来自商店的应用程序和网站也可以播放视频或音频了。 10:35AM Next, this is something we heard from customers. Some customers have said they want to use the switch on the device to quickly mute the device, others have asked for a switch to change the orientation lock. Ooh, backpedal!10:35AM “接下来是顾客向我们反映的问题。有些顾客说他们想要一个快速静音切换键，但其他顾客又想要一个屏幕方向切换键。”噢，左右为难。10:36AM You can now select which mode its in.10:36AM 现在你可以从这两种模式中选择一个。10:36AM 4.3 will add personal hotspot for the iPhone 4.10:36AM 4.3将对iPhone 4添加个人热点功能。10:36AM Next, the iPad 2 comes with these new cameras. And weve built in some new software - starting with Photo Booth. Let me give you a demo.10:36AM “接下来，iPad 2具备两个摄像头。并且我们也内置了一些新的软件先说Photo Booth吧。请看演示。”10:37AM Here I have an iPad 2 which is mirrored up there. Let me launch Photo Booth. The iPad 2 is so powerful that were looking at 9 live video streams at once. Real time effect demos, like on a desktop. Scott is cycling though them to great hilarity.10:37AM “我手上拿着的这台iPad 2已经被接到大屏幕了。现在我打开Photo Booth。iPad 2的性能非常强大，我们能同时观看9个播放的视频。”实时效果的演示，跟在台式电脑的效果一样。斯科特每种效果都试过。10:38AM You can manipulate effects by touching. Pretty nifty.10:38AM 你可以直接触摸实现效果，很灵敏地。10:38AM Thats Photo Booth. Hmm.10:38AM “这就是Photo Booth10:39AM Next is FaceTime. Its the best and easiest way to video conference. Were bringing it to the iPad. You can FaceTime between two iPads, between an iPad and an iPhone, or betwee