美国一商学院教授讲义.PPT

10/31/2003,Ye-ShoChenatFudan,1,Agenda,Q(2)Non-MOLAP(ROLAP)queries;(3)DataMining;(4)TextMiningKnowledgeManagementProcess,HighBusinessValueCreationandImplementationTimely,StrategicGrowthofFirmsintheDigitalEconomy,10/31/2003,Ye-ShoChenatFudan,21,KnowledgeDefined,Knowledgeis“ajustifiedpersonalbeliefthatincreasesanindividual’scapacitytotakeeffectiveaction.”(AlaviandLeidner,1999),(Alter,1999),(Alavi,2003),,Learning,10/31/2003,Ye-ShoChenatFudan,22,(MaryamAlavi,2003),,,10/31/2003,Ye-ShoChenatFudan,23,KnowledgeManagementProcess(Alavi,2003),KnowledgeCreation(Example1)AtHilton,multi-dimensionalbenchmarkingreportsprovidedbySidentifycertainhotelstobeofhighest(poorest)performanceconsistently.Furtherinvestigationsidentifyvitalfactorsbehindtheconsistentlyhighest(poorest)performance.Thecausalrelationshipsbetweenthevitalfactorsandtheperformancebecometheworkingknowledge.,Learning,10/31/2003,Ye-ShoChenatFudan,24,KnowledgeManagementProcess(Alavi,2003),KnowledgeCreation(Example2)AtHilton,decisionmakingtaskssuchas“Howmuchtospendontheadvertisementtoincreasetheprofit?”havebeentestedandimplementedsuccessfully.ThecausalrelationshipsstructuredbytheInfluenceDiagramsbecometheworkingknowledge.,Learning,10/31/2003,Ye-ShoChenatFudan,25,KnowledgeManagementProcess(Alavi,2003),KnowledgeCreation(Example3)ThemarketingstrategiesassociatedwiththeDiaper&Beerdatamininghavebeentested.ThecausalrelationshipsbetweentheDiaper&Beerassociationandthemarketingperformancesbecometheworkingknowledge.,Learning,10/31/2003,Ye-ShoChenatFudan,26,KnowledgeManagementProcess(Alavi,2003),KnowledgeCreation(Example4)AtHilton,textmininghasbeenusedtoidentifythepatternsofcustomercomplaints.Thecausalrelationshipsfoundintheclusteringpatternsbecometheworkingknowledge.,Learning,www.synthema.it/english/servizi/datamining_demo_gene.html,10/31/2003,Ye-ShoChenatFudan,27,KnowledgeManagementProcess(Alavi,2003),KnowledgeStorage/Retrieval(OrganizationalMemory)CreatedknowledgeisembeddedintheCorporateDatabaseasBusinessRules(Forexample,Diaper&BeerBusinessRule:YuppiewillbuydiapersandbeersonFridaynights.Thestoreshavetostrategicallyarrangediapers&beersaccordingly.)BusinessRulesforanAirlineReservationSystem(Chen,etc1992),10/31/2003,Ye-ShoChenatFudan,28,,ThisishowtheDiaper&Beerbusinessrulewillbeembeddedinthedailyroutine.,10/31/2003,Ye-ShoChenatFudan,29,KnowledgeManagementProcess(Alavi,2003),KnowledgeCreationKnowledgeStorage/Retrieval(OrganizationalMemory)KnowledgeTransferFromKnowledgeablePersonstoKnowledgeablePortalsKnowledgeApplicationsPersonalizedvalue-addedservices(MasterCardPresentation)FoundItServicesinHouston,10/31/2003,Ye-ShoChenatFudan,30,KMProcessesNotaMonolithicandSequentialSetofActivities(Alavi,2003),