中国跨境电商DTC指南.pdf_咨信网zixin.com.cn

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1、DTCContentDTC Shopify 5DTCDTC(Direct-To-Consumer)DTC11 DTC DTCDTCDTCDTC DTCDTC1 DTC DTC5DTC 2，2021 DTC，Apr，2021，68.1%53.8%37.4%ShopifyShopifyGoogle2DTCDTCDTCDTC DTC ShopifyShopify 175Shopify 142 Shopify，DTC7ShopifySaaSShopifyShopifyShopify2 Shopify，DTC8USD$29/USD$79/USD$299/2515Shopify2 Shopify，DTC0

2、17 10Shopify72 Shopify，DTC112022 11 17 7 14 2 Shopify，DTC125 6 10 7 216 19 CD250 14 2 Shopify，DTC13ShopifylogoHatchfullogologologologo2 Shopify，DTC142 Shopify，DTC15ShopifyShopifyShopifyShopifyShopifyShopify2 Shopify，DTC1612345ShopifyInstagram2 Shopify，DTC17ShopifyGoogleShopifyGoogle ChannelGoogle Me

3、rchant CenterGoogleGoogleGoogleYouTube ShopifyGoogle AdsGoogleGoogle ChannelROICNY￥3000CNY￥3000Shopify(Shopify Email)2500Shopify（Shopify Marketing）Google Channel 2 Shopify，DTC18Shopify ShippingShopifyShopify PaymentsPayPal2 Shopify，DTC192 Shopify，DTC20ShopifyShopifyGoogle ShopifyShopifyDTCShopifyGoo

4、gleShopify53 5DTC2253 5DTC23(1/2)1236453 5DTC24(2/2)PDF79101183 5DTC25PC(1/2)1236453 5DTC26(2/2)7893 5DTC27(1/2)1236453 5DTC28(2/2)PayPalShopify PaySSL789103 5DTC29123453 5DTC3070%1236453 5DTC31ShopifyGoogle4 DTC33Google Ads DTC60Google Ads3,0003,000ShopifyGoogle ChannelGoogle Merchant CenterShopify

5、“Google”Google AdsGoogle4 DTC34Google Channel Shopify Google ChannelGoogle Shopify 1-1Shopify 1-2Google Shopify(1/3)4 DTC35Google Shopify(2/3)1-3Shopify Google 1-4Google Google Ads Shopify Google 12124 DTC36Google Shopify(3/3)1-5Google4 DTC372-1Google Merchant CenterShopifyGoogleGoogle Merchant Cent

6、er2-2Google(1/5)4 DTC382-312Google(2/5)4 DTC39Google 4Google(3/5)2-334 DTC40Google(4/5)2-4Google AdsGoogle AdsGoogle AdsGoogle AnalyticsGoogle AnalyticsGoogle AnalyticsGoogle Analytics123Google Analytics4 DTC41Google(5/5)2-52-6Google Shopping12344 DTC42GoogleGoogleGoogleGoogleGoogleFeedFeedGoogleGoo

7、gleGoogleYouTubeGmailGoogle30%4 DTC434(ROAS)Merchant Center12344 DTC444：1.91:12022 Google(Performance Max campaigns)Google AdsGoogle Merchant Center 25 90 90 90 4 DTC45Shopify8,000+Bulk DiscountsCSVBulk DiscountsAftershipShopifyProduct ReviewsShopify Product ReviewsAftership4 DTC46DTCShopify MarketsShopify MarketsShopify Payments4 DTC47Shopify PaymentsAdvanced ShopifyShopify PlusShopify Markets ShopifyShopify Payments133Shopify Payments20

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