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2024年中国品牌出海营销白皮书:触达全球 加码增长.pdf

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CONNECT WITH MOMENTS ON#PARIS2024Q1 20245X2024XXXXXXX2024 2025 122024 1.https:/ Platform.XNEXTPandailyXXX XZ1XZ1ZXZ1.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.Z1Z2 Z21.FastdataZ 2024.2.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.ZZZTATAXZ121X21.1.X202311-20238222.2.X20221128-2023111811.1.X202412.2.X20232/720238/202413.3.X20231220241623XX GrokXGrok2024T20XX20221128-20235272023528202311286X#PARIS2024202420222023202420233145001.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.2.X Internal,Metric Center.User Active Minutes.Immersive Media.Unique Count.28 day average.October 1st,2023-October 31st,2023.Global.3.Vertical Video Ads initial test results in May 2023.Global.XZ3XZ1ZX2X1XX11.X20238,IDCAI2027AI12023万20222023万2022AIX21.20243https:/ Internal.January 1,2023-April 17,2023 vs January 1,2024-April 17,2024.Global.Apr 2024.AI2022417-2023423XAI2022417-2023423+AIPandailyRishi ChadhaX11.McKinsey.https:/ BilesS.RichardsonPaulo AndrYulimar RojasSakshee MalikkhAmerican FootballBasketballSoccerBoxingCricket#probowlvote#NFL#wpmoychallenge#Ballondor#eagles:X Internal:lmpressions and video views on posts about Super Bowl during 02/11/2023 and 02/12/2024 UTC vs 02/12/2023 and 02/13/2023 UTC,total posts and users about Super Bowl 02/11/2024 full day UTC to 02/12/2024 08h00 UTC vs 02/12/2023 full day UTC to 02/13/2023 08h00 UTC.Global.Statista1202752.9%2028335X84.6%2 X21.Statista,2024(sensortower-),Digital video game user penetration rate in the United States from 2017 to 2027.2.GWIX Weekly and Gaming2023Q3-2023Q4DLCXX2XUGCX111.GWIX Weekly and Gaming2023Q3-2023Q411.,https:/ec.europa.eu/eurostat2.,https:/ec.europa.eu/eurostatXEmily RossNEXT(Director of NEXT,EMEA)220242202313.9%105014.6%11.European Automobile Manufacturers Association:ACEA.2.European Automobile Manufacturers Association:ACEA.3.X Dispatch-Aug 2022-Overall.4.X Dispatch-Aug 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