unit8CorporateCulture省公共课一等奖全国赛课获奖课件.pptx

第1页1.What does the phrase“corporate culture”mean?http:/ Culture或或Organizational Culture），是），是一个组织由其价值观、信念、仪式、符号、一个组织由其价值观、信念、仪式、符号、处事处事方式方式等组成其特有等组成其特有文化形象文化形象。第2页2.Try to think in groups as many words that are related to“corporate culture”.Value,slogan,logo,belief,Common goals,concept of management,team leadership,Employee morale,internal communicationStyle of dress,life work balance,Length of the workday,etc.第3页3.Match the following slogans with their correspondent translation.1.Ten-Foot Attitude2.Connecting People3.Haier and Higher4.Lets make things better5.Changes for the Better6.6.Take TOSHIBA,take the worldA.让我们做得更加让我们做得更加好好B.科技以人为本科技以人为本C.十尺态度十尺态度D.不停地以生产优不停地以生产优异产品为目标进异产品为目标进行改革。行改革。E.海尔越来越高海尔越来越高F.拥有东芝，拥有拥有东芝，拥有世界世界第4页Wal-Mart沃尔玛企业由美国零售沃尔玛企业由美国零售业传奇人物山姆业传奇人物山姆沃尔沃尔顿先生于顿先生于1962年在阿肯年在阿肯色州成立。经过近四十色州成立。经过近四十九年发展，沃尔玛企业九年发展，沃尔玛企业已经成为世界最大私人已经成为世界最大私人雇主和连锁零售商，屡雇主和连锁零售商，屡次荣登财富杂志世次荣登财富杂志世界界500强榜首及当选最具强榜首及当选最具价值品牌。价值品牌。第5页 当前，沃尔玛在全球27个国家开设了超出10,000家商场，下设69个品牌，全球员工总数220多万人，每七天光临沃尔玛用户2亿人次。2011财政年度销售额达4190亿美元。20，沃尔玛企业和沃尔玛基金会慈善捐赠资金累计3.19 亿美元、物资累计超出4.8亿美元。沃尔玛于1996年进入中国，在深圳开设了第一家沃尔玛购物广场和山姆会员商店。当前沃尔玛在中国经营各种业态和品牌，包含购物广场、山姆会员商店、小区店等，截至年3月1日，已经在全国21个省、4个直辖市140个城市开设了370家商场，在全国创造了超出106，500个就业机会。第6页专有名词：说到汇丰电话银行就不得不提专有名词：说到汇丰电话银行就不得不提及及First Direct，它是汇丰银行对银行业务，它是汇丰银行对银行业务实施革命性变革结果，于实施革命性变革结果，于1989年年10月开始月开始正式营业。正式营业。First Direct是一家交互式网络是一家交互式网络银行，采取集成化银行服务。经过电话银银行，采取集成化银行服务。经过电话银行、网络和手机为客户提供全方位金融服行、网络和手机为客户提供全方位金融服务。当前，务。当前，FirstDirect拥有拥有3600名员工和名员工和三个网店（其中两个在三个网店（其中两个在Leeds总部，另一总部，另一个在个在Hanmilton）。）。First Direct第7页Text A First-reading:What is the Wal-Mart cheer?Lets cheer together!Second-reading:1.What is the origin of the Wal-Mart cheer?第8页2.What is the corporate culture of the First Direct?addressing organization structureEveryone uses first names.Staff organize themselves into teams.One-level structure(the staff all sit together)第9页Third-reading:finish the exercises on your text book.Activity 4.1.First Direct2.Wal-Mart3.First Direct4.First Direct5.GoogleActivity 5.1.staff2.cheer3.warehouse4.origin5.headquarter第10页Activity 6Practice in groups to talk about corporate culture of your own company.Please make your own company cheer?Activity 7c i b e h d a g j f第11页Text BFirst-reading:finish Activity 9d b c aSecond-reading:answer the following questions:第12页1.What is HP s culture based on?2.How does HP develop and maintain its culture?3.How did Southwest maintain its culture?4.What is the popular trend for corporate culture?5.What are some companies doing now?p.1.2p.2p.3 from the 5th linep.4 3rd linep.5 2nd line第13页Third-reading:read for a thorough understanding and finish the exercises on your text book.Activity 8 1.A.2.A.3.BActivity 101.T2.F Only Southwest Airelines;five years3.F there is relation;team culture第14页4.T5.F increase;can beActivity 11C f a b d g e1.高层管理高层管理 2.主动态度主动态度 3.个人成就个人成就2.4.流行趋势流行趋势 5.共同价值观共同价值观 6.幽默人幽默人3.7.共同目标共同目标第15页Activity 121.Corporate culture2.Organization culture3.Maintain culture4.Build up culture5.Team culture第16页Activity 13.1.success 2.growth 3.successful2.4.formation 5.shared 6.importanceActivity 141.on 2.to 3.as 4.for 5.ofActivity 151.B 2.C 3.B 4.B 5.A 6.C第17页Activity 161.to tell jokes and take humor breaks.2.It is an organization that teaches the benefits of humor.3.The humor consultant give audience laughing lessons.4.The benefits are as follows:increase productivity,make employee loyalty,reativity and morale as well as improved teamwork and employee health.第18页Activity 7Person/OrganizationThings Done to RelaxBenefitsSmith&Son Corp.notescartoonshumorousproductivityLighten Up LimitedjokesbreaksThe Laughter RemedyskillsteamworkPaul McGheelaughingsmile第19页Activity 181.A.开发开发 B.提升提升 C.洗照片洗照片2.A.范围范围 B.排列排列 3.A.担心担心 B.压力压力 C.强调强调4.A.登陆登陆 B.董事会董事会 C.木板木板5.A.休息休息 B.打破，不恪守打破，不恪守 C.休息时间休息时间第20页TASK 2Activity 11.F from Monday to Friday2.F can not give definit time3.T4.F driver and an assistant5.F unhappy第21页Activity 21.A1 VIDEO2.53.No4.35.TROJAN6.Yes7.48.No9.EASYWIEW10.A1 VIDEO第22页